1.
Opportunities that the
Cloud Brings to Carriers
Ian Massingham - Technical Evangelist
14 October 2014
ianmas@amazon.com
@IanMmmm

2.
Why are organisations using the Cloud?

3.
#1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

4.
Why does agility matter?

5.
Hotels Music Magazines Storage

6.
Enterprises Can’t Afford to Be Slow
Old World:
Infrastructure in
weeks

7.
A Culture of Innovation: Experiment Often & Fail Without Risk

8.
#2: Platform Breadth
A broad and deep platform helps customers
build sophisticated, scalable applications

9.
Foundation
Services
Infrastructure
Storage
(Object, Block and Archive) Security & Networking
Access Control
Regions Availability Zones CDN Points of Presence
Platform
Services
Databases
Relational
NoSQL
Columnar
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile & Devices
Identity
Sync
Mobile
Analytics
Notifications
Applications Virtual Desktops Collaboration and Sharing
Data
Workflows
Usage
Tracking
Monitoring
and Logs
Compute
(VMs, Auto-scaling and Load Balancing)

10.
10 regions
26 availability zones
52 edge locations

11.
A Quick Example of Platform Breadth

12.
Internal AWS Metering Service
Workload
!
• 10s of millions records/sec
• Multiple TB per hour
• 100,000s of sources
• Auditors demand 100% accuracy
• 100s extract-transform-load (ETL) jobs
every day
• Hundreds of thousands of files per
load cycle
• Hundreds of daily users
• Hundreds of queries per hour
S3
Process
Submissions
Store
Batches
Process
Hourly w/
Hadoop
Clients
Submitting
Data
Data
Warehouse

13.
Amazon Kinesis
AZ AZ AZ
Durable, highly consistent storage replicates data
across three data centers (availability zones)
Amazon Web Services
Aggregate and
archive to S3
Millions of
sources producing
100s of terabytes
per hour
Front
End
Authentication
Authorization
Ordered stream
of events supports
multiple readers
Real-time
dashboards
and alarms
Machine learning
algorithms or
sliding window
analytics
Aggregate analysis
in Hadoop or a
data warehouse
Inexpensive: $0.028 per million puts

14.
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

15.
New SSD-Backed Elastic Block Storage
New default block storage option
!
Simple pricing structure, you only pay for the storage provisioned (no need to
provision IOPS or to factor in the cost of I/O operations
!
Predictably burst up to 3,000 IOPS,
!
Deliver 3 sustained IOPS for every GB of configured storage
GENERAL PURPOSE (SSD) EBS VOLUMES
JUNE 17 2014
https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/

16.
EC2 T2 Instances
Reduce costs for applications that can benefit from bursts of CPU power
!
Available in three sizes (micro, small, and medium) with On-Demand prices
that start at $0.013 per hour ($9.50 per month)
!
Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode)
Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month
t2.micro 1 10% 1.0 6 $0.013 $9.50
t2.small 1 20% 2.0 12 $0.026 $19.00
t2.medium 2 40% 4.0 24 $0.052 $38.00
T2 INSTANCE FAMILY
JULY 01 2014
https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/

17.
1
#4: Cost Savings and Flexibility
Trade Capex for
variable expense
3
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
4
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
2
Economies-of-scale
provide lower costs
than companies
can do on their own
45 price reductions
since 2006

18.
AWS Trusted Advisor: Automated Cost Optimization and Advice
1,700,000+
recommendations
!
$300M
in cost reductions
To: AWS Customer
From: Amazon To: AWS Web Services
Customer
Subject: From: Potential To: AWS Amazon Cost Savings
Customer
Web
From: Amazon Web
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
!-Amazon Web Services
Dear Customer,
We have identified $49,000 of
potential savings in your current
Dear Customer,
We have identified $49,000 of
potential savings in your current

19.
Who is using AWS and what are they using it for?

20.
Startups on AWS

21.
150,000
people are hosted
on any given night

22.
Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

23.
June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

24.
1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

25.
Why AWS?

26.
EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

27.
We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

28.
Enterprises on AWS

29.
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

30.
• Vodafone Italy, based in Milan, provides mobile
services for more than 30 million customers
!
• Vodafone worked with Storm Reply, a member of the
AWS Partner Network, to create a compliant, secure
solution able to handle thousands of transactions per
day

31.
• Telecom provider that manufactures and
markets TCL and Alcatel One Touch mobile
phones and Internet devices
!
• Needed a reliable service provider to deliver
its Internet-based firmware updating service
globally
!
• With the help of AWS, was able to deliver
mobile service with near 100% availability

32.
How does AWS Innovate?

33.
Amazon EC2
Amazon EBS
AWS Import
!
& Export
AWS Identity
!
& Access
!
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
!
CloudWatch
GovCloud
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
AWS
!
CloudFormation
Amazon
!
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
!
CloudSearch
Amazon
!
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
!
Gateway
Amazon SWF
Amazon
!
AppStream
Amazon Elastic
!
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
!
CloudHSM
Amazon
!
CloudTrail
AWS Data
!
Pipeline
Amazon
!
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1002 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
+345
Amazon Cognito
Amazon Mobile
!
Analytics
AWS Zocalo
2014

34.
Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
+ = Collaboration

35.
Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services
AWS SUMMIT NEW YORK, JULY 10 2014
OVER 10,000 REGISTRATIONS
ANNOUNCED AMAZON COGNITO, AMAZON MOBILE
ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH
https://aws.amazon.com/mobile/

36.
aws.amazon.com/blogs/aws
!
aws.amazon.com/new
@AWScloud @AWS_UKI

37.
Questions?
ianmas@amazon.com
@IanMmmm