The 10 best education franchises to open in 2020 small

1. www.insightssuccess.com
LearningRx
Kim Hanson
CEO
2020 | Volume-10 | Issue-08
THE10 Best
Education
Education
Franchises
Franchises
to Open in
2020 Edition 2

4. W
ith the impact of the COVID-19
pandemic still spreading in ripples, the
world is slowly recovering, one day at a
time. From witnessing the halt of sectors like
manufacturing and hospitality, to reading the news of
vaccine development – the time in between has been
quite close to something out of a post-apocalyptic
thriller movie.
Economic slowdown, layoffs, unemployment, and
underemployment were the byproducts of the
lockdown resulting from the pandemic. The working
population being impacted the most, was compelled to
find a way to be rehired and be employable again. The
solution – skill development.
Skill development or re-skilling became a strong
alternative for people who lost their jobs. This led to
the boom of eLearning and upskilling platforms
providing such re-skilling courses, and thus giving
birth to a whole new niche.
Skill development platforms and companies have
always been an integral part of the education system.
Companies across the world have been striving to
deliver re-skilling programs that encompass the
potential to transform careers.
EDITOR’S DESK
www.insightssuccess.com
Education Franchising
a newfangled necessity

5. Pertaining to this, we at Insights Success bring to you this
exclusive edition titled, The 10 Best Education Franchises
to Open In 2020, which places the spotlight on such
companies that ensure the provision of quality education to
those seeking to change the course of their lives.
The practice of franchising has always been a preferred
option when it comes business expansion or brand
marketing. Along with prominent fast-food restaurants,
clothing brands, and retail chains, vocational education
providers have leveraged franchising to spread their brand
throughout the world with globalization and change in
customer preferences acting as the catalyst.
However, presently the franchising industry is undergoing a
prominent change around how it functions and emanates
from its traditional form and this change is being
spearheaded by technology.
Social media—another major medium of the digital
world—which provides a huge boost to franchising,
especially as it helps franchisors develop opportunities, has
already revolutionized franchising’s operating model. Due
to social media, in-country promotions of franchised
products and services, and lead generation for franchise
sales have become more efficient.
A plethora of brands have and continue to distribute
franchising rights to potential franchisees with the intent of
benefiting the entailing advantages. Through this edition
our aim is to exhibit organizations that sternly believe in
re-skilling and upskilling and its necessity in today’s
workforce, and thus providing the best and comprehensive
educational facilities and provisions to learners.
Abhishaj Sajeev
abhishaj@insightssuccess.com

6. Global Art
Nurturing Young
Minds Through Innovations
26
From the Expert
The Changing Dynamics
Of Insurance Industry
34
CXO
Contents
08
®
LearningRx
Personalized Brain Training
Helps Clients Think Faster,
Learn Easier, Perform Better
Cover story

7. Flour Power Kids
Cooking Studios
Where Health and
Learning Conjoin
16
PickUp USA Fitness
Instilling Basketball and
Fitness Values in
Members
24
Robots.Education
Providing Imperative
Knowledge of Robotics
32
The Barre Code
Most Efficient and
Results-Driven Fitness
Program
38
Aricles
Level Up
Gamifying Textbooks:
An Implied Emphasis
on Retaining Students’
Attention Span
Industry Insights
Franchising: A Smart
Business Opportunity
28
20

8. sales@insightssuccess.com
October, 2020
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Sumita Sarkar
Anish Miller
Senior Editor
Kelly, Jenny
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Sneha Sinha
Art & Design Head Asha Bange
Art & Design Assistant
Priyanka Rajage
Visualiser David King
Paul Belin
Co-designer
Art & Picture Editor
Karan Gaikwad
Marketing Manager Joseph D'souza
Technical Consultants Pratiksha, Aditya, David
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executives Gemson, Uma, Manoj
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Amol Wadekar
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Sales Executives Alice, Joe
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Assisting Editors Abhishaj, Darshan

