How brands can
work with bloggers
Phoebe Lee | Little Grey Box

We’ve worked with:

Overview
• How to develop a successful
working relationship
• Ways to work with bloggers
• Why you need to brief and how
to do it properly
• How to find and approach
bloggers
• How to get the most out of every
collaboration

How to develop a successful
working relationship

1. Be prepared
2. Negotiate and agree upon all
deliverables upfront
3. Establish a contract
4. Compensate them and ensure
they actually receive payment
5. Brief them well
6. Give them everything they need to
do the job
7. Give them time to do their
own thing
8. Consider shoot times and let
people know they are coming
9. Understand crediting and
ownership
How to develop a successful working
relationship

Ways to work with bloggers

1. Social media posts and stories
2. Sponsored posts
3. Written reviews
4. Video reviews
5. Media or press trips
6. Social media takeover
7. Ambassadorship
8. Gifted gear and contra
arrangements
9. Giveaways
10. Influencer competitions
11. Event Nights
12. Guest posts
13. Affiliate Marketing
Ways to work with bloggers

Why you need to brief and
how to do it properly

1. PDF format with live links
2. Background information
3. Campaign insight
4. Purpose of the campaign
5. Deliverables
6. Key information to include
7. Examples of what you like
8. Examples of what you don’t like
9. Reporting requirements
Why you need to brief and how to
do it properly

How to find and
approach bloggers

1. Contact via email
2. Personalise your approach
3. Give and expect respect
4. Find a creator with content you
love that fits with your brand
5. Google search
6. Don’t underestimate
micro-influencers
How to find and approach bloggers

How to get the most out of
every collaboration

Q&A