Insights success the 10 most valuable e learning solution providers 16th nov 2017
1. The way of business solutionsThe way of business solutions
November 2017November 2017
www.insightssuccess.inwww.insightssuccess.in
Ravi Pratap Singh
Co-founder
Learnnovators:Creating Award-Winning E-Learning Solutions for the Workplace
1010
THE
E-learning
Most Valuable
Solution Providers
2.
3.
4. -learning is an emerging methodology of modern education
Eand it is rapidly growing for the last two decades in the
education sector. All the university, schools and companies
have started offering online courses to satisfy the student needs, and to
improve employee effectiveness. From a basic school course to a high
tech IT coding, learning foreign languages or music or any other
vocation, e-learning sector is coming up everywhere. Not only has it
attracted masses but has also offered potential opportunities for the
upcoming entrepreneurs.
Apart from any other mode of education, e-learning can deliver more
value at very less and affordable cost. This advantage is attached with
high-operating leverage for e-Learning companies, should translate
them into elevated margins and returns on capital in the industry. E-
Learning provides more advantages than disadvantages and technology
is the answer to all the ills that are currently plaguing the education
system. E-learning is entering into the world of exciting visuals; it is
practical and cost effective for both learner and for educational
institutes to deliver and manage administrative aspect of education at
the same time.
Many institutions and organizations have implemented the E-learning
process to train and develop the students and full time employees to
improve their skills and productivity. E-learning environment is getting
more completed due to various courses offered through internet.
Initially the learners are satisfied with the e-learning process, but when
it is implemented as a practical section the dropout ratio has been
increased among the learners. The major problem is the online courses,
which do not concentrate on psychological factor of learner like
Cognitive, Behavioral, Social, Developmental, Constructivist and the
courses are studied by Different age group, culture, designated people
and the expectation from the course is highly vary from one another. so
while creating and delivery the course by analyzing the learner
perception and the psychological perspective by the way the course
will be getting more effective in psychological perspective of learner
and it will create an effective learning and teaching process and will be
the new face of education system.
Editorial
E-learning:
The Futuristic Step in
Education System
Abhinav Chandrayan
7. 22
38
26
30
34 24 20
TECH BYTES
Microlearning and
its Importance
at Workplace
MENTOR’S MIND
The Greatest Artist in the
world is the one who can
Teach the Art
32
Learning & Development for
Senior Leadership Roles:
From Anne Prabhu's desk
PIONEER VISTA
EXPERT INSIGHTS
E-learning: Reshaping the
Future of Education
PIONEER VISTA
Surfing Ahead of the Trend:
HOW TO SPOT AN OPPORTUNITY
AND GROW?
SumConcepts Technologies
Pvt Ltd:
Revolutionizing Rural
Education Through
eLearning
People Side Consulting:
Advancing People
Development Company
in E-Learning Industry
TECH TRENDS
Revolutionary
Technologies
Shaping e-Learning
T S
8. -learning means no boundaries. It allows each individual learner to control the pace of the course. Because
Eof the flexibility E-learning provides, users can also take the course in an environment more conducive to
their learning style. It gives both the management and the employees more flexibility to complete
important “just-in-time” training as requirements change. E-learning helps companies create a higher quality, more
effective training experience for employees, at a more affordable cost. When employees can be more excited about
training, their engagement carries over into the rest of their work, and when that engagement is multiplied across
entire departments, the bottom line is impacted.
The E-learning industries too is driven by some experts in soft skills training, executive coaching and leadership
training programs for corporates and are making the learning programs easy and engaging. Here in the Insights
Success magazine we take privilege to introduce experienced professionals to scrutinize your information in its
special issue of “The 10 Most Valuable E-learning Solution Providers.”
As our cover story we have, Learnnovators, a multiple-award winning organization that specializes in the design
and development of custom e-learning solutions for the workplace.
Apart from this, we have highlighted one of the most creative and advanced E-learning Solution Providing
Companies, PeopleSide Consulting, which is a fast growing company providing services and business solutions
into people management and people development areas, SumConcepts Technologies, providing end to end
solutions for companies looking for educational projects under CSR, Apollo Infoways, a leading provider of
education solutions enabling academic institutions and corporate organizations to improve performance by
facilitating knowledge enrichment and skills enhancement, Edunext Technologies, a technology company catering
to educational institutions, Multiversity Group, a company advancing the application of Information Technology
in the areas of education, governance and services, Pratham Foundation, an innovative learning organization
created to improve the quality of education in India, Swift Solution, associated in the area of e-learning,
simulation and video/multimedia technologies, TinyTapps Software, a leading educational company which
focuses on early learning, and Zobble Solutions, a company providing unique and innovative training solutions to
customers in various segments.
Do not miss out the articles on “Microlearning and its Importance at Workplace” and “Revolutionary
Technologies Shaping e-Learning” from the editorial desk.
So, do flip the pages of our magazine to uncover the insights of Most Valuable E-learning Solution Providers!
Advancing Knowledge and
Innovation in E-learning
9.
10. Creating Award-Winning
E-Learning Solutions for
the Workplace
We design innovative e-learning solutions
tailored to clients’ requirements
Most Valuable
Solution Providers
E-learningE-learning10
THE
,,,,
Learnnovators
12. n a world that wakes up to new trends, tools, and
Itechnologies every day, the key competitive advantage
for an organization is a motivated, trained, and high-
performing workforce. Learnnovators, through its award-
winning learning solutions, provides this competitive
advantage to their clients.
Crafting E-learning Solutions
Learnnovators is a multiple-award winning organization
that specializes in the design and development of custom
e-learning solutions for the workplace. The company helps
clients address skill and performance gaps in their
workforce by creating tailor-made solutions that are aligned
with their business goals.
Since its inception, Learnnovators has successfully
developed nearly 11,000 hours of e-learning content for a
wide range of domains including Advertising, Automotive,
Banking, Defense, Education, Engineering, Healthcare,
Hospitality, HR Services, IT/ITES, Insurance,
Manufacturing, Nuclear Energy, Oil and Gas, Retail, Safety,
Soft Skills, and Telecom.
Their services cover a variety of solutions ranging from
high-end interactive scenarios and simulations, gamified
interfaces, bite-sized learning nuggets, and slick animations
and videos, to simple quick reference sheets and job aids.
Most importantly, they have the capability to help clients
decide what works best under what circumstances, and see
to it that it is designed and implemented as required.
Whether it is about choosing the best mode of learning
techniques tailored to organizational objectives, or
designing interactive modules with the help of games or
simulations, the company has implemented innumerable
programs to the satisfaction of a worldwide clientele. These
have been deployed on a variety of devices, including
mobile phones, tablets, interactive whiteboards, and
interactive kiosks. They have also crafted several just-in-
time, micro-learning modules and performance-support
solutions for their clients.
