1. PERSONAL BRAND EXPLORATION
Ingrid M Palma
Project & Portfolio I:
April 4, 2023

2. I began working in the retail industry at 18 years old; as I
progressed with my business administration studies, I
realized that I enjoyed the creative side of the retail
business. After taking a business administration course, I
decided to change majors and pursue my bachelor's
degree in Digital Marketing. I love to work in a creative
setting; I am hard-working, honest, and always seeking a
new challenge. As I gain knowledge to pursue my degree, I
am implementing many skills I’ve learned, such as SEO,
Content Strategy, social media marketing, and more. I’ve
taken it upon myself to get certi
fi
ed in the Adobe Suite
program, which will help me further my knowledge of the
programs in that particular platform that is very much
used in the business industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Search Marketing Strategist
• Market Research Analysts And
Marketing Specialists
• Advertising and Promotions Manager
Explorer ARCHETYPE - As the explorer
archetype, my constant urge to
fi
nd new
adventures and always seeking new
challenges; will help me in these roles
because they all require continuous
evolution and new ways to approach the
ever-changing challenges in the
marketing industry.
Digital Marketing Manager for Beauty Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers
TARGET AUDIENCE
Grace Sae
Outreach Plan:
• I want to get certi
fi
ed in SEO skills, and I will go through
LinkedIn learning to get the foundations. Through that, I can
stand out as a potential candidate for employment.
• Reach out through the LinkedIn networking system and make
yourself stand out.
• In about three months, once I get more familiar with basic
skills in digital marketing, I will message her to gain more
information on what qualities the company seeks in potential
employees.
PROFILE
PICTURE Human Resource Business
Partner at Bene
fi
t Cosmetics
Anita Punjabi
Outreach Plan:
• Learn more about Rare Beauty as a company and see possible
connections to the brand to see if my talents match the
company’s core values.
• LinkedIn creates networking relations; from there, reach out
via Direct message.
• In about three months, send a “connect” message on LinkedIn
and write a letter on why I want her to join my networking
circle.
Human Resource Leader at
Rare Beauty
Cat Dragan
Outreach Plan:
• As company Dior is very active in social media advertising, I
would like to gain more skills pertaining to social media
advertising.
• LinkedIn is a very active means by which professionals grow
their networking circles and gain valuable information on
people interested in the same interest.
• Follow Ms. Dragan through LinkedIn and other public social
media platforms, and then in 6 months, send a message
through LinkedIn introducing myself and asking a question
about the industry.
PROFILE
PICTURE
Senior Human Resource
Manager at Dior

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a job as an entry-level Marketing associate.
‣ I will grow my brand awareness by having a more active
online presence and creating content that aligns with my
goals for the future. I will increase my LinkedIn connections
by 20% by December 2023.
Mid Term: (2029)
• Become Project Manager
‣ As I grow, gain experience through entry-level jobs, and
expand my connections with the industry, I would like to get
involved in more responsible roles. By the middle of 2029, I
plan to be involved in projects with more accountable parts
for me, showcase my ideas, and contribute to the company I
work for.
Long Term: (2039)
• Sr. Manager, Global Marketing
‣ As my connections and experience within the beauty
Industry grow, I plan to have massive marketing campaigns
that have helped my team and showcased my talents. I will
accomplish this goal by always keeping my knowledge and
skills up to date by taking courses and staying relevant
through Social media and LinkedIn.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
People Management
SOFT
HARD
Novice / Adept / Expert
Technological Pro
fi
ciency Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Collaborative Novice / Adept / Expert
Administration and Management
SOFT
HARD
Novice / Adept / Expert
Communication and Media Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time and organizational management Novice / Adept / Expert

7. I promise to help the beauty industry and its
audience by creating new and innovative
marketing campaigns that promote inclusivity
and transparency by incorporating social
media and other platforms to inform the
audience of product information and relating
to the needs of its customers.
PROMISE

8. CREDENTIALS
Work Experience:
• Costco Wholesales, Supervisor.
• O
ffi
ce Assistant
• Sales Associates for Forever21
Education:
• West Spring
fi
eld High School Fairfax
County Public School
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Local Animal Shelter
• Middle school Mentor through Fashion
After school Club.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jackelyne Arenas
Industry Experience:
• School Social Media manager
Education:
• Vanguard Mozart Secondary
• Digital Marketing B.S at Full Sail University
Leadership Experience:
• Managed School Social Media Pages
Skills and Pro
fi
ciencies:
• Adobe Premiere Pro - Certi
fi
ed by Adobe
• Video Editing- Adobe Certi
fi
ed
• Photoshop- Adobe Certi
fi
ed
Ingrid M. Palma
Overall Online Presence:
• LinkedIn connections 2, the LinkedIn pro
fi
le has a
detailed description of who she is and shows her skill
set and certi
fi
cation on display.
• Grade: Online presence is Average. 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Costco Wholesale
• Forever21
Education:
• West Spring
fi
eld High School
• Digital Marketing B.S at Full Sail University
Leadership Experience:
• Supervisor at Costco Wholesales
Skills and Pro
fi
ciencies:
• Microsoft - West Spring
fi
eld High School
• leadership- Costco Wholesales
• Time Management - Costco Wholesales
Overall Online Presence:
• LinkedIn connection 3, My LinkedIn activity has
increased; it displayed my skill set and future goals.
• Grade: Average online presence, 70 out of 100

