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Grab some coffee and enjoy
the pre-show banter before
the top of the hour!
No Time Like the Present – The Case for Streaming Analytics

The Briefing Room
Welcome

Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com

Twitter Tag: #briefr

The Briefing Room
Mission

!   Reveal the essential characteristics of enterprise software,
good and bad
!   Provide a forum for detailed analysis of today s innovative
technologies
!   Give vendors a chance to explain their product to savvy
analysts
!   Allow audience members to pose serious questions... and get
answers!

Twitter Tag: #briefr

The Briefing Room
Topics

This Month: ANALYTICS
February: BIG DATA
March: CLOUD
2014 Editorial Calendar at

www.insideanalysis.com/webcasts/the-briefing-room

Twitter Tag: #briefr

The Briefing Room
Analytics
What do you
MEAN you
need your
data NOW?

Twitter Tag: #briefr

The Briefing Room
Analyst: John Myers

John Myers is Research
Director of Business
Intelligence at
Enterprise Management
Associates	
	

Twitter Tag: #briefr

The Briefing Room
SQLstream
! SQLstream is an enterprise software company focused on
making businesses responsive to real-time Big Data assets
!   Its platform provides a relational stream for analyzing large
volumes of service, sensor, and machine and log file data
!   SQL queries in SQLstream generate results continuously as
data becomes available

Twitter Tag: #briefr

The Briefing Room
Guests: Damian Black & Christian Lees
Damian Black
CEO, SQLstream
• 

Career in high tech, real-time software sector, with senior
positions at HP, XACCT (now Amdocs) and Followap (now Neustar)

• 

Holds 11 US patents

• 

Finalist in the 1995 International Management Challenge

Christian Lees
CTO, InfoArmor
• 
• 

Twitter Tag: #briefr

Over 15 years of information security, network security and
intrusion detection experience
CTO of InfoArmor, with previous experience at Level 3
Communications, Trustwave and owner of Sage Technologies

The Briefing Room
S Q L s t r e a m : Re a l - t i m e B i g D a t a P l a t fo r m

Streaming Analytics
from
High-velocity Machine Data

facts

capabilities

innovations

o  Launched 2009

o  Unstructured and
structured data

o  Massively scalable
streaming data platform

o  Deployments across
many industries

o  Accelerates and extends
Hadoop & RDBMS

o  Only standard SQL
streaming engine

o  Real world benchmarks

o  Not only SQL

o  Five patents for stream
processing

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 10
S e l e c t e d C u s t o m e r s & Pa r t n e r s

Telecommunications

Intelligent Transportation

Security Intelligence

IT Operations

Internet of Things & Sensors

Smarter Internet

Selected Strategic Partners

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 11
Bridging The Chasm
Operational Intelligence integrates Operations and BI
“

Operations

Business
Intelligence

Transaction Processing

Post-hoc Analysis

Machine Data

Data Warehousing

Everyday business

Strategic insights

As we move toward a
real-time business
environment, the
capability to process
data flows swiftly and
flexibly will become
increasingly
important. SQLstream
leads the industry in
this kind of
”
capability.
Robin Bloor
Chief Analyst for Bloor Group

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 12
Bridging The Chasm
Operational Intelligence integrates Operations and BI
“
Operational Intelligence
Optimizes tactical decisions from real-time actionable insights
Combines operations data with BI data continuously
Provides Real-time integrated view of the business and operations

Operations

Transaction Processing
Machine Data
Everyday business

Security
Compliance
Fraud
Quality
Promotion
Advertising
Cross-selling

Business
Intelligence
Post-hoc Analysis
Data Warehousing
Strategic insights

As we move toward a
real-time business
environment, the
capability to process
data flows swiftly and
flexibly will become
increasingly
important. SQLstream
leads the industry in
this kind of
”
capability.
Robin Bloor
Chief Analyst for Bloor Group

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 13
T h e I n f o r m a t i o n Va l u e C h a i n

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 14
T h e I n f o r m a t i o n Va l u e C h a i n

Make it happen!
What might happen?
What is happening?
What just happened?
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 15
S T R E A M I N G A N A LY T I C S
Analytics previously meant High-latency

Current architectures
o  Multi-stage processing
o  Batch ETL
o  Interim operational data stores

IMPACT
o  High Cost of Ownership
o  Delays to internal customers and consumers
o  Delays to external customers and partners

WAREHOUSE
ETL

PLATFORMS

Near-term
data storage

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 17
Streaming Analytics
Massively parallel with incremental evaluation

¤  Continuous queries on unstructured & structured streaming data
¤  Incremental query results
¤  Predictive analytics & automated actions
Operational Intelligence

M2M

Radio
Logs
Wireless
Networks
Mobile
Security
gateways
Sensors
Internet

Enhancing with
historical information

Storage of
intermediate & final
query results

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 18
SQL
Where is the intelligence?

