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Easy & affordable

user-testing
Ida Aalen / @idaaa
CPO, Confrere
ida@confrere.com
Confab Central, May 2018
confrere.com/usertest
Task 1
Read the title and the intro.
Write down 1-5 questions you
expect will be answered on this
page.
Task 2
Read the text.
• Were your questions answered?
• Is there content that cut be cut or
should be expanded?
#1
Micro-testing content.
• Time: 30 min+
• Price: Mostly free
Feedback on
needs, not
grammar and
typos
• What equipment is supported?
• Can this service be used on
mobile devices?
• How can I know that it is safe?
• What is t...
User testing can be

easy & affordable.
Do you recognise this icon?




Survey with 4273 respondents, 2014
Mobile:
53%

said no
Desktop:
73%

said no
Colleagues

are not your users.
Designers

are not your users.
Content strategists
are not your users.
1 in 3

problems found

by experts are

false alarms
1 in 2

user problems

are overlooked

by experts
5
N (1-(1-L)n)
0%
25%
50%
75%
100%
Number of test subjects
0 3 6 9 12 15
Shareobservedproblems
Small and frequent
tests are better than
b...
User testing is

real users solving
real tasks.
Have you done

user testing?
What we want to find out:
Is it clear to physicians
that they can use Confrere
for video appointments?
Our question
≠

User task
Open & explorative
What would you do to
find a video calling
service that’s suitable
for physicians?
Specific & measurable
C...
Open & explorative
• If you want to find
more problems
• It’s ok to give
different tasks to
different people
• More realist...
5 techniques
#1
Microtesting content.
• Time: 30 min+
• Price: Free
#2
Information architecture
• Time: 30 min+
• Price: Free / $99-199 per month
#3
Get out.
• Time: 1-4 hours
• Price: Snacks
It’s this easy:
(Translated
by Google)
#4
Lab test on a budget.
• Time: 1 day for planning and recruiting, 1 day for the actual
test
• Price: Rewarding users
(Translated
by Google)
«Hugging»
If you need observers:
Test machine Observation
+ Tool for

screen sharing+
Help the person
think out loud
What are you thinking about?
I’m looking for the menu…
Help the user
think out loud
and ask open
questions
What happens if I click here?
What do you think might
happen if you click there?
Make
sure you’re
not helping
the user
How do you lead a test,
without leading the user?
I’ve made the design for the
new website and I’d love to
hear what you think!
The team who has designed
the site need help...
You’re really good at this!
You’re solving all the tasks!
Thank you! Let’s move on

to the next task.
It would have gone so much
faster if you had just clicked
the menu-button.
There’s really a big room for
improvement here....
Sigh…
The user

is there to help
you
Don’t listen.
Observe.
Rationalization


Michael S. Gazzaniga:
“The Interpreter”
http://youtu.be/mJKloz2vwlc
Differentiate between…
Observation
What the person did and said during the task
Interpretation
Why you believe the person d...
Example
Observation
• The user did not click the “Buy”-button
Interpretations
• The button should be placed elsewhere
• Th...
#5
Was this helpful?
• Time: 15 min+
• Price: Often free
5 methods:
1. Microtesting of content
2. Information architecture
3. Get out
4. Lab test on a budget
5. Was this helpful?
...
5 methods:
1. Microtesting of content
2. Information architecture
3.Get out
4.Lab test on a budget
5. Was this helpful?
co...
You learn so
much more
meeting people
face to face!
Thank you!
Ida Aalen / @idaaa
Chief Product Officer
ida@confrere.com
confrere.com/usertest
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
Easy and affordable user testing at Confab Central 2018
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Easy and affordable user testing at Confab Central 2018

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Learn how to do user testing on a tiny budget with little time. Go to confrere.com/usertest to find links and resources mentioned in the talk.

Publicado en: Datos y análisis
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Easy and affordable user testing at Confab Central 2018

  1. 1. Easy & affordable
 user-testing Ida Aalen / @idaaa CPO, Confrere ida@confrere.com Confab Central, May 2018
  2. 2. confrere.com/usertest
  3. 3. Task 1 Read the title and the intro. Write down 1-5 questions you expect will be answered on this page.
  4. 4. Task 2 Read the text. • Were your questions answered? • Is there content that cut be cut or should be expanded?
  5. 5. #1 Micro-testing content. • Time: 30 min+ • Price: Mostly free
  6. 6. Feedback on needs, not grammar and typos
  7. 7. • What equipment is supported? • Can this service be used on mobile devices? • How can I know that it is safe? • What is the flow like, step by step, when setting up a call? • How much does it cost? • How do you embed/link this on your own site?
  8. 8. User testing can be
 easy & affordable.
  9. 9. Do you recognise this icon? 
 