Learnnovators also offers a simple, intuitive and mobile-
ready learning platform, Learnosphere.
An Experienced Business Leader
With over two decades of experience in the L&D field,
Ravi Pratap Singh, Co-Founder leads the company and
handles sales, marketing, brand building and strategy. Over
the years, he has built learning businesses in nearly 50
countries across five continents. Ravi has been a member of
the United Nations’“ICT Task Force” from 2003 to 2006,
and has served on the judging panels of two of the e-
learning industry’s most respected awards - the Brandon
Hall Excellence in Learning Awards (2006 to 2009) and
CLO Magazine’s LearningElite Awards (2012 to 2017). He
has been a member of the prestigious Chief Learning
Officer Business Intelligence Board since 2014. Currently,
he is serving as a member of CII’s “Education” and “Skill
Development” sub-committees.
Recently, Ravi was also featured among “The 2017
Corporate eLearning Movers and Shakers List” and also
named among the “25 eLearning and L&D Thought
Leaders to Watch in 2017”.
Take on Current Scenario of E-learning Industry
“The rapid adoption of mobile technology is changing the
game for our industry. The stupendous growth of
We create engaging learning
solutions that can work across a
range of mobile devices and platforms
,,
13. smartphones is allowing people greater access to the
Internet via mobile devices, thereby enabling them to learn
on the move. So we are seeing more and more learning and
performance support solutions being delivered via mobile
devices. An extension of this development is the use of
Internet-enabled devices to deliver personalized learning
experiences.” asserts Ravi.
According to Learnnovators, another trend to watch out for
is ‘gamification’. It can excite and motivate learners to go
through otherwise mundane topics and fast-track the
achievement of learning outcomes if executed either as
simple game elements added to existing content or as full-
fledged gaming experiences. Lengthy, long-winded learning
modules are passé. And relevant, concise, byte-sized
content delivered at the point of need is in. Micro-learning
is a buzzword that's garnering plenty of attention these
days, though the concept by itself is not new.
There are huge strides being made in the use of Virtual
Reality (VR), Augmented Reality (AR) and Mixed Reality
(MR) for learning applications. Big data and analytics also
hold plenty of promise in providing insights into how
people learn and translate their learning into enhanced
behavior on the job.
Working as Client’s Extended Arm
Learnnovators approaches clients not as a vendor, but rather
as a thought partner who thinks for the client and their
success. With a focus on maximizing results and return on
investment, the company works as their clients’ extended
arm. They practice honesty and transparency in all their
dealings with clients, enabling them to see long-term value
in their association with Learnnovators.
The team of Learnnovators is highly skilled and can meet
even the most challenging e-learning requirements of
different industry verticals such. The company understands
that learning challenges can be unique to every industry and
businesses. And many times, having the best tools,
techniques and approaches is not sufficient. Clients need a
unified strategy to put them all together to arrive at
solutions that work.
The company also helps clients to implement
e-learning standards, conduct need analysis, specific
learning requirements, develop evaluation methods, enable
LMS implementation, develop e-learning content, and
review and fine-tune e-learning processes. Learnnovators
says that they’ve enjoyed a long and successful journey
helping organizations at various levels improve the
performance of their workforce.
Recent Client Success Stories
A project Learnnovators did in 2015 resulted in tremendous
business success for the client. This was a novel, innovative
solution that made use of QR codes and videos, and was
delivered in the form of a mobile app. Users could use the
QR code reader built into the mobile app to scan specific
parts of a CNC machine, and watch a short video
explaining how that particular part works. As a result of this
solution, the client realized substantial savings, in addition
to other benefits like improved productivity and faster
billing cycles. This project bagged several prestigious
national and international awards and accolades for
Learnnovators.
Another recent solution that the company designed used
gamification and storytelling to deliver compliance training
to the employees of a call center. This was a highly
innovative project that used advanced technology to
provide an engaging experience to users, and an effective
outcome for the client.
Offering Employees ‘The Freedom to Fail’
‘Learning & Innovation’ are the two words weaved into
Learnnovators’ethos because they feel that they are the true
Over the years, we have delivered
e-learning programs in 27 Indian
and international languages
,,
14. Learnosphere
is a
powerful,
exible,
and
easy-to-use
mobile-ready
Learning
Management
System
(LMS) from
Learnnovators
,,
,,
differentiators of their business. And that's literally the
company’s mantra.
The essence of innovation lies in one’s ability and
willingness to take risks. So, at Learnnovators, they offer
something unique to their employees that many
organizations actively discourage - the FREEDOM TO
FAIL. They have consciously built a culture where team
members are encouraged to think, ideate, explore,
experiment, and innovate without the fear of being ridiculed
or reprimanded in case they fail.
In an industry which is highly driven by numbers (viz.
number of hours spent on a project, number of bugs found,
etc.), the company adopts a slightly different approach; they
recognize and reward innovation, risk-taking, and great
attitude in their employees. This approach stems from the
belief that the right attitude towards work and life
automatically leads to greater involvement, better creativity,
and higher productivity.
Future Vision of Learnnovators
Learning and Development is one of the fastest growing
sectors in the world today. This is because the biggest
differentiator of any business, in any sector, across the
globe, is its people. L&D is in a unique position to help
people to not just do their jobs well, but also to innovate
and adapt to an ever-transforming business climate. Having
said that, the key opportunities for L&D lie in; first,
understanding that people learn everywhere and all the
time, not just in a formal learning session, and second,
supporting them in that endeavor.
At Learnnovators, they work side-by-side with
organizations to comprehend the distinctive characteristics
of their requirement, people and environment. The company
then crafts the solutions, which helps in building necessary
skills and attitude for current job requirements, as well as
those necessary to adapt and transform in response to
changing conditions.
15.
16. Management BriefCompany Name
Ashish Jain
Director
Multiversity Group
multiversitygroup.com
Ravi Pratap Singh
Co founder
PeopleSide Consulting
Pvt Ltd
peoplesideconsulting.com
SumConcepts
Technologies (P) Ltd
kompkin.com
Tinytapps Software
thetinytapps.com
Rukmini Banerjee
CEO
Biren Dharmasi
CEO
Zobble Solutions
Pvt. Ltd
zobble.com
Gunjan Gupta
Founder & Director
Narendra Karale
CEO
Apollo Infoways
Pvt. Ltd.
apolloinfoways.in
Learnnovators
learnnovators.com
PRATHAM EDUCATION
FOUNDATION
pratham.org
Edunext Technologies
Pvt Ltd.
edunexttechnologies.com
Swift Solution Pvt. Ltd
itswift.com
Altaf Rehmani
CEO
Nachiketas Bhatkar
CEO
Apollo Infoways is a leading provider of education solutions
enabling academic institutions and corporate organizations to
improve performance by facilitating ‘knowledge enrichment
and skills enhancement’.
