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Identifying
stakeholders and
partners
What is a Stakeholder?
A stakeholder is anyone with a vested interest in your project. They will
be affected by, or be able to affect, your cause.
Your stakeholders are a varied group, with varied interests!
Activity: Make a list of all the individuals, groups, companies, public
institutions who are in any way connected to your mediation project
The Power of Stakeholders : WATCH THE VIDEO
Target groups, who will benefit.
 Whose problem is the project
solving?
 Describe the TARGET GROUP
 Try to estimate how many, how big
is the target group
 Who can you partner with?
 Does the Call ask you to? Who has
the interest in this project? What is
their relationship to the project?
DIRECT + INDIRECT
Target Group:
click below to learn
more
Adjusting your proposal for different Funding Calls
and Opportunities
 Start with the funder’s OBJECTIVES e.g.
active citizenship, inclusion, equality etc
 Look for inclusion objectives, mix them
in with other objectives
 Find the connecting points
 Determine what content can be reused
 Look for key words – SWAP new key
words
 Research and check new data sources
THROUGH ENTERPRISE | Make your enterprise dreams come through
OVERCOMING
A ‘NO’ WHEN
SEEKING FUNDING
If the recipe isn’t right, and you don’t get the Grant,– be
sure to use these rejections as a learning experience!
Encountering a no can be disheartening. But don’t let it
get the better of you. Consider these steps to increase
your chances of being reconsidered, improve your
potential for obtaining financing in the future and in
general relieve the stress of securing funding.
“Enthusiasm is common.
Endurance is rare.”
- Angela Duckworth
THROUGH ENTERPRISE | Make your enterprise dreams come through
OVERCOMING
A ‘NO’ WHEN
SEEKING FUNDING
Reflect on your approach - be honest with yourself. Did
you rush the application? Did you really think you met the
priorities or did you not do yourself justice in writing
about your business idea?
Ask for feedback - even if your rejection letter specifies a
reason for your rejection, asking for verbal feedback will
sometimes bring you a fuller and more open response.
Act Professionally - Even though disheartened, keep your
behaviour and actions as professional as possible. If you
thank the possible supporter politely for his/her time, and
follow up in a few weeks when you’ve gathered more
information or adjusted your business model, you may
have a much better chance of getting that funding.
THROUGH ENTERPRISE | Make your enterprise dreams come through
OVERCOMING
A ‘NO’ WHEN
SEEKING FUNDING
 Find out what did get funded – funders often publish
lists of what they did fund.
 What do you notice about the projects that got funded?
 Were the businesses at a different stage to you?
 Were you asking for much more (or less) money than
they received?
 Were you applying for activities that this funder hasn’t
supported?
Crowdfunding: Powerful, Scary, Liberating
THROUGH ENTERPRISE | Make your enterprise dreams come through
Crowdfunding: Powerful, Scary, Liberating
Crowdfunding is the financing of
a new project by raising many
small amounts of money from a
large number of people.
Crowdfunding is not only a great
way to raise money online for a
project, but simultaneously build
up a community and improve
visibility/credibility for you and
your mediation project.
Crowdfunding
example
Activity: READ
Refugee and
migrant charity
food bank
https://www.crowdfunder.co.uk/voicesinexilefoodbank
Crowdfunding: Powerful, Scary, Liberating
READ
Crowdfunding for Non-Profits,
Charitable Causes, and Social
Activists
Crowdfunding can be instrumental in
raising awareness and promoting a cause.
90% of funders went on to promote the
project they supported, typically via social
media.
Since crowdfunding raises money for
specific projects, rather than organisations
as a whole, it provides more transparency
around what funds will be used for and how
they will benefit others.
Crowdfunding Platforms - How does it work?
Different platforms apply different charges depending on the model you chose.
Platform Hosting fee: Some platforms, although not all, charge an initial cost just for hosting
your campaign. Top tip - Make sure to ask platform what fee applies to them before starting
the campaign.
Success fee: The majority of crowdfunding platforms will take a percentage of the total amount
raised. The percentage varies from platform to platform and ranges between 3% and 12% of
total raised.
