SlideShare a Scribd company logo
1 of 38
Download to read offline
Hot
Takeaways
No need
to brief the
agency
No need
to brief the
agency

Clear
changes in brand
positioning
No need
to brief the
agency

Clear
changes in brand
positioning

Relevant
refinement to the
Max campaign
Joeri Van den Bergh InSites Consulting
@Joeri_InSites
Erkan Balkan PepsiCo Turkey

More Related Content

Viewers also liked (6)

Meka hiria
Meka hiriaMeka hiria
Meka hiria
 
Bitacora
BitacoraBitacora
Bitacora
 
Jithendar Resume
Jithendar ResumeJithendar Resume
Jithendar Resume
 
63 Jacob Parby Ingemann, Du er vist ikke her fra byen
63 Jacob Parby Ingemann, Du er vist ikke her fra byen63 Jacob Parby Ingemann, Du er vist ikke her fra byen
63 Jacob Parby Ingemann, Du er vist ikke her fra byen
 
Resume R O'Briskie May 2015
Resume R O'Briskie May 2015Resume R O'Briskie May 2015
Resume R O'Briskie May 2015
 
Урок-игра для 7 класса "Силы вокруг нас"
Урок-игра для 7 класса "Силы вокруг нас"Урок-игра для 7 класса "Силы вокруг нас"
Урок-игра для 7 класса "Силы вокруг нас"
 

More from InSites on Stage

More from InSites on Stage (20)

IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0IIeX Europe Panel: Thinking Fast and Thinking 4.0
IIeX Europe Panel: Thinking Fast and Thinking 4.0
 
The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?The end of average is over: how to bring back our EDGE?
The end of average is over: how to bring back our EDGE?
 
We have seen the future...
We have seen the future...We have seen the future...
We have seen the future...
 
Market Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after TomorrowMarket Research Today, Tomorrow and the Day after Tomorrow
Market Research Today, Tomorrow and the Day after Tomorrow
 
Time capsule to the future of research
Time capsule to the future of researchTime capsule to the future of research
Time capsule to the future of research
 
Comeos e-commerce study 2017
Comeos e-commerce study 2017Comeos e-commerce study 2017
Comeos e-commerce study 2017
 
VR: The Ultimate Empathy Machine
VR: The Ultimate Empathy MachineVR: The Ultimate Empathy Machine
VR: The Ultimate Empathy Machine
 
The patient is no longer patient
The patient is no longer patientThe patient is no longer patient
The patient is no longer patient
 
Why people use and engage with digital content globally
Why people use and engage with digital content globallyWhy people use and engage with digital content globally
Why people use and engage with digital content globally
 
Brand Religion - MIE 2017
Brand Religion - MIE 2017Brand Religion - MIE 2017
Brand Religion - MIE 2017
 
Brand Religion
Brand ReligionBrand Religion
Brand Religion
 
Research as a Customer Service
Research as a Customer ServiceResearch as a Customer Service
Research as a Customer Service
 
The Power is in the Mix
The Power is in the Mix The Power is in the Mix
The Power is in the Mix
 
Minority report in research communities
Minority report in research communitiesMinority report in research communities
Minority report in research communities
 
Memefication of Insights Smartees Webinar
Memefication of Insights Smartees WebinarMemefication of Insights Smartees Webinar
Memefication of Insights Smartees Webinar
 
Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop Turning Insights into Impact Smartees Workshop
Turning Insights into Impact Smartees Workshop
 
Shaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees WebinarShaping your business together with patients Smartees Webinar
Shaping your business together with patients Smartees Webinar
 
Transforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees WorkshopTransforming Consumer Experience Smartees Workshop
Transforming Consumer Experience Smartees Workshop
 
What's the price of privacy?
What's the price of privacy?What's the price of privacy?
What's the price of privacy?
 
The Danone Activation Studio
The Danone Activation StudioThe Danone Activation Studio
The Danone Activation Studio
 

Recently uploaded

Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Revolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon ComponentsRevolutionizing Industries: The Power of Carbon Components
Revolutionizing Industries: The Power of Carbon Components
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 

Think Big and Connect to the Max at MRS Kids & Youth Research Summit

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. No need to brief the agency
  • 35. No need to brief the agency Clear changes in brand positioning
  • 36. No need to brief the agency Clear changes in brand positioning Relevant refinement to the Max campaign
  • 37.
  • 38. Joeri Van den Bergh InSites Consulting @Joeri_InSites Erkan Balkan PepsiCo Turkey