Transaction
Log Details

TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342

Web Server
Logs

[Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down
[Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations

CDRs

TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005,
IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60,
234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465

<id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon=
-122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing>

Device
Locations

<id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</
lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing>
<id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</
lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing>

Twitter

{"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str:
304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca
href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco,
time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 19
SQL
Where is the intelligence?

Transaction
Log Details

Timestamp
TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342

Timestamp
Web Server
Logs

[Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down
[Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations

Timestamp
CDRs

TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005,
IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60,
234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465

<id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon=
-122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing>

Device
Locations

<id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</
lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing>

Timestamp
<id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</
lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing>
Timestamp

Twitter

{"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str:
304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca
href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco,
time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 20
SQL
Where is the intelligence?

Transaction
Log Details

Customer

Timestamp

Server

[Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down
[Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations

Timestamp

Mobile #

CDRs

Mobile #

TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342

Timestamp
Web Server
Logs

Fail Code

TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005,
Device ID
Term Reason
IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60,
234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465

Device ID

Location

<id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon=
-122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing>

Device
Locations

<id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</
lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing>

Timestamp
<id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</
lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing>
Timestamp

Twitter

{"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str:
304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca
href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco,
Service Provider
time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson

Location
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 21
Streaming Analytics Platfor m

Billing	


Network	

Analysis	


Rating	


CLEANING &
FILTERING	


STREAMING
ANALYTICS	


Log

M2M

Mobile

Fraud	

Monitoring	


STREAMING 	

AGGREGATION	


Networks

Radio
towers

QoE
	


CONTINUOUS	

INTEGRATION	


Sensors

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 22
Re a l - t i m e A r c h i t e c t u r e
Continuous Raw Data Ingestion, Integration, Analysis and Output of Derived Data in Real-time

Real-time Dashboards & Visualization
Streaming SQL Real-time Applications
SQL
Developer
Tools

Query Planner & Optimizer for MPP Execution

Platform
Administration

Streaming Agent/Adapter Layer + JDBC API
Impala SQL
HBase
Logs

Networks

M2M

Servers

Telematics

Sensors

GPS

Social Media

External Data Warehouses & Systems

HDFS / MR

Data	

Warehouse	


Hadoop for Stream Persistence,
Enrichment & Replay (Optional)
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 23
Geo-Analytics for
Location-based
Applications

s-Analyzer

s-Visualizer

Drag and Drop Application Builder for
Streaming Analytics Applications

Advanced Enterprise
Visualization

s-Server

Dashboards

Data Management Platform for Streaming Big Data

s-Cloud

Fast Start Streaming Apps

s-Transport

StreamApps

Developer & Admin Console

s-Studio

S Q L s t r e a m s - S t r e a m i n g P r o d u c t Po r t f o l i o

s-Server EC2 AMI Deployment
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 24
Case studies
CLOUD INFRASTRUCTURE MONITORING
Cloud infrastr ucture monitoring with Bollinger bands
SELECT STREAM ROWTIME, url, numErrorsLastMinute
FROM ( SELECT STREAM ROWTIME, url, numErrorsLastMinute,
AVG(numErrorsLastMinute) OVER lastMinute AS avgErrorsPerMinute,
STDDEV(numErrorsLastMinute) OVER lastMinute AS stdDevErrorsPerMinute
FROM ServiceRequestsPerMinute
WINDOW lastMinute AS (PARTITION BY url RANGE INTERVAL ‘1’ MINUTE PRECEDING) ) AS S
WHERE S.numErrorsLastMinute > S.avgErrorsPerMinute + 2 * S.stdDevErrorsPerMinute;

BUSINESS NEED:
	


Detect run-away applications
before resource consumption
becomes an issue.
	


Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 26
C u s t o m e r B e n c h m a r ke d Pe r fo r m a n c e
Large network & telecom equipment manufacturer

SYSTEM CHARACTERISTICS	


PERFORMANCE STATISTICS	


Collection:	


Intelligent Remote Agents (Distributed)	


System Throughput:	


1.35M events / sec	


Enrichment:	


Streaming data augmentation	


Server Configuration:	


1 x 4-core CPU	


Analytics:	


Temporal & spatial pattern detection	


Event Size:	


~1KB	


Output:	


Data warehouse + applications (JDBC)	


Data Sources:	


Many	


Network Data	


Remote
Agent	


Network Data	


Remote
Agent	


Network Data	


Remote
Agent	


Network Data	


Remote
Agent	


Network Data	


Remote
Agent	


SQLstream	

ENRICH	


ANALYZE	


Data	

Warehouse	

SHARE	


External
Systems	

External Data	

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 27
C a s e s t u dy : C a l l Ra t i n g & Fra u d

Veracity Networks
“SQLstream allows Veracity to provide vital
real-time reports to our customers that
previously took hours to create. SQLstream
also provides real-time monitoring and insight
into network concerns allowing Veracity to
proactively address any such issues.”

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 28
C a s e s t u dy : f ra u d p r e ve n t i o n ( c o n t . )

duration


Customer call profile

Mo

Tue

Wed

Thu

Fri

Sat

Destination
①  LA
②  SF
③  NY
④  ….

①  LA
②  Nairobi
③  NY
④  …..

Location
①  LA
②  LA1

IP spoofing alerts


①  LA
②  Detroit

Sun

S
T
R
E
A
M
I
N

G

A
N
A
L
Y
T
I
C

S

Alerts

Triggers
 •  Call suspension
•  Acct. suspension
•  Emails

Reports

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 29
I n f o A r m o r c a s e s t u dy
C a s e s t u dy : C y b e r s e c u r i t y
InfoArmor
¤ Founded by Washington Mutual
to protect 10M credit card
holders
¤ Growing at triple digit rates
¤ Engaged, satisfied subscribers
NEEDS
¤  Decision engine
¤ Consume agnostic data sources
¤ Scalable
¤ Real-time
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 31
C a s e s t u dy : C y b e r s e c u r i t y
a g r ow i n g m a r k e t

$207
Billion

Entrepreneur.com

¤  No longer an unorganized hacker world
¤  Innovation and technology
¤  Global economy
In 2012, U.S. Navy databases were hacked and
200,000 sailors’ information was put at risk.
¤  Political support
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 32
C y b e r A t t a c k s | D A M AG E S

î  12.6 Million Americans were ID Theft victims last year
î  608,271,950 and growing records have been
compromised due to security breaches since 2005

î  94% of healthcare organizations surveyed had at least
one data breach in the past 2 years

î  1 in 4 data breach notification recipients became a victim
of identity fraud

î  5 times more likely to be a fraud victim if your Social
Security Number has been compromised in a data breach
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 33
I N T E R N E T S U RV E I L L A N C E
What is the
Underground
Economy?
An ever-evolving complex of
compromised machines, networks
and web services identified by
InfoArmor and leading cyber
security firms.
InfoArmor Internet Surveillance uses bots to continuously monitor the Underground Economy to uncover compromised,
sensitive information.

Whether it is personal identifying data or a medical insurance card, Internet Surveillance

uncovers breached data and alerts in real time.
What We Monitor:
¤ 

Malicious Command & Control Networks

¤ 

Phishing Networks

¤ 

Black Market Forums

¤ 

Exploited Websites

¤ 

Known Compromised
Machines & Servers

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 34
I N T E R N E T S U RV E I L L A N C E

X

INFOARMOR BOTS monitor
UNDERGROUND ECONOMY

COMPROMISED DATA sent
back to INFOARMOR

SENSOR compares
compromised to subscriber data
in secure environment, creating
ALERTS with 100% accuracy

How We Monitor:
¤ 

Proprietary hardware and software solution

¤ 

Unparalleled alert accuracy (minimized false positives)

¤ 

Secure: separate reconnaissance and analysis efforts, plus no refined search queries

What We Monitor:
¤ 

Credentials, SSNs, names, addresses, emails and DOBs

¤ 

Wallet items (i.e. credit cards, medical insurance card)
Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 35
C a s e s t u dy : S t r e a m i n g a n a l y t i c s
SQLstream BENEFITS
¤ Ability to adapt to many data sources
¤ Real Time analysis and alerting
¤ Offset database load
¤ Data Hygiene prior to data warehousing

