SlideShare una empresa de Scribd logo
1 de 4
DIRECT MAIL
              BEST PRACTICES GUIDE:
              DIRECT MAIL MARKETING
BEST PRACTICES GUIDE:
Top 10 Best Practices for Direct Mail Marketing

Direct mail marketing is an economical and effective way to communicate key messages to customers.
Is your company getting the most out of its direct mail marketing campaigns? Here are 10 best
practices to guide you to a successful campaign.

Direct mail marketing can be an extremely powerful marketing channel for today’s marketers. Many
marketers invest in direct mail marketing as part of their overall marketing mix because it provides a
straightforward and targeted approach to engaging with, persuading, and driving potential customers
to action. It’s also proven to be an effective marketing method. The Direct Marketing Association
reports that direct mail response rates are four times greater than email, and according to the Cable &
Telecommunications Association, 70 percent of American consumers prefer to receive advertisements
and promotions by mail.



Though direct mail marketing can be a                     3) Make your copy readable
formidable marketing method, here at                      You only have a few moments to capture your
10 best practices you should follow to                    audiences’ attention, so deliver your message in a
ensure you’re getting the most out of                     way that’s easy to consume. Use bullet points or
your campaigns.                                           callouts to highlight the key benefits of your offer,
                                                          and accompany it with engaging copy that will pull
1) Target your audience
                                                          the reader in.
Direct mail marketing is most effective when you
deliver the right message to the right audience at        4) Be cognizant of USPS standards
the right time. You’ll increase the response to your      Be aware of certain mail standards so you don’t
campaign by ensuring your messages are relevant           end up paying more than you expected. Direct mail
to your audience. Use customer intelligence such          must fit within certain sizes to meet standard mail
as demographic and geographic information, as             regulations. Letter-sized mail must be between
well as customer profiling and filtering to create        3.5 inches by 5 inches and 6.125 inches by 11.5
targeted lists for your campaigns.                        inches. Additionally, to avoid extra costs, your
                                                          first-class mail should weigh no more than 1 ounce.
2) Keep your customer data clean
                                                          For standard mail, you’re allowed up to 3.3 ounces
The quickest way to go from direct mail to junk           per piece.
mail is with a misspelled name or incorrect address.
The U.S. Census reports that more than 43 million         4) Personalize your message
Americans move each year. Make sure your address          Since you’re working with a targeted audience,
lists are kept up to date by running your lists through   direct mail marketing provides a great opportunity
the USPS National Change of Address database,             to personalize your message. However, keep in mind
which houses more than 16 million permanent               that the more components
change-of-address records, at least twice a year. In      you personalize, the more
order to use the service, you need to purchase a          you need to monitor              70 p
license from USPS. Another option is to work with
                                                                                          o      erce
                                                          data matching accuracy.
                                                                                             f Am     n
                                                                                                      t
                                                                                           cons erican
your mailing house, which will handle processing
the data files and prepare the mail to be entered
                                                                                      pref       um
into the postal system. In addition, if you work                                     adver  er to ers
                                                                                           tisem receive
                                                                                        prom ents an
with a mailing house that has an in-house postal
employee who can weigh and certify mailings, they                                              ot       d
can help quicken the process.                                                             by m ions
                                                                                                ail.
ny
                                                                                                              mpa
                                                                                                      ou  r co most
                                                                                                 Is y ng the irect
                                                                                                      i
                                                                                                  gett f its d ing
5) Optimize your call to action                            9) Seed your list
                                                                                                        o       t
The purpose of a direct mail marketing campaign is         Add your name and the names            out l marke ?
to drive recipients to take a specific action. Your call   of your colleagues to the                 mai paigns
to action should be clear, simple, and make it easy        mailing list. This will enable you           cam
to respond. It may seem obvious, but oftentimes            to know when your recipients
direct mail pieces are designed to be eye-catching         received your mailing and how
rather than action-driving.                                the final mailing appears.

