Vaimo shares the value of having a content driven sales strategy for your online store

1. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
HOW TO CREATE A GREAT E-COMMERCE CONTENT STRATEGY

2. MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
VALUE of a
Content
Strategy
GREAT Content
Matters
4 Content
PRINCIPLES
How Content
SELLS
WRITE Great
Content
CONTEXT
Drives Content

3. Content and content marketing is all about offering
additional value to your customers, giving them all
the necessary information they need to make an
informed buying decision.

4. !
IF THEY DON’T BUY YOUR CONTENT, THEY WON’T BUY YOUR PRODUCT
!
!
!
!
!
!
!
= to attract and hold customers
= move customer form maybe to yes
= make the actual sale
GREAT content matters
Forms of
expressions
Experience of
that
expression
Video
Curated content
Infographics
Blogs
UGC

5. VALUE of a content strategy
Your business =
Your authoritative
VOICE
Your website
Affiliate sites
Search
Engines
Social Media
Text
Photos/
Images
Videos
Audio
“Sites where consumers
buy the most are those
with new content that
predisposes them to buy
and keeps them coming
back until they are ready
to buy.”

6. 4 content PRINCIPLES
Consumers
want to be
educated
Consumers
want a
shopping
experience
You must
stand out
SEO is
content
based

7. How content SELLS
Differentiates Shared Liked
Builds
Relationships
Predisposes to
Buy
Own voice Easy format Have an opinion
First three
contribute here
Reasons to act
Be human Social Media Own point of view Get personal
Buy or more
information
Be sincere
If you share, they’ll
share
Passion Have personality
Rewards for
actions

8. WRITE great content
MIX IT UP
MAKE IT TOPICAL
BE CONSISTENT
BE PROLIFIC
WRITE TO A
PERSONA
1
2
3
4
5

9. CONTEXT drives content
B2B or B2C Sales Funnel Position Shoppers or Buyers

10. !
!
!
!
You want a lot of great content - in both senses, a lot of really
valuable ideas conveyed with great presentation skills. Your
content is everything on your website that consumers know
and experience about your product before it actually comes
off your site and into their hands. Your website content is
something you control virtually 100%
So…