Saving Time, Becoming more efficient and communicating through Blogs Do any accountants really have time to blog? That's the common question we are asked when presenting the topic of blogs. With this presentation, we will show you how using a blog not only saves time and helps your business become more efficient but will also help win you new clients. First delivered at Accountex 2013, you will discover what other accountants are doing with integrated blogs that enables them to: *Save enormous amounts of time *Replace expensive and boring newsletters *Use 'one click' technology to update all 'online' channels *Become far more efficient using 'one source' content *Manage your website, social media, mobile web and App with ease

1. savingtime,becomingmore
efficientandcommunicating
throughblogs
Starts with David Oliver at 4 p.m.

2. whoamI?
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3. WHATTODOWHENIFINISH?
FREE DEMO
LET US SHOW YOU HOW SIMPLY THIS IS.
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4. ICAS CPAA ACCA Accountancy Age
Accountex IFP ICPA CIMA
Supporters
PromotersAffiliates
McInerney Saunders
Irish Tax Institute
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5. abalancedapproach
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6. whatISABLOG?
IT’S INFORMATION OR A
DISCUSSION PUBLISHED OR
‘POSTED’ ON THE WEB.
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7. objectionstoblogging
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8. commonObjections
1. We don’t have the time to write that stuff!
2. I hate writing content!
3. Nobody will read our blog!
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9. Theroleofablog?
1. To save time
2. Automatically update ‘everything’ including social media, your
website, and your App
3. A communication channel
4.To win new business
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10. pdateonce,distributetoallInrealtim
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11. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

12. oneexample
Integrated
Blog or I-Blog
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13. blogupdatingeverythingforyou
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14. blogupdatingeverythingforyou
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15. Willitreallyhelpwinclients?
1. Increase and improve your SEO
2. Increase visitors
3. Help convert visitors into clients
4. Expand your brand and reach
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16. whatissearchengineoptimisation?
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17. anoterexampleburgis&Bullock
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18. gaindifficultwebrankings:easily
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19. creasedtraffic-oftenby50%ormor
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20. What about an even harder term?
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21. blogscanhelpyouwinclients
1. B2B companies that blog only once or twice a month
generate 70% more leads than those who don’t blog.
2. An average company sees a 45% growth in traffic when
increasing total blog articles from 11-20 to 21-50 articles.
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22. soablogwill.....
1. Save you time
2. Update all, in real time at the click of a button
3. Add new, relevant content to your website
4. Increase your SEO
5. Win new clients
6. Encourage repeat visitors to your site
7. Future proof your digital marketing
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23. notallblogsarethesame!
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24. itwontworklikethis!
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25. howtogetanintegratedblog
1. If you have an existing blog that’s not integrated, we can
integrate it for you.
2. If you don’t have a blog we can build one for you, train you, and
provide content that helps you make it work, from as little as £65
per month.
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26. blogginsmadesimeple!
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27. It’sateamgame
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28. Designate1co-Ordinator!
1. Play to your strengths
2. Use the resources you have at hand
1. Their role?
1. Co-ordinate blog articles
2. Keep to a schedule
3. Post blog articles
4. Share on key LinkedIn groups
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29. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

30. sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
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31. guestbloggerswelcome
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32. who?
1.Invite clients
2. Clients feel valued
3. Increases trust
4. Locks clients in
5. Helps you
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33. directaccess V Co-Ordinator
1. Give them their own account
2. Send the blog in via your co-ordindator
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34. sourceofcontent
3. Accountancy profession -
share a relevant news article
through your blog, 1 per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

35. sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
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36. 1articlefrom1teammember
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37. 1fromyou
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38. contentfromus
1. 2 blog articles every month
2. Complete with SEO
3. Includes images, video or audio files
4. Ready to use
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39. Your i-Blog...
Your blog fully designed & integrate into your website
Integrated into all your social media platforms
30 minutes training
A unique ‘How to’ guide
SEO advice for blogs
All this and more for just £750 or £65 per month
Best idea is a free exploratory demo – see stand A 536 or leave your card
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40. Yourdemo...
Register for your free demo today!
Your blog and how you can integrate it
Monthly content you can use
Examples of great blogs
The I-Blog solution and what it includes
SEO for blogs
Blog training
Leave your card or visit stand A 356
Or call us on +44 (0) 1325 469603
Or email me danielr@insight-marketing.com
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41. goodluck!
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+44 (0) 1325 469603