Edunext Technologies Pvt. Ltd. is a technology company
catering to educational institutions.
Learnnovators is a multiple-award winning organization that
specializes in the design and development of custom e-learning
solutions for the workplace.
Multiversity Group was founded in 1998, at the threshold of the
new century, to advance the application of Information
Technology in the areas of Education, Governance and
Services.
PeopleSide Consulting Pvt Ltd is a fast growing company
providing services and business solutions into people
management and people development areas.
Pratham is an innovative learning organization created to
improve the quality of education in India.
SumConcepts Technologies provides end to end solutions for
companies looking for educational projects under CSR.
Keshavan Belagod
Founder & Director
Swift Solution Pvt Ltd is a 9 year old, ISO 9001 – 2008
certified organization, associated in the area of e-learning,
simulation and video/multimedia technologies.
TinyTapps Software is a leading educational company which
focuses on Early Learning. Its existing portfolio has 53+
educational apps which are a part of integrated curriculum for
3-6 year olds.
Zobble Solutions Pvt. Ltd. provides unique and innovative
training solutions to customers in various industry segments,
such as, Education (K-12 and Higher Education), Airlines,
Healthcare, Publishing, Banking and Finance, Application
training, Logistics, and Telecom.
Ravi Prakash
Director
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18. MAKING EXAMS
ACCESSIBLE FOR EVERYONE:
his is a transcript of the interview with Nitin Narayan Goyal, the CEO and Founder of OnlineXm.com. In this
Texclusive interview he shares with us some memorable events and struggles that went behind establishing
OnlineXm. So read on to know about the current scenario of the online exam and preparation platforms from the
expert in the field himself.
Nitin Narayan Goyal
CEO & Founder
OnlineXm
Insights from Nitin Goyal
| November 2017 |16
19. Q. Please tell us about the inspiration that led you to come up with OnlineXm, the online exam preparation
platform.
I always wanted to catalyze something that would help the society and make a change. About 15 months ago in a
meeting regarding IT Services with an institute, I came up with this idea. Most of the exams being conducted in online
mode, from the exam notification to result announcement, everything happens online. I have seen many students
struggling for these updates. After analyzing year 2016 data, we observed that out of 2-3 crore only 20-30 Lakhs
students are using online platforms for exam preparation; still the 90% of the audience is unaware. So when we
analyzed the audience size and the opportunity, we decided to come up with this concept.
We are providing a complete exam preparation platform for students in terms of everything that includes Exam
details, online tests, Quizzes, Job and Exam Alerts. We also provide B2B platform services that we cover by reaching
to institutes/coaching & educational bodies. Institutes provide offline test series to students even when exams are
going to be conducted online. So we look after for institutes/coaching to provide them fully managed online test series
services from their own portal and mobile app.
Q. Can you take us through the initial journey of OnlineXm?
Coming into a business is extremely difficult. But the motivation was that many players were doing things incorrectly
and 90% of the audience remains unaware of online exam preparation platforms and it has vast market and audience
size of various classes. So we began this in a pair of B2C & B2B models, with a better manner in single platform
using website & App covering all the exams classes like SSC, Banking, MBA, GATE, ESE, Engineering Entrance or
Medical Entrance that are fifteen with one hundred exams.
st
It took 4-5 months to build the online test platform and on 31 may 2016 we launched fully functional website
‘www.onlinexm.com’. Our IT experiences worked out to create an easy UI and UX, and we created an awfully
smart platform in terms of web and mobile app each.
Q. Explain us your role in the entire journey. I mean the sacrifices you made, the landmarks you achieved
and much more.
We were running an IT company from past five years and worked on 800+ projects including websites,
ecommerce, mobile apps, software & SEO. So technology, design and architecture were not a big deal for us.
From this experience we designed and developed the platform in a very good manner comparatively.
Then the problem was about content development and we were lucky to find best content experts in our
team. Another challenge is to find some good institutes to deliver our B2B services so that revenues can
be managed. This was a big concern to us, because from starting to now we are bootstrapped. We don’t
have any external funding till date. So my role is to be a centralized body to connect all the domains
including design, web development, App development, content development, digital promotion,
marketing, sales and customer support.
If we speak about sacrifices, I don’t think something has worth in front of your dream, So I have
made no sacrifice as a result of OnlineXm, which does not have any worth from that I will compare,
rest ups and downs in business is usual.
According to me if you are the founder & CEO of a company you have to be passionate about
your work and keep believing in you and your idea.
Interview with Insightssuccess
| November 2017 |
17
20. In starting because of less content fewer users used to land
on site. But from past 3 months we have registered 50,000
users and they have attempted 1.2 lac+ online tests on our
website. Over 40 Lac questions have been attempted.
Q. Apart from all the Hundreds of good self-
preparatory sites & Mobile apps found online, kindly
enlighten us with the features of OnlineXm that gives
you a competitive edge.
Why 90% of the audiences are still unaware of Online
Exam Preparation Platforms? Answer of this question gave
us a competitive edge and encouragement to make it better.
Following unique features bettering us:
- Students find easy UI & UX to use.
- Plenty of free test series.
- Regular Each and every updates about exam notifications,
job alerts or current affairs.
- PDF Download option after completion of test with
solutions.
- Daily current affairs and monthly current affairs quiz and
PDF.
- Live question & answer board, where student can share
queries and details among them for discussion.
In B2B model we have added big 10 institutes from Jaipur
with us to manage their online test series for their thousands
of students using our platforms in backend.
Q. What is the student’s reaction to your platform-
OnlineXm (Web & App)? What are the important
lessons you have learned from those reactions?
What we learned is - Student doesn’t need fancy features;
they need quality content and Error free Platform. And
according to feedback we are providing all these features in
single platform.
We are getting 97% of the positive feedbacks from our
users. Day by day we are working on OnlineXm, to make it
better and get the 100% satisfaction of our users.
Q. What steps have you taken to enrich the entire online
experience of taking an exam on OnlineXm? I mean
about the layout, the interface and the entire idea
behind the smooth functioning of the website.
This is the question I eagerly wanted to answer and which
makes us different from others. From starting we worked on
prospective of a student. If you want to succeed always take
care of your users. Student were struggling to get all
content on single platform with simple user interface So
we created all in one platform where student can get
everything.
Q. Any massive pitfalls that you have overcome and
would like to share with us.
