32. How To Set Up Your Personal Twitter Account
Use the hashtags #tech , #growthhacking
and the name of your priority market
Instead of ‘Managing Partner’ put CEO or
CMO or CBO or CTO etc
Instead of ‘London’ add your country or
state. Eg UAE, Canada, LA, NY etc
Include a link to the your website here.
37. How NOT To Set Up Your Personal LinkedIn Account
38. How To Set Up Your Personal LinkedIn Account (under Experience)
Add new:
CEO / CTO / CMO / COO etc
Company Name (this will auto-populate)
Date - to present.
Create copy and have same in all
profiles
Add your media links:
Home page
Youtube media
39. How To Set Up Your Business LinkedIn Account
Key Indicators of Trust
40. How Not To Set Up Your Business LinkedIn Account
85. Approaching
People
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
Rules of Business Development:
1. Everyone wants to buy, no one wants to be sold
to.
2. Establish trust and authority as an expert. (Watch
this video on how to build trust - ignore the context
but understand the technique)
3. Never try to sell, close or get a meeting on the first
interaction.
4. Start a conversation with them and let it develop
from there.
87. Approaching
People on Twitter
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter:
1. Follow the target company on Twitter
2. Follow the founder / CEO / Managing
Director / President if they are on
Twitter
3. Follow members of their staff.
4. Retweet or like something they have
posted.
88. Approaching
People on Twitter
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter:
5. Comment on something the founder / CEO / MD
etc has posted - they want to be high up in the company
a. Do not comment on something that the
company Twitter account has posted.
6. Ask them to follow you back on Twitter and follow
up on Direct Messages
7. After 1 or 2 messages ask for their email and say
you will email them.
89. Approaching
People on Twitter
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter example:
90. Approaching
People on Twitter
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
Twitter example:
91. Approaching
People on LinkedIn
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn:
1. Follow the target company on LinkedIn
2. Join the same groups that the individual is in.
3. Connect with members of their staff who are
lower down in the company
a. Sales staff
b. HR staff
4. Retweet or like something they have
posted
92. Approaching
People on LinkedIn
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn:
5. Comment on something they have
posted
a. Compliment them on their insight,
thought process or perspective.
b. Make sure you only reply to
individuals not company accounts.
6. When you have more than one person
from the organisation reach out to approach
the CEO with the “add note” option.
7. Once you have connected ask them if it
is ok to email them and the best one for
them.
93. Approaching
People on LinkedIn
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn example:
Note: People will connect
with you if you share the
same connections and are
part of the same groups.
94. Approaching
People on LinkedIn
Note: Only start approaching new
clients once your Twitter and
Linkedin Profiles are set up as
instructed.
IMPORTANT: Focus on
individuals rather than
companies as it will mainly be
other agencies who are posting
on company social media
profiles.
LinkedIn example:
Note: Congratulate them
on how well they are doing,
then offer to support them
or to help get their
message out wider.
95. Universal
Principles
1. Lay the groundwork with
your own social accounts.
2. Connect with corporate
page and lower tier
management.
3. Find a post that strokes
their ego.
4. Move them to DMs
5. Move them to email.