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Adam Šilhan: Facebook Retargeting - concerns and discoveries - Marketing Festival 2014
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Adam Šilhan: Facebook Retargeting - concerns and discoveries - Marketing Festival 2014
1.
Facebook Retargeting – concerns
and discoveries – @igloonet
2.
@igloonet
3.
@igloonet Concern no. 1:
Does it work?
4.
Concern no. 1:
Does it work? @igloonet ● ● ● ● ● ● ● ● ● ● ● ● ● ● 200 000 400 000 600 000 800 000 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Weeks RevenueCZK ● Facebook
5.
@igloonet Concern no. 2:
Is it profitable?
6.
@igloonet Concern no. 2:
Is it profitable? cpc = $ 0,06
7.
@igloonet Concern no. 2:
Is it profitable? ROAS = 1 886 % (just FB costs) ROAS = 1 288 % (including the agency cost)
8.
@igloonet Concern no. 2:
Is it profitable? PNO = 5,3 % (just FB costs) PNO = 7,76 % (including the agency cost)
9.
@igloonet Concern no. 3:
It will collide with AdWords remarketing.
10.
Concern no. 3:
It will collide with AdWords remarketing. @igloonet ● ● ●● ● ●● ●● ● ● ●● ●● ● ● ● ● ● ● ● ● ● ● ●● ● ● ●● ● ● ●● ● ●● ● ● ● ● ● ● ● ●●● ● ● ● ● ● ● ● ● ●●● ● ● ● ● ● ● ● ● ● ●●● ●● ●● ● ● ● ● ●●● ●● ● ●● ● ● ● ● ● ● ● ● ●●● ●● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ●● ● ● ● ●● ● ● ●●●●● ● ●● ●● ● ● ● ●● ● ● ● ● ●● ● ● ●● ● ● ● ●●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ●● ●● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ●● ● ● ● ● ● ● 0 100 000 200 000 May Jun Jul Aug Sep Oct Days RevenueCZK ●● ●● AdWords Facebook
11.
Shocking discovery: Social
impact. @igloonet
12.
@igloonet Shocking discovery: Social
impact.
13.
@igloonet CPF = $
4,4 Shocking discovery: Social impact.
14.
@igloonet Major takeaways PNO =
7,76 % (inc. the agency cost) ● ● ● ● ● ● ● ● ● ● ● ● ● ● 200 000 400 000 600 000 800 000 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Weeks RevenueCZK ● Facebook It does work No obvious collision with AdWords remarketing ● ● ●● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ●●● ● ● ● ● ● ● ● ● ●●● ● ● ● ● ● ● ● ● ● ● ●● ●● ● ● ● ● ● ● ● ● ● ●● ● ●● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ●● ● ● ●● ●● ● ● ● ● ● ● ● ● ● ●● ● ● ●● ● ● ● ●●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 0 100 000 200 000 May Jun Jul Aug Sep Oct Days RevenueCZK ● ● AdWords Facebook
15.
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