Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Digital Marketing Strategy for Real Estate Companies in India

7.980 visualizaciones

Publicado el

This Infographic explains how Real Estate companies in India can use Digital Marketing for Brand Building, Generating leads and Engaging customers. Each of these activities can be done using a specific set of Digital Marketing platforms. Although the platforms overlap between these 3 objectives, we have listed the platforms that are the most useful for the purpose.

Publicado en: Marketing
  • Inicia sesión para ver los comentarios

Digital Marketing Strategy for Real Estate Companies in India

  1. 1. l . A ill A k I ll _, . _ . I . t: r:| unit: mi rzi ll: -L: I I’: Ti: inn: :mi mi l'l: l , » lL_|1i: i ivmi : (:. :nri_4 viii i ii: i: r:i i: i Ilv mlii’ llll r: | us: A, ‘ > 1 , “‘_ ‘ :1 in I ll i_ : iI I ll . '“ ‘i ii: iI m:4.': i| i ll it: man : <:: ii L z I t_i: : 1 TL_Iit: I. ii‘ i U it U l I I Real Estate C0mP0nieS Spend Increase in Digital Marketing Spend 600+ crores on Digital Marketing Digital Marketing 0 According to Assocham Over ' ' Digital Marketing (35%) TV (12%) ' Radio (10%) 75 /0 2500 more is Spent by Real ' Print Media &Others (43%) " Estate Industry on Marketing out of which 25% is spent on ' ' ' ' Digna, Mamng Digital Marketing Spend in 2015 Digital Marketing Process 1. Brand Building Create an online presence using Website, Social Media and Blogging to attract visitors. ' i ~ -_ , _~ I T 2. Customer Acquisition Convert your visitors to leads to customers through Q»; 7 various acquisition channels like Email Marketing, SEO, Social Media and Campaign Pages. . a P 4 3. Customer Engagement Convert your customers to your brand promoters by providing them engaging content on Social Media, Emails, Website and through Online Reputation Management. n ‘- -’ Social liledia 1 Billion t. 1 “rand ac IVE users every . ... ... ..u. .
  2. 2. |l| uI| |.I lIlUl| lII ' E " Building I Website creates an online Brand Identity and helps increase Brand Awareness as well as I 36% of consumers say that of marketers have lnstagram has over 16 Blogs influence their acquired their billion photos shared purchasing decisions customers via Blogs Customer Acquisition Iuu users use twitter for j Tia: business and personal I purposes : ', 31.1% 57% 1 6 I Billion : Engagement consumers sign up total FB users in for emails to get India . ' I I, ' I 0m -6 .6 Email liiar. .eting ; SEO I - - I Searches drive the most II 4300:»/0 orE1jfemcI>II lll: ‘IIiI§I§§l: $i3ItI’cILem I 14.6% tr¢: %l§nt&§O8ri1;t: ;1t- M t’ ' 2' customer arms of ar e mg L ' ' ' ROI "om Ema] : SEO leads have an Acqulsltmn Marketing I l average 14.6 /0 sales : close rate Property Portals 5 Campaign Pages Propertg portals s end I Landing pa es are 90°/ . huge amount on S O to : 55% ndamenta to SEO, increase trafiic on their . S M, EDM activities and website ll help increase ROI of executives say they I increase in leads by check thelir emails ‘I using multiplef. regu ary . campaign speci ic l landing pages g, _,__p; , Email Marketing 5 $0CIa| media | | E -1 h t- I: People spend average 21 X X X 72% protllltllds I; IIéI~§oIIiIili‘led v "WES/ d°'J °" F3 010“: offers at relatively low : million which can be used big 3_ cllstflmflr cost , brands for engagement Customer Engagement _ _ _°_"§°_°E"I‘§ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ll. 'ehsite 5 Dnline Reputation liianagement Property portals 8 end I Online Reputation hel s 90% huge amount on S O to ', 79./ in building the Bran increase trgfiic on their I ° Image as well as in we site I of executives say they of consumers place check their emails : equal weight on online regulary I and personal v/ I recommendations Design & Solutions

×