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DELTA – Technology pathfinders for 70 years
1941: Started as acoustics lab
(Lydteknisk Laboratorium)
DELTA today
We still help your ideas meet the real world

270 employees out of which 50% are engineers
Annual turnover 35 Mill Euro and 50% export
2,000 customer assignments annually
Headquarters in Hørsholm
Departments in Odense, Nordborg, Sønderborg, Västerås, Wales and Aarhus
Microelectronics
Microchips for every industry
Body sensors
Intelligent health monitoring
Optical filters – mobile
retroreflectometer
Testing
Every year we perform around 2,500 product
tests, which all helps to ensure that your
product can be successful in the real world

Requirements:

Users:

Does your product
comply with statutory
requirements
and standards?

What do users think
and how can we raise
the quality of your
product?

Electromagnetic
noise:

Environmental
impact:

Function &
technology:

Can your electronic
product coexist with
other electronic
products?

What effect do the
weather and
environment have
on your product?

Does the technology
work?
Product development
All product development starts with a good
idea
- which must also turn into a good business

80 %
- of all products fail

Idea &
requirements

Manufacturing &
operations
Creating the right product?
CREATIVITY
CREATIVITY: TRANSFORMING AND COMBINING [”EVERYTHING IS A REMIX”]
USER RESEARCH
TECHNOLOGICAL EXCELLENCE
CO-CREATION
”Supposing	
  is	
  good,	
  finding	
  out	
  is	
  be1er.”	
  	
  
–	
  Mark	
  Twain	
  
11

	
  

	
  

..helping ideas into the world

DELTA idemoLAB	
  
(Rapid Prototyping, Provotyping,
Pretotyping, Proto-try’ping)!
9	
  
..helping ideas into the world	
  

DELTA idemoLAB	
  
Sketch to prototype continuum:

(Bill Buxton, Microsoft)
Sketch vs. Prototype
ELECTRONIC SKETCHING
4 Phases:
1 / Problem understanding
Investigating and defining values and needs for the involving stakeholders.
2 / Explorative mockup
A visual representation of concept that forms the basis for common
understanding.
3 / Working sketch
A working Eletronic Sketch that can be tested on users. Focus on function and
interaction.
4 / Detailed sketch
A working model that can be tested on users. Focus on function, interaction
and form.
Electronic Sketching model
Method examples: Pill Box
Methods for design
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Bodystorming (Prototyping)
Card Sorting (Exploraton/Prototyping)
Case Studies (Exploration)
Cognitive Walkthru’ (Exploration/Prototyping)
Collages (Exploration)
Competetive Testing (Scoping & Monitoring)
Creative Toolkits (Prototyping)
Crowdsourcing (Everything but Scoping)
Cultural Probes (Exploration)
Design Workshops (Exploration, Prototyping,
Evaluation)
Evidence-based design (Everything)
Experience Prototyping (Prototyping)
Flexible Modeling (Prototyping)
Focus Groups (Scoping & Monitoring)
Heuristic Evaluation (Prototyping and Evaluation)
The Love Letter and the Breakup Letter
(Scoping, Exploration and Monitoring)

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Observation (Exploration)
Parallel Prototyping (Prototyping)
Participatory Design (Exploration, Concepts and
Evaluation)
Personas (Prototyping)
Prototyping (Exploration, Evaluation)
Research Through Design (Everything)
Role Playing (Exploration / Prototyping)
Scenarios (Exploration / Prototyping)
Shadowing (Exploration)
Simulation Exercises (Prototyping)
Storyboards (Prototyping)
Think-aloud Protocol (Prototyping, Evaluation)
Usability Testing (Everything but scoping and
exploration)
Wizard of Oz (Prototyping and Evaluation)
Creative Toolkits
Experience Prototyping
Parallel Prototyping
Wizard of OZ
Electronic Sketching
Interactive Furniture
Electronic Sketching
Interactive Rehabilitation
IdemoBits: Easy, early testing of ideas
Illustrate and experiment with
electronics!
Thanks!
Contact: mw@delta.dk
@idemolab idemolab.dk idemolab.net

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Brugerinvolvering og elektronisk skitsering af nye produkter af Morten Wagner, Delta