Vaccine advertisement

9. Vaccines
Low cost
Hygienist
&
Clinically
Tested
Accessible
Safe and
effective
Tagline :
High quality
and Effective
Vaccine
Advertising
Digital
Core Launch Story

10. Implementation Plan
Pre Launch Launch Post Launch
Story of Vaccine
- The benefit explanation
“High Quality and Effective
Vaccine”
Above The Line:
Print and Magazine
Below The Line:
In hospital activity
Health Issue Seminar
Story of High Quality and
Effective Vaccine
- Scientific Research
- Short story
Above the line:
Print and Magazine
Below the line:
Educate the Importance of
Immunization to the
Community
Digital :
Digital Ads, Digital Activity
and Social Media
Management
Vehicle
- Article: Print or Magazine
- Digital: Facebook Ads &
Instagram Ads
Digital:
Digital Ads and Social
Media Management

11. Creative Approach

12. The Rational
High Quality and Effective Vaccine
Buys A lifetime of Protection
Life-long protection from disease can be accomplished through
individual protection. Vaccination is the most effective method
of preventing infectious diseases, it contains an agent that
resembles a disease causing microorganism and is often made
form weakened or killed form of the microbe, and its toxins.

13. Lay Out 1

14. Indonesian National Health Day
12 November

15. Lay Out 3

16. Lay Out 4

17. The Key Visual

18. Facebook Post
1200*628 pixel

19. Facebook Single Image Ads
1200*630

20. Instagram Single Image Ads
1080*1080 pixel

21. Instagram Stories Image Ads
1080 pixel

22. Youtube
480 pixel

23. Standar Display Ads Youtube
300 pixel

24. Multi Image Twitter
1200*675

25. Single Image Twitter
600*335

26. GDN large rectangle
336*200

27. GDN wide skyscraper
160*600 pixel

28. GDN mobile leader board
789*90

29. GDN mobile square
200*200