The Briefing Room with Analyst Dr. Robin Bloor and SOA Live Webcast on May 6, 2014 Watch the archive: Today’s enterprise relies on a host of services and applications to keep business running like a well-oiled machine. The guiding principles behind the service-oriented architecture (SOA) are supposed to ensure a smooth transition between services, but the motley assortment of applications is leaving some organizations over-burdened with complexity and latency. With the increasingly distributed and data-driven information environment, is it time to consider a new approach? Register for this episode of The Briefing Room to learn from veteran Analyst Dr. Robin Bloor as he explains the hopes and dreams of SOA, and why they were never fully achieved. He’ll be briefed by Jason Bloomberg of EnterpriseWeb who will tout his company’s multi-faceted platform, a solution designed to drive agile and flexible business operations and applications. He will demonstrate how EnterpriseWeb circumvents the limitations of SOA and delivers a data-centric environment that dynamically responds to change in real time. Visit InsideAnlaysis.com for more information.

1. Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

2. Dynamic APIs: SOA Done Right
The Briefing Room

3. Twitter Tag: #briefr
The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

4. ! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
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Mission

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Topics
This Month: DATABASE
June: ANALYTICS & MACHINE LEARNING
July: INNOVATIVE TECHNOLOGY
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

6. Twitter Tag: #briefr
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A very basic
Service-Oriented Architecture

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Analyst: Robin Bloor
Robin Bloor is
Chief Analyst at
The Bloor Group
robin.bloor@bloorgroup.com
@robinbloor

8. Twitter Tag: #briefr
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EnterpriseWeb
! EnterpriseWeb is an Intelligent Operations Platform that
models, runs and manages composite applications
! The platform provides unified access to data and code, a
web-based modeling environment and a dynamic
application layer
! EnterpriseWeb also offers a storage capability that includes
graph-based visualizations

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The Briefing Room
Guest: Jason Bloomberg
Jason Bloomberg is Chief Evangelist at
EnterpriseWeb, where he drives the message
and the community for EnterpriseWeb’s next
generation enterprise platform. He is a global
thought leader in the areas of Cloud Computing,
Enterprise Architecture, and Service-Oriented
Architecture. He is a frequent conference
speaker and prolific writer, and he also serves
as blogger for DevX. His latest book, The Agile
Architecture Revolution: How Cloud Computing,
REST-based SOA, and Mobile Computing are
Changing Enterprise IT, was published in March
2013. He has a diverse background in eBusiness
technology management and industry analysis,
including serving as a senior analyst in IDC’s
eBusiness Advisory group, as well as holding
eBusiness management positions at USWeb/CKS
(later marchFIRST) and WaveBend Solutions
(now Hitachi Consulting).

10. Dynamic
APIs:
SOA
Done
Right
Jason
Bloomberg
Chief
Evangelist
EnterpriseWeb
Copyright
©
2014,
EnterpriseWeb
LLC
EnterpriseWeb
is
a
Registered
Trademark
of
EnterpriseWeb
LLC.
All
rights
reserved.

11. Who
Doesn’t
Want
to
be
Agile?
• EnterpriseWeb
provides
dynamically
configurable
behavior
based
upon
business
context
in
real
Qme
– OpQmize
User
Experience
– Improve
Service
Delivery
– Strengthen
Compliance
– Automate
IT
Governance
Copyright
©
2014,
EnterpriseWeb
LLC
11

12. SOA
–
What??
• SOA
widely
deployed
with
varying
degrees
of
success
• Evolved
to
accommodate
RESTful
APIs
for
simpler
integraQon
• We
s"ll
don’t
have
agility
Copyright
©
2014,
EnterpriseWeb
LLC
12
Photo
Credit:
Wagner
T.
Cassimiro
hWps://www.flickr.com/photos/wagnertc/3859388854/sizes/l

13. Barriers
to
Agility
• Services
are
StaQc
APIs
– Can’t
be
dynamically
configured
by
data
– Interface
changes
breaks
dependent
apps
&
processes
– Versioning
requires
republishing
&
reintegraQng
• UDDI
registry
standard
failed
miserably
– No
automated
discovery
– No
semanQcs
– Can’t
update
or
replace
latest
or
most
relevant
Services
Copyright
©
2014,
EnterpriseWeb
LLC
13
Photo
Credit:
Diego
Torres
Silvestre
hWps://www.flickr.com/photos/3336/5829881796/sizes/l

14. The
Arc
of
Agility
The
progressive
uncoupling
of
applicaQon
architecture
Dynamic
APIs
Agent
Orienta<on
Copyright
©
2014,
EnterpriseWeb
LLC
14
Dynamic
Coupling
Tight
Coupling
Object
Orienta4on
Loose
Coupling
Resource
Orienta4on
Service
Orienta4on
Early
Binding
Late
Binding
Extreme
Late
Binding

15. EnterpriseWeb
Delivers
the
Promise
of
Agility
• APIs
can
be
dynamically
configured,
updated,
&
replaced
• Apps
&
processes
can
deliver
personalized
&
adapQve
user
experiences
• Non-­‐disrupQve
excepQon
&
change
management
Copyright
©
2014,
EnterpriseWeb
LLC
15
Photo
Credit:
Steve
Jurvetson
hWps://www.flickr.com/photos/jurvetson/6858583426/sizes/l

