18. WHY YOUR INSTAGRAM WILL
NO LONGER PERFORM
1. New feed algo means less visibility
2. Video rising in prominence with Snapchat-esque story
3. Pro Influencers now becoming the standard
4. A clear path for paid with new business & Ad solution
19. K, SO INSTA IS GOING DOWN,
WHAT ABOUT SNAPCHAT?
#HuntingMillenials
21. SOCIAL MEDIA
≠ BRANDING
≠ DIRECT RESPONSE
‣ IMHO, Social media as a discipline
is closer to CRM (excl. email) than it
is to branding or PPC/Direct
response
Great read from Tourism Australia
22. FAMOUS LAST WORDS
‣ Follow your users, not the latest buzz
‣ Test engagement instead of snackable
content. Focus on relationship
‣ Consider whether you should build or
rent visibility on social networks