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Amazon Web Services 
Ian Massingham - Technical Evangelist 
23 October 2014 
ianmas@amazon.com 
@IanMmmm
Why are organisations using the Cloud?
#1: Agility 
The primary reason businesses are 
moving so quickly to AWS and the cloud
Why does agility matter?
Hotels Music Magazines Storage
Enterprises Can’t Afford to Be Slow 
Old World: 
Infrastructure in 
weeks
A Culture of Innovation: Experiment Often & Fail Without Risk
#2: Platform Breadth 
A broad and deep platform helps customers 
build sophisticated, scalable applications
Foundation 
Services 
Infrastructure 
Storage 
(Object, Block and Archive) Security & Networking 
Access Control 
Regions Availability Zones CDN Points of Presence 
Platform 
Services 
Databases 
Relational 
NoSQL 
Columnar 
Caching 
Analytics 
Hadoop 
Real-time 
Data 
warehouse 
App Services 
Queuing 
Orchestration 
App streaming 
Transcoding 
Email 
Search 
Deployment & Management 
Containers 
Dev/ops Tools 
Resource 
Templates 
Mobile & Devices 
Identity 
Sync 
Mobile 
Analytics 
Notifications 
Applications Virtual Desktops Collaboration and Sharing 
Data 
Workflows 
Usage 
Tracking 
Monitoring 
and Logs 
Compute 
(VMs, Auto-scaling and Load Balancing)
11 regions 
28 availability zones 
52 edge locations
#3: Continual Iteration and Innovation 
AWS continuously upgrades 
infrastructure, so you don’t have to
New SSD-Backed Elastic Block Storage 
New default block storage option 
Simple pricing structure, you only pay for the storage provisioned (no need to 
provision IOPS or to factor in the cost of I/O operations 
Predictably burst up to 3,000 IOPS, 
Deliver 3 sustained IOPS for every GB of configured storage 
GENERAL PURPOSE (SSD) EBS VOLUMES 
JUNE 17 2014 
https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
EC2 T2 Instances 
Reduce costs for applications that can benefit from bursts of CPU power 
Available in three sizes (micro, small, and medium) with On-Demand prices 
that start at $0.013 per hour ($9.50 per month) 
Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode) 
Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month 
t2.micro 1 10% 1.0 6 $0.013 $9.50 
t2.small 1 20% 2.0 12 $0.026 $19.00 
t2.medium 2 40% 4.0 24 $0.052 $38.00 
T2 INSTANCE FAMILY 
JULY 01 2014 
https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
1 
#4: Cost Savings and Flexibility 
Trade Capex for 
variable expense 
3 
Pricing model 
choice to support 
variable & stable 
workloads 
On-demand 
Reserved 
Spot 
4 
Save more 
money as you 
grow bigger 
Tiered pricing 
Volume 
discounts 
Custom pricing 
2 
Economies-of-scale 
provide lower costs 
than companies 
can do on their own 
45 price reductions 
since 2006
AWS Trusted Advisor: Automated Cost Optimization and Advice 
To: AWS Customer 
From: Amazon Web Services 
Subject: Potential Cost Savings 
Dear Customer, 
We have identified $49,000 of potential savings 
in your current AWS deployment. 
-Amazon Web Services 
To: AWS Customer 
From: Amazon Web Services 
Subject: Potential Cost Savings 
Dear Customer, 
We have identified $49,000 of potential savings 
in your current AWS deployment. 
-Amazon Web Services 
1,700,000+ 
recommendations 
$300M 
in cost reductions 
To: AWS Customer 
From: Amazon Web Services 
Subject: Potential Cost Savings 
Dear Customer, 
We have identified $49,000 of potential savings 
in your current AWS deployment. 
-Amazon Web Services
Who is using AWS and what are they using it for?
Startups on AWS
Intro to AWS for Women Who Code Bristol
150,000 
people are hosted 
on any given night
Total Number of Guests 
January 2013 
4 Million 
15M 
12M 
9M 
3M 
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 
Mar 2014 Jun 2014 
6M
June 2014 
15 Million 
Total Number of Guests 
Up by Over 10 Million in One Year 
15M 
12M 
9M 
3M 
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 
Mar 2014 Jun 2014 
6M
1,400 
1,050 
700 
350 
0 
24 48 
432 
2010 2014 
1,300 
Total Number of EC2 instances
Why AWS?
EC2 
Servers, Production 
Traffic, Hive, Hadoop 
RDS 
All Relational Databases 
S3 
Storage, User Generated 
Content 
DynamoDB 
Rollups, Metadata 
ElastiCache 
Memcache 
Route 53 
DNS, Inventory
We have a 5 person 
operations team. 
AWS allows us to devote our resources 
and mindshare to the core business. 
“ 
”
Enterprises on AWS
How does AWS Innovate?