9. Management Brief
Company Name
Daren Carter
CEO
Gymboree
Play & Music
gymboreeclasses.com
Susan Caldwell,
Franchisor & CEO
Jabz Boxing Fitness
jabzboxing.com
PickUp USA Fitness
pickupusafitness.com
The Barre Code
thebarrecode.com
Natalie Speakman,
Development Director
Gary Mazakian,
Vice President
The Whole Child
Learning Co.
wholechild.com
Constanza Pachon,
CEO
Kimberlee White,
CEO & Co-founder
Best Brains
bestbrains.com
Flour Power
Kids Cooking Studios
flourpowerstudios.com
LearningRx
learningrx.com
Contours Express
contoursexpress.com.sg
Robotics Education
robots.education
Jillian Lorenz,
Co-founder and CEO
Daniel Griesemer,
CEO
Best Brains is an enrichment program for children ages 3 -14.
Best Brains is head quartered in Arlington Heights, IL and has
over 100 locations across the USA and Canada.
Contours Express is an international fitness gym franchise that
is designed exclusively for women.
From preschool kids to teens, Flour Power Kids Cooking
Studios sizzles up amazing programs such as Birthday Parties,
Weekly Classes, Camps, Adult Classes, Corporate Events, Kids
Night Out Events and Etiquette Classes!
Gymboree Play & Music has been fostering creativity and
confidence in children ages 0-5 for over 40 years.
Jabz Boxing is a 45 minute boxing circuit designed specifically
for women that combines punching, kicking, cardio, strength
training, plyometrics, and numerous other training exercises.
LearningRx specializes in one-on-one brain training franchised
centers and license opportunities.
PickUp USA Fitness clubs are full-service, basketball-focused
gyms offering group and private basketball training, officiated
games of pickup basketball, full weight and cardio rooms, retail
merchandise, lounges, and much more!
Dennis Kambeitz,
Founder & CEO
Robots.Education are global leaders in STEM education -
specializing in the areas of robotics and coding.
The Barre Code offers the highest-quality, most comprehensive
fitness program for women, blending the ballet barre with
superb choreography and outstanding classroom instruction to
create maximum results.
The Whole Child Learning Company offers the greatest value,
depth of experience and flexibility of any company in the
educational enrichment sector.
Anil Uppalapati,
Co-founder & Director
THE 10 BEST
EDUCATION
FRANCHISES
FRANCHISES
FRANCHISES
TO OPEN IN 2020

10. Kim Hanson
CEO

11. Personalized Brain Training Helps Clients Think Faster, Learn Easier, Perform Better
®
“
“ Our clients give LearningRx
a 9.6 out of 10 on how likely
they would be to refer a
friend or family member to
LearningRx. That’s a lot of
happy clients!
Cover Story

12. t is estimated that between eight to ten percent of
Ischool-age children in the United States live with one
or more learning challenges. Leaders in the fields of
cognition and education report that learning and attention
issues are not the result of low intelligence, poor vision,
poor hearing, or laziness.
In fact, studies show that children with learning and
attention differences are as smart as their peers and can
achieve at high levels. But because these children learn and
process information differently, their brain skills must be
taught and trained differently.
Children with learning challenges consistently display
issues and setbacks in one or more areas of learning, like
reading, remembering, or comprehending information. And
if not treated correctly, these challenges are likely to follow
them into adulthood. Symptoms may change over time but
learning challenges do not go away with age.
However, with one-on-one brain training, it is possible to
help children (and adults) overcome their learning
challenges. And this is precisely what Dr. Ken Gibson
embarked upon when he decided to delve deeper into brain
training to help people who were struggling to read or learn.
Dr. Gibson began his professional career as a pediatric
vision specialist. However, his passion for helping
struggling patients learn faster and easier prompted him to
spend several decades developing programs to measure and
train core cognitive skills. During this period, he trained
more than 1,000 professionals in the fields of education and
psychology on how to use his brain-building techniques to
help their own clients.
In 2002, Dr. Gibson founded LearningRx to make brain
training accessible to more families. Today, LearningRx is
the largest one-on-one brain training company in the world
with approximately 60 Centers in the U.S. and 95 locations
in 40+ countries around the globe.
Practice Leads to Perfection
Research indicates that struggles with thinking, learning,
reading, memory, and attention are often caused by one or
more weak brain skills. There are seven core brain skills
that everyone needs to learn successfully. Those skills
include: attention, long & short-term memory, processing
speed, logic & reasoning, visual processing, and auditory
processing. LearningRx tests and trains all seven.
They begin by giving every client a one-hour Brain Skills
Assessment to understand why they are struggling.
Once the Assessment is completed, and the weak brain
skills are identified, clients are paired with their own
personal brain trainer to target and train those weak skills
using a series of intense (but fun!) mental exercises that
work on the way the brain thinks, learns, reads, and
remembers. Each 60- to 90-minute brain training session is
conducted a few days a week, in eight months or less,
depending on the program.
Clients can meet one-on-one with their trainer at a
LearningRx Brain Training Center or, can choose to be
tested and trained remotely, from the comfort of work or
home.
As LearningRx reports, there are two parts to smart. The
first part relates to how well a person’s brain grasps new
information and how well their brain processes and stores
that information for future (and frequent) use. The second
part relates to what a person knows and their ability to
retain and retrieve the information their brain has stored,
where and when it is needed.
LearningRx trains and strengthens cognitive skills, which
makes brain training different than tutoring. Tutoring re-
teaches information a person may have missed the first (or
tenth) time it was delivered to them. There are many
tutoring businesses but few options for parents who want to
address the processing side of learning and performance.
And LearningRx, by far, achieves the best brain training
results.
Taking the Legacy to New Heights
As the CEO of LearningRx, Kim Hanson is carrying
forward the legacy of her father Dr. Gibson. She grew up
surrounded by her father’s groundbreaking work in
cognitive training and was one of his first students and
cognitive trainers. In 2007, Kim and her father co-authored
the book, Unlock the Einstein Inside: Applying New Brain
Science to Wake Up the Smart in Your Child, which is now
in its third edition.
Before joining LearningRx, Kim worked as a second- and
fifth-grade schoolteacher at several inner-city schools in
Nashville, Tennessee and Minneapolis, Minnesota. A
graduate of North Central University in Minneapolis, She is
also a Certified Franchise Executive (CFE).

