The document discusses fitting "Square Pegs into Round Holes" and describes lessons learned about volunteers on stage for a magic trick. It advises starting with understanding each individual, asking questions to better know their goals and interests, and creating a customized environment that engages them by catering to what they want in return for their participation. The key is recognizing that everyone is unique and treating advocates as individuals rather than assuming a one-size-fits-all approach.

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2. Who wants to see a
Magic Trick?
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Fitting Square Pegs into
Round Holes
@mikegstowe

3. Who wants to see a
Magic Trick?
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There’s an easy way to fit
Square Pegs into Round
Holes…

4. Who wants to see a
Magic Trick?
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MAGIC

5. Who wants to see a
Magic Trick?
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But first
I need
4 Volunteers

6. Who wants to see a
Magic Trick?
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7. Who wants to see a
Magic Trick?
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8. Who wants to see a
Magic Trick?
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9. Who wants to see a
Magic Trick?
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Well…
That didn’t work.

10. Who wants to see a
Magic Trick?
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What do you do?
What’s your company do?
Where do you want to be in 10
years?

11. Who wants to see a
Magic Trick?
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Lessons Learned:
1. They don’t think like me
2. They all do different things
3. They all want different things

12. Who wants to see a
Magic Trick?
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YOUR ADVOCATES
Are Unique.

13. Who wants to see a
Magic Trick?
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THE SECRET:
Everyone is a Square Peg

14. Who wants to see a
Magic Trick?
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Another Question:
Why are you here?

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Magic Trick?
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Lessons Learned:
1. For their own goals/ desires
2. Because they have an interest in
advocacy
3. Because I asked them to come on stage

16. Who wants to see a
Magic Trick?
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START WITH
THE SINGULARITY

17. Who wants to see a
Magic Trick?
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THEN
ASK QUESTIONS

18. Who wants to see a
Magic Trick?
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AND
CREATE A CUSTOM
ENVIRONMENT

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Magic Trick?
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WHY?

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Magic Trick?
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You can’t help them help you
Until you know what they’re capable of

21. Who wants to see a
Magic Trick?
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And you can’t keep them
engaged
Until you know what they want in return

22. Who wants to see a
Magic Trick?
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Let’s try the
Magic Trick (again)

23. Who wants to see a
Magic Trick?
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Your advocates are there
because they WANT to be.

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Magic Trick?
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They are waiting to show the
world what they can do.

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Magic Trick?
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They are waiting for you to ask.

26. Who wants to see a
Magic Trick?
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Because square pegs don’t fit in
round holes.

27. Who wants to see a
Magic Trick?
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And marketing isn’t
MAGIC

28. Who wants to see a
Magic Trick?
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THANK YOU
@mikegstowe