Payment processing fees: Look out also for a service fee for every transaction made. Usually
this fee is on average 3%. For instance, for every €100 donation/investment, only €97 reaches
the campaign
5 Crowdfunding Websites for Not-For-Profits
1. Crowdfunder offers two different funding methods: All or Nothing (you only receive your pledges if you hit
your target) and Keep What You Raise (you get to keep all your pledges, whether your projects hits target or not).
The latter is best suited for causes or charitable projects.
2. CrowdFundMe allows pretty much any project regardless of whether it’s a commercial or social idea. They
only allow ‘All or nothing’ type of funding, which means that if you don’t raise all the money set as target, it goes
back to the donors.
3. Kickstarteris a widely known crowdfunding platform aimed at creative projects. Project creators choose a
deadline and minimum funding goal and if the goal isn’t met by the deadline, no funds are collected. Those who
back Kickstarter projects are offered rewards for their pledges.
4. Generosity is Indiegogo’s charity crowdfunding platform, which was specifically designed for the needs of
socially minded not-for-profits and individuals looking to solve both personal and community challenges. The
platform does not take any fee out of the money raised; however, payment processor fees may apply.
5. GoFundMe is a crowdfunding platform that enables people to raise money for different life events. Supported
countries and currencies include United States of America ($USD), United Kingdom (£GBP), Canada ($CAD), Australia
($AUD), and some European Union countries that use the Euro as their official currency (€EUR). With GoFundMe,
you keep each and every donation you receive; reaching your goal is not required.
Crowd Funding – A Good
Video Pitch is Key!
• Excellent video pitches are essential to
successful crowdfunding campaigns.
• But pitching your idea takes practice,
preparation and perseverance.
• Do your research, by viewing other video
pitches.
• Write a compelling script that communicates
your unique selling points simply and clearly.
• Record the vision with passion and
enthusiasm – it is infectious and will give the
viewer confidence in your commitment
• Reshoot it until it’s right.
Watch the sucessful crowdfunding video pitch:
Community Food Response
Volunteers and
community
engagement in using
the resources
Why is a tribe so important?
Collaboration, commitment, connection are key to tribal
life & work.
 As a someone who helps others all the time, you may
sometimes feel like no one is there for you, without any
resources to utilise but your own.
“If you want to go fast,
go alone. If you want
to go far, go together.”
African proverb
 Finding your tribe/building your community gives you access to a built-in coalition of
collaborators, a ready-made group to provide support and encouragement who are
their to help you achieve your social mission.
 The community begins with you, believing and trusting in yourself, your cause and
your abilities to make the world a better place. From there, you attract your tribe.
Remember the seeds you plant are what you’ll end up harvesting.
ONLINE COMMUNITIES MORE IMPORTANT THAN EVER
• It’s a great way to reach people who you might not otherwise
meet. Now more than ever online communities have been a lifeline
to people.
• With so many people isolating and so many events cancelled,
people have been at a loss.
• They’ve missed the social interaction and the online community has
bridged that gap and formed groups that will last long after the
pandemic.
BENEFITS OF BUILDING AN ONLINE COMMUNITY
MESSAGE
AWARENESS
Unlock an
advocate and
volunteer
support base
Social collaboration,
knowledge exchange
and problem solving
KNOWLEDGE YOU NEED TO GROW AN ONLINE COMMUNITY
YOUR ADVOCACY MESSAGE
This is what brings your
community togerther
YOUR TARGET GROUPS
Define your target group and
always be aware of their needs
EMOTIONAL CONNECTION
Strive to create one with
your target groups
DIGITAL TOOLS
Spaces and tools to
help you grpe your
online community
Tools for Building an
Online Community and
Fundraising Online
Bring your exhisting community to
your online channel and find new
members, using online tools
World Economic Forum has even
embraced TikTok with their
#allthedifference campaign, below are
the details:
Join our TikTok challenge
We’re celebrating your differences. Show
us what makes you unique, how you cast
off the labels, or what you’ve done to
make the world a more tolerant place.
