This is a brief overview of Idea Code service scope.

1. Idea Code Services Overview 2010

2. What we do Idea Code is Lithuania based user experience consultancy and user interface design company established in 2003. 1. Through usability reviews we help finding key usability issues and ways of their elimination for technology products. 2. We carry out user research for technology products in various phases of development and various markets. 3. We create user interfaces which are convenient and aesthetic. Our industry experience covers IT services, telecommunications, retail, financial services, public sector, publishing and journalism. Our recent projects concentrated on self-service portals, e-commerce and social networking. www.ideacode.eu

3. 1. Usability Reviews

5. easy touse

6. easy torecall

7. helps toavoid errors

8. is subjectivelysatisfying(Usability guru JacobNielsen) www.ideacode.eu

10. efficiency of use, for instance time it takes to complete a task

11. satisfaction of use, for instance user impression expressed through level of satisfaction questionnairewww.ideacode.eu

13. General analysis is carried out as well imitation of potential user behavior scenarios

14. Navigation, content interaction and presentation is evaluated

15. Evaluation is based on best practice recommendations, adopted in the industry

16. Duration few days to 1 week www.ideacode.eu

17. How we work Industry standard Project Management methods Industry standard Usability Analytics Methods www.ideacode.eu

19. In order to “clean up” the system before commercial start

21. Usability issues are identified and ranked by order of importance

22. Specific action oriented recommendations for usability improvement are formulated (a written report and visualizations of findings are presented to the client).www.ideacode.eu

23. 2. User Research

25. Competitive user testing

26. Card sorting

27. Contextual observation

28. User interviews

29. Questionnaires, surveys

30. Web analyticsThis presentation introduces only user testing as the most commonly applied user research method. For more information on other methods please contact info@ideacode.eu www.ideacode.eu

32. Users perform typical actions critically important for business, whileobserved by experts

33. Analysis helps to identify user reactions and comments to different features of the system

34. Observation data is more precise, information on realistic user behavior model and specific user needs is received

36. User tests can be videotaped and client representatives can participate as observers. “Seeing is believing” – the best way to convince in needs for improvement is to show a user struggling with a productwww.ideacode.eu

37. How we work Industry standard Project Management methods Industry standard User Research Methods www.ideacode.eu

40. Usability issues are identified and ranked by order of importance (can be evidenced with actual video clips from user testing sessions)

41. Specific action oriented recommendations for usability improvement are formulated (a written report and visualizations of findings are presented to the client)www.ideacode.eu

42. 3. User Interface Design

43. Idea Code UI design philosophy Idea Code user interface design services are provided to create systems, which make user interaction with the product as simple and efficient as possible, in terms of accomplishing user goals. We promote user interface design based on user-centered design principles. To ensure high quality interface design we also need a very good understanding of the product’s goals and targeted users. Therefore, we recommend carrying out user interface design after thorough user research. www.ideacode.eu

44. How we work Industry standard Project Management methods Industry standard User Centered Design Methods www.ideacode.eu

45. About Idea Code

46. How we are different Representing a small nation, our team brings together a unique mix of international experience and understanding of local markets in both – the West (US and Europe) and Asia. Thus, we are able to translate clients’ questions into a language understood by users in both Western and Asian cultures. www.ideacode.eu

47. Improved local adaptation of products www.ideacode.eu

49. Effectiveness

50. ProfessionalismOur team brings together people of interdisciplinary background: IT, business, marketing, design, journalism and psychology. www.ideacode.eu