It happened twice in my journey of 6 years; 3 years ago one
of my big overseas clients of IT denied me to pay and just
disappeared. I had many running projects with him and
many team members were working on them. So it was a big
turning when I had to step back and the other one was when
we failed with our startup in real estate sector. I think these
pitfalls are the part of game; and I have learned from them
and move ahead.
Q. So what are those core moral values and ethics that
has made Nitin Narayan Goyal the person he is today?
I follow only one thing in my life; do what you do with
ethics and honesty. If you fail at any place, first look at
yourself wherever you place lesser efforts or less input
rather than blaming anyone else or blaming conditions. I
always work with my business ethics given by my father. I
belong to a business class family where from birth I saw the
only business. From the age of 12 I used to help my father
in our family business. So from that age I started loving
Numbers.
Q. What are your future plans of action for OnlineXm?
st
Now our target is to reach 1 lakh registered students till 31
March 2017. Recently we have launched our fully featured
android app and getting very good response and feedback
from users.
The ultimate goal of OnlineXm is to reach each and every
student who is appearing for any exam in India. Also we
want to move ahead in online education services like
Marketplace for study material and anything related to
education, online training and sessions for technical courses
etc.
| November 2017 |18
21.
22. The Greatest Artist
in the world is the one who can
There is a quote by Antoine de
Saint-Exupery that goes as,
“If you want to build a ship, don’t
drum up people together to collect
wood and don’t assign them tasks and
work, but rather teach them to long for
the endless immensity of the sea.”
It is said that teaching is like lighting a
fire. Teachers just act as facilitators
between the heat and the paper to
enable them to combine with the
oxygen from the environment. A
Teacher can use various tools to
produce that flash, to create that
environment full of oxygen. In the end,
it is all about the adjustment of the
child to the world.
Teach the
Art
| November 2017 |20
23. The same applies true for any adult learning programmes,
even with the minds of the brightest kind. Albert Einstein
affirmed that, “I never teach my pupils, I only attempt to
provide the conditions in which they can learn”. Learners
must be left free to express themselves. They must discover
knowledge for themselves. A teacher just brings the learners
to the subject.
The wisdom behind The Learning Pyramid
Dale’s Cone of Experience, that is shunned by some and
accepted by others, states that, teachers can introduce the
world to the learners through scripts, speech and sight.
Higher percentages of memory retention or subject
recollection are happening when the learners are involved
in the actual process. It is the purpose of the teacher to
provide those conditions where the pupils could get
involved. The involvements include a dramatic
representation of the subject where the students are
involved in it, simulation of the real experience or doing the
real thing. Naturally, these things are implementable on the
basis of the subject and the conditions available for them.
Learning in a structured manner
This brings us to the modern style of learning called the
structured learning where the subject is introduced by the
facilitator through print, visual or through the traditional
formal classroom setup. The next stage involves, interacting
with fellow pupils or peers having similar interests. This is
all about sharing the knowledge you know and getting the
knowledge they know. Although there are cynics who state
that learners with half the knowledge could create more
confusion among others with a similar condition. Again, the
teacher can play the role of the facilitator to alleviate the
ambiguity. Finally, the learner has to get involved with the
subject by actually implementing the knowledge on a day to
day basis under the able guidance of the teacher. On various
occasions, this has proved to be fruitful for the learners to
grow at the speed of business.
It is the responsibility of the teacher to give the pupils the
right content, at the right speed and place, to the right team
and in the right format. They need to establish a safe
proactive learning environment that would challenge the
learners to transcend boundaries. The learning solution
providers need to replace reading, writing and arithmetic
with a curriculum that develops bright minds, skilled hands
and a kind heart.
There is no singular style of teaching and there is no
singular style of learning. The Cone cannot be held true in
matters where certain minds could conceive more than 70%
of what they read while many could hardly remember the
entire specifications of a car that passed by their window a
few days ago. In an unfortunate environment, even the stars
can be termed as failures and in a supportive environment,
even failures can shine like bright stars. This again
emphasizes on the creation of the right platform for the
right mind.
Teaching should be more of a Passion than a Profession
As Peter Drucker rightly said, “Teaching is the only major
occupation of man for which we have not yet developed
tools that make an average person capable of competence
and performance. In teaching we rely on the ‘naturals’, the
ones who somehow know how to teach.” It is a known fact
in today's digital age that attention spans are running short
and the retention capacity only increases when the
instructor mixes short lectures with peer collaboration. In
the end, it is always the teacher that makes the difference,
not the classroom.
It is worth mentioning again that teaching is a noble
profession, not because it shapes the character, caliber and
future of an individual, but because a good teacher is
remembered by thousands of people, not for the subject
they taught, but for the way they taught it. They knew when
to explain and when to let the students discover things for
themselves. This is superfluously described in William
Arthur’s words when he said that, “The mediocre teacher
tells. The good teacher explains. The superior teacher
demonstrates. The great teacher inspires.”
It is the acumen of a great artist to dish out the right act at
the right moment for the right audience. The job of a
teacher is no less than that of a performer when it is said
that teaching is 10% theory and 90% dramatics. A teacher’s
job is not done until and unless the pupils understand what
they have been taught.
“It is the supreme art of the teacher to awaken joy in
creative expression and knowledge.”
–Albert Einstein
Mentor’s Mind
| November 2017 |
21
24. E-learning in India is almost a decade plus old. It is
still struggling to gain feet as Corporates,
organizations are not able to find right use,
effectiveness and cost factor viability. Many large
Corporates-organizations made huge investments initially
when the e-learning trend started in India & invested
heavily into software, infrastructure and LMS. However
were not able to see effectiveness and failed in application.
Now the trends are changing and thus the rules of game in
E Learning industry space, PeopleSide Consulting Pvt Ltd
is a training company entered into this space, which offer
the excellent and engaging, cost effective eLearning
solutions. The idea of E-learning revolves around objective
of training, Learner profile, Content with the blend of most
modern available technology.
PeopleSide Consulting Pvt Ltd is a fast growing company
providing services and business solutions into people
management and people development areas.
Evolution of PeopleSide Consulting
The company initiated their program around six years back
as a training company and now have gamut of services and
innovative products in talent management and people
management areas. Today they provide the wide range of
most modern solutions.
In People Management vertical they have developed and
loaded a baggage of innovative HRMS-and work
management cloud based solution called InOffice (inO)
InO. They are strategizing to launch their next web based
application for People opinions, surveys and assessments
called as PeopleSay soon. Under People Management they
have payroll outsourcing, HRMS, and assessments.
While they have started as training and consulting
company, the organization have been working in this space
with various corporates, large organisations particularly in
training and developing people capabilities to improve
business outcomes. They offer training solutions which
impacts business performance.
