Bob Stein gives an overview of the theme "Publishing is Education" and presents SocialBook, a reading platform that allows users to interact with texts, leave notes, and begin conversations around those books.

1. A Romantic and Ambitious Vision
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2. There are (at least) three chinks in
Amazon’s armor
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3. One — Purchased content is tied to
Amazon hardware and/or software.
Sort of like the roach motel — You
can get in but you can’t get out.
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4. Two — Publishers are treated like
third class citizens. Amazon hides
their brand, prevents them from
having direct contact with users,
undercuts their ability to set the
price for their products.
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5. Three — Amazon fails to capitalize
on the power of the network. The
ever weaker associate program does
a terrible job of motivating people to
be 3rd party sales agents.
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6. Amazon knows how
to compete, but not
how to collaborate
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7. Everything just said about Amazon
goes for Apple too
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8. The Amazon and Apple ecosystems
are based on the zero-sum realities
of the object-based print world
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9. This was likely necessary at a
moment when people were taking the
first baby steps in the transition
from analog (objects) to digital
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10. But over time, an ecosystem based
on the DNA of the print era will
turn from a strength to a
problematic achilles heel.
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11. We’re proposing to build the first
truly post-print media platform,
based on the following principles:
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12. • Open will beat closed
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13. • Open will beat closed
• Collaboration will beat competition
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14. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
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15. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
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16. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
lunedì 25 marzo 13

17. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
• Consumers demand respect; no DRM, no
hardware silos
lunedì 25 marzo 13

18. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
• Consumers demand respect; no DRM, no
hardware silos
• The old categories — books, music, video, games
are increasingly irrelevant
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19. Welcome to the media ecosystem
that will power it all!
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20. Bookwire, Book2Look, and Rekiosk
Three exquisitely complimentary
services
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23. Three chinks in Amazon’s armor
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24. There are (at least) three chinks in
Amazon’s armor
lunedì 25 marzo 13