11. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
12. New SSD-Backed Elastic Block Storage
New default block storage option
Simple pricing structure, you only pay for the storage provisioned (no need to
provision IOPS or to factor in the cost of I/O operations
Predictably burst up to 3,000 IOPS,
Deliver 3 sustained IOPS for every GB of configured storage
GENERAL PURPOSE (SSD) EBS VOLUMES
JUNE 17 2014
https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
13. EC2 T2 Instances
Reduce costs for applications that can benefit from bursts of CPU power
Available in three sizes (micro, small, and medium) with On-Demand prices
that start at $0.013 per hour ($9.50 per month)
Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode)
Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month
t2.micro 1 10% 1.0 6 $0.013 $9.50
t2.small 1 20% 2.0 12 $0.026 $19.00
t2.medium 2 40% 4.0 24 $0.052 $38.00
T2 INSTANCE FAMILY
JULY 01 2014
https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
14. 1
#4: Cost Savings and Flexibility
Trade Capex for
variable expense
3
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
4
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
2
Economies-of-scale
provide lower costs
than companies
can do on their own
45 price reductions
since 2006
15. AWS Trusted Advisor: Automated Cost Optimization and Advice
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
-Amazon Web Services
1,700,000+
recommendations
$300M
in cost reductions
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
-Amazon Web Services
16. Who is using AWS and what are they using it for?
20. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M
21. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M
22. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances
28. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
+ = Collaboration
29. Amazon EC2
Amazon EBS
AWS Import
& Export
AWS Identity
& Access
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
CloudWatch
GovCloud
AWS Direct
Connect
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
CloudSearch
Amazon
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
Gateway
Amazon SWF
Amazon
AppStream
Amazon Elastic
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
CloudHSM
Amazon
CloudTrail
AWS Data
Pipeline
Amazon
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1002 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
+345
Amazon Cognito
Amazon Mobile
Analytics
AWS Zocalo
AWS Directory
Service
2014
30. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services
AWS SUMMIT NEW YORK, JULY 10 2014
OVER 10,000 REGISTRATIONS
ANNOUNCED AMAZON COGNITO, AMAZON MOBILE
ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH
https://aws.amazon.com/mobile/