6) Select the optimal format                               10) Track your success
There are a variety of formats you can use to deliver      As with any campaign, it’s important to track its
a direct mail marketing campaign. However it’s             success. Create unique identifiers in your call to
important to decide which medium is best suited            action to enable tracking. For example, create a
for the message you want to deliver. Sales letters         landing page for your campaign with a unique URL
and self-mailers can be a cost-effective way to build      that you can include as your call to action. This will
brand awareness for your products or services.             allow you to track how many recipients are taking
Postcards are also a great way to deliver a single         action from your piece.
message while overcoming the obstacle of having
recipients open it. If you have a large amount of
information to share, a CD mailer also can be a
useful direct mail marketing tool.
                                                                                            D
                                                                                         res irec
                                                                                        are pons t ma
7) Create a compelling design
                                                                                            f      e  il
                                                                                        gre our rate
The design of your direct mail piece needs to draw
attention long enough for recipients to see the                                            ate tim s
value your offer provides them. Be creative, and                                          em r th es
                                                                                              ail an
think beyond just traditional design. Use format,                                                !
print substrate, print techniques, and colors to help
build an arresting design that won’t go unnoticed
when it lands on someone’s desk.

8) Don’t be late
Any campaign can suffer if timing is off, especially
if you’re limited to a specific time frame for your
mailing. Make sure you send your campaign out
with enough time for recipients to take action by
the deadline date.



By following these best practices, you should be able to avoid some of the common pitfalls of direct mail
marketing and develop an impactful campaign. As with any project, practice makes perfect. Don’t be
afraid to try something new with your campaign. Learn from your mistakes, employ proven best practices,
and rely on your mailing house to provide knowledge and guidance on your campaigns.




         For more information, please email chodge@inwk.com or visit bit.ly/inwkdirect
About InnerWorkingsETING

InnerWorkings is the leading provider of
global marketing supply chain solutions.

We combine innovative technology, an extensive
supplier network, and deep domain expertise to
help companies strategically manage their print,
promotional, and packaging solutions.

We service customers across multiple industries,
including financial services, retail, non-profits, health-
care, food and beverage, education, transportation
and utilities. With headquarters in Chicago and major
operations in Chile and the United Kingdom, Inner-
Workings employs approximately 1,100 people and
operates in more than 44 offices around the world.

For more information, please visit bit.ly/inwksmb.




    600 West Chicago Ave, Suite 850, Chicago, IL 60654


                  Web: www.inwk.com
                Twitter: @InnerWorkingsIn

Más contenido relacionado

Destacado

Home Depot Integrated Marketing Communications Plan - IMC 610
Home Depot Integrated Marketing Communications Plan - IMC 610Home Depot Integrated Marketing Communications Plan - IMC 610
Home Depot Integrated Marketing Communications Plan - IMC 610Stephanie Holman
 
Strategy Capstone Home Depot
Strategy Capstone Home DepotStrategy Capstone Home Depot
Strategy Capstone Home Depotballgeier
 
Direct mail targeting: best practice guide
Direct mail targeting: best practice guideDirect mail targeting: best practice guide
Direct mail targeting: best practice guideThe Marketing Practice
 
Erin Everhart of Home Depot #SEJSummit: The Psychology of Marketing
Erin Everhart of Home Depot #SEJSummit: The Psychology of MarketingErin Everhart of Home Depot #SEJSummit: The Psychology of Marketing
Erin Everhart of Home Depot #SEJSummit: The Psychology of MarketingSearch Engine Journal
 
Home Depot Marketing Strategy
Home Depot Marketing StrategyHome Depot Marketing Strategy
Home Depot Marketing Strategymaxnl2
 
Home depot Strategy Report
Home depot Strategy ReportHome depot Strategy Report
Home depot Strategy ReportAziz Ghani
 
Home Depot_ Case Study
Home Depot_ Case StudyHome Depot_ Case Study
Home Depot_ Case StudyEuna Choi
 
home depot Craig Menear Presentation
home depot Craig Menear Presentationhome depot Craig Menear Presentation
home depot Craig Menear Presentationfinance2
 
Glidden Paint Campaign Book
Glidden Paint Campaign BookGlidden Paint Campaign Book
Glidden Paint Campaign BookSarah Lombard
 