13. “
“Our franchise system has won over 40 awards
including the prestigious Franchise Business Reviews’
Top 50 franchises for Franchisee Satisfaction.

14. She began her leadership role with LearningRx in 2004 as
an Executive Vice President and was named Chief
Executive Officer in 2017. Her career passion is to help
professionals, educators, and parents learn more about
cognitive skills training and the dramatic results it can have
on real-life performance.
Beyond the workplace, Kim enjoys mentoring high school
and college students as they consider and identify their
future career options. She is also a vocal advocate for
people with intellectual and developmental disabilities
(I/DD).
Kim is married to Dr. Wayne Hanson and together they are
busy raising their four children: Lily, Zac, Max, and Gracie.
In her free time, Kim loves creating custom pottery for
family and friends and watching football—she is a diehard
Green Bay Packers fan.
Reaching Out
LearningRx’s scientific research and clinical studies are
unparalleled in the education franchise industry. Their
pioneering methods have been used in clinical settings for
over 35 years and have been subjected to peer-review in
more than a dozen scientific journals.
And because their results have shown real-life transfer
effects among their clients—like having greater confidence
and setting loftier life goals—owning a LearningRx
franchise has become all the more appealing to those
seeking a business opportunity that is truly life-changing.
LearningRx franchisees come from a broad mix of
backgrounds and industries, including: former educators,
We are transforming
lives worldwide to learn and
perform better, faster,
and easier.
“ “

15. succession of brain training procedures based on each
student’s progress.
Franchisees attend an annual convention for continued
education along with periodic webinar training. Hanson
adds, “We evaluate Center performance using standardized
Cognitive Skills Assessments for each client. Our Centers
achieve outstanding client results and celebrate high Net
Promoter Scores on final client surveys.”
Pacesetting Technology Keep Franchise Owners on the
Cutting Edge
In addition to its engaged franchisees, advances in
technology have helped LearningRx grow and bring about
positive changes in every region of North America. They
developed a robust and propriety Client Management
System called the LearningRx Hub that allows for
centralized reporting of client data, testing results, and
Center financial performance.
An online brain training program called BrainSkills is used
to supplement its one-on-one training and is especially
effective at helping clients’ attention, hand-eye
coordination, and processing speed. Every Center has the
ability to serve clients both in-center and remotely through
videoconferencing. This has allowed Centers to serve
clients from anywhere in the U.S. and Canada. Virtual
Training proved vital to LearningRx clients who were able
to begin or continue brain training during the global
pandemic, when most citizens were restricted to locally
enforced stay-at-home mandates.
Expanding Their Horizons
LearningRx has trained over 109,000 clients to date. Its
goal is to train 300,000 clients by the end of 2030. The team
wants every parent and every adult to learn about the life-
changing power of one-on-one brain training.
Internationally, LearningRx programs are marketed under
the brand name, BrainRx.
“We plan to expand our U.S.-based LearningRx franchise
and our BrainRx international licensing opportunities.
LearningRx is not just for kids. Our recent research on mild
cognitive impairment and traumatic brain injury has shown
fantastic results. We look forward to helping more adults
who are struggling in life – to make remembering,
processing, and performing easier and faster.” concludes
Hanson.
business professionals, stay-at-home parents, as well as
physical therapists, psychologists, and speech and language
pathologists. As Hanson enthusiastically explains, “They’re
all passionate to bring the life-changing power of brain
training to their communities; they get what we do and get
really excited about it.”
Most successful franchisees have the skills needed to
consistently plan, market, and network in their
communities. They confidently recommend LearningRx
programs, manage their finances and staff, and deliver
excellent customer service. These owners are persistent,
collaborative, and enjoy working with people. They tend to
be risk-takers, have a strong sales and networking mindset,
and are capable of creating and implementing detailed
business and marketing plans.
Training the Forces
Once approved as a franchise owner, LearningRx
franchisees attend eight days of intensive training at
LearningRx’s world headquarters in Colorado Springs,
Colorado, followed by two on-site visits that focus on sales
and operational support.
Hanson personally travels to each owner’s Brain Training
Center to conduct a ribbon-cutting ceremony. New
franchisees are enrolled in first-year coaching that focuses
on the marketing, sales, financial, and operational aspects of
the business. Coaching is conducted by LearningRx’s
experienced support team that have a combined 22 years of
experience running and supporting LearningRx Centers.
LearningRx ensures consistent results at each Center by
training its franchisees on LearningRx’s proprietary
processes which include standardized, sequential brain
training procedures that are customized to meet each
client’s needs. Their programs use a Trainer Management
System that digitally guides each trainer through a
Our vision is to
be known as the most
loved, most trusted, and most
effective brain training
program in the
world.
“ “
THE 10 BEST
EDUCATION
FRANCHISES
FRANCHISES
FRANCHISES
TO OPEN IN 2020

