A live engagement experience: how 13 Locaweb events saw the power of mobile from end to end

1. A live engagement experience:
how 13 Locaweb events saw the
power of mobile from end to end

2. Ruby Conf, PHP Community e
Encontro Locaweb
With the focus of bringing quality content and networking to internet
professionals and entrepreneurs, Locaweb organizes some events
annually. The RubyConf and PHP Community are geared for
developers, while the Locaweb Meetup is focused on entrepreneurs.
The events have already had editions in cities like: Belo Horizonte,
Recife, Curitiba, Porto Alegre, São Paulo and Minas Gerais.
The events include lectures, workshops and a fair which offers
products and services to the community of connected developers and
entrepreneurs.

3. Challenges
The staff event organization has challenge of synchronizing three types of events with different targets. Another challenge was to
generate interactions and engage the different audiences of each event. In addition, they wanted to run giveaways during the event for
the participants.
The Locaweb events has tree event types with two target audiences:
● RubyConf and PHP Community: geared for developers.
● Locaweb Meetup: focused on entrepreneurs.
Each target audience has differing interests which makes the event agenda a bit complex. Other factor was to enable and improve
networking possibilities among participants. A solution used in past events has not provided solutions with chat, feedback and integration
with Twitter.

4. Platform and Services
Event management
The event management platform is
the digital tool with which Locaweb
can manage and integrate its planning
activities. White label and multi-
events, currently it has more than 50
integrated functionalities.
Locaweb can follow and approve
actions and comments during the
event, from start to finish.
The management team can choose the features
according to the relevance and target audience of
each event, create a custom experience for each
individual attendee.
The platform helped giveaways during the event,
integrating the app feed with the event's hashtag
on Twitter.

5. Platform and Services
Platform Multi-events
Locaweb acquired the full InEvent Live App solution to manage all its
events. All future and past event data can accessed and analyzed at any time
in a single environment.
The multi-events feature allowed the Locaweb staff to manage their events
with a single setup of their configurations. They also had with the
application available for Android and iOS, with support for Portuguese,
English and Spanish.

6. Mobile platform
The app was customized for events
according to the visual identity chosen by
the event organization. The integration of
the app with Twitter was performed for
this event.
The news feed was used for updates
during the event, networking and event
agenda, which was customized according
to the event and target audience of the
event.
The event agenda was one of the most
important points because they had five
parallel activities in different rooms.
Locaweb's event management team were
able to upload all the sessions on the agenda
so attendees could identify the room without
looking at a printed schedule.
Also, materials were made available
throughout the event, similar to a directory
of files, where participants could safely
download the content.

7. Interactions
243.615
App downloads
2.573
Engagement
79%
Numbers of
13 events

8. Benefits of using the solution
Access to all events on a single
platform, with end-to-end
management.
Management of agendas with
2 types of events aimed at
different audiences.
Improvement of the attendee
experience with interactions in
an exclusive app.
Live engagement actions
with social networks
through the whole event.

9. Questions?
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