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Making social media work in a corporate context  Richard Dennison Senior manager - social media [email_address] http://richarddennison.wordpress.com/ http:// twitter.com/RichardDennison
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use.   What makes us different? What are our  goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BT Intranet
It’s all about ‘participation’ Communications as a  conversation  not  channels Trust us to be responsible participants Encouraging every employee to believe they can make a difference … Employees as people self-expression being opinionated having personality Enable participation social media
Impact of participation on communication/collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities –  from local to global giving power to users making technology simple … these are BT’s  business drivers!
Collaborating across the enterprise Making connections; building knowledge
BTpedia
BTpedia
Collaborating across the enterprise
Web 2.0 news
Your space
RSS powered news Over 150 feeds on corporate news desk alone
RSS powered news
Collaborating across the enterprise
Podcasting
Podcasting
Collaborating across the enterprise
Blog Central
Employee blogs
Collaborating across the enterprise
Project wikis Around 500,000 wiki pages
SharePoint 2007
SharePoint 2007
SharePoint 2007
SharePoint 2007
Collaborating across the enterprise
Social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Group Page Screenshot
Potential impact in a corporate environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  proceed until apprehended!
My blog … http://richarddennison.wordpress.com
[email_address] http//:richarddennison.wordpress.com/ http:// twitter.com/RichardDennison “ We were together … I forget the rest”.  Walt Whitman

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International Employee Communications Summit 2008