At idealabs we believe that there's a new innovation era coming, where big corporations and startups blend. We dive into the corporate innovation boom, showing you some examples of big corporations working together with startups.

2. Hi we are idealabs!
We are an entrepreneurial
HUB located in the center of
Antwerp. We promote
entrepreneurship by insipiring,
educating and engaging. We
accelerate startups and help
them grow. Creating
entrepreneurs!

3. All sorts of
Entrepreneurs
Startup Founders
Interpreneurs
Intrapreneurs
Those
intrapreneurs
seem to be hot!

4. Contents of this presentation
Is there a corporate innovation boom?
We believe that there’s a new innovation
era coming for big companies, with a new
set of rules
Example of a intrapreneurial
bootcamp within a big corporation
Examples of new innovation efforts of
corporates

5. “The popular perception is that
most corporations are just too
big and deliberate to produce
game-changing inventions”

6. ‣ The focus of an established
firm is to execute an existing
business model.
‣ Discovering a new business
model is inherently risky.
‣ People who are best suited to
search for new business
models usually are not the
same managers who succeed
at running existing business
units
Big Companies can’t
innovate
New innovation Era?

7. Positive Trends for Big
Corporations
‣ Increasing ease and
decreasing cost of innovation
‣ Companies are embracing
open innovation
‣ Companies are integrating
entrepreneurial behaviors
‣ Creating business models
that tap big companies
unique strengths
New innovation Era!

8. Why is there a Corporate
innovation boom?
‣ Bolstering innovation
‣ Acquiring new customers
‣ Making their industry bigger
‣ Encouraging Platform
Development
‣ Diversifying Procurement
‣ Building a Philanthropic
Brand
New innovation Era!

9. Benefits for the Startup
Culture
‣ Credibility: If a established
corp jumps aboard, it can
help customers and partners
take startups seriously
‣ Distribution: By using corp
distribution channels,
startups can increase their
reach and get to market
faster
‣ PR and Branding: increase
brand recognition
New innovation Era!

10. There is definitely a
An era that’s positive for
Corporates
and Startups
New innovation Era!
(old,bureaucratic, and risk averse)
(disruptive, irrisponsible, and
inexeperienced)

11. “Today, companies are starting
new entrepreneurship initiatives
because they need fuel for
innovation, desire top talent and
need to sustain a competitive
advantage. Smart companies
are catering to entrepreneurs,
allowing workers to pitch their
ideas, and even funding them”

12. “Managers, like entrepreneurs,
are taking risks on new ideas,
and when they create a new
division, they are essentially
investing the company's time
and money as a VC would invest
funds in a startup”

13. Are all Big Companies
Creating Startups Within
Large Organizations?
Let’s take a look at the first
corporate innovation program
organised by Steve Blank at
Qualcomm

14. Background on the
Qualcomm program
‣ Qualcomm’s visionary CEO, wanted to use
internal Qualcomm ideas to find
breakthrough innovation that could be
turned into products (not a suggestion box)
‣ The challenge:
‣ Teach participants on how to turn their
ideas into fundable experiments
‣ Educate employees on
entrepreneurship. They themselves had
to take ownership and fight for their
ideas
‣ All while keeping mind that employees
have day jobs!
Structure of Program ->
cfr: Steve Blank

15. cfr: Steve Blank

16. cfr: Steve Blank

17. Ok, so corporates want to
behave or work like startups,
even letting their employees
participate in a 3 month
bootcamp.
If corporate innovation interests
you, join us at idealabs for a
masterclass highlighting the
principles of Corporate
innovation with Corina Kuiper.
Find out more here
Recap
More cool stuff!

18. Sectors:
automotive,retail,consumer
goods,financial,health,tech/telecom, media
Let’s take a look at some
corporations in several
sectors how they are
innovating, and how they are
approaching startups

19. Corporate entrepreneurship
contests
Companies investing in startups
Entrepreneurs in Residence
Entrepreneurship/intrapreneurship
programs
Fund for startups
What are big corporations up to?

