1.
Grab some coffee and enjoy
the pre-show banter before
the top of the hour!

2.
The New Possible: How Platform-as-a-Service Changes the Game
The Briefing Room

3.
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The Briefing Room
Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
@eric_kavanagh

4.
! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today’s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
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The Briefing Room
Mission

5.
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The Briefing Room
Topics
This Month: CLOUD
April: BIG DATA
May: DATABASE
2014 Editorial Calendar at
www.insideanalysis.com/webcasts/the-briefing-room

6.
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The Briefing Room
Analyst: Robin Bloor
Robin Bloor
Chief Analyst at
The Bloor Group
robin.bloor@bloorgroup.com
@robinbloor

7.
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The Briefing Room
Pivotal
! Pivotal is a software company that spun out of VMWare and
EMC
! Its products combine application, data and analytics
software
! Its two main offerings are Pivotal One, a services package
that enables application binding and provisioning; and
Pivotal CF, a hybrid Platform-as-a-Service solution built on
Cloud Foundry technology

8.
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The Briefing Room
Guest: James Bayer
James Bayer
Director of Product
Management
at Pivotal

9.
The Platform for Building
Great Software
Pivotal One & Pivotal CF
James Bayer
Director of Product Management
March 2014
© Copyright 2013 Pivotal. All rights reserved. 10

10.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture
© Copyright 2013 Pivotal. All rights reserved. 11

11.
Enterprises Must Become Great at Software
We need to innovate or we die. Pivotal and Cloud Foundry is
our big bet to leapfrog the competition
With Cloud Foundry, we built what looks like a software
company… Moving from silos to a single platform.
Cloud Foundry's potential to transform business is vast…
companies leveraging software will outperform their peers
© Copyright 2013 Pivotal. All rights reserved. 12

12.
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”
© Copyright 2013 Pivotal. All rights reserved. 13

13.
“IaaS without PaaS capabilities
becoming a dying breed.
In 2014…IaaS providers with no
PaaS services…and no ecosystem
of developers will go the way of the
dodo bird.”
“The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.”
© Copyright 2013 Pivotal. All rights reserved. 14

14.
Pivotal One: Your Platform for Building Great
Software
Pivotal One
CO-INNOVATION Agile Software Development
Data Lake Solutions
Pivotal One Coming in 2014
SERVICES
PIVOTAL
MySQL
Elastic Runtime
Java, Spring, Ruby, Node.JS
Built-in “Middleware” Services
Operation Manager
Installation, Management,
Monitoring, Upgrades/Updates
...ETC
Pivotal One
© Copyright 2013 Pivotal. All rights reserved. 15

15.
This Generation of Developers Have New
Values
• Agile teams and rapid iteration
• Continuous delivery, no planned
downtime
• Horizontally scalability (data and app)
• Standardized service binding and
discovery
• First class Mobile support
• Deep user analytics
© Copyright 2013 Pivotal. All rights reserved. 16

16.
The Need for an Application Centric Layer
• Developers can focus on development
and not infrastructure plumbing
• Separate the concerns of AppDev
and Operations
• Eliminate the bottleneck of provisioning
and deployment processes
© Copyright 2013 Pivotal. All rights reserved. 17

17.
Fail, Learn, Adapt, Repeat.
6 Months to 6 Weeks
$1.1M Saving per App
© Copyright 2013 Pivotal. All rights reserved. 18

18.
1 Billion Page Views A Day Powered by Cloud Foundry
© Copyright 2013 Pivotal. All rights reserved. 19

19.
Incredible Cloud Foundry Ecosystem
© Copyright 2013 Pivotal. All rights reserved. 20

20.
The Cloud Foundry Foundation
more to come…
“This is a significant announcement for PaaS in general and for
Cloud Foundry in particular. It potentially signals a
consolidation that is going to become apparent…predicts that
Red Hat will shutter OpenShift and throw its hat in with Cloud
Foundry within the year.” - Forbes, Ben Kepes, 2/24/14
© Copyright 2013 Pivotal. All rights reserved. 21

21.
Pivotal CF: The Enterprise PaaS on Your IaaS
Ÿ Pivotal CF Elastic Runtime Service
– Scalable runtime environment, extensible to most modern frameworks
– Zero-touch binding to built-in or user provided data services
Ÿ Pivotal CF Operations Manager
– Industry’s first turnkey enterprise PaaS management platform
– Rapid, zero-downtime deployments and updates
Ÿ Pivotal One Services
– Pivotal HD, RabbitMQ and MySQL
– Include automatic application binding and service provisioning
© Copyright 2013 Pivotal. All rights reserved. 22

22.
From a VM Centric to Application Centric World
App1 App2
Common Access Tier (App1, App2)
Configurations Built-in Middleware Services
JVM
App Server
VM
Configurations
JVM
App Server
VM
Infrastructure Specific
Container 1
JVM
App S erver
Container 2
JVM
App S erver
Pre-Provisioned Pool of VMs
IaaS Agnostic
© Copyright 2013 Pivotal. All rights reserved. 23

23.
Foundation Based on Choice
Clouds Runtime/Frameworks
App Services
Buildpacks Brokers & “User-Provided”
… and Custom Runtimes … and Custom Services
Cloud Provider
Interface (CPI)
Open Source
… and Custom Clouds
© Copyright 2013 Pivotal. All rights reserved. 24

24.
Turnkey PaaS & Automatic Binding to Data Services
© Copyright 2013 Pivotal. All rights reserved. 25

25.
Use-Case: Data and PaaS Drives Business Agility
Real-time change to customer-facing
application based on data analysis
Pivotal CF Operation Manager
Big/Fast Data Any Infrastructure
Deploy/Update
(Private/Public)
© Copyright 2013 Pivotal. All rights reserved. 26

26.
The Platform for Building
Great Software
Thank You.
Cloud Foundry Product Group
February 2014
© Copyright 2013 Pivotal. All rights reserved. 27

27.
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The Briefing Room
Perceptions & Questions
Analyst:
Robin Bloor

28.
The Pre-Cloud IT Layers

29.
The Cloud IT Layers

30.
The Cloud Migration Issues

31.
The Migration Issues
For committed migrants . . .
u App Migration
u S/W Dev Migration
u Data Layer Migration
u OS Migration
u Hardware Migration

32.
The Adoption Issues
For committed migrants . . .
u SaaS Adoption
u PaaS Adoption
u IaaS Adoption

33.
u How many of your customers do you think of as
making strategic cloud migrations?
u Imho IaaS, PaaS and SaaS cannot be thought of as
separate. Would you agree?
u Imho cloud and scale-out capability are becoming
inseparable. Would you agree?
u What do you see as Pivotal’s major contribution
to scale-out capabilities?

34.
u Freedom from VMs?
u As regards to the components of your PaaS
capability, are you product agnostic?
u Which technologies/companies do you regard as
competition?
u Do you have any specific data flow capabilities?

35.
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The Briefing Room

36.
This Month: CLOUD
April: BIG DATA
May: DATABASE
www.insideanalysis.com/webcasts/the-briefing-room
Twitter Tag: #briefr
The Briefing Room
Upcoming Topics
2014 Editorial Calendar at
www.insideanalysis.com

37.
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THANK YOU
for your
ATTENTION!
The Briefing Room