RESULTS
¤ Real-time actionable alerts
¤ Unity in Ingress Data points
¤ Dual Purpose solution
•  Helps Compliance
¤ Plans to expand engagement

offline
online

Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 36
Damian Black

Email | damian.black@sqlstream.com
Website | www.sqlstream.com

DOWNLOADS | http://www.sqlstream.com/downloads/
Perceptions & Questions

Analyst:
John Myers

Twitter Tag: #briefr

The Briefing Room
Importance of Speed of Response in Big Data

John L Myers
Enterprise Management Associates
Research Director
JMyers@EnterpriseManagement.com

© 2012 Enterprise Management Associates, Inc.
Speaker

John L Myers
Enterprise Management Associates
Research Director

John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business
intelligence (BI) practice area. John has 10+ years of experience working in areas related to
business analytics in professional services consulting and product development roles, as well as
helping organizations solve their business analytics problems, whether they relate to operational
platforms, such as customer care or billing, or applied analytical applications, such as revenue
assurance or fraud management.

Slide 40

JohnLMyers44
© 2013 Enterprise Management Associates, Inc.
Disruptive Forces in Data Management:
Changing the Speed of Business

Slide 41

75
65
55
45
35
25
© 2013 Enterprise Management Associates, Inc.
Use Cases met with Big Data Implementations
•  Speed of processing response
•  Combining data by structure
•  Pre-processing data
•  Utilization of streaming data
•  Staging structured data
•  Online archiving

Slide 42

Rogers, Myers and Devlin, "Big Data: Operationalizing the Buzz", Enterprise Management,
http://research.enterprisemanagement.com/big-data-2013-webinar-nl.html
© 2013 Enterprise Management Associates, Inc.
Big Data Platforms have Multiple Use Cases

Slide 43

© 2013 Enterprise Management Associates, Inc.
Top 5 Business Challenges Met with Big Data
Projects
•  Risk management
•  Fraud Analysis, Liquidity Risk Assessment

•  Ad-hoc operational queries
•  Customer Relations Management

•  Asset optimization
•  Staff Scheduling, Logistical Asset Planning

•  Operational event and policy processing
•  Billing, Rating

•  Campaign Optimization
•  Market Basket Analysis, Cross-sell/Up-sell Recommendation

•  Clustering, social graph analysis

Slide 44

•  Grouping and Relationship Analysis, Geographic Optimization
Rogers, Myers and Devlin, "Big Data: Operationalizing the Buzz", Enterprise Management,
http://research.enterprisemanagement.com/big-data-2013-webinar-nl.html
© 2013 Enterprise Management Associates, Inc.
Building the Bridge between Operational
Processes and Analytical Results

Slide 45

© 2013 Enterprise Management Associates, Inc.
Hybrid Data Ecosystem 2013:
From Requirements to Consumers

Slide 46

© 2013 Enterprise Management Associates, Inc.
Questions

Slide 47

•  This version of “streaming analytics” sounds a lot like “complex
event processing.” How does SQLstream differentiate from those
solutions?
•  The open source community, such as Apache Hadoop, has been
coming up with solutions to problems like streaming. What
advantages does a proprietary solution like SQLstream have over
these solutions?
•  “Streaming analytics” appears to be well suited for the upcoming
trends in the “location based services” in mobile telecom and
“telematics” in automotive. Which use cases appear to have the
best chances of success? Marketing activities such as “location
coupons?” Operational optimization such as “managed
highways?”

© 2013 Enterprise Management Associates, Inc.
Questions

Slide 48

•  What are the best types of datasets to be used in the world of
“streaming analytics?” Structured big data or large volumes of
single row event data (i.e., log information)? Formatted multi-row
event data (i.e., JSON)?
•  What types of datasets should be avoided?

•  What types of analytical techniques are best used with “streaming
analytics?” Advanced analytical models associated with predictive
or clustering algorithms? Rules-based, policy techniques (i.e.,
decision trees)? Simple descriptive analytics?
•  What types of analytics techniques should be avoided?