10. COMPETITION
Christine Orlino
Noteworthy Experience:
• Content Marketing Coordinator Internship
• Marketing Assistant
Ingrid M Palma
HEADSHOT
Industry Experience:
• Marketing Assistant
• Social Media Marketing Coordinator
• Assistant Manager, Social Media
Education:
• San Jose State University
Skills and Pro
fi
ciencies:
• Digital Photography - 6 endorsement
• Adobe Indesign CC - 2 endorsements
• Organizational skills - 4 endorsements
Overall Online Presence:
• With one hundred ninety-one connections, Banner is
related to the company she works for. Her Headshot is
professional yet casual at the same time; their Pro
fi
le is
very detailed with skills and certi
fi
cates that she has
received. So is their LinkedIn URL the standard LinkedIn
URL.
• Grade: Average; her LinkedIn pro
fi
le is among the top on
Google. 80 out of 100
Industry Experience:
• Costco Wholesale Supervisor
• Forever 21 Associate
Education:
• West Spring
fi
eld High School
• Digital Marketing B.S at Full Sail University
Leadership Experience:
• Supervisor role
• After school mentor
Skills and Pro
fi
ciencies:
• Time Management - 2 endorsements
• Adobe Photoshop - 1 endorsements
• Leadership - 1 endorsements
Overall Online Presence:
• Three connections, banner relates to a balanced
lifestyle. My Headshot is a professional photo from my
current job. My LinkedIn pro
fi
le is a work in progress,
but it describes what I want to achieve and displays my
goals and skill sets.
• Grade: Average. 70 out of 100

11. BRAND POSITION
Hi! I always seek new adventures and challenges; I also
enjoy incorporating my life lesson into my work because
that adds a layer of experience. Although I lack experience, I
always push myself to learn and put my best foot forward to
achieve my goals; I will also do that to contribute to the
team’s goals and help in whatever role to achieve our goals. I
want my contributions to lead the company's purposes
forward and achieve more goals that push us to be the best.
INGRID M. PALMA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Product Marketing Summit Chicago 2023
‣ 11/15/2023 | Chicago, IL
• Guru Conference
‣ 11/2023| Virtual
• Innovative Conference
‣ June 21-22| New York
Digital Marketing
• Primary Content: The content I will put on my online platforms will be
connected to my Explorer Archetype. As a person that seeks adventure
and challenges, I will begin to explore and document my experience and
begin to put that content out online. Creating enjoyable content will help
me attract a following that enjoys similar activities.
• Primary Tools: the social media platforms used to create this content
will be Instagram and Titkok. I would also like to start my blog and
YouTube channel to communicate and go in-depth about the experience
that led me to create such content. I would update on Instagram and
TikTok at least three times a week and other platforms once weekly.
• Website: My Digital portfolio will be used to capture my adventurous
side and ways that I could use my experience to relate to my future jobs
and goals
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that I would seek enjoys exploring and lives a free-
spirited lifestyle. I want them to have an active social media
presence that shares content similar to what I envision my
social media to look like, and also someone within the same
industry as what I’m studying so they could guide me. By
January 2024, with @withsunshinesol.
Formal Education
• Complete Digital Marketing Bachelor of Science from
Full Sail University, October 2024.
Technical Skills
• Adobe Premiere Pro - Adobe, December 2023
• Content Strategy - Full Sail University December 2023
• Search Engine Optimization - Full Sail University October
2024
Soft Skills
• Leadership skill read a book - Act Like a Leader,
Think Like a Leader, June 2023
• Teamwork skill - Stick Together by Jon Gordon,
August 2023
• Management of Personal Resources - Good vibes,
Good Life by Vex King, December 2023

14. Ingrid M. Palma
Your company is seeking a social media manager; as you
look for the talents that will advertise your product in a new
age of digital marketing, As someone highly skillful in content
management and on top of recent trends set by social media platforms. As I’ve experience
managing social media accounts from close friends and some small businesses, I excel at
navigating the ever-changing landscape of social media advertising. In addition, with my
previous experience as a social media intern, I can increase tra
ffi
c through these platforms.
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager