A short paper presentation "The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?" in "OPEN 2009":http://opensymposium.net/2009/program/ - Media Lab Doctor of Arts Symposium, (Media Lab, University of Art and Design Helsinki, November 5.–6.).
The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?
1. Scarce Resource,Valuable
Commodity or an Efficient Utility?
The Future of
Personal Digital
Information
061109
Jarno M. Koponen
2. Jarno M. Koponen
Designer, Researcher
Media and design research, digital
cultures
MA (New Media), MA (Humanities), PhD in progress
Digital information and emerging personal and
collective narratives, multilinear existence, human-
centered approach/design
Personal future simulation systems
jarnokoponen.net 8+ yrs Internet services & digital
jarno@lasipalatsi.fi brands
Taloussanomat, SITRA, Nokia Research Center,Veikkaus
twitter.com/ilparone Ltd., Nokia News HUB, Culture Action Europe,
Kaapelitehdas, City of Helsinki Education Department,
Helsinki City Cultural Office. Helsinki Institute of
Information Technology...
4. Health
Social
Biological
Mobile
Person
Finance
Content
discovery
Purchase
5. Transforming data into
contextualized and
conceptualized
information
Narratives
interpretations
&
experiences
Information
analysis
&
structuring
Data
6. MULTILINEAR
EXISTENCE
(combining
physical
&
non-physical
environments)
L TILINEAR
N
U
AR
M
R A TI VES
Person LINEAR
&
NON-LINEAR
PERSONAL
NARRATIVES
Person
7. The value of personal information is
contingent on its approved use that is
considered to be beneficial to the
individual according to her own standards
8. Who controls our personal information?
(in digital services and platforms)
10. The value of personal data from a
business perspective
11. Needs
Intentions
Hopes
Habits
Person
Rhytms
Fears
Weaknesses
12. Forecasts, micro and
macro trends, detailed
patterns of customer
behavior
+
Real-time and micro-
targeted marketing,
advertising, product
development, and
evaluation
13. Personal data = a scarce resource, a valuable commodity
Business advantage
sell/analyze,
distribute,
prosper
Personal
information
protect,
control
14. access,
interaction,
visibility
User Visible,
controllable
information
Service, Invisible,
uncontrollable
Company information
management,
analysis,
distribution
15. Indistinct ownership policies and closed information
management/processing systems
Invisible,
uncontrollable
information
Concrete implications in everyday life (e.g. targeted advertising,
content recommendations, insurance policy).
16. How can information processing and
management be made more open
and transparent?
How do we find a way to unite various interests and
intentions regarding the versatile uses of personal
information?
17. Information, as a
virtual, abstract
entity is a
process rather
than an easily
framed or owned
"artifact".
18. Once digitized, personal information can
be modified, copied, and distributed ad
infinitum without the direct control of
the individual or another party.
19. Awareness & Change
The significance of Alternative
visible and policies, practices,
invisible digital services &
information applications
Individual as an
agent of change
Open data movement, open innovation, societies and governments,
awareness through conflicting interests, mashups culture, Open APIs etc.
21. User-centered “horizontal” approach
Personal
public
transportation
schedules
User
Service/application
Data Location
Traffic
data Weather Personal
flows forecast calendar
data
22. The most beneficial uses of personal
information (from an individual’s
perspective) will triumph over the
irrelevant and questionable uses of
uncontrollable personal information.