© 2013 Enterprise Management Associates, Inc.
Twitter Tag: #briefr

The Briefing Room
Upcoming Topics

This Month: ANALYTICS
February: BIG DATA
March: CLOUD
2014 Editorial Calendar at

www.insideanalysis.com/webcasts/the-briefing-room

www.insideanalysis.com

Twitter Tag: #briefr

The Briefing Room
Thank You
for Your
Attention

Twitter Tag: #briefr

The Briefing Room

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No Time Like the Present – The Case for Streaming Analytics

  • 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  • 2. No Time Like the Present – The Case for Streaming Analytics The Briefing Room
  • 4. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 5. Topics This Month: ANALYTICS February: BIG DATA March: CLOUD 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room
  • 6. Analytics What do you MEAN you need your data NOW? Twitter Tag: #briefr The Briefing Room
  • 7. Analyst: John Myers John Myers is Research Director of Business Intelligence at Enterprise Management Associates Twitter Tag: #briefr The Briefing Room
  • 8. SQLstream ! SQLstream is an enterprise software company focused on making businesses responsive to real-time Big Data assets !   Its platform provides a relational stream for analyzing large volumes of service, sensor, and machine and log file data !   SQL queries in SQLstream generate results continuously as data becomes available Twitter Tag: #briefr The Briefing Room
  • 9. Guests: Damian Black & Christian Lees Damian Black CEO, SQLstream •  Career in high tech, real-time software sector, with senior positions at HP, XACCT (now Amdocs) and Followap (now Neustar) •  Holds 11 US patents •  Finalist in the 1995 International Management Challenge Christian Lees CTO, InfoArmor •  •  Twitter Tag: #briefr Over 15 years of information security, network security and intrusion detection experience CTO of InfoArmor, with previous experience at Level 3 Communications, Trustwave and owner of Sage Technologies The Briefing Room
  • 10. S Q L s t r e a m : Re a l - t i m e B i g D a t a P l a t fo r m Streaming Analytics from High-velocity Machine Data facts capabilities innovations o  Launched 2009 o  Unstructured and structured data o  Massively scalable streaming data platform o  Deployments across many industries o  Accelerates and extends Hadoop & RDBMS o  Only standard SQL streaming engine o  Real world benchmarks o  Not only SQL o  Five patents for stream processing Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 10
  • 11. S e l e c t e d C u s t o m e r s & Pa r t n e r s Telecommunications Intelligent Transportation Security Intelligence IT Operations Internet of Things & Sensors Smarter Internet Selected Strategic Partners Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 11
  • 12. Bridging The Chasm Operational Intelligence integrates Operations and BI “ Operations Business Intelligence Transaction Processing Post-hoc Analysis Machine Data Data Warehousing Everyday business Strategic insights As we move toward a real-time business environment, the capability to process data flows swiftly and flexibly will become increasingly important. SQLstream leads the industry in this kind of ” capability. Robin Bloor Chief Analyst for Bloor Group Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 12
  • 13. Bridging The Chasm Operational Intelligence integrates Operations and BI “ Operational Intelligence Optimizes tactical decisions from real-time actionable insights Combines operations data with BI data continuously Provides Real-time integrated view of the business and operations Operations Transaction Processing Machine Data Everyday business Security Compliance Fraud Quality Promotion Advertising Cross-selling Business Intelligence Post-hoc Analysis Data Warehousing Strategic insights As we move toward a real-time business environment, the capability to process data flows swiftly and flexibly will become increasingly important. SQLstream leads the industry in this kind of ” capability. Robin Bloor Chief Analyst for Bloor Group Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 13
  • 14. T h e I n f o r m a t i o n Va l u e C h a i n Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 14
  • 15. T h e I n f o r m a t i o n Va l u e C h a i n Make it happen! What might happen? What is happening? What just happened? Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 15
  • 16. S T R E A M I N G A N A LY T I C S
  • 17. Analytics previously meant High-latency Current architectures o  Multi-stage processing o  Batch ETL o  Interim operational data stores IMPACT o  High Cost of Ownership o  Delays to internal customers and consumers o  Delays to external customers and partners WAREHOUSE ETL PLATFORMS Near-term data storage Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 17