16. Working
with
Dynamic
Contracts
Copyright
©
2014,
EnterpriseWeb
LLC
16
• Abstract
model
of
interface
• Resolves
to
required
metadata
at
run
Qme
• Move
from
loose
coupling
to
dynamic
coupling
• Project
dynamic
contracts
from
metadata
by
wriQng
different
transformaQons
Tightly
Coupled
API
Web
Service
Contract
(WSDL)
Dynamic
Contract
RESTful
API

17. Dynamic
Coupling
&
Extreme
Late
Binding
• All
metadata
(including
contracts)
bound
in
real
Qme
– Across
the
organizaQon
– Regardless
of
diverse
needs
– Regardless
of
change
Copyright
©
2014,
EnterpriseWeb
LLC
17
Photo
Credit:
StockMonkeys.com
hWp://www.stockmonkeys.com

18. Virtual
InformaQon
Repository
• Unified
Resource
Pool
• Central
Registry/Repository
for
Search,
NavigaQon,
Modeling
and
Processing
Copyright
©
2014,
EnterpriseWeb
LLC
18
Simple
resources
Complex
resources
Cloudlets™
(app
building
blocks)

19. Add
an
Intelligent
Agent
• SmartAlex™
dynamically
constructs
services
to
deliver
diverse
workloads
• Fetch
and
transform
code,
data,
&
policies
in
real
Qme
• Automates
interoperability
Copyright
©
2014,
EnterpriseWeb
LLC
19

20. Agent
Handles
ConnecQons
&
TransformaQons
S e m a n Q c
L a y e r
C o m m o n
M e t a d a t a
L a y e r
Data
Logic
UI
External
Services,
Systems,
Databases
and
Devices
accessed
via
RESTful
APIs;
SOAP/WSDL;
etc.
Copyright
©
2014,
EnterpriseWeb
LLC
20

21. The
Power
of
EnterpriseWeb
• Dynamic
APIs
resolve
inflexibility
of
Services
&
RESTful
APIs
• Real
Qme
resoluQon
of
metadata,
data,
&
code
• Fully
automated
interoperability
• SmartAlex™ drives
performance
and
real-­‐
Qme,
dynamic
behavior
Copyright
©
2014,
EnterpriseWeb
LLC
21

22. Jason
Bloomberg
Chief
Evangelist,
EnterpriseWeb
jason@enterpriseweb.com
@theebizwizard
Copyright
©
2014,
EnterpriseWeb
LLC
EnterpriseWeb
is
a
Registered
Trademark
of
EnterpriseWeb
LLC.
All
rights
reserved.
Square
icons
by
hWp://dryicons.com

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Perceptions & Questions
Analyst:
Robin Bloor

24. Does It Work?
Robin Bloor, Ph.D.

25. Software Architecture
(soft·ware ar·chi·tec·ture ˈsɒftˌwɛə Ÿ ˈɑːkɪˌtɛktʃə)
noun
1. The effective deployment
of software and data across
distributed resources to
deliver the required service

26. The Data Problem
If you centralize
application logic,
then you MUST
move the data to
the processing
The world has
become data
heavy, and this is
becoming less
and less feasible
Hence we have to move the
processing to the data – which
means we have to DISTRIBUTE it

27. Concerns: Separation and Distribution

28. Agility & the War Against Complexity
u More users
u More hardware
platforms and devices
u More OSes
u More applications
u More data sources and
more data
u Changes in technology
at every level
u Higher service levels
u Real-time
Complexity

29. Aspects of Agility
Additive
technology
Iterative
development Near codeless
Minimal
physical
coding
Full life-cycle
All
application
types
All
environments
Links to all IT
assets
Fully
distributable

30. The Distribution Issue
LOGICAL
We wish to
define rules and
reusable
processes just
once (centrally)
PHYSICAL
We wish to
execute these
locally, if
possible, when
we need to

31. u We currently see a great deal of specialized software built
mainly for performance (streams engines, scale-out DBMS, high-performance
ETL, etc.). How does EnterpriseWeb stack up?
What are the performance issues?
u Can it distribute to the cloud? How does it integrate with cloud
applications?
u How does it recover from failures?
u EnterpriseWeb is designed to build on existing capabilities
(resources). Would it make sense as a platform for wholly new
applications where existing resources were few or non-existent?

32. u What do you perceive as the challenges with traditional and REST-based
SOA? What gaps does EnterpriseWeb fill?
u What is the full area of application for EnterpriseWeb? What would
you not use if for? Has EnterpriseWeb been tested at scale? What is
the largest application built using it - in terms of, say, integrated
resources?
u Which products do you view as competitive?

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34. This Month: DATABASE
June: ANALYTICS & MACHINE LEARNING
July: INNOVATIVE TECHNOLOGY
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr
The Briefing Room
Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

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THANK YOU
for your
ATTENTION!
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