13. How does the design of Amazon help the user to locate a product? Departments Cart Promotions
14. What is collaborative filtering? How does Amazon use this technique? Collaborative filtering is filtering information that involve several data to analyze the customers’ profiles.
15. Used Books “Used Books doesn’t hurt either authors or new book’s industry” Jiff Bezos
16. Continued … Offering used books are simply good for customers Offering customers a lower-priced option causes them to visit the site more frequently. Amazon should not have to compensate the publisher. Student’s situations.