PeopleSide Consulting have been working across country in
multiple sectors like Automobile, Agriculture,
Manufacturing, Banking, IT and ITES. The company has
trained over 10 thousand people from rural India in
agriculture and farm mechanisation. This gives them pride
and happiness as they are able to make this contribution in
developing job skills, help organisations with better people
engagement and inspiration to work, help people to perform
better, earn better and stay employable. Essentially for
people staying in rural India.
The company holds two approaches to deliver training
solutions, one through facilitator and other with help of
technology- E-learning solutions.
PeopleSide
Consulting:
Advancing People
Development Company
in E-Learning
Industry
Narendra Karale
Founder and CEO
| November 2017 |22
25. Today, PeopleSide Consulting have better edge over their
competitors in developing e-Learning Solutions. Their
e-learning solutions are very engaging, effective and helps
in quick knowledge transformation.
The Man Behind People Side Consulting
Narendra Karale, CEO and Founder of PeopleSide
Consulting is a science graduate and MBA in marketing to
hold 20 years of experience. He has experience working
with different sectors like Consumer durables, Automobile
and Retail . His passion for training and developing people,
business skills made him quit successful sales career, to get
into training and development space. He has worked with
large corporates in learning and development department,
managing large training and learning projects. In his
training career, he has worked with training and consulting
companies of international repute. He has interacted and
worked with best trainers and coaches of
international repute in last one decade.
He has excellent entrepreneurial
skills and also works as a business
coach for entrepreneurs and
startup organizations.
Narendra likes to travel, he is
always a bag pack person and
this has helped him
understand different cultures,
languages that he very
tactfully uses to connect with
his audiences.
He has vision for the
organization and is very carefully
nurturing PeopleSide Consulting
with steady growth and expansion.
His vision is to make PeopleSide
Consulting the best Indian organization in
consulting and people management – People
development space, be a success partner with Global
Organizations.
They See Advantages over others
Most e-learning companies have IT background and limited
training background, thus they fail to understand the
science of training. They would have good technology
understanding, but E- Learning is not only about
technology alone. The major role is about the content,
context and knowing the audiences. Thus the course ware
and content plays upper hand role over technology.
PeopleSide Consulting has completely different approach.
This advantage is because the company comes from
training background and has now developed technical
capabilities. The company develops the solution around the
Learner and content, while many of the competitors
develop solution around the technology; this restricts
learning and has gap in knowledge transformation, the
reasons why e-learning programmes would fail.
The company proudly holds an excellent ability to design
and develop e-learning solutions to suit most modern LMS
technology, HTML5 based technology, having engagement
tools like gamifications, simulations, Real time content
search and FAQs with audio and video content.
Challenges that Overcomed by the Organization
Two major challenges the company had faced, is most of
the times client companies are not able to make quick
decisions, while the work is in progress companies delay
giving their feed backs and do the reviews. This many a
times causes delay in delivering entire project. And on the
other hand stakeholders from client companies are not
updated with change in technology, like
authorizing tools, animation tools, and other
production tools. Technology in this sector
changes very fast, as this industry is
growing globally and at fast space.
Thus managing this space is critical
from the course ware production
point of view and investments.
Major issues for the companies
in this field are talent & skilled
workforce. We as a country have
huge potential to be leader in this
segment, and become
development partners for course
development, content development
and learning production for Global
markets, which will also create huge
employment opportunities in India.
Future Executions of PeopleSide Consulting
The industry has a promising future, many
organizations, education sector will have to adapt this
change and move to technology based learning. The skill
gap and bridging skill gap in limited time frame will force
industry to make use of technology. Have right content and
right delivery technical platform, being innovative, cost
effective will play a key role.
At PeopleSide the staff is highly focused on content
development, courseware production and content delivery.
The company is working on developing the capabilities to
develop courseware that can be easily deployed through any
LMS technology or with available open source of LMS.
PeopleSide has fabulous work culture, while the staff is
highly committed for the high quality services, the culture
that can foster creativity, and build world class solutions.
PeopleSide engages excellent and high quality of talent
which gives them great advantage.
Researching is
creating
new knowledge
,,
,,
| November 2017 |
23
28. Reshaping the Future of Education
E-learning:
one are the days where no one knew or relied on
Ge-learning. While the traditional classroom setting
is still an integral part of our education, many are
adopting e-learning as a facilitator these days. There are
many benefits to this. E-learning allows students to
consume, learn and utilize educational content in a manner
that's suitable to their needs.
India's online education market is set to grow to USD 1.96
billion with around 9.6 million users by 2021. Today’s
smartphone-driven generation wants quality with
convenience and flexibility. E-learning covers all of it.
Trends in E-learning
The use of technology has allowed e-learning to evolve
over the years. Here are some of the trends that are
redefining the e-learning space.
1. Cloud-based learning systems
Quality educational content has always been essential to
shaping the future of students in India. Unfortunately, there
is an inconsistency in the quality of education imparted to
students.
Cloud-based storage systems allow ed-tech platforms to
centralize and store quality educational content, techniques,
inputs and data that can then be mobilized to users across
the country. It also gives users flexibility, transparency and
consistency which they otherwise cannot get.
2. Mobile learning
409 million people in India use an internet-powered
smartphone today. That’s almost 31% of the total
population. The use of mobile phones is allowing ed-tech
platforms to mobilize quality educational content to users
across India; right at their fingertips. Together with
cloud-based services, this ensures that students aren’t
inhibited by a lack of adequate teaching material or
infrastructure.
3. Big Data
Big Data allows ed-tech platforms to study user inputs and
create behavior pattern models. They can then use these
models to predict user behavior and personalize their
offerings based on the individual learning ability of each
user. As a result, students can focus on their strengths and
weaknesses and learn at their own pace, maximising output
for the effort involved. This amount of personalization is
unlike anything offered by the traditional offline teaching
setup.
4. Goal-based learning and Gamification
Goal-based learning is a key catalyst in the personalization
of education. By letting students set and achieve their own
goals, ed-tech platforms are turning them into co-creators,
instead of just receivers. The use of gamification techniques
(with achievements) keeps students motivated by giving
| November 2017 |26
29. About the Author:
th th
Toppr is the India’s most advanced and comprehensive after-school learning app for classes 5 -12 with a vision to
personalise learning. They are backed by SAIF, Helion and Fidelity.
Zishaan Hayath, Co-founder and CEO of Toppr, started a phone commerce marketplace Chaupaati Bazaar in 2008.
In 2010, Chaupaati Bazaar was acquired by India’s largest retailer Future Group (NSE:FRL).
Earlier, he worked with Opera Solutions on strategy and operations consulting projects for Fortune 100 clients in North
America, Europe and Asia. He was the rst employee in Opera Solutions’ India ofce. He an angel investor in a few
Indian startups including Olacabs.com and Housing.com and runs an angel investment group called Powai Lake
Ventures. He has graduated from IIT Bombay in 2005 and was awarded the Institute Citation and two Institute Colors.
