First edition of the Dutch Innovation Café in Sofia will focus on exchange of best practices, establish connections between the different stakeholders involved in the concept of Smart City, the use of IoT and innovations to contribute to the Smart City and seek ways to develop startup businesses into commercial frontrunners.

1. MClimate Investment Deck

2. problem
You don’t know what is happening in your home while you are away
You are not able to control your home remotely
You want comfort when you arrive at home (e.g. comfortable
temperature)
You want low electricity bills
problem
You don’t know what
is happening in
your home while
you are away
You are not able to
control your home
remotely
You want comfort
when you arrive at
home
(e.g. comfortable
temperature)
You want to optimize
your electricity bills

3. SOLUTION
Easy-to-install IoT devices that retrofit your old
heating/cooling appliances and convert them
into smart ones.
App that brings your home in the palm of your
hand - 24/7 monitoring and control
Artificial Intelligence algorithms that learns your
habits and figures out how to bring you best
comfort at lowest cost
Analytical tool that provides you with information
about how much electricity consumes each of your
home appliances

4. products
Makes any new/old
air conditioner (AC)
smart
Makes any new/old
water heater smart
Makes any new/old
radiator smart
ON/OFF your devices
remotely and
monitor consumption

5. Traction
investors

6. 2017 plans
0 MAX
Introducing sensors
Motion, Light,
Temperature & Humidity
Door/Window
Flood Sensor
Smoke sensor
Air quality sensor
Becoming an IoT Platform
Integrating other manufacturers’
products
Cameras, curtains, weather
stations, etc
Combining all products into a single
app and using AI for automation

7. product market
PRODUCT ADDRESSABLE MARKETS # OF APPLIANCES IN HOUSEHOLDS
Melissa
Bobbie
Vicki
Europe, Latin America,
Middle East
Europe, USA
Europe, Russia
62M ACs
164M Water heaters
120M Radiators
References:
2011 Water Heater Market Update; Northwest Energy Efficiency Alliance 2012
Water Heater Market Profile; U.S. Department of Energy 2010
GLOBAL ELECTRIC WATER HEATER MARKET 2015-2019; TECHAVIO.com
Study on water heating - labelling/standards - 2001; University of Oxford & Centre d’Energétique de l’Ecole des Mines de Paris
https://www.statista.com/outlook/284/102/energy-management/europe#takeaway
Largest Smart Home market:
United States - $1.9B
Average revenue per Smart Home in US:
$205.75
$4.275B
REVENUE CAGR (2017-2021) HOUSEHOLD PENETRATION
EUROPE
USA
30%
20.90%
2.5% (2017)
10.3% (2021)
8.1% (2017)
18.1% (2021)
Energymanagement Market - Opportunityand Utilities
MARKET
$1.414B

8. Sales channels
Wholesale retail utility
companies
telecoms

9. wholesale retail utilitycompanies telecoms
Although 2015-2016 our main focus has been R&D, we acquired
37 distributors in 22 countries with 2-persons sales team
HVAC Distributors,
Plumbers, etc.
installers end-client
50% off retail price
MOQ 120 pcs
20% off retail price
MOQ 1-5 pcs
MSRP:
Melissa:
Bobbie:
Vicki:
€99
€129
€49

10. wholesale retail utilitycompanies telecoms
Direct advertisement to end-clients and online conversion.
Performance marketing is well-known tactic for consumer
electronics in the home-automation area.

11. wholesale retail utilitycompanies telecoms
MClimate can easily offer Utility companies the
following methods to better manage their grid
- shave peak-hour demands
- monitor grid performance
- demand-response
- sell when there is renewables overproduction
- get more data about the customer
- save from improving their grid (1 substation can
cost up to €100M)
With these methods and our products Utilities
can save ±€200 annually per household
We are working on a pilot project with e.on
Sweden;
With MClimate
Without MClimate
t°
Price
Demand
YOU GET HOME
€, kWh, t°
Time
Heating/ Cooling
period
Price is high
Rush hour
t°
Price
Demand
YOU GET HOME
Time
€,kWH, t°
Pre-Heating/
Cooling before
the Rush hour
Heating/Cooling
suspended
Not buying when
the price is high
Temperature
Recovery
Rush hour

12. wholesale retail utilitycompanies telecoms
Telecoms are constantly seeking new business
models and revenue streams, because increased
competitiveness in the TV/Calls/Internet space.
Next step in Telecom evolution is offering
SmartHome solutions. They need a reliable supplier
of self-installed retrofittable universal products.
We are already in active talks with Mtel, Vivacom,
Telenor.

13. team
Lyubomir Yanchev
CEO
Zanni Sabev Blagovest Dimitrov
CDO
Forbes 30under30
TEDx Speaker
Ex- lecturer at
Software University
Endeavor
Entrepreneur
Serial Entrepreneur
Vienna Technical
University
Worked with
Raiffeizen Bank,
Erstebank, bewin,
etc
10+ Years
Experience in
Graphic Design
Tutor at New
Bulgarian University
VIVACOM App
reward
Vasko
Boyadzhiev
Sales Manager
Peter
Popov
Financial
Manager
Milan
Stefanov
Hardware Dev.
Manager
Kristiyan
Boyanov
Software Dev.
Manager
Graduated Economics & Finance
in New York
15 years Sales experience (USA)
Implemented SMS Parking in
Sofia
Hardware engineer since a boy,
9 Years professional experience
Worked in TOP 3 hardware
companies in Bulgaria
Senior Developer with extensive
experience in various fields
(architecture, cloud infrastructure, etc)
Awarded by the President of Bulgaria
for extraordinary talent
Financial professional with 15+
years experience as Financial
Manager (Sofica, Agrana) and
Financial Controller (UniCredit
Bulbank, Bulgarian Ministry of
Finance)

14. For contacts:
Lyubomir Yanchev, Managing Partner
yanchev@seemelissa.com; 00 359 896 4822 29