Small, autonomous teams 
Roadmap ownership 
Decoupled launch schedules 
Get Core Functionality in the 
Hands of Customers, Quickly 
Small, “Two Pizza” 
Teams 
Operational stability 
High scale 
Limited initial feature set 
Iterate Based on Customer Feedback 
Epic 
+ = Collaboration
Amazon EC2 
Amazon EBS 
AWS Import 
& Export 
AWS Identity 
& Access 
Management 
Amazon SNS 
Elastic Load 
Balancing 
Auto Scaling 
Amazon VPC 
Amazon RDS 
Amazon EMR 
Amazon 
CloudWatch 
GovCloud 
AWS Direct 
Connect 
AWS Elastic 
Beanstalk 
AWS 
CloudFormation 
Amazon 
ElastiCache 
Amazon SES 
2008 2009 2010 2011 
Amazon EC2 
Amazon 
CloudSearch 
Amazon 
Dynamo DB 
Amazon Glacier 
Amazon Redshift 
Amazon Route 53 
AWS Storage 
Gateway 
Amazon SWF 
Amazon 
AppStream 
Amazon Elastic 
Transcoder 
Amazon Kinesis 
AWS OpsWorks 
Amazon 
CloudHSM 
Amazon 
CloudTrail 
AWS Data 
Pipeline 
Amazon 
WorkSpaces 
AWS Rapid Pace of Innovation 
+24 
+48 
+61 
+82 
+159 
+280 
2012 2013 
Since inception AWS has: 
• Released 1002 new services and features 
• Introduced over 35 major new services 
• Announced 45 price reductions 
+345 
Amazon Cognito 
Amazon Mobile 
Analytics 
AWS Zocalo 
AWS Directory 
Service 
2014
Amazon 
Cognito 
Amazon 
Mobile Analytics 
Amazon 
Mobile SDK 
Hi! 
SNS Push 
Notifications 
AWS Mobile Services 
AWS SUMMIT NEW YORK, JULY 10 2014 
OVER 10,000 REGISTRATIONS 
ANNOUNCED AMAZON COGNITO, AMAZON MOBILE 
ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH 
https://aws.amazon.com/mobile/
aws.amazon.com/blogs/aws 
aws.amazon.com/new 
@AWScloud @AWS_UKI
Questions? 
ianmas@amazon.com 
@IanMmmm

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Intro to AWS for Women Who Code Bristol

  • 1. Amazon Web Services Ian Massingham - Technical Evangelist 23 October 2014 ianmas@amazon.com @IanMmmm
  • 2. Why are organisations using the Cloud?
  • 3. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
  • 6. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
  • 7. A Culture of Innovation: Experiment Often & Fail Without Risk
  • 8. #2: Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications
  • 9. Foundation Services Infrastructure Storage (Object, Block and Archive) Security & Networking Access Control Regions Availability Zones CDN Points of Presence Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile & Devices Identity Sync Mobile Analytics Notifications Applications Virtual Desktops Collaboration and Sharing Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing)
  • 10. 11 regions 28 availability zones 52 edge locations
  • 11. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 12. New SSD-Backed Elastic Block Storage New default block storage option Simple pricing structure, you only pay for the storage provisioned (no need to provision IOPS or to factor in the cost of I/O operations Predictably burst up to 3,000 IOPS, Deliver 3 sustained IOPS for every GB of configured storage GENERAL PURPOSE (SSD) EBS VOLUMES JUNE 17 2014 https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
  • 13. EC2 T2 Instances Reduce costs for applications that can benefit from bursts of CPU power Available in three sizes (micro, small, and medium) with On-Demand prices that start at $0.013 per hour ($9.50 per month) Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode) Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month t2.micro 1 10% 1.0 6 $0.013 $9.50 t2.small 1 20% 2.0 12 $0.026 $19.00 t2.medium 2 40% 4.0 24 $0.052 $38.00 T2 INSTANCE FAMILY JULY 01 2014 https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
  • 14. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 4 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 45 price reductions since 2006
  • 15. AWS Trusted Advisor: Automated Cost Optimization and Advice To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services 1,700,000+ recommendations $300M in cost reductions To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services
  • 16. Who is using AWS and what are they using it for?
  • 19. 150,000 people are hosted on any given night
  • 20. Total Number of Guests January 2013 4 Million 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
  • 21. June 2014 15 Million Total Number of Guests Up by Over 10 Million in One Year 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
  • 22. 1,400 1,050 700 350 0 24 48 432 2010 2014 1,300 Total Number of EC2 instances
  • 24. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
  • 25. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”
  • 27. How does AWS Innovate?
  • 28. Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback Epic + = Collaboration
  • 29. Amazon EC2 Amazon EBS AWS Import & Export AWS Identity & Access Management Amazon SNS Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon EMR Amazon CloudWatch GovCloud AWS Direct Connect AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache Amazon SES 2008 2009 2010 2011 Amazon EC2 Amazon CloudSearch Amazon Dynamo DB Amazon Glacier Amazon Redshift Amazon Route 53 AWS Storage Gateway Amazon SWF Amazon AppStream Amazon Elastic Transcoder Amazon Kinesis AWS OpsWorks Amazon CloudHSM Amazon CloudTrail AWS Data Pipeline Amazon WorkSpaces AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 2012 2013 Since inception AWS has: • Released 1002 new services and features • Introduced over 35 major new services • Announced 45 price reductions +345 Amazon Cognito Amazon Mobile Analytics AWS Zocalo AWS Directory Service 2014
  • 30. Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK Hi! SNS Push Notifications AWS Mobile Services AWS SUMMIT NEW YORK, JULY 10 2014 OVER 10,000 REGISTRATIONS ANNOUNCED AMAZON COGNITO, AMAZON MOBILE ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH https://aws.amazon.com/mobile/