Ian Clifford, Chair of Telecentre-Europe, discussed e-inclusion efforts to bring the 290 million offline Europeans online. Telecentre-Europe works on digital skills and e-government initiatives like Get Online Week, which had over 200,000 participants in 10,000 telecentres across 47 countries in 2012. A survey of 53 e-inclusion organizations found that the top target groups served are the unemployed, seniors, and young adults, and the most common services offered are e-skills training, e-government services, and employment services. Most organizations collect user data like demographics and course attendance, with 70% having dedicated staff for data collection.

1. DIEGO
eInclusion & Digital Public Services
25 Sept 2012
Ian Clifford, Chair, Telecentre-Europe
@ian_cli
www.telecentre-europe.org

2. Telecentre-Europe Policy areas
Creating relevant and scalable approaches towards
achieving e-Inclusion for the 290 million offline
Europeans.
• Digital economy needs supported citizens
– Employability, citizenship
• eGovernment channel shift savings unlocked
• New skillset: social, collaborative web
• Building trust: privacy and security

3. • March 26-30 2012, www.getonlineweek.eu
• 200,000 people in 10,000 telecentres in 47 countries
• Supported by Microsoft and Liberty Global
• Online counter and map developed by Accenture
• Neelie Kroes & MEPs launched the campaign
• With senior political and industry support Microsoft, Intel
• PR support from EC and European Broadcasting Union
• Online resources & products: Skillage & Internet Buttons
• Network grant scheme

4. Skillage: Are you ready to get hired?
Innovative assessment tool exploring ICT and employability
- Social innovation to support
employability in young people
- Multi-lingual, 23 Langs
- Multi-platform web, Fb, mobile
- Recording data on ICT & empl. skills of users
http://www.skillage.eu

5. Projects: EC funded: Carer+, CareNet
NEW EC UniteIT, TMA, M4ALL
Get Online Week (Global in 2013), 2012 Summit
MIREIA, Skillage, MTA scheme
Partners: EC, Microsoft, Telecentre Foundation,
Accenture, Liberty Global

6. Measuring the Impact of eInclusion Actors... MIREIA
- Discussing for 2+ years to bring IA to forefront.
- 2 year project with IPTS
- Vital for resource mobilisation, stakeholder engagement
- Needs to be standardised, consistent, robust
- Many legacy systems in place, but many gaps as well
- Policy makers/funders need to recognise framework
- Survey carried out into networks and IA methods...
http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html

7. MIREIA - Initial survey data
Surveyed 53 organizations in 27 countries
- 33% belong to 10-50 orgs’ networks - 58% are formal members of
- 29% are not part of any network Telecentre Europe

8. Top 10 Target Groups served:
- Unemployed people
- Senior citizens
- Young adults
- Women
- Low-income people
- People w/physical disabilities
- Ethnic minorities
- Underemployed people
- Migrants

9. Main Services available:
- E-Skills training (92%)
- E-government services (60%)
- Employment services (60%)
- Online learning (54%)
- Vocational training (50%)

10. Data collection
- 91% collects different user data
- Demographics and number of users
attending courses the most common
- 70% with staff dedicated to data
collection

11. www.telecentre-europe.org
info@telecentre-europe.org
www.facebook.com/TelecentreEurope
twitter.com/TC_europe
www.youtube.com/telecentres