In 2015, he was awarded the Young Alumni Achiever Award.
| November 2017 |
27
EXPERT INSIGHTS
30. them an objective to work towards. It also fosters social learning by letting them compete with their friends.
5. Augmented and Virtual Reality
The true potential of AR and VR has yet to be tapped into, with most ed-tech platforms having harnessed only the tip of
the iceberg. The creation of virtual environments gives students a unique, immersive and interactive learning experience
like never before. This not only enhances the way they learn but also helps with retention and assimilation.
Challenges in e-learning
While the ed-tech space is moving in a promising direction, there are still a few challenges it is striving hard to
overcome.
1. Preference for offline learning
Many students and parents still prefer the interpersonal dynamic of offline learning. It inspires more faith and
confidence.
As a result, many students prefer a mentor or teacher who can guide them, instead of e-learning that makes them
accountable for their own learning.
2. Insufficient motivation
E-learning puts the onus of learning on students. It empowers them as co-contributors by letting them set and achieve
their own goals. In some ways, it most benefits those who want to improve themselves. If students are not as driven to
excel, they might not utilize e-learning consistently. They may thus fail to see improvements that are necessary to stay
motivated.
3. Lack of uniform smartphone and internet penetration
Many students, especially in rural areas, are still not comfortable with the use of technology for learning. Maximizing
their potential through e-learning can only happen after the necessary skilling has been completed. The lack of internet
access in the hinterlands of India also prevents the inhabitants of those areas from accessing quality educational content
like their counterparts.
4. Inundation of material
Quite often, students are overwhelmed by the sheer volume of course content available on e-learning platforms. They
don’t just want to know what to study; they’re looking for the best way to study. In such cases, there are two necessary
steps that need to be taken to make e-learning fun and motivating – a good course design and a personalized approach
to offering solutions.
Despite these challenges, the presence and impact of e-learning continue to grow every day. This isn’t limited to just
higher secondary students either. By 2021, primary and secondary education will be the largest market at $773 million.
What will be key in the future, is how these trends are harnessed to personalize learning for individual students.
| November 2017 |28
31.
32. eLearning for schools has been an established concept
since last couple of decades, albeit for affluent class
schools. However, it always remained out of
purview of rural or underprivileged schools due to high
costs and technology incompatibility. A social entrepreneur
took it upon himself to change rules of the game.
To be exact, 1,100+ ZP schools in one of the most
economically deprived districts of Maharashtra, Dhule. All
schools are digitized using multimedia devices and
eLearning making Dhule first such district in India and all
these funds are generated through CSR, Community
contribution and NRI funding. All 25 Government
recognized schools for hearing impaired students in Pune
district use eLearning in each and every classroom and
students explore the new opportunities which never existed
for them before. Behind all these feats, there is one
common name, Kompkin, which took up the challenge and
treaded the path never travelled before. Today, it is
Maharashtra’s most popular school eLearning brand by
SumConcepts Technologies Pvt Ltd.
In 2009, Kompkin was launched with specific aim of
reaching out to masses with a user-friendly technology and
the price point which was affordable. The rural schools still
couldn’t afford it and that’s when SumConcepts started
approaching corporate giants active in CSR for their
support. Today, SumConcepts boasts of 50+ reputed
corporate clients and NGOs who have sponsored 12,000+
installations across Maharashtra reaching remote villages
from Gadchiroli to Gadhinglaj and from Akkalkuwa to
Akkalkot benefiting more than 2 million rural and
underprivileged urban students.
The journey was not easy. It was all about concept selling.
First challenge was to convince the teachers that their jobs
are not under threat. Next being working with bureaucracy
and convincing them to allow the official usage of
eLearning in day to day classrooms. In parallel, efforts were
already started at corporate levels, making them understand
that this investment will bear long term benefits, and the
results were sustainable, measurable and visible. The road
ahead was treacherous but it yielded results. Today,
SumConcepts is the most trusted name for companies active
in CSR for Rural Education.
A Professional with Corporate Culture-Efficiency and
Social awareness
Biren Dharamsi, Founding Director & CEO, rose from
being a trainee in a company with a turnover of hardly RS.
2 crores in 1993 to become its youngest President (Business
Head) managing a vertical of more than Rs. 100 crore in
2006. During this period, he travelled extensively across
continents for various projects and gathered rich macro
SumConcepts
Technologies
Pvt Ltd:
Revolutionizing Rural
Education Through
eLearning
Biren Dharamsi
Founding Director and CEO
| November 2017 |30
33. level experience in Marketing, Finance and Administration.
But it was his first meeting with Dr. APJ Abdul Kalam in
2007 that was a game changer. Inspired by his conversation
with Dr. APJ, he decided to go back to basics and plunge
into an unknown territory to leave an NRI life and go back
to remote villages. He was adamant not to work as NGO
but set up a social enterprise for profit, bringing in the
efficiency, culture, competitiveness, discipline and
scalability of a private enterprise. He was joined by his
colleague Chetan Khona who is an IT geek and today,
works as the backbone of all the innovations and
developments at SumConcepts.
The eLearning platform for rural schools was a novel
concept and setting a trend in the market required
humongous efforts. It was relentless efforts from the team
and the enthusiasm of the teachers and students and also the
support of Corporates and NGOs like Lupin,
Tata, Wockhardt, Rotary, etc. that
eventually yielded results.
The Business Model
SumConcepts is not merely a
software developer. It has
positioned itself as a Project
Management Company
providing end to end
solutions. Its tagline
‘Sustainable-Measurable-
Visible’says it all. The
corporates need to allocate the
funds for eLearning project.
They either identify the schools-
locality or ask SumConcepts to
identify the beneficiary schools on
their behalf. Team SumConcepts
executes the complete project on behalf
of Corporate donors which includes setting up
hardware like Projectors, TVs, Computers, Tablets
loaded with eLearning software from pre-primary to 12th.
The audio-visual high quality animated content is easy to
operate and requires minimal technical proficiency for rural
teachers. The teachers are trained and the setup is
maintained for a period of 3 to 5 years including upgrades
and repairs. The Corporates, in turn, earn the credibility in
the society for doing good in the world. The usage and
impact is tracked and improvements are shared with the
sponsors.
