Krissie McMenamin
European Innovation Academy
Growth Mindset to Growth Hacking:
Tools to WinYour First Customers

Who is afraid of failure?

Who thinks failure is bad?

Most of us are taught
from a young age
that it’s not ok to fail.

Think of a time you
failed or made a
mistake.

What did you learn?

Share!
What was your failure
and what did you learn
from it?

FAILURE
FAILURE
FAILURE
A whole lotta
learning

Who will be brave and share
with the entire group?

Who felt fear?

THIS is having a growth mindset.
Facing fears, learning from failures,
accepting new challenges…

And this is your brain.

These are neurons.

Experience increases connectivity among
neurons.They grow new connections and
strengthen existing ones!

This is called brain plasticity.

Intelligence is not fixed.

You’re smart! You worked hard!

Choose KPIs that drive your business’s growth
Because it’s essential to
growing your business.
Why are we talking about growth mindset?

Remember Gilles’ slide: How to build a startup?
CUSTOMER
PROBLEM
SOLUTION
MVP
TEST
ITERATE
GROW
PMF
This process requires a growth mindset!

Will you take smart risks
in order to grow?
Or stay comfortable and small?

Will you repeat the same
investor pitch 90 times?
Or change it as you
receive feedback?

When your teammate critiques
you, will you react angrily?
Or listen and think about using
the criticism to learn and grow?

Will you react with excuses when
a customer gives you bad feedback?
Or listen and learn from them?

Will you look for customers in
one place and give up when you
don’t find them?
Or will you try hundreds of ways
to grow your customer base?

Will you get 500 easy
signups for your business?
Or work your butt off to get
500 true target customers?

Will you promote your
business on FB and Insta?
Or scrape together 20 micro-
influencers to all talk about your
new product the same week?

This is growth hacking.

“Growth hacking is all about using
innovative techniques to dramatically
increase your traffic, conversion rate and
user base with minimal expenditure—and
thus grow your company quickly.”
“a process of rapid
experimentation across marketing
channels with constant attention
on product design and user
engagement.”
“It's a mindset, not a set of cut-and-dried cheat codes.”

Today, there are thousands
of growth hacking tools.
None of them existed when
these companies launched.

Growth hacking starts with your customers
What do you
know about
them?
What excites
them?
What do they
nerd out to?
Where do they
spend time
online?
Where do they
spend time
offline?
What do they
read?
What influencers
do they follow?
What do they
think is funny?
What are they
scared of?
Where are they
already finding
your product
/service?
Who do they
trust?
What do they
value?

And continues with interesting
ways, channels, messages, to reach them
Valuable
content
•Guest
blogging
•Ebooks
and white
papers
•Email
capture
tools
•List
builders
•Podcasting
•Webinars
•Contests &
giveaways
•Blogger
reviews
•Relevant
groups,
subreddits
•Quora
•Influencer
marketing
•Email
marketing
•Account-
based
marketing
•SEO for
niche
keywords
•Product-
Hunt
•Invite-only
signup
system
•Gamifi-
cation
•Referral
incentives
•Affiliate
marketing
•Guerilla
tactics
•Communit
y building
•Tech hacks
•Funny
videos

There is no magic
growth hacking pill!

FAILURE
FAILURE
FAILURE
Only testing, more
testing, and a whole
lotta learning

Share:
What growth hacking
ideas do you have for
your target customer?

What’s your biggest tool to
win new customers?

A growth mindset!

What are you scared of today?

Game (the ef) on!
I’m scared, but…

Connect with me!
LinkedIn: Kristina McMenamin
Instagram: @krissmac
Email: Krissie@askhuh.com