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Digital You Can Trust |
PANDEMIC SEO

2.
Digital You Can Trust |
Leann brings forth over 7 years of experience as a
Search Engine Optimisation specialist committed to
continually advancing her industry knowledge
through innovative SEO strategies.
When she's not playing in the spreadsheets, you'll
likely finding her planning her next adventure or
making lists of restaurants to try in different cities.
LEANN
SEO SPECIALIST

3.
Digital You Can Trust |
COVID-19
CONSUMER TRENDS &
POST-PANDEMIC SEO

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Digital You Can Trust |
Effects of COVID-19 on how we do business
INCREASED ADOPTION OF
CASHLESS PAYMENT METHODS
DELIVERY SERVICES FOR WIDER
RANGE OF PRODUCTS & SERVICES
PERSONAL HYGIENE PRODUCTS WE
NEVER THOUGHT WE NEEDED
HEIGHTENED CONSCIOUSNESS ON
HEALTH & WELLBEING
MORE TIME FOR HOBBIES &
INTERESTS
SOCIAL DISTANCING
QR CODES MAKE
A COMEBACK

5.
Digital You Can Trust |
Search Interest in ‘SEO’ Peaks
Source: Google Trends
Region: Australia
Date Range: 1/1/14 - 13/11/21

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Digital You Can Trust |
When clients enjoy free SEO from the pandemic...
Source: Google Analytics
Channel: Organic
Date Range: Jan - Oct (2020 v 2021)
Organic performance of a retailer website offering in-store and online shopping

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Digital You Can Trust |
SEO ‘musts’ to survive and thrive through a pandemic
TRUSTWORTHY
CONTENT
E
A
T
REPUTATION
MANAGEMENT LOCAL SEO TARGET TRENDING
THEMES

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Digital You Can Trust |
Google’s focus on quality
content
● Changes to Google SERP ensure less
trustworthy results remain off the first
page
● YouTube search results also focus on
serving users accurate information
● Partnership with government agencies to
communicate accurate information
● Google’s coronavirus SERP demonstrates
the importance of high-quality information.

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Digital You Can Trust |
Educational content as a core focus
● Keep prospects engaged about your
brand
● Personalise content
● Focus on problem solving
● Show your human side

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Digital You Can Trust |
Reputation Management
● Review marketing short to medium term marketing campaigns
● Update your Google My Business page
● Monitoring of search demand and social media mentions
● Keep an eye on Google Search Console
Keeping a pulse on brand sentiment allows you to respond to
customer questions and painpoints in a timely manner.

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Digital You Can Trust |
Marketing campaigns that make you go hmm…?

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Digital You Can Trust |
Local SEO
● Explore ‘Near Me’ searches
● Google My Business (GMB) Optimisation
● Improve your presence on social media

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Digital You Can Trust |
Exploring ‘Near Me’ searches
Increased search interest for ‘near me’ queries since December 2019
Source: Google Trends
Region: Australia
Date Range: 1/11/16 - 16/11/21

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Digital You Can Trust |
What to optimise on Google My Business
Top Elements for Optimisation:
● Opening hours
● Trading status (e.g. Is it temporarily closed?)
● Health & Safety
● Service Options
● Menu
● Reviews
● Regular posts and updates

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Digital You Can Trust |
Evolve with the trends
● Think outside the box
● How can you solve human problems amidst the
pandemic?
● Innovate ways to bond with fellow humans while
keeping business afloat
Interest in ‘bread recipes’ peaks in April 2020

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Digital You Can Trust |
Key takeaways
● Any information published relating to COVID-19 must pass
Google’s standard for high-quality relevant information
● Create content that answers real-life problems
● Educational content is always a good way to capture organic traffic, build
authority and trust, and engage prospects
● Local SEO is more important than ever as travel restrictions push consumers
to shop more locally
● Be proactive about your SEO no matter how well you are performing!!!!

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Digital You Can Trust |