This document provides a tutorial on corporate innovation by assigning innovators for students to research. Students are instructed to read about their assigned innovator and then discuss with their partner that person's innovative mindset, the challenges of their innovations, any partnerships or alliances formed, their customers or target market, how they entered the market, and how they used corporate innovation as a strategy. The innovators listed for study are Herb Kelleher, Bernard Arnault, Jim Collins, Clayton Christensen, Sergey Brin and Larry Page, and Patty Mccord.

1. Thank you for disrupting

2. Welcome to your first
tutorial

3. Corporate innovator
1. Herb Kelleher
2. Bernard Arnault
3. Jim Collins
4. Clayton Christensen
5. Sergey Brin and Larry Page
6. Patty Mccord

4. Tutorial activity
After reading your assigned innovator, discuss with your partner
the following:
a) Characteristics that reflects Innovative mindset
b) Five challenges of their innovations
c) How and with whom did they form partnerships and alliances?
d) Who were their customers or target market?
e) How did they enter the market?
f) How did they use corporate innovation as a strategy?