Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).

1. PATRICK ALDERS

2. PATRICK ALDERS

3. ONE CONFESSION: PATRICK’S GENDER SWITCH
ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION
ONE PREDICTION: FROM
BIG DATA TO
SMALL
LUCK

13. BEING IN
THE HEART
OF YOUTH
MEANS
CELEBRATING *
BEING PART OF THEIR JOURNEY *
BEING… NOT BORING *
SHARING STORIES *
* ALL THE TIME

14. The research design
• 3 weeks June-July 2013
• 10 countries & in one
language (English)
• 120 active community
participants + 30 active
blog participants across
all 10 countries
• Total of 2820 community
posts + 322 blog posts

17. 27%
46%

29. 55%
69%

37. → ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

40. 4 SHARING SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?

45. Low
#selfiesteem?

53. 27%
15%

55. THAASOPHOBIA

69. 36%
29%

76. (WH)Y DON’T YOU TALK TO MIE?
Patrick Alders
Patrick.Alders@beviacom.com
Joeri Van den Bergh
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com