  • 18. Streaming Analytics Massively parallel with incremental evaluation ¤  Continuous queries on unstructured & structured streaming data ¤  Incremental query results ¤  Predictive analytics & automated actions Operational Intelligence M2M Radio Logs Wireless Networks Mobile Security gateways Sensors Internet Enhancing with historical information Storage of intermediate & final query results Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 18
  • 19. SQL Where is the intelligence? Transaction Log Details TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342 Web Server Logs [Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down [Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations CDRs TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005, IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60, 234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465 <id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon= -122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing> Device Locations <id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</ lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing> <id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</ lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing> Twitter {"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str: 304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco, time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 19
  • 20. SQL Where is the intelligence? Transaction Log Details Timestamp TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342 Timestamp Web Server Logs [Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down [Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations Timestamp CDRs TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005, IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60, 234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465 <id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon= -122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing> Device Locations <id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</ lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing> Timestamp <id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</ lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing> Timestamp Twitter {"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str: 304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco, time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 20
  • 21. SQL Where is the intelligence? Transaction Log Details Customer Timestamp Server [Sun Feb 17 15:30:49 2013] [notice] srv-sfo-08 caught SIGTERM, shutting down [Sun Feb 17 15:30:49 2013] [notice] Apache/2.2.21 -- resuming normal operations Timestamp Mobile # CDRs Mobile # TRANS,2013-02-17-15:30:22,3458783,2347897953,128.56.0.253,STATUS:-15, DE69975, 4157588342 Timestamp Web Server Logs Fail Code TERMINATE,ctl09gsx,01299796304,GMT-08:00,02-17-13,15:21:00,9,387,64ms,02-17-13,15:30:55,0005, Device ID Term Reason IP-TO-IP,4157588342,8775715775,1,0,4157588342,RD_AXY_NN0_001,SFR01AAG34,40.50.245.60, 234.234.60.75,65678,411,399,SIP,SANFRANCISCO,0x4B1698,0x0005E,0x49768,4157588342,0198873465 Device ID Location <id>1597831220</id><deviceid>0198873465</deviceid><lat>lat=47.643957</lat><lon>lon= -122.3269</lon><time>2013-02-17T15:37:26Z</time><bearing>223.4535</bearing> Device Locations <id>1597865781</id><deviceid>0198873465</deviceid><lat>lat=47.645982</ lat><lon>lon=-122.327500</lon><time>2013-02-17T15:37:26Z</time><bearing>200.6138</bearing> Timestamp <id>1597940125</id><deviceid>0198873465</deviceid><lat>lat=47.647381</ lat><lon>lon=-122.326501</lon><time>2013-02-17T15:37:26Z</time><bearing>87.4357</bearing> Timestamp Twitter {"created_at:Thu Feb 17 15:30:55 +0000 2013,id:304612775055998976,id_str: 304612775055998976,text:@MyServiceProvider today sucks, keeps dropped!,source:u006ca href=http:www.url.com rel=nofollow,followers_count:147,friends_count:10142, location: San Francisco, Service Provider time_zone: Pacific, geo_enabled:true, location:u00dcT: -6.1987552,106.8661953, screen_name:APerson Location Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 21
  • 22. Streaming Analytics Platfor m Billing Network Analysis Rating CLEANING & FILTERING STREAMING ANALYTICS Log M2M Mobile Fraud Monitoring STREAMING AGGREGATION Networks Radio towers QoE CONTINUOUS INTEGRATION Sensors Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 22
  • 23. Re a l - t i m e A r c h i t e c t u r e Continuous Raw Data Ingestion, Integration, Analysis and Output of Derived Data in Real-time Real-time Dashboards & Visualization Streaming SQL Real-time Applications SQL Developer Tools Query Planner & Optimizer for MPP Execution Platform Administration Streaming Agent/Adapter Layer + JDBC API Impala SQL HBase Logs Networks M2M Servers Telematics Sensors GPS Social Media External Data Warehouses & Systems HDFS / MR Data Warehouse Hadoop for Stream Persistence, Enrichment & Replay (Optional) Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 23
