The document summarizes common myths about social media marketing. It discusses that while social media has low barriers to entry, it still requires resources to be effective. It also notes that brands must listen to consumers to understand their wants, react quickly to issues, and loosen control to have authentic conversations as the goal, rather than traditional advertising spots which are less effective. Brands also need long-term commitment and cannot simply buy friends or followers without real engagement.

1. Marketing 2.0 Conference, Paris 2010 Adweek – Social Media Marketing Myths BSI

2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

3. Social Media Marketing Myths Brian Morrissey Digital Editor, Adweek

4. It’s Free!

6. Listen, Don’t Sell

7. What information consumers want from brands in social media

8. React Fast

10. Brands Must Give Up Control

12. Authenticity Rules

14. Brands Must Commit

16. Conversation is the Goal

18. The 30-Second Spot is Dead

20. You Can’t Buy Friends

22. Social Media is the Virtual World

24. Thanks

25. @bmorrissey