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“
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18. S
ample these statistics about
obesity in children and
adolescents aged between 2 and
19 years in the US:
- At 18.5% it affects close to 13.7
million children and adolescents.
- At 13.9% among 2 to 5-year-olds,
18.4% among 6 to 11-year-olds, and
20.6% among 12 to 19-year-olds.
(source: https://www.cdc.gov/obesity/
data/childhood.html. Page last
reviewed: June 24, 2019)
Susan Caldwell, Founder and CEO at
Flour Power knew all about these too
well, as also the struggles that go into
getting out of obesity and getting into
shape. She should. After all she did
feature in People Magazine’s Annual
“Half Their Size” issue having lost
over 150 pounds. But then unlike
others who bask in the glow of an
achievement of a lifetime, she did
something different, and profound! She
began a youth fitness program to teach
children about being healthy, which
included cooking healthy.
What began in 2008 from a single
location in Raleigh, grew organically
to four corporate locations before
farming out franchises in the year
2016. Today, Flour Power is paving its
way ahead with 15 franchises in 7
states across the US. The most
interesting part in its rise remains the
fact that it all started in a gym.
Flour Power
Kids Cooking Studios
Where Health and Learning Conjoin
From being a role model to new
staff and franchise owners, to
having college interns in the
studios learning how the studio
operates and how the business
world works, everything we do is
done with commitment, and the
customer in mind.
“
”
www.insightssuccess.com
16 | October 2020

19. Yes, the same gym where its owner
Susan shed loads of her own weight
using some serious ‘old fashioned
ways’. Wanting to do things differently,
on a hunch, she renovated half the gym
into a Kids cooking studio. She was
never to know then that it would be so
popular that folks would line-up for her
franchises.
Cut to the present, Flour Power, by its
own admission rustles up amazing
programs for events such as Birthdays,
Weekly Classes, Camps, Adult Classes,
Corporate Events, Kids
Night Out Events, Virtual
Classes and Etiquette
Classes for the young, be
they toddlers and pre-
schoolers or even teens. And
it is precisely here, behind
the cooking stove that Flour
Power does things with a
flourish. They tell their
audience everything about
healthy cooking and eating,
and doing it in ways that
remains safe, secure, and
acceptable for everyone.
Exhibiting Excellence
Flour Power today is known
for its network of franchise cooking
studios which dole out the best advice
on preparing the right food for the right
reason and the right season with the
right cohesion – if it is about health.
In doing so, they touch upon food in all
its expanse right from the place where
it is grown to the place where it is
finally consumed. In its search for the
‘holy grail’ of food that satisfies the
palate and the appetite, they touch
upon areas as diverse as foods for
parties (especially birthday parties,
kids night-outs, out-door trips and
camps etc.), events (mostly corporate
events), and the likes. Flour Power
teaches these using a mix of mediums
and methodologies including weekly
physical (currently virtual) classes and
virtual classes.
Food as we all know is not only about
easing our hunger. It is an art, a science
and to some, a way of life. For these
reasons and just so that people
consume food with a certain respect,
veneration and modesty, Flour Power
even has Etiquette Classes which
teaches everything to kids about how
to cook, serve and consume the right
food the right way.
In the food service industry, “good”
goes beyond taste to include
economics. To this end, Flour Power
prefers to work with Franchise owners
who have the right infrastructure and
resources. A young guest walking
through the front door should,
according to them, leave feeling full
and pleasant with the experience, is
what they aspire for. And for that,
every new franchise owner has to go
thru a 40-hour formal training at
Raleigh, NC in an actual studio
training with kids which involves
besides others, leading cooking classes,
doing prep work and even hosting
birthday parties.
Susan Caldwell
Founder & CEO
www.insightssuccess.com 2020 October |17
THE 10 BEST
EDUCATION
FRANCHISES
FRANCHISES
FRANCHISES
TO OPEN IN 2020

