REVENUE MODEL
MARKET SIZING & BUSINESS MODEL
A revenue model is a framework for generating
financial income from customers:
★which revenue source to pursue,
★what value to offer,
★how to price the value,
★who pays for the value.

Business Model Canvas
Key
Partners
Key
Activities
Value
Propositions
Marketing
& Sales
Customer
Key
Resources
Delivery
Channel
Cost Structure
Revenue Streams
BUSINESS MODEL
Business Model Innovation

Business Model Innovation
REVENUE STREAMS
For what value are our customers
really willing to pay?
For what do they currently pay?
How would they prefer to pay?

DIGITAL PLAYERS CONQUER & DISRUPT ALL INDUSTRIES
REVENUE MODELS

REVENUE MODEL
MARKET OPPORTUNITY

REVENUE MODEL
MARKET SIZING

REVENUE MODEL
MARKET SIZING

PRICING & REVENUE MODELS
AOV

BUNDLE PRICING
SUBSCRIPTION
REAL-TIME PRICING
FREEMIUM
MICROPAYMENTS
Business Model Innovation
REVENUE STREAMS

ASSET/PRODUCT SALE
Amazon
(Books, CDs, etc.)
SUBSCRIPTION Spotify, Netflix
LENDING / RENTING Hilti, Sixt
COMMISSION Airbnb, UBER
FREEMIUM Skype, LinkedIn
LICENSING Microsoft Office
ADVERTISING Google AdWords
MICROPAYMENTS Tinder, Mobile games
PAY-PER-USE Citi bike, Zipcar
Business Model Innovation
REVENUE STREAMS

EVOLUTION: FROM UPFRONT PAYMENT TO FREEMIUM
REVENUE MODEL

SUBSCRIPTION & ADS-SUPPORTED-FREE
Business Model Innovation
REVENUE STREAMS

Hilti, a power tool manufacturer, started the renting business with monthly fee.
Their customers didn’t make money by owning tools but by using tools.
TRADITIONAL POWER
TOOL COMPANY
HILTI’S TOOL FLEET
MANAGEMENT SERVICE
Sales of power tools
CUSTOMER VALUE
PROPOSITION
Leasing a fleet of tools to increase
contractors’ on-site productivity
Low margins, high inventory turnover PROFIT FORMULA
Higher margins; monthly payments for tool
maintenance, repair and replacement
Distribution channel, low-cost
manufacturing, R&D
KEY RESOURCES
AND PROCESSES
Strong direct-sales approach, contract
management, IT systems for inventory
management and repair, warehousing
Business Model Innovation
REVENUE STREAMS

Digital Business
SUBSCRIPTION BUSINESS MODELS

SUBSCRIPTION
REVENUE MODEL

COMMISSION
REVENUE MODEL

COMMISSION
FIVERR
FIVER charges
the customers $1
for orders up to
$20.
And 5% if the
service buying is
more than $20.
Fiverr charges
the service
suppliers 20%
from every job
done.

LISTING FEE FOR ADS
REVENUE MODEL

BUNDLE PRICING
SUBSCRIPTION
REAL-TIME PRICING
FREEMIUM
MICROPAYMENTS
Business Model Innovation
REVENUE STREAMS

FREEMIUM
REVENUE MODEL

FREEMIUM
REVENUE MODEL

Featured Listings and Ads
REVENUE MODEL
The featured listings and ads model is an online marketplace revenue
model where sellers buy advertising privileges to enhance visibility on the
platform.

Mixed Revenue Model
REVENUE MODEL
When selecting an online marketplace revenue model for your platform, it
is not necessary to choose only one of them.

Tinder
REVENUE MODEL

Tinder
REVENUE MODEL

BUNDLE PRICING
SUBSCRIPTION
REAL-TIME PRICING
FREEMIUM
MICROPAYMENTS
Business Model Innovation
REVENUE STREAMS

Average Revenue Per Account (Customer)
MARKET SIZING

FIVE WAYS TO BUILD A $100M REVENUE BUSINESS
Product Ambition
1,000 ENTERPRISE CUSTOMERS
PAYING YOU $100K+ PER YEAR EACH; OR
10,000 MEDIUM-SIZED COMPANIES
PAYING YOU $10K+ PER YEAR EACH; OR
100,000 SMALL BUSINESSES
PAYING YOU $1K+ PER YEAR EACH; OR
1 MILLION CONSUMERS
PAYING YOU $100+ PER YEAR EACH
10 MILLION ACTIVE CONSUMERS
WHO YOU MONETIZE AT $10+ PER YEAR

EXPERIMENT

Revenue Model Testing
Demand

THANK
YOU

ONLINE REVENUE MODELS
REVENUE MODEL