13 incredibly creative examples of direct mail and the 10 reasons why they POP!
13 incredibly creative examples of direct mail and the 10 reasons why they POP!13 incredibly creative examples of direct mail and the 10 reasons why they POP!
13 incredibly creative examples of direct mail and the 10 reasons why they POP!SourceLink
 

Destacado (13)

Home Depot Integrated Marketing Communications Plan - IMC 610
Home Depot Integrated Marketing Communications Plan - IMC 610Home Depot Integrated Marketing Communications Plan - IMC 610
Home Depot Integrated Marketing Communications Plan - IMC 610
 
jantholzner_610_week9
jantholzner_610_week9jantholzner_610_week9
jantholzner_610_week9
 
Strategy Capstone Home Depot
Strategy Capstone Home DepotStrategy Capstone Home Depot
Strategy Capstone Home Depot
 
Direct mail targeting: best practice guide
Direct mail targeting: best practice guideDirect mail targeting: best practice guide
Direct mail targeting: best practice guide
 
Erin Everhart of Home Depot #SEJSummit: The Psychology of Marketing
Erin Everhart of Home Depot #SEJSummit: The Psychology of MarketingErin Everhart of Home Depot #SEJSummit: The Psychology of Marketing
Erin Everhart of Home Depot #SEJSummit: The Psychology of Marketing
 
Insights Analysis of Glidden
Insights Analysis of GliddenInsights Analysis of Glidden
Insights Analysis of Glidden
 
Home Depot Marketing Strategy
Home Depot Marketing StrategyHome Depot Marketing Strategy
Home Depot Marketing Strategy
 
Home depot Strategy Report
Home depot Strategy ReportHome depot Strategy Report
Home depot Strategy Report
 
Home Depot_ Case Study
Home Depot_ Case StudyHome Depot_ Case Study
Home Depot_ Case Study
 
Home Depot Analysis
Home Depot AnalysisHome Depot Analysis
Home Depot Analysis
 
home depot Craig Menear Presentation
home depot Craig Menear Presentationhome depot Craig Menear Presentation
home depot Craig Menear Presentation
 
Glidden Paint Campaign Book
Glidden Paint Campaign BookGlidden Paint Campaign Book
Glidden Paint Campaign Book
 
13 incredibly creative examples of direct mail and the 10 reasons why they POP!
13 incredibly creative examples of direct mail and the 10 reasons why they POP!13 incredibly creative examples of direct mail and the 10 reasons why they POP!
13 incredibly creative examples of direct mail and the 10 reasons why they POP!
 

Último

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Último (20)