20. Setting Benchmarks
So dedicated Flour Power is to give
their little customers the right
experience that even before the 40-
hour program, that they conduct a
‘Jumpstart to Success Stages and
Phases’ program, outlining steps to
be taken immediately after the
Franchise Agreement come about.
This continues with an additional six
weeks of online training and a
marketing webinar with the Founder.
Constant and much-needed
handholding within a certain period
of the studio going live, is a given.
Susan attributes the company’s
success first to teamwork. Her
franchise-owners, according to her
constitute the best team possible whose
commitment to succeed is just amazing
and flows through to every part of the
organization. The other thing, she says,
is Flour Power’s commitment to
customers delight.
From being a role model to new staff
and franchise owners, to having
college interns come to their studios to
learn more about how things take place
and how the business works in the real
world, everything is designed and
executed with utmost care and caution
for the benefit of the general public.
With children forever drooling at the
sight of good food, and health being a
perennial concern, she plans to
introduce healthy cooking and eating
to as many as possible. Flour Power
has recently approved to sell franchises
in Illinois, Virginia and Maryland and
has applied for franchises in New York,
Minnesota, Indiana, and Wisconsin
besides the south-eastern states in the
US. If these were not enough, enticing
the cook in every child would be, a
Flour Power Studio on wheels which
won’t wait for children to come to
them but would go right where they
are.
Flour Power is here to stay and grow.
Because good habits, including
cooking and eating right, ought to start
early.
www.insightssuccess.com
18 | October 2020

22. Gamifying
Textbooks
An Implied Emphasis on Retaining
Students’ Attention Span
www.insightssuccess.com
20 | October 2020

23. amification, the use of game elements in non-
Ggame settings, is being rapidly adopted in
traditional education approaches to increase
learner motivation, engagement, and performance. As
suggested by a recent research report in the gamification
field, game elements should be tailored as per learner
interests to maximize effectiveness of the educational
content being delivered.
Gamified educational content has a lasting effect because it
helps to maximize enjoyment and engagement through
capturing the interest of learners and motivates them to
continue learning. The methods for achieving this can
include leaderboards, points, direct competition and stickers
or badges, and can be found in industries as varied as
personal healthcare, retail, and education.
Let us focus our attention on the striking rates of high
school dropouts: approximately 1.2 million students fail to
graduate each year. At college level, a Harvard graduate
school study report suggests that just 56% of students
complete a four-year degree in six years. This can be
attributed to current systematic flaws, inability of teachers
and schools to adapt to the ever-changing times, and lack of
student engagement.
In order to solve these problems and increase student
engagement, educators have come up with an ingenious
solution – adaptive gamification in education. To replace
the drudgery involved in learning process with rewarding
experiences to make education more interesting.
Let us examine the current state of research in this field and
understand how adaptive gamification in applied in
education.
Gamification in education
A professor at Indiana University, applied such a ‘gamify’
theory to his course by replacing grades with an ‘experience
points’ system. Students’ grades are determined by the
amount of points they have accumulated over the duration
of the course. Because of their innate interest college-age
generations have moved towards games, the professor made
sure that “the elements of the class are couched in terms
they understand.” As a result, students are progressing
towards higher levels of mastery, as one does in games.
Each test and assignment feel rewarding, rather than
disheartening.
By using such experience points, educators get to align
levels with skills and highlight the inherent value of
learning.
Award students with badges
Another good idea is to award students with badges on
completion of assignments. Western Oklahoma State
College is implementing this form of gamification into their
technology classes, with badges like “Moodle noob no
more” or “Drop it like its hot” to indicate mastery of
Dropbox. However, it is important to add value to these
badges, like bonus points, skill levels, etc.
www.insightssuccess.com 2020 October | 21
Level Up

24. Integrate educational video games into your curriculum
The use of games allows students to fail, overcome, and
persevere. Students are imparted with a sense of agency –
in games, they control the choices which the characters
make, and the more agency students have, the better they
do. Instantaneous feedback and small rewards are external
motivators that work.
Strategy for gamification in education:
Step1 – Assess your students
Ÿ This involves identifying your students’ pain points
and surveying your class. For example, if you notice
that PowerPoint presentations disengage students, try
adding interactive elements.
Ÿ Identifying student issues will put them at the forefront
of your gamified learning strategy.
Ÿ You should also survey your class to understand the
types of games your students play. This will help you
align the gamification elements you introduce with their
interests.
Step 2 – Define clear learning goals
Ÿ Set learning and behavioral goals that address the
trouble spots and pain points you have identified.
Ÿ Learning goals include helping students understand
concepts and develop skills. Behavior goals involve
helping students concentrate and work efficiently.
Although these goals can remain private, they will help
guide the gamified learning experience.
Ÿ The next step to take is to structure open projects to
help meet these goals
Ÿ Video games typically allow players to make choices
that challenge them and suit their abilities, so consider
offering choices when it comes to projects.
Step 3 – Structure the gamified learning experiences
Ÿ Adjust your scoring system, modify how you
showcase grades, highlighting progress instead of
mistakes.
Ÿ This will help change how students perceive grades –
instead of going downhill from 100%, they are going
uphill from zero.
Ÿ Use Stages. You can change how you refer to topics and
units, clearly illustrating skill-building progression.
Topics and units have clear implication for teachers;
students may not easily see how they fit together.
Ÿ You can emphasize on this by framing certain tasks as
prerequisites to reach the next stage.
Step 4 – Identify resources
Ÿ Create a manual and organize teams. Instruction
manuals will not only gamify the course outline but also
allow acclimating students to the gamification of
learning in general.
Ÿ Similar to gaming instruction manuals, your manual
should contain information such as – how stages work,
the kinds of assignments that students will tackle, your
new scoring system included with the ways students can
gain XP (experience points), how students can obtain
rewards, and what kinds of rewards are available.
Ÿ Next, organize studying and learning teams. This will
not only open the door for group work and collaboration
but help replicate a core element of almost any game –
instant, adaptive feedback.
Step 5 – Apply gamification elements
Ÿ Make progress visible. Displaying progress promotes a
sense of community and competition. Will also motivate
students to complete their progress bars.
Ÿ Offer rewards. Reward systems in gamified education
encourage students to acknowledge their
accomplishments and continue their progress.
In an age where humanity is generating more knowledge,
we need strategies like curation and gamification so as to
traverse in the educational landscape.
Curation can be used to analyze and carefully select which
data would even be useful.
Gamification can be used to learn and internalize that
selected data in forms of knowledge and skills.
By incentivizing the behavior you want your students to
cultivate, gamification is a powerful weapon, that educators
should have in their arsenal.
www.insightssuccess.com
22 | October 2020