A Company with Strong Social Motive
The company takes pride in differentiating themselves vis-
a-vis competition on their customer support standards and is
built on a foundation that thrives on meeting challenges of
rural schools. SumConcepts is a fine example of Social
Entrepreneurship, which combines the efficiency, quality,
and competitiveness of a private sector combined with
compassion and ownership of a NGO. As dozen plus
Engineers set out for installations, upgrades and service in
remote inaccessible villages, their mission is to take quality
education at affordable cost to the masses that will help
build tomorrow’s powerful India – one of Dr. Kalam’s
dreams. Kompkin eLearning provides students from rural
and underprivileged backgrounds to aspire and dream about
opportunities that seemed unattainable to the earlier
generations. The strong belief is that the projects, services,
and products have to be socially relevant to be able to
create a sustainable organization with multifold growth.
It’s high quality products with unmatched service
professional attitude and care for community has resulted in
Kompkin being the highest selling and most popular
eLearning brand in Maharashtra for schools. Awards and
accolades have duly followed with Kompkin winning
Best CSR Projects award by Tata, Significant
Contribution to Rotary International,
Vocational Excellence Award, Sarathi IT
Award, eASiA 2011 Award, Udyojakta
Puraskar by MCCIA to name a few
and appreciation from likes of Dr.
Mashelkar, Dr. Bhatkar, Narayan
Murthy, Bajaj, S. Ramadorai and
of course, Dr. APJ Abdul Kalam.
Challenges Propelling them
Towards Success
Biren acclaims, “The first and
foremost challenge was to
convince the school teachers that
their jobs are not threatened but
complimented with the use of
technology. The second biggest
challenge was donation model wherein to
convince the donors that the project was worth
investing as there was a unique situation of the
buyer not being a consumer or beneficiary.”
Footprint towards Promising Future
The future of eLearning is in making the technology more
effective, measurable and affordable. Internet connectivity
reaching to the most remote village will entail more benefits
with affordable technology. It will also standardize
curriculum across Indian states which will ensure easier
scalability. Kompkin has already expanded its reach in
states like Rajasthan and Haryana and plans to target other
states in the near future. The retail segment is also picking
up with parents looking for more innovative means to
enhance students’ knowledge base. Kompkin is also
launching its online version soon along with new value-
added apps going beyond the curriculum. Innovation and
Social Awareness will be the key for growth of
SumConcepts
,,
,,
SumConcepts is a
project management
company providing
Sustainable - Measurable
- Visible end to end
solutions for CSR
| November 2017 |
31
34. Senior Partner
Hunt Partners
Anne Prabhu
Learning & Development for
Senior Leadership Roles:
From Anne Prabhu’s desk
| November 2017 |32
35. UCA (volatility, uncertainty, complexity and
Vambiguity) is a new normal in the current business
environment, characterised by accelerated change
and disruption driven by technology innovations,
globalisation thereby inter-dependence and
interconnectedness of businesses, political and regulatory
changes, amongst others. A leader’s role has become so
important; so also the demands on him / her to grow
business and thrive in this rapidly changing environment.
In this context, organisations are evolving their learning &
developing programs to equip senior leadership to show up
as leaders, understand the current business context and take
decisions and drive transformation whether to build
capabilities for innovation, manage costs, build alliances or
focus on whatever business goals need to be achieved.
The approach to developing leaders has changed right from:
1. Setting measures for success that were traditionally
number of programs run, participants participation etc to
business outcomes that could be as specific as building a
pipeline of leaders so as to meet the need for 3 CEOs in 3
subsidiaries through internal promotions, building a culture
of learning within the next 2 years, creating new products of
which at least 2 are commercialised in the next 3 years etc.
2. Kind of Competencies developed -Apart from critical
thinking skills, some of the competencies that have become
ever so important in leaders of today are learning agility
and the ability to adapt; ability to collaborate across levels,
geographies, functions et al; ability to make sense of the
chaos and provide direction and clarity, and provide vision;
and to be in a constant mindset of discovery and learning.
From a command and control era successful leaders allow
for dissention and are open to possibilities of what might
emerge, empower their teams, engage deeply with
individuals and teams, align expectations (rather than
managing expectations), manage and grow opportunities
rather than risks, and are continuously curious and open to
learning and transformation of the self.
3. Methodologies of providing Learning & Development -
For learning to be long lasting and for real development and
transformation; the approaches are multi-pronged.
Leadership development programs cover methodologies
like:
Case studies - where leaders are expected to analyse the
case as if they were in the situation as a leader and are
expected to come up with decisions. Thus it involves
examining the causes, coming up with different courses of
actions, presenting the same and listening to alternate
viewpoints etc. The process is participative and enriching as
there are diverse ideas, and opportunity to even come up
with something that no one person had initially thought of.
Coaching - Behavioural change is not just a matter of
acquiring knowledge. For shifts to truly happen, engaging
with a coach in a safe environment and in the process
gaining insights on deep beliefs, fears, values, discovering
ones purpose enables real shifts. For instance - to empower
ones team members, the leader may first need to become
comfortable about letting go, and become aware of his/her
deep seated needs and fears. Growing one’s network and
learning to influence through trust begins with first trusting
one’s-self.
Workshops where the leadership curriculum is covered in
an interactive and participative manner by a trained
facilitator. The facilitator’s skills in allowing space for
reflection, gaining insights, drawing out the wisdom from
the group itself make true learnings emerge.
Experiential Learning - Where through structured
activities and group processes, and skilfully facilitated
discussions post the activities, awareness is built on specific
leadership competencies.
Action Learning - where post the learning program,
specific and real time projects / situations are taken up and
the learning is applied. A mentor can be assigned to support
the individual in taking the learning forward.
During and soon after a leadership program, there’s a ‘wow’
feeling among participants. The program however is only
effective if business outcomes are achieved once
participants go back to their work situation. To enable and
support learning, organisations and leadership development
institutes have structures that support continued learning
like peer learning circles where smaller teams meet on a
regular basis to share learnings, provide support and
encourage each other.
While learning & development is more important than ever
for senior leaders, in this collaborative and empowered
world, future trends point out to a need to democratize
leadership development across the organisations as
decisions are now broad based; and greater innovation in
the development of methodologies for developing leaders.
The writer is a senior partner at Hunt Partners. She leads the
Human Resources and Logistics Practice in the firm.
The writer is a senior partner at Hunt Partners. She leads
the Human Resources and Logistics Practice in the firm.
Pioneer Vista
| November 2017 |
33
36. hen we wake up every day, we are in a rush to
Wcomplete our daily chores and reach our
workplace in time. We grab the newspaper and
go through the headlines of the day while sipping a cup of
coffee as we don’t have much time to go through it entirely.
While dressing up for office, we may switch on the TV and
catch up with the day’s news, and while driving to the
office we may switch on the radio to listen to the top stories
of the day. So, we gather the entire news in bits and pieces
from different sources. This is an example of microlearning,
which is widely prevalent in these modern days of stiff
competition.
