This report is a snapshot of market size of online tuition sector in India. The report discusses the current and potential market size for online tuition. It also provides information on the demand and supply of online tuition, segregating them on the basis of geographies and subjects. It further discusses the various business models, which the players in online tuition space have adopted, followed by profile of key players.

1. INDALYTICS MARKET SIZE AND FEASIBILITY REPORT
ADVISORS ON ONLINE TUITIONS — MARCH 2012
© 2012, Indalytics Advisors Private Limited l Indalytics.com l info@indalytics.com

2. MARKET SIZE AND FEASIBILITY REPORT ON ONLINE TUITIONS — MARCH 2012
A BOUT THE R EPORT
W HAT IS THIS REPORT ABOUT ?
This report is a snapshot of market size of online tuition sector in India. The report
discusses the current and potential market size for online tuition. It also provides
information on the demand and supply of online tuition, segregating them on the basis
of geographies and subjects.
It further discusses the various business models, which the players in online tuition
space have adopted, followed by profile of key players.
D EFINITION ON ONLI NE TUITION SECTOR
Online tuition sector in India, for the purpose of market size estimation, is defined as a
set of all those businesses, which are:
• Registered / incorporated in India
• Provide tuition within India, and to other countries with the use of internet
• Assist is providing tuitions within India, and to other countries with the use of
internet.
• Tuition being defined as supplementary education used along with the school
education, and assistance or outsourcing of homework or school projects.
R ESEARCH METHOD OLOGY
Market size is being defined as the total revenue generated by the online tuition
providers. It is a product of total students enrolled by all tuition portals, average number
of hours of online study per student, and average fee per student per hour.
Number of online tuition portals, students registered with these portals, average fee
and study hours were calculated on the basis of rigorous primary and secondary
research, industry databases, and our proprietary market research surveys.
Currency conversion rate is considered to be INR50 for US$1.
2 © 2012, Indalytics Advisors Private Limited

3. MARKET SIZE AND FEASIBILITY REPORT ON ONLINE TUITIONS — MARCH 2012
T ABLE OF C ONTENTS
Market size of online tuition in India (2011)
Break–up of demand of online tuitions
State–wise demand from Indian Students
Demand for online tuitions from outside India
High–demand subjects for online tuitions
Break–up of supply of online tuitions
Geographical segregation of online tutors
Supply of tutors on basis of subjects
Market potential and growth of online tuition sector
Major business models in online tuition sector
Online pay–as–you–go model for one-to-one tuition
Subscription model for pre–recorded videos and content
Tuitions through freemium model
Affiliate marketing model to connect tutors with students
SWOT analysis of online tuition sector
Key players in online tuition space
Tutor Vista
2tion.net
Topper Learning
eTuitions
My Private Tutor
3 © 2012, Indalytics Advisors Private Limited

4. MARKET SIZE AND FEASIBILITY REPORT ON ONLINE TUITIONS — MARCH 2012
L IST OF F IGURES
Figure 1: Market size of online tuitions in India (E) — 2011 (US$ million)
Figure 2: State–wise demand for online tuitions from Indian students — 2011
Figure 3: Break–up of demand of online tuitions from other countries — 2011
Figure 4: Break–up of online teaching demand on the basis of subjects — 2011
Figure 5: Break–up of online tutors on the basis of geography — 2011
Figure 6: Break–up of online tutors on the basis of subjects — 2011
Figure 7: Market potential and forecasted size of online tuition sector 2011(E) —2016
(F)
L IST OF BRANDS AND ORGANIZATIONS MENTIONED IN
THE REPORT
2tion.net Greycells18 Media Limited
Best Education and LiinkedIn
Training Services
My Private Tutor
EdServ Softsystems
Network 18 group
Limited
Pearson Group
Educomp Solutions
Limited S A Group of Companies
Elance Topper Learning
eTuitions Tutor Vista
Facebook
4 © 2012, Indalytics Advisors Private Limited

5. MARKET SIZE AND FEASIBILITY REPORT ON ONLINE TUITIONS — MARCH 2012
N UMBER OF PAGES
19
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