26. PickUp USA Fitness
Instilling Basketball and Fitness Values in Members
Have you played basketball from a
fitness perspective and not just as a
sports? Playing basketball has
many benefits as it promotes cardiovascular
health, strengthens your bones, boosts your
immune system and develops better
coordination and motor skills, and much
more. However, alongside playing your
favorite sport if you wish to workout and get
into great shape then don’t look further than
PickUp USA Fitness.
PickUp USA Fitness is a basketball-focused
fitness club franchise. It offers amenities
such as gyms, lightweight rooms, cardio
rooms, retail goods, etc. that are all infused
with basketball.
A Perfect Layup
PickUp USA Fitness runs an hour-long
basketball boot camp 7 days a week. The
franchise offers one-on-one basketball
training. Its PickUp basketball with referees
is among its most popular services. It takes
normal PickUp basketball and improves it
exponentially by adding referees and timing
all of the games at 10 minutes.
What makes the PickUp USA Fitness’s
experience unique is it provides fun yet
challenging basketball boot-camps and
Gary Mazakian
VP
www.insightssuccess.com
24 | October 2020

27. result-oriented private training sessions
for all its athletes. It helps them to
learn and develop their skills to
achieve their goals. Another key
differentiator of the franchise is its
organized and officiated PickUp
Games.
All the members of the clubs have the
opportunity to play in daily
competitive PickUp Games. They are
able to retain all the enjoyment
attributes of pickup basketball yet
eliminate all the unnecessary hassle.
Leading with Zeal
With his diverse industry expertise and
a passion for the sports industry, Mr.
Gary Mazakian, the VP of Franchise
Development has been successfully
helping PickUp USA Fitness through
his various roles at the franchise over
the last six years.
Gary began his journey by taking on
the position of GM (General Manager)
in the Franchise’s Irwindale location.
After delivering remarkable results, he
became the club’s operating partner.
After working for years at the club
level, Gary was offered a position at
the corporate office as a Sr. Franchise
Support Specialist. Gary has also
served as the National Director of
Operations and VP of Operations.
Today, working as VP of Franchise
Development, his responsibilities
include: Franchise acquisitions,
Develop an understanding of the
PickUp USA Fitness model to all
potential franchisees, grow its sphere
across the nation, oversee the
franchise’s development team and its
real estate division.
Blocking the Strides
The development process that brought
the franchise from an initial concept to
where it stands today has been
challenging. Through the road of trial
and error, PickUP USA Fitness got the
opportunity to learn countless lessons.
This allowed the franchise to strategize
its initatives to exceed its customer’s
expectations and thrive as an
independent gym.
In the words of Gary, “Name an
obstacle and we’ve probably overcome
it. From site location to construction,
to scheduling, to staffing, to training,
to sales; we’ve encountered the whole
gamut of challenges and can now
confidently implement our tried and
true system to fitness entrepreneurs
looking to avoid those same pitfalls.”
After seven years of operating
experience, the franchise has a
business model that has been crafted
through experience and continuously
evolves to adapt to consumer
preferences.
Three-Pointers Ahead
Within less than four years, PickUp has
boasted its sites in six states with
additional sites pending in three other.
Gary adds, “The sky’s the limit because
basketball is a truly global sport. We
envision ourselves to be a nation-wide
brand that will be operating in all 50
states and possibly beyond.”
For its future endeavors, the company
strives to deliver strong unit-level
economics at each franchise location. It
aims to continue to enrich its business
model to ensure PickUp USA Fitness
delivers world-class service to the
customers and yields strong economic
returns for the club owners.
A Word from the Ball Handlers
Ÿ George Li, 33, of Temple City, CA
has been a member of the Irwindale
gym at 2387 Buena Vista St., since
2013.
“A
Better
Way
To Play”
“My friend invited me to play here and
I ended up becoming a member,” he
said. “I like it because they have
referees and there’s good cross action.
I go about three or four times a week
and stay for about two hours each
time. I play basketball and also do
workouts. It’s more comfortable here
than places like 24 Hour Fitness. When
you go there you have to wait a really
long time for each game.”
Ÿ Christine Kurata, 29, of Monterey
Park, CA has been a member of the
Irwindale, gym at 2387 Buena Vista
St., since 2017.
“PickUp USA Fitness is a really
versatile gym with ample space to play
basketball on the courts and get a good
workout in the weight room side. I've
been here for a couple of years and the
atmosphere has always been really
chill with great people. The group
classes are a quick way to get a solid
workout in. Paolo’s classes were a
killer and he pushed everyone to get
the most out of the drills.”
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28 | October 2020
Industry Insights

