1. PROMOTING
RESEARCH & DEVELOPMENT

2. WHAT IS RESEARCH
& DEVELOPMENT

3. RESEARCH & DEVELOPMENT
 R&D is a scientific investigation that explores the development of new goods
and services, new inputs into production, new methods of producing goods
and services, or new ways of operating and managing organizations.
 "Research" aims to generate knowledge in the hopes that it will help create or
improve a product, process or service. "Development" converts research
findings or other knowledge into a new or improved product, process or
service.
 In concrete terms, R&D brings new knowledge and processes to businesses —
the new, higher value-added products, processes and services that India
needs in order to thrive in a knowledge-intensive market. Innovative
companies can offer skilled employment opportunities for India’s knowledge
workers.

4. RESEARCH &
DEVELOPMENT
CYCLE

5. RESEARCH & DEVELOPMENT CYCLE

6. WHY R&D IS
IMPORTANT?

7. WHY R & D IS IMPORTANT?
 Competitive Advantage
Businesses are better positioned to compete in the worldwide marketplace
with constant R&D investments at the proper levels.
 Proven Sales Growth
There is a strong correlation between how much effort is put into research
and development, and how well a company performs. Businesses that use
R&D investment as the catalyst for growth are more likely to achieve better
results for shareholders.

8. WHY R & D IS IMPORTANT?
 Innovation
Innovation is — and has always been — recognized as a vital driver of
economic growth and stability. New ideas can act as catalysts for a whole era
of new goods and services that change the economy, increasing its strength
and vitality. This doesn’t happen without R&D. Research and development
can result in highly valued inventions, ideas and designs for your business that
could be a source of potential value when it comes to maintaining that
aforementioned competitive advantage.

9. WHY R & D IS IMPORTANT?
 Furthering Your Company’s Mission
Great businesses are always innovating, always looking for ways to gain that
competitive edge. R&D is a necessary step toward furthering your company’s
vision and goals.
 Explore New Possibilities
Research and development (R&D) allows to offer new or improved products,
processes and services.

10. DIFFICULTIES IN
R&D

11. WHAT MAKES RESEARCH AND DEVELOPMENT (R&D) DIFFICULT?
 Long Gestation Periods
Pulling together the skills, expertise and resources needed to develop, test
and deploy the idea can prove challenging. In addition, research and
development (R&D) projects have long gestation periods before the product
gets to market and sales revenue starts rolling in. Depending on the project,
commercial success may not achieve its full potential for 20 years or more.
This kind of timeline and uncertainty limits the number of traditional
financing sources interested in funding pre-market projects.

12. WHAT MAKES RESEARCH AND DEVELOPMENT (R&D) DIFFICULT?
 Risk and Uncertainty
The exploration of new ideas involves charting uncharted territory. Not all
projects will succeed, technically and/or commercially, but experience has
taught around the world that even projects that have limited or even no
commercial success can generate some economic, social or environmental
benefits.

13. CONCLUSION

14. CONCLUSION
Investing in R&D makes sense, for without measured risk, innovation and all
the benefits it generates would cease to exist. That's why governments play
an important role in supporting the development of great ideas.
Companies need to ensure that they have secure funding partners who
understand research and development (R&D) timelines and remain
committed through the long term.

15. THANKS