These are the opening and closing slides from the AWS AWSome Day that took place in London on January 27th 2016.

1. Introduction to AWS
Ian Massingham
AWS Technology Evangelist
@IanMmmm
ianm@amazon.com

2. Over 1 Million
Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
2008 2009 2010 2011 2012 2013 20152014

3. Startup Customers
http://aws.amazon.com/solutions/case-studies/
Meerkat

4. Enterprise Customers
http://aws.amazon.com/solutions/case-studies/

5. ISV Partners
http://aws.amazon.com/solutions/case-studies/

6. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the enMre report. The Gartner report is available at hNp://aws.amazon.com/resources/analyst-
reports/. Gartner does not endorse any vendor, product or service depicted in its research publicaMons, and does not advise technology users to select only those vendors with the highest raMngs. Gartner research publicaMons consist of the opinions of Gartner's research organizaMon and should not be construed as statements of fact. Gartner disclaims all warranMes, expressed or
implied, with respect to this research, including any warranMes of merchantability or fitness for a parMcular purpose.
Gartner Magic Quadrant
Cloud Infrastructure as a Service

7. Cloud Has Become The New Normal

8. What Are The Patterns Of This
New Normal?

9. Start-ups Build Businesses From
Scratch In The Cloud
1

10. No legacy Lower cost structureNo dependencies
S
Move quickly
Building All Applications In The Cloud

11. Disrupt Long Standing Industries, Quickly
Hotels Storage Gaming
Collaboration Matchmaking

12. Speed Is Not Just For Start-ups:
Companies of All Sizes Move Faster Than Ever Before
2

14. It’s Impossible To Stay Competitive Today
Without The Cloud

15. In The Old Days…
Spend millions for expensive, inflexible,
slow-moving infrastructure that is
#FrozenInTime

16. Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

17. Enterprises Are Using The Cloud For
New Apps & Digital Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance Web Digital content

18. Customers Want Access To The
Sunday Roast with all the Trimmings
3

19. Key Components Of Agility
+ =
Quick to
provision
Don’t have to
reinvent the wheel
Vast infrastructure
technology platform

20. Vast Infrastructure Technology Platform
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks, Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN

21. Vast Infrastructure Technology Platform
ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security &
Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business Apps
Business
Intelligence
DatabasesDevOps Tools NetworkingSecurity Storage
Access
Control
Identity
Management
Key
Management &
Storage
Monitoring
& Logs
Assessment &
Reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web Application
Firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks, Archivals,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN

22. Expansive Services With Depth of Functionality
Compute Databases Encryption Access Control
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
High Memory (X1)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low Cost, Burst-able
Performance (T2)
Dedicated Instances
RDS For MySQL
RDS For SQL Server
RDS For Oracle
RDS For PostgreSQL
RDS For MariaDB
RDS For Amazon Aurora
Multi-AZ Synchronous
Replication
Read Replica Support
Server-side Object Encryption
Customer Controlled Keys
Dedicated HSMs
Integrated Key Management
Key Usage Auditing
Identity Policies
Location Policies
Time-based Policies
Individual API Calls
Key Rotation
Temporary Credentials
Policy Simulator

23. AWS Rapid Pace Of Innovation
722 major new features and services launched in 2014
2009
48
159
722
82
2011 2013 2015

24. Invention Is Continuous
4

25. For Example, Consider Compute…
m1.small General Purpose (M3)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
New

26. Building With Smaller Blocks
Quicker to build Lower costEasier to adapt and update
</> </></>

27. Shrinking Compute To Atomic
Scale With AWS Lambda

28. AWS Lambda: An Event Driven
Computing Service
Events from AWS services Cloud Functions
in Node.js
Automatic execution with
no servers to provision

29. How Are Customers
Using AWS Lambda?
Data triggers Stream processing Indexing &
synchronization
1
10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
0
01
10
0
11
1 1
1
0
0
0
0
0 1
10
0
11
1 1
1
0
0
0
0
0
IoT Server-free
back-end

30. us-west-2
ELB
ELB
Bidders
Ad Servers
us-east-1
ELB
ELB
Bidders
Ad Servers
eu-west-1
ELB
ELB
Bidders
Ad Servers
ap-southeast-1
ELB
ELB
Bidders
Ad Servers
ap-northeast-1
ELB
ELB
Bidders
Ad Servers
Kinesis
S3
60B Events/
Day
600k Files/
Day
SQS
SQS
SQS
SQS
Machine
Learning
Analytics
Dynamic
Creatives
Profiles
DynamoDB
us-west-2
DynamoDB
us-east-1
DynamoDB
eu-west-1
DynamoDB
ap-southeast-1
DynamoDB
ap-northeast-1

31. Learning more about AWS

32. aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI

33. Let’s Get Started
@IanMmmm
ianm@amazon.com
Ian Massingham
AWS Technology Evangelist

34. What’s Next?
ianmas@amazon.com
@IanMmmm
#AWS #AWSomeDay

35. Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/
self-paced-labs
Try products, gain new skills,
and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and
expertise with the AWS platform
Build technical expertise to
design and operate scalable,
efficient applications on AWS
AWS Training & Certification

36. AWS Self-Paced Labs
Gain practical, hands-on experience working with technology
in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and
consumable format
More than 50 AWS self-paced labs are available ranging from
introductory to advanced topics
aws.amazon.com/training/self-paced-labs

37. Instructor-Led Training
Solutions
Architects
Developers
SysOps
Administrators
Architecting
on AWS
Advanced Operations
on AWS
Developing
on AWS
Systems Operations
on AWS
AWS
Essentials
Architecting on AWS:
Advanced Concepts
Getting Started Advanced
Introduction
to AWS
Series
Big Data
on AWS
Specialty
aws.amazon.com/training

38. Certification Roadmap
aws.amazon.com/certification
Master
Level
Professional
Level
Associate
Level
AWS Certified
Solutions Architect –
Professional Level Exam
AWS Certified
Solutions Architect –
Master Level Exam
AWS Certified
Solutions Architect –
Associate Level Exam
AWS Certified
SysOps Administrator –
Associate Level Exam
AWS Certified
Developer –
Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified
DevOps Administrator – Professional Level Exam

39. Create an AWS Account
Visit aws.amazon.com to create an AWS account

40. Take a Free Lab
Visit run.qwiklab.com

41. Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new

42. AWS User Groups
http://www.meetup.com/AWSUGUK/

43. Thank You
#AWS #AWSomeDay

44. Follow
us
for m
ore
events
&
w
ebinars
@AWS_UKI for local AWS events & news
@AWScloud for Global AWS News & Announcements
#AWS #AWSomeDay