20. “Big companies see these
programs as an opportunity to
find new ideas early and
perhaps partner with, invest in,
or learn from today's most
innovative entrepreneurs.”

21. Automotive

22. New lab will support Ford’s vision that its future is not just about
building cars but about creating uncompromised personal mobility
experiences for people around the world
Lab will be a hub for Ford to develop a wide spectrum of partnerships
with established and startup tech firms and with universities in the
area, such as Stanford
Clickable Textbox!

23. Part urban think tank, part community center and public gathering
space, the BMW Guggenheim Lab is a mobile laboratory traveling to
cities worldwide. Led by international, interdisciplinary teams of
emerging talents in the areas of urbanism, architecture, art, design,
science, technology, education, and sustainability
Clickable Textbox!

24. Volkswagen Group of America Electronics Research Laboratory (ERL)
has teamed up with Plug and Play to accelerate and collaborate with
startups to transfer technology from many industries into the
automotive domain.
In this program, companies will receive access to hundreds of investors,
corporations, and mentors within the Plug and Play network, exposure
at its events, regular educational seminars, and office space.

25. They are looking for companies, startups and innovators with
disruptive new technologies or business models within 4 strategic
focus areas:
Smart Mobility
Intelligent Operations
Next Generation Engineering
Responsible Castrol

26. Retail

27. The lululemon lab is a conceptual design and retail space. It is a hub for
innovation and functional fashion in Vancouver. The lab designs,
produces and sells its own exclusive line of clothing.

28. They research, design, code, experiment. All in an effort to build
intelligent retail software that identifies opportunities for competitive
advantage.

29. Through the innovative fusion of retail, social and mobile,
@WalmartLabs is redefining Commerce for the largest retailer
worldwide

30. Target's Technology Innovation Center in San Francisco's financial district will
be the retailer's West Coast hub for mobile app, online search and social media
development -- pillars of the retailer's e-commerce expansion. It also marks
the latest effort by a major U.S. retailer to challenge e-commerce giant
Amazon and remake its image from that of an outdated brick-and-mortar store
to a tech-savvy, multichannel shopping experience.
Target

31. The innovation lab is a lean startup operating inside of Nordstorm:
Design thinking, lean startup, agile and lean thinking
They have a Collaborative studio space

32. Consumer
goods

33. The Pepsi digital labs program, gives startups the ability to work with a
large brand to develop and test products.
PepsiCo10 is a digital incubator program that selects 10 tech start-ups in
entertainment, mobile, retail, and sustainability. In addition to receiving
funding, companies are matched with PepsiCo brands, such as Gatorade
or Frito-Lay, for mentoring and pilot campaigns.

34. The nike+ accelerator will host 10 companies for a three-month, immersive,
mentor-driven startup accelerator. The focus is to allow companies to
leverage the Nike + platform.

35. Campbell has challenged the developer community to create an
application that helps people decide: what’s for dinner tonight?
From hundreds of submitted ideas, they have chosen up to thirty Semi-
Finalists and given them access to the Campbell's Kitchen API for 19
days to bring their ideas to life.

36. Their goal is to combine external innovations with their iconic brands
and market leading businesses to drive growth and create partnerships
of mutual value.
Launched as a public and independent company on October 1, 2012, the
new Kraft has the spirit of a startup and the soul of a powerhouse.

