I-Phone Marketing Strategy Power Point

1. I-Phone Apple’s Entry Strategy

7. ROKR -Won't hold more than 100 songs, even if there's memory left. -iTunes Music Store purchases must be synced from a PC. -Clunky interface is sluggish and hard to navigate. -Design screams, "A committee made me."

9. MARKETING PLAN I PHONE

12. SWOT Analysis

20. Implementation

23. The iDay

25. Key Success Factors

27. Charismatic CEO. If a company’s head is in the right place, chances are its feet will be too. At least, that’s how a lot of customers see it—and Apple has taken the idea to heart. Having Steve Jobs present every new product Apple releases shows customers that upper-management cares.

30. Exclusivity Apple created a strong exclusivity among its customers creating its own stores and its own line of cult products. In short it created a culture which is hip young smart and enthusiastic, And created a notion that being a part of it is a privilege in itself.

31. Fans did the selling Apple’s strategy isn’t to tell you how cool their stuff is (since you probably wouldn’t believe them anyhow), their strategy is to show other people using and talking about their products. It’s just more personal, and more believable, when your fans promote for you.

33. Think Different

34. Next in India It is expected that the much-awaited launch of the Apple iPhone in India will take place this September . The launch will be with telecom operator Vodafone , The expected price is between Rs 27,200 to 28,000 , but again this may change by the time it is actually released.. Apple retail sources have also revealed that it will be the 8 GB version of the touchscreen iPhone