Microlearning at Workplace
People in this modern age are accustomed with technology
and with time they have accepted and adapted with
technological changes. Their needs and demands have also
changed; in fact, we want things delivered to us at lightning
speed and indeed, we are getting them at the same rate. A
recent study states that with this change in rapid demand
and rapid delivery, there has been reduction in the human
attention span from 12 seconds to 8 seconds. The similar
also happens at workplace where our attention span
fluctuates because of the above given reasons. Employees
in an organization have the unsatiating urge to gather more
and more work-related information and constantly hone
their skills. However, these days, they find extensive
training sessions, workshops and bulky manuals boring and
outdated, and want short, simple and interesting work-
related contents that they can learn in their own pace and
time. Employers can effectively use microlearning
applications to fulfill the learning and recreational needs of
their employees.
| November 2017 |34
37. Organizations can use microlearning in many different
ways including:
· Digital employee manuals
Organizations can replace bulky and huge work manuals
with digital and online manuals, including multimedia
presentations, videos and other engaging contents. They
can also be instructed to read the contents thoroughly and
complete a small quiz related to the contents within a
given deadline. This makes the entire process interesting
for the employees and will encourage them in
participating wholeheartedly. They could access the
contents anytime and anywhere as per their convenience.
· Digital modules for employees
Digital modules can be utilized by organizations to train
and assist employees so that they can learn, practice and
hone their skills. These can be used flexibly as per
requirement at any time of the day.
· Microlearning for enhancing workplace culture
A well-developed microlearning content arouses the
employees’ interest and engages them; it gives them the
freedom and ability to learn and improve themselves
effectively, at their own pace. This creates a sense of
esteem in the employees and a feeling of being respected
and trusted.
· Easy updating and real-time learning
A target employee could be easily updated via digital
content directly without going through managers, making
the process simple and easy. Employees receive work-
related contents in real-time and can go through them
whenever they get time.
Efficient Implementation
Microlearning is a very important concept in today’s
corporate world. It helps in enhancing the skills and
abilities of employees, which, in turn, contributes to the
ultimate benefit of the organization. It is undoubtedly
beneficial for the employees, but while preparing
microlearning contents it should be kept in mind that the
content should be suitable for the targetted employees;
should be short, crisp and to the point so that they don’t get
interrupted in the middle of important tasks.
TECH BYTES
| November 2017 |
35
38. An organization, using microlearning tools, can conduct
regular tests and quizzes to train and develop its employees.
It can regularly assess its employees’ performance levels
based on the tests but should also keep in mind, that it
shouldn’t distract them from their daily work. Every
employee has to meet his/her personal targets, and hence,
the microlearning contents should be prepared and
delivered to them in such a way that they can learn and
perform well at the same time at the workplace.
Microlearning invigorates the employees to introspect
themselves in order to figure out where they require help
and also helps them to assess their efficiency in delivering
against specific tasks.
Many employees may feel the work pressure and
experience fear, anxiety, and stress, ultimately leading them
to committing mistakes which is unhealthy for an ideal
work environment. They are used to performing similar
tasks everyday which puts them in a comfort zone; but, as
soon as they encounter something unfamiliar, they get
stressed and panic. A similar thing also happens sometimes
if there is too much workload, and limited time to complete
it. Pushing employees beyond their comfort zone provides
them the opportunity of exploring the unknown and testing
their skills and abilities. Many microlearning tools provide
options of creating virtual unprecedented real-life
situations. This could be used as a test by asking the
employees to solve the situation using their knowledge and
tools, which would make them familiar with the
consequences in an actual circumstance.
The Future of Microlearning in Organizations
Microlearning is being efficiently used nowadays in most of
the organizations. As per recent data, the interest in
microlearning is constantly increasing over time. More and
more organizations are implementing it for better results
and performance. It is the need of the hour to motivate
employees and improve their performances with the goal of
accomplishing organizational objectives, and microlearning
tools can contribute in doing so.
| November 2017 |36
39.
40. oday we live in a time which is
Tunprecedented in human
history. Technology evolves at
the drop of a hat and as it does,
changes many tangible and intangible
elements with it. Five years ago we
never thought people would sell their
cars and go the “Uber-way”. Today,
that is a reality. And amidst this
technological advancement and
evolution, there lies opportunity. The
question I’m often asked is how do we
spot an opportunity and grow before
it’s ever a trend and the industry
becomes saturated? And my most
frequent response is: If it were that
easy we’d all be millionaires by
creating the next big thing. But here’s
the saving grace: it’s not that hard
either! Here are a few tools I use which
have helped me spot opportunity long
before it’s become mainstream.
1. Start where you are: You’ve got
to start where you are. Don’t wait for
all the ducks to line up in a row for you
because it’ll never happen. Another
reason why this is so important is
because so many people think that they
need to get into a certain industry in
order to innovate new and crazy ideas.
The next big thing could be in your
very industry, whether it’s healthcare
or construction. There’s a need for
innovation and new tech everywhere!
And if that’s not enough of a reason,
here’s another: you know your industry
best! If you switch industries it’ll mean
you have to start over and learn about
an entirely new industry and guess
what, anyone who’s been in the
industry any longer than you already
has an upper-hand. So start where you
are!
2. Look out! Keep an eye open for
things not working the way they
should. Like Seth Godin said:
“Broken!” Looking for things that are
broken. Broken stuff needs fixing and
the reason it ain’t fixed is because
when they made the thing, the tech
didn’t exist. Today you can create tech
that can solve the problem of the
“broken” syndrome.
3. Usability and Functionality: It’s
appalling to see the number of
technologies that have been created
that no one uses. I was recently on the
judging panel of a start-up event and I
was amazed by the kinds of technology
that have been built without ever doing
a user-base analysis. If you don’t have
any users, you don’t make any money.
And if you can’t make money than this
isn’t a business, it’s a hobby. It’s so
simple but passionate entrepreneurs
who believe in their product often
forget this. I’m talking to me too!
4. Hire for attitude: So many leaders
hire and fire people because a certain
person had or didn’t have the right
qualifications. Qualifications can be
developed, skills can be build,
techniques can be learned; but a deeply
ingrained characteristic or attitude
cannot be easily changed. We hire
people for attitude and not just for
what they know. This of course doesn’t
mean you go about hiring people with
great attitude, you won’t get very far
with that mentality either. One needs to
at the least begin to prioritize attitude
more than we are currently.
The greatest entrepreneurs of our time
are applying these very skills and
turning industries on their heads. It’s
time you did it too! And oh! If I were
to add one more thing to the list, I’d
say:
5. Feedback! Listen to your users.
Listen to what they’re saying because
in it lies your very solution. I
remember reading an article by Bill
Gates once in which he said: “Your
most unhappy customers are your
greatest source of learning”
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