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Cómo construir una buena reputación online

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Alicia Linares, Personal Brander y Digital Trainer, te da consejos para que tu Marca Personal crezca y sea coherente con la persona que eres en el mundo offline.

Aprenderás a potenciar tus redes sociales y te da los 7 pasos para tener buena reputación online.

Publicado en: Reclutamiento y RR. HH.
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Cómo construir una buena reputación online

  1. 1. 1 Cómo construir una buena reputación online Alicia Linares Roger @alicialinares Webinar InfoJobs
  2. 2. 2 #MondayChallenge www.alicialinares.com Todos tenemos una manera única de comunicarnos en el mundo presencial.
  3. 3. 3 #MondayChallenge www.alicialinares.com Llegan las Redes Sociales ¡Los nuevos canales de comunicación on-line!
  4. 4. 4 #MondayChallenge www.alicialinares.com Un poco de historia…. Bastante reciente  1997 2003 2004 2005 2006 2010 201?
  5. 5. 5 #MondayChallenge www.alicialinares.com Nativo digital: ¿ventaja aparente?
  6. 6. 6 #MondayChallenge www.alicialinares.com Debemos desarrollar una actitud social&digital que favorezca la construcción de nuestra reputación TAMBIÉN online.
  7. 7. 7 #MondayChallenge www.alicialinares.com 7 pasos para construir tu reputación online
  8. 8. 8 #MondayChallenge www.alicialinares.com ESTABLECE TU OBJETIVO 1 ¿Qué persigues con tu presencia en redes sociales? Ten siempre presente tu objetivo.
  9. 9. 9 #MondayChallenge www.alicialinares.com DECIDE EN QUÉ REDES QUIERES ESTAR 2 ¿Dónde se mueve tu entorno profesional? LinkedIn un “must” y Twitter te lo recomiendo.
  10. 10. 10 #MondayChallenge www.alicialinares.com CREA PERFILES PROFESIONALES 3 ¿Cuál es tu propuesta única y diferencial? Mantén tus perfiles siempre cuidados y actualizados.
  11. 11. 11 #MondayChallenge www.alicialinares.com CREA TU “RED” E INTERACTÚA 4 ¿Calidad o cantidad? La red no se hace en un día ¡Empieza ya y cuídala!
  12. 12. 12 #MondayChallenge www.alicialinares.com SIGUE A INFLUENCERS, GRUPOS Y EMPRESAS 5 ¿Quiénes son en tu sector? Las comunidades digitales son una maravillosa “convención virtual de tu sector”.
  13. 13. 13 #MondayChallenge www.alicialinares.com APRENDE DE LOS DEMÁS Y EMPIEZA A COMUNICAR 6 ¿Quién es tu audiencia y qué contenido le interesa? ¡Sin prisa pero sin pausa!
  14. 14. 14 #MondayChallenge www.alicialinares.com ESCUCHA A TU RED 7 ¿Cuándo y cómo lo harás? ¡Escucha y podrás detectar oportunidades!
  15. 15. 15 #MondayChallenge www.alicialinares.com ¡EMPEZAR! PRESENCIA COMUNICAR ESCUCHAR
  16. 16. 16 #MondayChallenge www.alicialinares.com Sé honesto Sé activo Cuida tu red Invierte en ti Crea hábitos
  17. 17. 17
  18. 18. 18
  19. 19. 19 #MondayChallenge www.alicialinares.com ¡Cálzate las zapatillas y ponle foco a #TuMarca!
  20. 20. 20 #MondayChallenge alicia@alicialinares.com www.alicialinares.com @alicialinares ¡Muchas gracias! 
  21. 21. 21

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