37. Financial

38. MasterCard Labs will allow people to ideate, incubate and test new
ideas, keeping MasterCard at the forefront of advancing commerce
Through MasterCard Labs, they are building payment advancements and
leveraging enhanced time-to-market capabilities to drive innovations
through conceptualization, proof of concept, pilot, and support
commercialization

39. The FinTech Innovation Lab is an annual program run by the
Partnership Fund for New York City and Accenture for early and
growth stage companies that have developed cutting edge
technology products targeted at financial services customers.
Winners will get the chance to refine and beta test their financial
technology products in New York City in partnership with the Lab's
participating financial firms

40. The mission of Capital One Labs is to re imagine the way 60+ million
customers interact with their money. Capital One know the most
interesting ideas may come from outside their walls, so they are
empowering their partners to create new and awesomely creative
experiences for their customers.
Capital One Labs

41. Health

42. Healthymagination is a $6 billion strategy to revolutionize the world’s
health by improving the quality, access and affordability of care. They
work to transform how we treat disease, empower communities to get
healthier, and build a healthcare system that helps people live better
lives.

43. Tech/Telecom

44. Vodafone xone is a state-of-the-art incubation center for
groundbreaking technology solutions. They partner with startups,
entrepreneurs and venture capital. They want to speed up the process of
delivering innovative products and services to Vodafone’s operating
companies, partners and customers worldwide

45. CommNexus is a non-profit technology industry association that works
to accelerate the formation, growth, and success of the technology
industry in the region. They deliver value to the technology industry
through content-driven programs that provide acess to capital, talent
and biz development

46. Once a quarter, any LinkedIn employee can come up with an idea, put
together a team, and pitch their project to the executive staff. If
approved, the team gets to spend up to 3 months of dedicated time
turning their ideas into reality.

47. hub that connects teams, vision, and expertise with the corporate power
of Deutsche Telekom
How do they manage that?
• They provide funding for your team (Financing)
• They bring you together with hands-on mentors and experts
(Mentoring)
• They offer you a place to work (Co-Working)
• They enable you to exploit corporate levers (Leveraging)

48. Bing Fund is looking for startups that are building online or mobile
experiences that incorporate fresh insights. Participants are not
required to use Microsoft technology.
They enroll startups into their program on an ongoing basis, investing
in and working with a small number at any given time

49. Media

50. Labs is a comprehensive six month program for emerging digital
media and technology companies. Labs aims to help selected startups
gain traction and scale by working closely with them with the
objective of helping them strike a commercial partnership with BBC
Worldwide

51. timeSpace is a new initiative from The New York Times that brings
entrepreneurs to their HQ to refine and grow their businesses. Over
four months, teams will work at the NYT office, demo their product
and learn alongside entrepreneurs and employees who make their
livings in digital media, technology and journalism

52. The Bakery is a dedicated workspace and Accelerator Program designed
to introduce great new technology from all over the world to large
brands and their advertising, creative and media agencies.
The Bakery

53. Media Camp, a Turner/Warner Bros. initiative, is a comprehensive accelerator
program that educates entrepreneurs and enables them to build innovative
media businesses. Key features of Media Camp include presentations and
workshops focused on media technology, formal mentorship from media
industry experts, community events and knowledge sharing, as well as direct
investments including partnerships and vendor relationships.
Mediacamp

54. Within the RocketSpace Corporate Innovation Program, they facilitate early
access to innovative products and capabilities from Silicon Valley and beyond
for their partners, by enabling efficient identification, evaluation, and integration
of emerging technologies. The program is comprised of three areas: active
discovery, developer evangelism, & corporate innovation.
Rocketspace

55. Hi we are idealabs!
Did you get inspired by this presentation?
We are organising a masterclass: “The Corporate
Startup Garage” on 10/06 - Order tickets here
If you are working for a Large Corp, and believe in
this new innovation era, we’d like to invite you to our
workshop.
During this day we will dive into the new corporate
innovation boom, and introduce you to the new set
of rules that can be practiced within your
corporation. Topics range from how to organize for
continuous growth, co creation and corporate
effectuation. You’ll learn how to redesign yourself in
the changing dynamics of your ecosystem
The afternoon will be led by Corina Kuiper (previous
New Business Development / Corporate Venturing at
Philips, currently Adjunct Professor Corporate
Venturing & Innovation at Antwerp Management
School and owner of the Effectual Catalyst) and
Nicolas Verellen/Cédric Deweeck (Idealabs)