 Survey with 4273 respondents, 2014 Mobile: 53%
 said no Desktop: 73%
 said no
  10. 10. Colleagues
 are not your users.
  11. 11. Designers
 are not your users.
  12. 12. Content strategists are not your users.
  13. 13. 1 in 3
 problems found
 by experts are
 false alarms 1 in 2
 user problems
 are overlooked
 by experts
  14. 14. 5
  15. 15. N (1-(1-L)n)
  16. 16. 0% 25% 50% 75% 100% Number of test subjects 0 3 6 9 12 15 Shareobservedproblems Small and frequent tests are better than bigger and infrequent tests
  17. 17. User testing is
 real users solving real tasks.
  18. 18. Have you done
 user testing?
  19. 19. What we want to find out: Is it clear to physicians that they can use Confrere for video appointments?
  20. 20. Our question ≠
 User task
  21. 21. Open & explorative What would you do to find a video calling service that’s suitable for physicians? Specific & measurable Could you find the page which explains how Confrere is HIPAA compliant? Partially open Go to confrere.com. What would you do to figure out whether this is suitable for physicians?
  22. 22. Open & explorative • If you want to find more problems • It’s ok to give different tasks to different people • More realistic, but also more time- consuming Specific & measurable • When you know there’s a problem, but you want to figure out why • Easier to measure and compare • Can be leading Partially open
  23. 23. 5 techniques
  24. 24. #1 Microtesting content. • Time: 30 min+ • Price: Free
  25. 25. #2 Information architecture • Time: 30 min+ • Price: Free / $99-199 per month
  26. 26. #3 Get out. • Time: 1-4 hours • Price: Snacks
  27. 27. It’s this easy:
  28. 28. (Translated by Google)
  29. 29. #4 Lab test on a budget. • Time: 1 day for planning and recruiting, 1 day for the actual test • Price: Rewarding users
  30. 30. (Translated by Google)
  31. 31. «Hugging»
  32. 32. If you need observers: Test machine Observation + Tool for
 screen sharing+
  33. 33. Help the person think out loud
  34. 34. What are you thinking about?
  35. 35. I’m looking for the menu… Help the user think out loud and ask open questions
  36. 36. What happens if I click here? What do you think might happen if you click there? Make sure you’re not helping the user
  37. 37. How do you lead a test, without leading the user?
  38. 38. I’ve made the design for the new website and I’d love to hear what you think! The team who has designed the site need help figuring out if it’s really working.
  39. 39. You’re really good at this! You’re solving all the tasks! Thank you! Let’s move on
 to the next task.
  40. 40. It would have gone so much faster if you had just clicked the menu-button. There’s really a big room for improvement here. Thank you for helping us identify this!
  41. 41. Sigh…
  42. 42. The user
 is there to help you
  43. 43. Don’t listen. Observe.
  44. 44. Rationalization 
 Michael S. Gazzaniga: “The Interpreter” http://youtu.be/mJKloz2vwlc
  45. 45. Differentiate between… Observation What the person did and said during the task Interpretation Why you believe the person did what they did Improvements What you believe could be a solution to the problem
  46. 46. Example Observation • The user did not click the “Buy”-button Interpretations • The button should be placed elsewhere • The button has the wrong color or shape • The microcopy “buy” sounds too committing • The user didn’t think they really were supposed to “buy” since it’s just a test
  47. 47. #5 Was this helpful? • Time: 15 min+ • Price: Often free
  48. 48. 5 methods: 1. Microtesting of content 2. Information architecture 3. Get out 4. Lab test on a budget 5. Was this helpful? confrere.com/ usertest
  49. 49. 5 methods: 1. Microtesting of content 2. Information architecture 3.Get out 4.Lab test on a budget 5. Was this helpful? confrere.com/ usertest
  50. 50. You learn so much more meeting people face to face!
  51. 51. Thank you! Ida Aalen / @idaaa Chief Product Officer ida@confrere.com confrere.com/usertest

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