Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. This session looks at content development and localization practices for these scenarios.
Learn about the fragmented nature of device-to-device communication, source content development strategies for smart devices, and nternationalization and localization strategies to facilitate clear multilingual communication.
This presentation was given at Information Development World on October 2, 2015.
16. @billswallow
Separation of form and content
Content
semantically tagged
Print
styles
postscript instruction
Other
styles
markup
Tablet
styles
tablet css
Web
styles
web css
Mobile
styles
mobile css
Bill Swallow
Communication, Rensselaer Polytechnic Institute
Technical Consultant, Scriptorium
Content strategy analysis, implementation, localization
Basic definition: Content Strategy
“The planning for and governance of the content lifecycle.”
Account for everything from content creation, to delivery, to maintenance, to destruction.
Basic definition: The Internet of Things:
“Connecting devices and software to provide greater value.”
not only do devices talk to each other, but relay information to people
in some cases, device 1 informs what device 2 does
in other cases, device 1 passes information to device 2, which passes it on to a person
Basic definition: Content Strategy of Things
“The planning for and governance of connected content to provide greater value.”
Must have a plan and process.
Everyone must be involved.
Understanding of associated systems AND the user are critical.
Localization and cultural understanding is critical.
Minimum viable content:
Accurate, concise, complete
Delivered in the needed formats
Delivered in the needed languages
Delivered on time
Why not stop at “Connected”?
Connected means that users can engage with the content.
To engage users AND talk between devices and contexts, content must be intelligent.
So what is “intelligent content”?
Structurally rich - rules around how content is constructed
Semantically rich - tagged with metadata to give it context and purpose
Reusable - finite chunks of content that can be ID’d and referenced/reused
Reconfigurable - finite chunks can be moved around as needed
Adaptable - can be delivered in a variety of ways, in whole or in part, with conditional content
Semantically rich controlled clinical vocabulary
Concepts include terms, synonyms and translations
Specific, accurate, and relevant
Every concept gets a unique ID.
Each concept contains multiple human-readable descriptions and multiple relationships.
Descriptions are Fully Specified Name (unique unambiguous meaning), and common names or phrases (for each language).
Two types of relationships:
“is a” - computer-understandable links to related concepts
attributes - related information specific to the concept
Adapting the SNOMED model to the Internet of Things would work for content
We’re delivering content in a wide variety of formats.
Each has its own strengths, limitations, and use cases.
Text, images, video, audio, and various levels of verbosity.
Reuse is critical, and the best way to do this is with XML.
Tag the content structurally and semantically, and let “transforms” dictate the look and feel for each delivery format.
what fits on a computer screen will likely not fit on a phone screen
buttons and other limited space UI items
must account for text expansion and include an optional shorter string where needed
Depending on the target device and its intended use, you can send relevant pieces.
Each piece can contain additional pieces depending on the device need (user actions, for example: touch vs. click vs. speak).
A single model, like SNOMED, would make things easy.
Unfortunately (or fortunately?), the only governance we’re seeing is regarding information security.
But, we have intelligent content, which at least allows content creators to respond to the various needs efficiently.
Since there isn’t any formal content governance, content strategy development is CRITICAL.
You want a clear idea of how to structure, tag, and shepherd content through the lifecycle.
What devices are being supported?
What requirements and limitations do they have?
Who is using them, and how will they use them?
Manage content centrally
Do not reinvent the wheel
Simplify AND specialize
Understand where and how your content is being used, by whom.
Map out shared and unique touch points.
Style
Process
Tools
Structure
Metadata
Lay down the law.
Invest in the strategy. Govern your investment.
shared content; consistency
unique adaptations are planned, not ad hoc, and always targeted
new target = solid base to work from already