Public Standing™ - Helping governments understand and influence their brand.

1. What are the main
sources of income
for a country or
region

2. Well...
Depending on the
country or region
these are usually
among the following

3. Export of Raw Materials

4. Export of Finished Products

5. Tourism

6. Financial Services

7. What
determines most
people’s
choices nowadays

8. What
they watch, see, read,
hear or listen to!

9. Who do they trust ?

10. Trust in the Korean
Government decreased
by 34% in 2012*
*Edelman Trust Barometer

11. So people rely mostly
on Non-Official sources

12. Information found
independently on
the Internet
rather than fed

13. In 2012 the average
internet user in the U.S.
spent 32hours a month
online

14. SOWHAT ?

15. Public Standing
TM
Viral Diplomacy

16. WHAT
?
DOES
PublicStanding
DELIVER
TM

17. Coverage Analytics and Peer-Generated information
distribution Public Standing is dedicated to countries
and regions that need to promote their national
products, attractions, general sentiment of their
territory or counter balance negative sentiment and
information flow.
THE SERVICE

18. EFFECTIVE positive contribution to influence the
country’s ratings, currency, GDP and the well-being
and positive perception of the country/region and that
of its citizens globally and/or focused on a specific
target country (e.g.: the main export target, or foreign
investor)
THE EFFECT

19. STRUCTURE
Analysis
&
Reporting
Quantitative Qualitative
CoverageAnalytics
STEP 1

20. STRUCTURE
Targeting
Country Targeting Topic Targeting
Targeting
STEP 2

21. STRUCTURE
Information
Creation &
Distribution
Distribution
STEP 3

22. PENETRATION

23. DISTRIBUTION
Official
Channels
Non
Official
Viral

24. Produces Reports on the specific
topics requested (economic,
religious, tourism related)
Distributes geo-targetted
information that influence the
public on requested topics in
the target language/s

25. CONSTANT MONITORING OF RELEVANT
REQUESTED INSIGHT INFORMATION
AND COUNTER-BALANCING NEGATIVE
OCCURENCE AS THEY HAPPEN
PLUS +

26. IN BRIEF
WE VIRALLY, THUS, EFFICIENTLY PROMOTE
THE COUNTRY OR REGION’S INTEREST
DAY-BY-DAY IN A SUBTLE NON-
ADVERTISING WAY THROUGH OUR
INTERNATIONAL MULTI-LINGUAL INTERNET
EXPERIENCED TROOPS

27. REFERENCES
MOST OF OUR CLIENTS ARE
GOVERNMENT AGENCIES AND FOR THE
VIRAL/NON-OFFICIAL NATURE OF THE
SERVICE THEY ASKED US NOT TO
DISCLOSE THEIR IDENTITY

28. KEY PEOPLE
Allard Marx has spent the last 25 years on various aspects of
reputation management for such companies as Coca Cola, hp, TIME, Cathay Pacific,
Team Lotus F1, Star TV, SONY, Finmeccanica, Disney, KLM and INSEAD Business
School.
Allard recently also founded world's first fully ecocompatible skin care company,
Aethic.
As a co-founder of PublicStanding he brings this wealth of experience to bear in
helping nations improve their standing in the world.
Allard speaks: English, French, Italian, Dutch
Leopoldo Rodriquez has a degree in International
Relations and Business, he has spent the last 10 years in Digital and Viral Marketing of
highly regulated industries and public sector in 10 different countries,
With in-depth knowledge of digital technologies applied on the internet he brings his
technical expertise and project management skills to the team.
!
As a co-founder of PublicStanding he brings this wealth of experience to bear in
helping nations improve their standing in the world.
Leopoldo speaks: English, Italian, Spanish,

29. +44 7445 30 86 22
leo@Incide.com
CONTACTS