  • 24. Geo-Analytics for Location-based Applications s-Analyzer s-Visualizer Drag and Drop Application Builder for Streaming Analytics Applications Advanced Enterprise Visualization s-Server Dashboards Data Management Platform for Streaming Big Data s-Cloud Fast Start Streaming Apps s-Transport StreamApps Developer & Admin Console s-Studio S Q L s t r e a m s - S t r e a m i n g P r o d u c t Po r t f o l i o s-Server EC2 AMI Deployment Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 24
  • 26. CLOUD INFRASTRUCTURE MONITORING Cloud infrastr ucture monitoring with Bollinger bands SELECT STREAM ROWTIME, url, numErrorsLastMinute FROM ( SELECT STREAM ROWTIME, url, numErrorsLastMinute, AVG(numErrorsLastMinute) OVER lastMinute AS avgErrorsPerMinute, STDDEV(numErrorsLastMinute) OVER lastMinute AS stdDevErrorsPerMinute FROM ServiceRequestsPerMinute WINDOW lastMinute AS (PARTITION BY url RANGE INTERVAL ‘1’ MINUTE PRECEDING) ) AS S WHERE S.numErrorsLastMinute > S.avgErrorsPerMinute + 2 * S.stdDevErrorsPerMinute; BUSINESS NEED: Detect run-away applications before resource consumption becomes an issue. Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 26
  • 27. C u s t o m e r B e n c h m a r ke d Pe r fo r m a n c e Large network & telecom equipment manufacturer SYSTEM CHARACTERISTICS PERFORMANCE STATISTICS Collection: Intelligent Remote Agents (Distributed) System Throughput: 1.35M events / sec Enrichment: Streaming data augmentation Server Configuration: 1 x 4-core CPU Analytics: Temporal & spatial pattern detection Event Size: ~1KB Output: Data warehouse + applications (JDBC) Data Sources: Many Network Data Remote Agent Network Data Remote Agent Network Data Remote Agent Network Data Remote Agent Network Data Remote Agent SQLstream ENRICH ANALYZE Data Warehouse SHARE External Systems External Data Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 27
  • 28. C a s e s t u dy : C a l l Ra t i n g & Fra u d Veracity Networks “SQLstream allows Veracity to provide vital real-time reports to our customers that previously took hours to create. SQLstream also provides real-time monitoring and insight into network concerns allowing Veracity to proactively address any such issues.” Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 28
  • 29. C a s e s t u dy : f ra u d p r e ve n t i o n ( c o n t . ) duration Customer call profile Mo Tue Wed Thu Fri Sat Destination ①  LA ②  SF ③  NY ④  …. ①  LA ②  Nairobi ③  NY ④  ….. Location ①  LA ②  LA1 IP spoofing alerts ①  LA ②  Detroit Sun S T R E A M I N G A N A L Y T I C S Alerts Triggers •  Call suspension •  Acct. suspension •  Emails Reports Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 29
  • 30. I n f o A r m o r c a s e s t u dy
  • 31. C a s e s t u dy : C y b e r s e c u r i t y InfoArmor ¤ Founded by Washington Mutual to protect 10M credit card holders ¤ Growing at triple digit rates ¤ Engaged, satisfied subscribers NEEDS ¤  Decision engine ¤ Consume agnostic data sources ¤ Scalable ¤ Real-time Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 31
  • 32. C a s e s t u dy : C y b e r s e c u r i t y a g r ow i n g m a r k e t $207 Billion Entrepreneur.com ¤  No longer an unorganized hacker world ¤  Innovation and technology ¤  Global economy In 2012, U.S. Navy databases were hacked and 200,000 sailors’ information was put at risk. ¤  Political support Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 32
  • 33. C y b e r A t t a c k s | D A M AG E S î  12.6 Million Americans were ID Theft victims last year î  608,271,950 and growing records have been compromised due to security breaches since 2005 î  94% of healthcare organizations surveyed had at least one data breach in the past 2 years î  1 in 4 data breach notification recipients became a victim of identity fraud î  5 times more likely to be a fraud victim if your Social Security Number has been compromised in a data breach Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 33
  • 34. I N T E R N E T S U RV E I L L A N C E What is the Underground Economy? An ever-evolving complex of compromised machines, networks and web services identified by InfoArmor and leading cyber security firms. InfoArmor Internet Surveillance uses bots to continuously monitor the Underground Economy to uncover compromised, sensitive information. Whether it is personal identifying data or a medical insurance card, Internet Surveillance uncovers breached data and alerts in real time. What We Monitor: ¤  Malicious Command & Control Networks ¤  Phishing Networks ¤  Black Market Forums ¤  Exploited Websites ¤  Known Compromised Machines & Servers Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 34
  • 35. I N T E R N E T S U RV E I L L A N C E X INFOARMOR BOTS monitor UNDERGROUND ECONOMY COMPROMISED DATA sent back to INFOARMOR SENSOR compares compromised to subscriber data in secure environment, creating ALERTS with 100% accuracy How We Monitor: ¤  Proprietary hardware and software solution ¤  Unparalleled alert accuracy (minimized false positives) ¤  Secure: separate reconnaissance and analysis efforts, plus no refined search queries What We Monitor: ¤  Credentials, SSNs, names, addresses, emails and DOBs ¤  Wallet items (i.e. credit cards, medical insurance card) Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 35