One where no one is excluded because of
their race, religion, gender, disability or
sexual orientation. Your stories could
make #allthedifference
Twitter is a powerful tool for building an
online community and tribe. We are all
drawn to people who share our passions
and on twitter it is very easy to follow
and engage with people who share your
passions
Facebook Resource Groups (FBRGs)
Facebook Resource Groups (FBRGs) are inclusive groups
that provide community support crucial to achieving our
mission and created a space where employees feel seen,
heard and a sense of belonging. These groups focus on
characteristics shared by people in traditionally
underrepresented and marginalized spheres. They help
participants become catalysts for ensuring a fully
inclusive and open environment that provides
opportunities for everyone to contribute to Facebook’s
success:
https://diversity.fb.com/initiative/facebook-resource-groups/
DEFINING
SUCCESS
SUCCESS – WHAT DOES IT LOOK LIKE?
We all see success differently. Our aspirations are influenced by our upbringing, our
environment, our image of ourselves, and the people we live and work alongside in our new
communities.
As a person with migration experience, your background and the
challenges you have overcome are part of your motivation to
succeed.
Success can be complex, but it can also be quite simple.
HOW IS SUCCESS
DEFINED?
1. the attainment of fame, wealth, or social status
2. the accomplishment of an aim or purpose
3. a person or thing that achieves desired aims
A combination of the above? Or something else?
DEFINING SUCCESS ON YOUR
OWN TERMS
Every experience that we go through
presents an opportunity to learn about
ourselves and the world around us.
By seeking to find the lessons learned in
our past you will be able to articulate
better what you want to achieve in your
life moving forward, both personally and
professionally.
Stop comparing yourself to others or
wondering how your life “should” look.
Realising that the definition of success is
different for every single person out there
is important.
Congratulations!
YOU HAVE COMPLETED OUR LEARNING JOURNEY
We are proud of you, your MCM project team.
You matter! Your questions, ideas, your experience
matters.
Join the conversation of our social media channels
We are honoured that you have been with us and
have used these resources to find out more about
peer-to-peer mediation, among people who have
had the migration experience in their lives.
We hope you have enjoyed these resources as much
as we did creating them for you.
Please take this with you:
Every time a friendly act is made
towards the new community
members, the foundations for a
brighter futures are being set!

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Mcm module 5b

  • 2. What is a Stakeholder? A stakeholder is anyone with a vested interest in your project. They will be affected by, or be able to affect, your cause. Your stakeholders are a varied group, with varied interests! Activity: Make a list of all the individuals, groups, companies, public institutions who are in any way connected to your mediation project
  • 3. The Power of Stakeholders : WATCH THE VIDEO
  • 4. Target groups, who will benefit.  Whose problem is the project solving?  Describe the TARGET GROUP  Try to estimate how many, how big is the target group  Who can you partner with?  Does the Call ask you to? Who has the interest in this project? What is their relationship to the project? DIRECT + INDIRECT Target Group: click below to learn more
  • 5. Adjusting your proposal for different Funding Calls and Opportunities  Start with the funder’s OBJECTIVES e.g. active citizenship, inclusion, equality etc  Look for inclusion objectives, mix them in with other objectives  Find the connecting points  Determine what content can be reused  Look for key words – SWAP new key words  Research and check new data sources
  • 6. THROUGH ENTERPRISE | Make your enterprise dreams come through OVERCOMING A ‘NO’ WHEN SEEKING FUNDING If the recipe isn’t right, and you don’t get the Grant,– be sure to use these rejections as a learning experience! Encountering a no can be disheartening. But don’t let it get the better of you. Consider these steps to increase your chances of being reconsidered, improve your potential for obtaining financing in the future and in general relieve the stress of securing funding. “Enthusiasm is common. Endurance is rare.” - Angela Duckworth
  • 7. THROUGH ENTERPRISE | Make your enterprise dreams come through OVERCOMING A ‘NO’ WHEN SEEKING FUNDING Reflect on your approach - be honest with yourself. Did you rush the application? Did you really think you met the priorities or did you not do yourself justice in writing about your business idea? Ask for feedback - even if your rejection letter specifies a reason for your rejection, asking for verbal feedback will sometimes bring you a fuller and more open response. Act Professionally - Even though disheartened, keep your behaviour and actions as professional as possible. If you thank the possible supporter politely for his/her time, and follow up in a few weeks when you’ve gathered more information or adjusted your business model, you may have a much better chance of getting that funding.
