Infinity SMB B2B Sales customer acquisition sales campaign brochure on selling SMB buyers.

1. Get To Know Infinity
http://www.InfinityContact.com/Tour
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2. SMB Sales Strategy
Are you getting your product to
the SMB market efficiently?
Do you know where the best
underserved markets / buyers are
today?
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3. SMB Industry Experience
We Know How to Sell Small Business
– Sales pitch tailored by industry
– SMB advisors match business needs
with solutions
– Needs assessment aimed towards
finding business pain points
– Tie-Back with pain points to solution
– Value built to present overall solution
– Sales closing & appointment setting
We Understand the SMB Marketplace
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4. SMB Sales Strategy
Let’s Get Started building your SMB Campaign.
 The InfinitySMB includes more than a million small businesses from
dozens of sources.
 Reporting Program Metric KPIs include:
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Revenue Per Sale $
Sales Per Hour #, $
Conversion Rate %
Total Pipeline Value $
*Each internal sales professional is focused on closing multiple new deals every week. The sales cycle can consist of one call
close to multi stepped sales calls including a product demo so it’s critical to build a pipeline of buyers.
Contacts are verified as part of the contact program including email, direct phone and extension, current budget, and current
vendor/product satisfaction and buying preferences. Data sources: Contact data is verified by phone, email, and chat from a
variety of new and existing business sources including event lists, press releases, website information, online directories,
government state filings data, Internet research, and industry conferences and associations. Data management costs: Included
as part of contact programs. Data programs: Update your customer and prospect databases. Client customer data is enriched
as part of the program.
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5. The SMB Addressable Market for Small Business
Buyers: What is your SMB Market Share Strategy?
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6. Tired of Sales Excuses
 Are your managing people problems?
 Are you managing the right metrics?
Shift to Buyerlytics.
+ Campaigns based on customer analytics.
+ Campaigns based on Results Per Hour!
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7. Need to Increase Sales ROI?
At Infinity Contact we use Buyerlytics to ensure we
put the best sales person in front of the right buyer
with the right offer at the right time.
•Don’t spend a dollar on any customer who is not going
to buy multiple products/services. Don’t waste dollars
on poor performers.
Cold Calling is Dead.
Traditional cold calling is dead thanks to analytics.
Contacting using data and analytics separates good
from great results per hour.
You are 46 percent more likely to reach somebody
at the director level if you call a direct line. And
your chances are 147 percent better at the VP level.
KEY TAKEAWAY: If you’re calling senior-level
executives,
it doesn’t make sense to use switchboard numbers.
You’ll be far better off with direct dial numbers.
Executives are 58% more likely to answer a phone
from a local number.
KEY TAKEAWAY: Use a dialer and integrated
technology contact platform.
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8. Infinity Contact
for B2B Sales Customer Acquisition
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