31. FRANCHISING
FRANCHISING
FRANCHISING
A SMART BUSINESS OPPORTUNITY
xactly what is a business opportunity?
EThat question has distressed a large
number of individuals attempting to
conclude whether to purchase an autonomous
business or a franchise as a business opportunity.
At the point when entrepreneurs start dreaming
for their future, franchising is seldom the
beginning spot for their dream. While it’s not
generally considered as the best option, yet the
advantages of franchising make it an alluring
vocation.
With a built-up brand and supportive
network/system, franchisees offer an opportunity
to taste maintaining a business while additionally
giving them huge assistance.
“A franchise is a business with training wheels,”
said Tom Scarda, a podcast dedicated to
franchising. Further, he added “For a majority of
franchisees, franchising has proven to be a viable
way to become a business owner. For the most
part, it offers the lowest risks and the highest level
of support. Because a franchiser doesn’t succeed
until the franchisees do, you'll find a team of
dedicated professionals willing and able to help
you every step of the way, from site selection to
employee hiring to grand opening.”
www.insightssuccess.com 2020 October | 29

32. The company that offers rights to its current plan
of action and items to another agent or
organization is making an establishment. The
specific definition, in any case, fluctuates due to
the various resolutions passed by the Federal
Trade Commission and individual states.
Focal Point
Probably the greatest advantage of franchising is
drawing off the experience and mastery of the
whole association. By joining a practised brand,
you sidestep a large number of the difficulties in
building an organization starting from the earliest
stage. As a dependable guideline, a franchisee
gets more help from the parent organization, gets
the opportunity to utilize the reserved trademark
name, and is all the more rigidly guarded by the
franchisor.
“Franchising takes the guesswork out of starting a
business,” said Jonathan Barnett, founder and
CEO of Oxi Fresh Carpet Cleaning. Furthermore,
he says “They have established systems designed
to give new franchisees a massive head start over
competitors. On top of that, franchisees benefit
from the power of an established brand. It’s hard
to overstate the advantage of starting a business
and having people know and trust your brand
from day one.”
These are Some Particular Advantages of
Franchising:
Ÿ Franchising gives development capital
The need for funding to develop is eliminated
to a great extent. The establishment charge
paid by the franchisee will ordinarily cover
costs, for example, apparatuses, signs, lease
stores and other opening costs. This origin of
money from franchisees can lessen the risk of
developing: financial leveraging. Rather than
getting for development, your franchisees can
outfit the capital
Ÿ Maintains a strategic distance from employee-
related issues
In an organization-store, the manager and
employee are on the pay-roll. In a franchise
unit, they are employed by the franchisee. This
lessens the franchisor headache related to
employees, labourers pay protection and other
work-related issues.
Ÿ Quickens extension over a wide region
The franchisor is accordingly allowed to
extend geologically at a rate that takes out the
three major issues of cash, managers, and
employees. Utilizing internet technology
specialized devices, global development turns
out to be more practical.
Ÿ Franchisee administrators are motivated to
succeed
A few years prior a chain of doughnuts shops
changed from working as an organization
claimed chain to a franchised chain. In almost
all cases the organization directors remained on
as franchisees. The outcomes of the progress
were clearly outward the following day. The
stores were cleaner, the deals went up, and the
doughnuts were greater and better. The thing
that matters was that rather than supervisors,
the stores were taken over by glad owners.
There are a large number of establishment open
doors for enthusiastic business visionaries who
see the interest in the franchise model. Be that
as it may, not all franchises are savvy ventures.
That is the reason it’s significant for
prospective franchisees to explore the open
doors they are keen on.
- Shruti P. Jambhale
www.insightssuccess.com
30 | October 2020