  • 8. THROUGH ENTERPRISE | Make your enterprise dreams come through OVERCOMING A ‘NO’ WHEN SEEKING FUNDING  Find out what did get funded – funders often publish lists of what they did fund.  What do you notice about the projects that got funded?  Were the businesses at a different stage to you?  Were you asking for much more (or less) money than they received?  Were you applying for activities that this funder hasn’t supported?
  • 10. THROUGH ENTERPRISE | Make your enterprise dreams come through Crowdfunding: Powerful, Scary, Liberating Crowdfunding is the financing of a new project by raising many small amounts of money from a large number of people. Crowdfunding is not only a great way to raise money online for a project, but simultaneously build up a community and improve visibility/credibility for you and your mediation project.
  • 11. Crowdfunding example Activity: READ Refugee and migrant charity food bank https://www.crowdfunder.co.uk/voicesinexilefoodbank
  • 12. Crowdfunding: Powerful, Scary, Liberating READ Crowdfunding for Non-Profits, Charitable Causes, and Social Activists Crowdfunding can be instrumental in raising awareness and promoting a cause. 90% of funders went on to promote the project they supported, typically via social media. Since crowdfunding raises money for specific projects, rather than organisations as a whole, it provides more transparency around what funds will be used for and how they will benefit others.
  • 13. Crowdfunding Platforms - How does it work? Different platforms apply different charges depending on the model you chose. Platform Hosting fee: Some platforms, although not all, charge an initial cost just for hosting your campaign. Top tip - Make sure to ask platform what fee applies to them before starting the campaign. Success fee: The majority of crowdfunding platforms will take a percentage of the total amount raised. The percentage varies from platform to platform and ranges between 3% and 12% of total raised. Payment processing fees: Look out also for a service fee for every transaction made. Usually this fee is on average 3%. For instance, for every €100 donation/investment, only €97 reaches the campaign
  • 14. 5 Crowdfunding Websites for Not-For-Profits 1. Crowdfunder offers two different funding methods: All or Nothing (you only receive your pledges if you hit your target) and Keep What You Raise (you get to keep all your pledges, whether your projects hits target or not). The latter is best suited for causes or charitable projects. 2. CrowdFundMe allows pretty much any project regardless of whether it’s a commercial or social idea. They only allow ‘All or nothing’ type of funding, which means that if you don’t raise all the money set as target, it goes back to the donors. 3. Kickstarteris a widely known crowdfunding platform aimed at creative projects. Project creators choose a deadline and minimum funding goal and if the goal isn’t met by the deadline, no funds are collected. Those who back Kickstarter projects are offered rewards for their pledges. 4. Generosity is Indiegogo’s charity crowdfunding platform, which was specifically designed for the needs of socially minded not-for-profits and individuals looking to solve both personal and community challenges. The platform does not take any fee out of the money raised; however, payment processor fees may apply. 5. GoFundMe is a crowdfunding platform that enables people to raise money for different life events. Supported countries and currencies include United States of America ($USD), United Kingdom (£GBP), Canada ($CAD), Australia ($AUD), and some European Union countries that use the Euro as their official currency (€EUR). With GoFundMe, you keep each and every donation you receive; reaching your goal is not required.
