Are You Missing the Mark? Email Marketing Opportunities You May Be Missing Out On
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AgencyBuzz Coordinator Malika James discusses email marketing opportunities agents may be missing out on, and how to seize those opportunities
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Are You Missing the Mark? Email Marketing Opportunities You May Be Missing Out On
- 1. Masters of Marketing Are You Missing the Mark? Email Marketing Opportunities You May Be Missing Out On. Malika James AgencyBuzz Coordinator
- 2. Welcome to Masters of Marketing! • We will begin promptly at 12 pm CST. • Join the conversation on Twitter with the hashtag #MastersMktg • This presentation will be posted on our blog today at this url: https://resources.getitc.com/masters-of-marketing • Join us next time on Thursday, October 19th at 12:00 p.m. CT for Backlinks: Your Key to SEO Success hosted by SEO Consultant John Dessommes. Thank you for joining us today! Malika James AgencyBuzz Coordinator 800-383-3482 x 185 mjames@getitc.com
- 3. Email Marketing Quick Facts • In the UK, every one pound spent on email marketing has an ROI of 38 pounds; in the US, it's $44. • 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media). • 80% of retail professionals indicate that email marketing is their greatest driver of customer retentionHelp increase referrals • 73% of millennials identify email as their preferred means of business communication. • People SAY they prefer HTML emails, but plain-text emails actually get higher open rates.
- 4. Quick Facts Pt. 2 • The average number of legitimate business emails received each day has remained static since 2015, but the number of spam emails that bypass security filters (spam that actually hits your inbox) has risen from 12 emails per day in 2015 to 16 emails per day in 2017. • Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. • Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns. • Social Media Promotions
- 5. Identifying Missed Opportunities • Missed Opportunities. • Prospects • Post Interaction • Late Follow Up • Current • Welcome/New Customer • Follow Up/Customer Service • Referral • Lost Customers • Win Back • Set Time Win Back
- 8. Prospects: Late Follow Up
- 9. Current Customers: Cross Sell
- 10. Current Customers: Follow Up • Welcome emails generate four times the total open rates and five times the click rates compared to other bulk options (Via Experian)
- 12. Lost Customers: Win Back
- 13. Lost Customers: Set Time
- 14. It Doesn’t End There…. • Knowing Your Audience is KEY • Is there an opportunity you’re missing out on emailing your contacts?
- 15. Thank You for Joining Us! • Slides and a recording of this presentation will be posted on our blog: https://resources.getitc.com/masters-of- marketing • Join us next time on Thursday, October 19th at 12:00 p.m. CT for Backlinks: Your Key to SEO Success hosted by SEO Consultant John Dessommes. Malika James AgencyBuzz Coordinator 800.383.3482 x 185 mjames@getitc.com
Editor's Notes
- Email sent within 3 hours after a consumer abandons a cart averages 40 percent open rate and 20 percent click-through rate, according to Listrak. Most important, according to Marketing Sherpa, contacts reengaged through abandoned cart emails spend 55 percent more than the abandoned-cart total when they return to websites!