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

Top 10 Tips for Direct Mail Marketing

  • 1. DIRECT MAIL BEST PRACTICES GUIDE: DIRECT MAIL MARKETING
  • 2. BEST PRACTICES GUIDE: Top 10 Best Practices for Direct Mail Marketing Direct mail marketing is an economical and effective way to communicate key messages to customers. Is your company getting the most out of its direct mail marketing campaigns? Here are 10 best practices to guide you to a successful campaign. Direct mail marketing can be an extremely powerful marketing channel for today’s marketers. Many marketers invest in direct mail marketing as part of their overall marketing mix because it provides a straightforward and targeted approach to engaging with, persuading, and driving potential customers to action. It’s also proven to be an effective marketing method. The Direct Marketing Association reports that direct mail response rates are four times greater than email, and according to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail. Though direct mail marketing can be a 3) Make your copy readable formidable marketing method, here at You only have a few moments to capture your 10 best practices you should follow to audiences’ attention, so deliver your message in a ensure you’re getting the most out of way that’s easy to consume. Use bullet points or your campaigns. callouts to highlight the key benefits of your offer, and accompany it with engaging copy that will pull 1) Target your audience the reader in. Direct mail marketing is most effective when you deliver the right message to the right audience at 4) Be cognizant of USPS standards the right time. You’ll increase the response to your Be aware of certain mail standards so you don’t campaign by ensuring your messages are relevant end up paying more than you expected. Direct mail to your audience. Use customer intelligence such must fit within certain sizes to meet standard mail as demographic and geographic information, as regulations. Letter-sized mail must be between well as customer profiling and filtering to create 3.5 inches by 5 inches and 6.125 inches by 11.5 targeted lists for your campaigns. inches. Additionally, to avoid extra costs, your first-class mail should weigh no more than 1 ounce. 2) Keep your customer data clean For standard mail, you’re allowed up to 3.3 ounces The quickest way to go from direct mail to junk per piece. mail is with a misspelled name or incorrect address. The U.S. Census reports that more than 43 million 4) Personalize your message Americans move each year. Make sure your address Since you’re working with a targeted audience, lists are kept up to date by running your lists through direct mail marketing provides a great opportunity the USPS National Change of Address database, to personalize your message. However, keep in mind which houses more than 16 million permanent that the more components change-of-address records, at least twice a year. In you personalize, the more order to use the service, you need to purchase a you need to monitor 70 p license from USPS. Another option is to work with o erce data matching accuracy. f Am n t cons erican your mailing house, which will handle processing the data files and prepare the mail to be entered pref um into the postal system. In addition, if you work adver er to ers tisem receive prom ents an with a mailing house that has an in-house postal employee who can weigh and certify mailings, they ot d can help quicken the process. by m ions ail.
  • 3. ny mpa ou r co most Is y ng the irect i gett f its d ing 5) Optimize your call to action 9) Seed your list o t The purpose of a direct mail marketing campaign is Add your name and the names out l marke ? to drive recipients to take a specific action. Your call of your colleagues to the mai paigns to action should be clear, simple, and make it easy mailing list. This will enable you cam to respond. It may seem obvious, but oftentimes to know when your recipients direct mail pieces are designed to be eye-catching received your mailing and how rather than action-driving. the final mailing appears. 6) Select the optimal format 10) Track your success There are a variety of formats you can use to deliver As with any campaign, it’s important to track its a direct mail marketing campaign. However it’s success. Create unique identifiers in your call to important to decide which medium is best suited action to enable tracking. For example, create a for the message you want to deliver. Sales letters landing page for your campaign with a unique URL and self-mailers can be a cost-effective way to build that you can include as your call to action. This will brand awareness for your products or services. allow you to track how many recipients are taking Postcards are also a great way to deliver a single action from your piece. message while overcoming the obstacle of having recipients open it. If you have a large amount of information to share, a CD mailer also can be a useful direct mail marketing tool. D res irec are pons t ma 7) Create a compelling design f e il gre our rate The design of your direct mail piece needs to draw attention long enough for recipients to see the ate tim s value your offer provides them. Be creative, and em r th es ail an think beyond just traditional design. Use format, ! print substrate, print techniques, and colors to help build an arresting design that won’t go unnoticed when it lands on someone’s desk. 8) Don’t be late Any campaign can suffer if timing is off, especially if you’re limited to a specific time frame for your mailing. Make sure you send your campaign out with enough time for recipients to take action by the deadline date. By following these best practices, you should be able to avoid some of the common pitfalls of direct mail marketing and develop an impactful campaign. As with any project, practice makes perfect. Don’t be afraid to try something new with your campaign. Learn from your mistakes, employ proven best practices, and rely on your mailing house to provide knowledge and guidance on your campaigns. For more information, please email chodge@inwk.com or visit bit.ly/inwkdirect
  • 4. About InnerWorkingsETING InnerWorkings is the leading provider of global marketing supply chain solutions. We combine innovative technology, an extensive supplier network, and deep domain expertise to help companies strategically manage their print, promotional, and packaging solutions. We service customers across multiple industries, including financial services, retail, non-profits, health- care, food and beverage, education, transportation and utilities. With headquarters in Chicago and major operations in Chile and the United Kingdom, Inner- Workings employs approximately 1,100 people and operates in more than 44 offices around the world. For more information, please visit bit.ly/inwksmb. 600 West Chicago Ave, Suite 850, Chicago, IL 60654 Web: www.inwk.com Twitter: @InnerWorkingsIn