34. Featured in Insights Success, the Founder and CEO,
Dennis Kambeitz of Robots.Education shares his
insights behind the triumphant success of his
organization in the global marketplace.
Here is what Dennis had to say when asked a series of
questions:
Give a brief overview of the company and its vision.
The coming decade will be defined by the largest workforce
transition in the history of mankind. Millions of jobs will be
eliminated by robotics and artificial intelligence, while
millions of new jobs will be created. Equally important to
understand is that a significant number of remaining jobs
will be transformed.
The workplace is changing incredibly rapidly. As
companies integrate more sophisticated technologies, job
applicants who have strong technical skills (including
robotics literacy) will have a huge advantage. It’s important
to understand that we’re not advocating that “everyone
needs to become a roboticist or a programmer”, but have
robotics literacy will be a significant differentiator in the
workforce within the next seven year, across a huge number
of industries and jobs, including jobs that wouldn’t be
considered to be “technical in nature”.
Robots.Education is a world leader in addressing this
challenge. We teach robotics directly to children and adults
through in-school and after-school programs, summer
camps, and evening and weekend workshops. We also work
closely with educators, helping them understand the best
practices for teaching robotics. We’ve trained hundreds of
educators how to teach robotics, and literally 100% of them
have indicated that they would recommend us to their
colleagues.
Our strategies for teaching robotics allow virtually anyone
to acquire robotics literacy. Perhaps more importantly, our
programs are incredibly engaging for students and we’ll see
enrolment levels that far exceed anything that schools or
other programs are achieving.
Over the past 4 years we’ve demonstrated robotics to more
than 14,000 students from grades 4-12, and following our
presentations, 90% of them have indicates that they would
be interested in learning robotics. The coming decade will
see explosive growth within the robotics industry, and the
demand for robotics education will grow rapidly. Our
approach to teaching robotics is incredibly inspirational,
while our strategies and methodology allow virtually
anyone to learn robotics.
99% of our program participants would recommend us to
their friends and family.
What are the cutting-edge products/services offered by
Robots.Education?
We use world-class technology and combine it with an
approach that inspires almost everyone. Most other robotics
programs tend to fall into two categories – the students are
using low powered technology or they are high-end
engineering programs. Once we accept that ALL our
students need robotics literacy, the low powered option
doesn’t teach enough, and the engineering programs only
attract engineering minded students.
We teach real-world robotics in a way that inspires virtually
everyone, and that virtually everyone can learn. There truly
is nothing else like it.
What are the distinctive features/foundations that make
Robots.Education unique from its competitors?
Our programs achieve incredibly strong results. 100% of
the educators who we have trained would recommend us to
colleagues, and 99% of program participants would
recommend us to friends and family.
We make robotics fun for everyone. Our innovative
approach to teaching robotics (and incredible levels of
engagement) allows us to build strong relationships with
educators, whereby they will often view us as a trusted
resource, rather than an outside vendor.
Robots.Education
Providing Imperative Knowledge of Robotics
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32 | October 2020

35. Where does Robots.Education see itself in the long run
and what are its future goals?
Robotics education will see massive growth over the
coming decade, and Robots.Education has positioned
themselves as global leaders in this area. Over the coming
decade, we will inspire and educate millions of people on
robotics, helping them be successful in both school and
their careers.
About the Leader
Dennis is recognized as a global leader and passionate
advocate for STEM and robotics education.
Dennis is regularly invited to speak at education
conferences. Over the past three years, he’s being helping
thousands of educators to comprehend the disruption in
technology that will arrive in the workforce and what a
company needs to do to prepare its students. His
presentations have been described as “paradigm changing”
and “something that ALL educators NEED to hear”.
Superintendents who hear his presentations will often ask
Dennis to speak to their principals. And further those
Principals will ask him to meet their staff members.
Universities and school districts have flown Dennis across
the continent to train their professors and teachers.
Dennis’s innovative approach to teaching robotics and
coding has helped hundreds of schools to achieve
unprecedented levels of student engagement across all
demographics. His strategies has proved to be successful
with boys, girls, nerds, jocks, the gifted, and even students
who are not as academically inclined.
Testimonials from Robots.Education’s Clients:
“The session made me understand how far-reaching
robotics is becoming. We have to change our educational
structure to include all students in robotics/STEM.” –
Joanne Sgroi, Technology Specialist, Woodcliff Lake, New
Jersey
“Great Session, I liked the introduction to robotics at the
beginning – puts it all into perspective.” – Anna
Zborowska, Teacher, St. Gregory
“Best PD ever! Loved it! So Fun” – Sherri-Lynn Pearce,
Counsellor, CSSD
“
Robots.
Education
are world
leaders in
robotics
Education
“
Dennis Kambeitz
Founder and CEO
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36. In the recent magazine,
Insights Success has
named Brightway as one
of "The Best Franchises to
Open". Also, Franchise
Businesses Review named
the company as "A Top
Innovative Franchise
Brand", ranking No.33 on
its list of 100 franchise
brands.
From the Expert
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