  • 15. Crowd Funding – A Good Video Pitch is Key! • Excellent video pitches are essential to successful crowdfunding campaigns. • But pitching your idea takes practice, preparation and perseverance. • Do your research, by viewing other video pitches. • Write a compelling script that communicates your unique selling points simply and clearly. • Record the vision with passion and enthusiasm – it is infectious and will give the viewer confidence in your commitment • Reshoot it until it’s right. Watch the sucessful crowdfunding video pitch: Community Food Response
  • 17. Why is a tribe so important? Collaboration, commitment, connection are key to tribal life & work.  As a someone who helps others all the time, you may sometimes feel like no one is there for you, without any resources to utilise but your own. “If you want to go fast, go alone. If you want to go far, go together.” African proverb  Finding your tribe/building your community gives you access to a built-in coalition of collaborators, a ready-made group to provide support and encouragement who are their to help you achieve your social mission.  The community begins with you, believing and trusting in yourself, your cause and your abilities to make the world a better place. From there, you attract your tribe. Remember the seeds you plant are what you’ll end up harvesting.
  • 18. ONLINE COMMUNITIES MORE IMPORTANT THAN EVER • It’s a great way to reach people who you might not otherwise meet. Now more than ever online communities have been a lifeline to people. • With so many people isolating and so many events cancelled, people have been at a loss. • They’ve missed the social interaction and the online community has bridged that gap and formed groups that will last long after the pandemic.
  • 19. BENEFITS OF BUILDING AN ONLINE COMMUNITY MESSAGE AWARENESS Unlock an advocate and volunteer support base Social collaboration, knowledge exchange and problem solving
  • 20. KNOWLEDGE YOU NEED TO GROW AN ONLINE COMMUNITY YOUR ADVOCACY MESSAGE This is what brings your community togerther YOUR TARGET GROUPS Define your target group and always be aware of their needs EMOTIONAL CONNECTION Strive to create one with your target groups DIGITAL TOOLS Spaces and tools to help you grpe your online community
  • 21. Tools for Building an Online Community and Fundraising Online Bring your exhisting community to your online channel and find new members, using online tools
  • 22. World Economic Forum has even embraced TikTok with their #allthedifference campaign, below are the details: Join our TikTok challenge We’re celebrating your differences. Show us what makes you unique, how you cast off the labels, or what you’ve done to make the world a more tolerant place. One where no one is excluded because of their race, religion, gender, disability or sexual orientation. Your stories could make #allthedifference Twitter is a powerful tool for building an online community and tribe. We are all drawn to people who share our passions and on twitter it is very easy to follow and engage with people who share your passions Facebook Resource Groups (FBRGs) Facebook Resource Groups (FBRGs) are inclusive groups that provide community support crucial to achieving our mission and created a space where employees feel seen, heard and a sense of belonging. These groups focus on characteristics shared by people in traditionally underrepresented and marginalized spheres. They help participants become catalysts for ensuring a fully inclusive and open environment that provides opportunities for everyone to contribute to Facebook’s success: https://diversity.fb.com/initiative/facebook-resource-groups/
  • 24. SUCCESS – WHAT DOES IT LOOK LIKE? We all see success differently. Our aspirations are influenced by our upbringing, our environment, our image of ourselves, and the people we live and work alongside in our new communities. As a person with migration experience, your background and the challenges you have overcome are part of your motivation to succeed. Success can be complex, but it can also be quite simple.
  • 25. HOW IS SUCCESS DEFINED? 1. the attainment of fame, wealth, or social status 2. the accomplishment of an aim or purpose 3. a person or thing that achieves desired aims A combination of the above? Or something else?
  • 26. DEFINING SUCCESS ON YOUR OWN TERMS Every experience that we go through presents an opportunity to learn about ourselves and the world around us. By seeking to find the lessons learned in our past you will be able to articulate better what you want to achieve in your life moving forward, both personally and professionally. Stop comparing yourself to others or wondering how your life “should” look. Realising that the definition of success is different for every single person out there is important.
  • 27. Congratulations! YOU HAVE COMPLETED OUR LEARNING JOURNEY We are proud of you, your MCM project team. You matter! Your questions, ideas, your experience matters. Join the conversation of our social media channels We are honoured that you have been with us and have used these resources to find out more about peer-to-peer mediation, among people who have had the migration experience in their lives. We hope you have enjoyed these resources as much as we did creating them for you. Please take this with you: Every time a friendly act is made towards the new community members, the foundations for a brighter futures are being set!