  • 36. C a s e s t u dy : S t r e a m i n g a n a l y t i c s SQLstream BENEFITS ¤ Ability to adapt to many data sources ¤ Real Time analysis and alerting ¤ Offset database load ¤ Data Hygiene prior to data warehousing RESULTS ¤ Real-time actionable alerts ¤ Unity in Ingress Data points ¤ Dual Purpose solution •  Helps Compliance ¤ Plans to expand engagement offline online Copyright © 2014 | +1 877 571 5775 | inquiries@sqlstream.com | 36
  • 37. Damian Black Email | damian.black@sqlstream.com Website | www.sqlstream.com DOWNLOADS | http://www.sqlstream.com/downloads/
  • 38. Perceptions & Questions Analyst: John Myers Twitter Tag: #briefr The Briefing Room
  • 39. Importance of Speed of Response in Big Data John L Myers Enterprise Management Associates Research Director JMyers@EnterpriseManagement.com © 2012 Enterprise Management Associates, Inc.
  • 40. Speaker John L Myers Enterprise Management Associates Research Director John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business intelligence (BI) practice area. John has 10+ years of experience working in areas related to business analytics in professional services consulting and product development roles, as well as helping organizations solve their business analytics problems, whether they relate to operational platforms, such as customer care or billing, or applied analytical applications, such as revenue assurance or fraud management. Slide 40 JohnLMyers44 © 2013 Enterprise Management Associates, Inc.
  • 41. Disruptive Forces in Data Management: Changing the Speed of Business Slide 41 75 65 55 45 35 25 © 2013 Enterprise Management Associates, Inc.
  • 42. Use Cases met with Big Data Implementations •  Speed of processing response •  Combining data by structure •  Pre-processing data •  Utilization of streaming data •  Staging structured data •  Online archiving Slide 42 Rogers, Myers and Devlin, "Big Data: Operationalizing the Buzz", Enterprise Management, http://research.enterprisemanagement.com/big-data-2013-webinar-nl.html © 2013 Enterprise Management Associates, Inc.
  • 43. Big Data Platforms have Multiple Use Cases Slide 43 © 2013 Enterprise Management Associates, Inc.
  • 44. Top 5 Business Challenges Met with Big Data Projects •  Risk management •  Fraud Analysis, Liquidity Risk Assessment •  Ad-hoc operational queries •  Customer Relations Management •  Asset optimization •  Staff Scheduling, Logistical Asset Planning •  Operational event and policy processing •  Billing, Rating •  Campaign Optimization •  Market Basket Analysis, Cross-sell/Up-sell Recommendation •  Clustering, social graph analysis Slide 44 •  Grouping and Relationship Analysis, Geographic Optimization Rogers, Myers and Devlin, "Big Data: Operationalizing the Buzz", Enterprise Management, http://research.enterprisemanagement.com/big-data-2013-webinar-nl.html © 2013 Enterprise Management Associates, Inc.
  • 45. Building the Bridge between Operational Processes and Analytical Results Slide 45 © 2013 Enterprise Management Associates, Inc.
  • 46. Hybrid Data Ecosystem 2013: From Requirements to Consumers Slide 46 © 2013 Enterprise Management Associates, Inc.
  • 47. Questions Slide 47 •  This version of “streaming analytics” sounds a lot like “complex event processing.” How does SQLstream differentiate from those solutions? •  The open source community, such as Apache Hadoop, has been coming up with solutions to problems like streaming. What advantages does a proprietary solution like SQLstream have over these solutions? •  “Streaming analytics” appears to be well suited for the upcoming trends in the “location based services” in mobile telecom and “telematics” in automotive. Which use cases appear to have the best chances of success? Marketing activities such as “location coupons?” Operational optimization such as “managed highways?” © 2013 Enterprise Management Associates, Inc.
  • 48. Questions Slide 48 •  What are the best types of datasets to be used in the world of “streaming analytics?” Structured big data or large volumes of single row event data (i.e., log information)? Formatted multi-row event data (i.e., JSON)? •  What types of datasets should be avoided? •  What types of analytical techniques are best used with “streaming analytics?” Advanced analytical models associated with predictive or clustering algorithms? Rules-based, policy techniques (i.e., decision trees)? Simple descriptive analytics? •  What types of analytics techniques should be avoided? © 2013 Enterprise Management Associates, Inc.
  • 49. Twitter Tag: #briefr The Briefing Room
  • 50. Upcoming Topics This Month: ANALYTICS February: BIG DATA March: CLOUD 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  • 51. Thank You for Your Attention Twitter Tag: #briefr The Briefing Room