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Monetizing the Cloud

Software Licensing for SaaS Applications
What does InishTech do?
• Licensing technology for .NET applications
• Software Potential - Platform as a Service (PaaS)
–...
What does licensing provide for the
ISV?
• Software Entitlement Management
– Create, assign, distribute & maintain license...
What does licensing provide for the
ISV?
• Agile Software Packaging
– The ability to separate development (engineering tas...
What does licensing provide for the
ISV?
• Software Protection
– The ability to protect your code from unauthorised and il...
What does licensing provide for the
ISV?
• Sales Model Versatility
–
–
–
–

Price based on SKU
Time- and / or usage-based ...
What does licensing provide for the
ISV?
• Analytics / Feedback
–
–
–
–

Who are my customers?
SKU / feature popularity
Li...
What does it do on Azure?
Software Licensing for Azure Applications
How it works

2. Input
Features

Product Manager

3. Define
SKU’s

InishTech
Sof...
InishTech Software Potential

Complete Software Licensing Lifecycle Management
Which aspects of your business are
affected by Software Potential?

Product Managers
define products,
features, Editions e...
Software Licensing for Azure Applications
Closing the Monetization Loop

Usage

Payment

Entitlement
Agile Product Management

Decoupling Features and Entitlements from the Application

Limitations

Usage

Entitlements

Fea...
Agile Software Packaging:
Total SKU Versatility
Key Value Proposition on Azure
• InishTech Software Potential for Azure Applications
– InishTech SaaS SDK
– Software Poten...
End
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Brief presentation on Software Licencing and how smart licensing can be used to optimise monetization of SaaS applications running on Windows Azure

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Software Licensing for SaaS Applications

  1. 1. Monetizing the Cloud Software Licensing for SaaS Applications
  2. 2. What does InishTech do? • Licensing technology for .NET applications • Software Potential - Platform as a Service (PaaS) – We help software companies make money from their software • Founded in 2009 – spin out of the Software Potential division from Microsoft Corporation – Mature, stable, proven technology platform • Plumbing
  3. 3. What does licensing provide for the ISV? • Software Entitlement Management – Create, assign, distribute & maintain license entitlements to your software in the market – Why? • Customer management • Software monetization • Customer satisfaction
  4. 4. What does licensing provide for the ISV? • Agile Software Packaging – The ability to separate development (engineering task) from product configuration & packaging (non engineering task) – Build once / configure ∞ – Why? • Reduced dev costs • Customer choice • Product differentiation
  5. 5. What does licensing provide for the ISV? • Software Protection – The ability to protect your code from unauthorised and illegal misuse • Piracy • Tampering / Reverse Engineering • Casual misuse – Why? • Compliance = monetization • Software fidelity & reputation • Malware
  6. 6. What does licensing provide for the ISV? • Sales Model Versatility – – – – Price based on SKU Time- and / or usage-based pricing Pay as you Go models Why? • • • • Customer choice Price versatility Market reach Up-selling, renewals & upgrades
  7. 7. What does licensing provide for the ISV? • Analytics / Feedback – – – – Who are my customers? SKU / feature popularity License compliance Why? • Customer info for CRM • Usage info for tech / marketing • Licensing info for finance / sales
  8. 8. What does it do on Azure?
  9. 9. Software Licensing for Azure Applications How it works 2. Input Features Product Manager 3. Define SKU’s InishTech Software Potential Portal 4. Create Key ISV Sales / SaaS Registration 7. Activate Key 1. Agree Features InishTech SaaS SDK Azure Application 5. Distribute Key 6. Redeem Key 2. Decorate with Attributes Engineering Team 9. Retrieve at Runtime Azure Storage 8. Save to Storage Customer
  10. 10. InishTech Software Potential Complete Software Licensing Lifecycle Management
  11. 11. Which aspects of your business are affected by Software Potential? Product Managers define products, features, Editions etc. Developer protects code & assign attributes to license features (i.e. hooks to Software Potential) Develop Operate License validated at runtime, automated entitlement decisioning Package Deploy Install / provisioning – activation of software for customer – often automated
  12. 12. Software Licensing for Azure Applications Closing the Monetization Loop Usage Payment Entitlement
  13. 13. Agile Product Management Decoupling Features and Entitlements from the Application Limitations Usage Entitlements Features Features Features Features Azure Application Features
  14. 14. Agile Software Packaging: Total SKU Versatility
  15. 15. Key Value Proposition on Azure • InishTech Software Potential for Azure Applications – InishTech SaaS SDK – Software Potential Online portal – Software Potential Runtime Manage tenant entitlements Package based on demand Adopt diverse business models Learn about your customers
  16. 16. End

Brief presentation on Software Licencing and how smart licensing can be used to optimise monetization of SaaS applications running on Windows Azure

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