Improvements and recommendation in SEO for a furniture website

1. Hedge House Furniture
SEO Solutions

2. Summary
Keyword Strategy
Content Updates
Metadata Updates- Search Engine Lists
Internal Link Structure
Future Content
Backlink Strategy
Bonus: Canonicals - Site Map - REP - Robots

3. Keyword Strategy Updated - SERP
Search Page
Update
As a improvement for SERP would be
video, blog posts about the
following keywords:
● Solid Hardwood
● Hardwood furniture
● Custom size furniture
● Handcrafted Furniture
● High End Furniture
● Long Lasting Furniture
● Long Lasting Wooden Furniture
● Modern Mid century
Current Keyword Strategy:
White Oak, Cherry, Walnut and Maple are
the main materials used as keywords or
sections. And the submenus (Dining, Office,
e.g) are the current keyword that the items
can be found in the search bar.
The website has specific descriptions for
the furniture and loaded in adjectives, for
example “magic, classic”. The brand
concept is to make the furniture not just
functional , but also a important part of
the ambiance as if it had a life of it’s own.

4. Conversion
Funnel
Stage
Awareness
Interest
Consideration
Conversion
Search for custom size furniture infos
on web. Go look for infos to compare
Visit company and competitors websites
Receive ads on social media and look of
furniture and pictures on Pinterest
Read reviews on website
Purchase
Gets discount coupons
for next purchase

5. Audience
Considering audience features,
they used to dig into specific
informations to know about high
end quality furniture brands. They
are demanding in terms of
finishing and presentation.The
high price is not what matter at
first sight. Is actually the:
● type of wood/material
● Finishing
● Durability
● High end
● Custom size
● Handcrafted
GEO
US: Texas,
Arkansas,
Colorado, Midwest
states most likely
DEMO
1. Female/Male
● Age: 40 to 55
● Income: >150k
● College or
Master
● Married + kids
Website the audience likes: Forbes, Bloomberg ,
Washington Post, Netflix documentaries.
Lifestyle: Big spender on Amazon, go for run, likes
camp and vacation by the beach, go to restaurants and
movies, outdoor activities with family.
Shop furniture online

6. Internal Linking Optimization
HOME
SHOP
Dinning
Bedroom
Living
Office
Storage
All
MATERIAL ABOUT READ
Maple
Walnut
Cherry
White Oak Mission
Meet the
team
Article
Article
Article
Article
How we do

7. Internal Linking Optimization
Shop and Sub menus Item pictures should be photographed along accessories
and , giving the idea of room harmonization as a whole.
Materials Every button of each material should link to a subsection
or a page displaying all furniture made with the specific
material
About Page doesn’t describe the business. Needs a in depth
description and as suggested, another submenu page
about Mission, Meet the team.
How we do Would be a submenu page showing quick videos of how
they cut the wood, and the builders making the furniture.
Read Every post should contain a picture or screenshot + link
along the text. This would help SEO cause would show
relevant content
Contact us Update with a picture that truly define the business
Policy Should include better design or graphic separating the
informations
Search bar The page should be connected with Shop page. This way
the user can have a idea of what type of furniture

8. Internal Linking Optimization
SHOP: Divide the pages by submenus
Bedroom Dining Office
>Night Stand > Dining Table > Desk
>Bed > Chair > Chair
>Dresser

9. Content Update
Text Image Links
Hedge House
Options
● Search bar usually should be
placed on top of the page, or top
right, already included in all
pages.
● Delete page might be other option
since the lack of content in the
page can hurt SEO

10. Pottery Barn
Using the competitor’s page as
example, HedgeHouse Furniture
can update the visual content
adding items on that picture,
giving a idea of how the
furniture would look like if
incorporated to a real
ambiance.
HedgeHouse furniture’s picture
are extremely detailed and
present high end quality,
however, in order to sell this
idea, the product should be
incorporated to a real
ambiance.

11. Recommendations
Using another
competitors
example
(Article),
HedgeHouse
could place
Social Media
Buttons on the
web page in
order to create
interaction
with the target
audience

12. Search Engine Listings
Bedroom - HedgeHouse Furniture
www.hedgehousefurniture.com
High End hardwood beds for modern living. American handcrafted night stand made in Midwest made by
Maple, Oak and Cherry Wood. Furniture assembled with white glove delivery technique. Sign up for
newsletter and get 20% off deals.
20% off Dining Room set - HedgeHouse Furniture
www.hedgehousefurniture.com
What makes a good dining room?Handcrafted dining room custom size designed for bold taste. Modern
mid century furniture with clean and sleek lines, affordable for all lifestyles.

13. Future Content
What makes a good dining room?
What to pair up my coffee table with
Content about how to decorate a room written
by designers and specialists
videos showing How to make the furniture and
how they assemble

14. Backlink
Keyword Focus:
● Handcrafted furniture
● Modern mid century furniture designs
● Custom Size furniture
● White glove delivery furniture
Backlink strategy: Create content founded in
specialists talking about modern mid century
furniture designs and work along press and
influencers to enhance reputation on this backlinks.
There are total of 737 backlinks, however most of
then doubtful reputation.
Email Letter reaching out possible source to place
backlink
Good backlinks
● https://www.dwell.com/article/9-home-libraries-we-all-
want-to-curl-up-in-this-weekend-5620da05
● https://freshexchange.com/building-home-basement-
bathroom-plan/

15. Bonus
○ Canonicals
○ Sitemap
inclusions
○ REP tags for
each page
○ A robots.txt file
for the site

16. Page Speed Improvement
● Use a dedicated server.
● Use a web host that is
optimized for speed.
● Remove JavaScript not utilized
● Deliver assets from a CDN
● Efficient cache policy
● Lazy load images
https://tools.keycdn.com/speed?h=600256898d40a14e164aa122
https://developers.google.com/speed/pagespeed/insights/?url=hedgehousefurniture.com
52%
Performance Grade

17. <link rel="canonical" href="https://hedgehousefurniture.com/">
<meta name="viewport" content="width=device-width,initial-scale=1,shrink-to-fit=no">
<meta name="theme-color" content="#1c1d1d">
Canonicals
No duplicated
content found

18. Sitemap
I would include
sections like
Bedroom,
Dining, Shop on
the sitemap.

19. ○ REP tags

20. Robot Text File
The concept of robot txt file
is display/show wich pages
not to be follow by the
crawler.
Anny page that contain
personal information or
wouldn’t bring traffic and
would hurt SEO by having
no relevant content