Being an entrepreneur requires wearing several hats. In this journey, whatever the goal is, it is team that stands through thick and thin with you. And women just know how to bring the best out of their teams by embracing empathy.

1. Towards Vision
Focusing on what
really ma ers
www.insightssuccess.com
VOL-02
|
ISSUE-20
|
2022
The 10 Most
Influential
Women
Entrepreneurs
to Watch in 2022
Paving Way
for YOUR
Successful
Lives
Changing Leadership
The Break from the
orthodox leadership

4. Women in
the Hat of
Entrepreneur
ntrepreneurship is an adventurous journey, and
Ewomen are actively participating in this adventure.
Today, many women can be seen chasing down
their entrepreneurial dreams and turning innovative ideas
into successful businesses. Many of them have even
become prominent names in their respective segments.
The best part is that they are driving innovation in almost
every sector. Be it elegant industries like fashion or not-so-
glamorous industries like mining; they are shining in every
space.
It is true that there is no formula for becoming a successful
entrepreneur; the key is to be useful. And women
entrepreneurs strive to be the best example of it. They are
the definition of the sentiment – when you want to be a
successful walk along with others.
Being an entrepreneur requires wearing several hats. In this
journey, whatever the goal is, it is team that stands through
thick and thin with you. And women just know how to
bring the best out of their teams by embracing empathy.
Long story short, by flourishing in their ventures, women
entrepreneurs have proven that gender plays no role in
building the business.
In this edition, The 10 Most Women Influential
Entrepreneurs to Follow in 2022, we aim to bring forward
the inspiring stories of some exceptional women
entrepreneurs who are bringing a significant change in their

5. respective domains and contributing to the
betterment of society as a whole. It sheds light on
their journey, challenges, and achievements in the
business world.
On the cover, we have Genesis Hey Krick. As the
Founder and CEO of Dream, Ignite, Build Inc.,
Genesis provides individuals the tools to build the
business of their dreams, living life on their terms.
She is also a co-host on Thriving Women Talk, which
airs E360TV weekly at 12:00 Eastern. It is a show
that helps women feel empowered, enlightened, and
encouraged by providing transformational content
weekly consistently lifting women.
Genesis lives out what she trains her clients to do
every day and uses her god-gifted talents to help
others reach their most significant potential in life
and business.
We have covered many such inspiring stories of
other women entrepreneurs and how they are driving
change. Alongside, also give a read to the CxO
standpoints by the industry experts and the creative
articles penned down by the in-house editorial team.
Let's start!
sharad@insightssuccess.com
Sharad Chitalkar

6. Articles
Towards Vision
18
Focusing on what
really matters
Changing
Leadership
34
The Break from the
orthodox leadership
Leader’s Viewpoint
24
Reasone for creating
a positive workforce in an
online work environment
- Art agrawal,
Co-founder and CEO, jerry
Transforming Your life through Mindset
Shiftsand Productivity Processes
Cover
Story
08
Genesis
Hey Krick

7. Farah Emara
14
Shifting the Norms of
Agriculture Industry
Jennifer Ammons
26
Curating A Unique
Bridal Show
Mariam Nusrat
36
Unleashing the Power of
No-code to Transform
Interactive Content Creation
Parisa Fowles-Pazdro
44
Shifting Ways to
Humanize Pet Experience
Hayley Bohan
20
Elevating YOUR Brand
to the Next Level
Laurel Farrer
30
Paving a Solid Foundation
of Remote Work Culture
Meagan Gallman
40
Making the Stylist Inside
You Future Ready
CONTENTS

8. sales@insightssuccess.com
December, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Saurabh Mane
Assistant Editors
Gaurav Gurav
Visualizer
David King
Art & Design Director
Vishal Pawar
Associate Designer
Revati Badkas
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Irfan
Business Development Executives
Steve, Joe, Saurabh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shyam Sonawane
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
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Reprint rights remain solely with Insights Success.
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9. Brief
Company Name
Distribute Consulting is an internationally renowned
management consulting firm.
Ruby Has
Fulfillmen
Ruby Has Fulfillment is one of the fastest growing ecommerce
fulfillment and logistics providers.
The Big Fake Wedding exists to promote small businesses,
inspire couples and encourage solid marriages.
Lifestyle Freedom, focuses on freeing clients from the everyday
worries of wealth management so they can focus on what
makes them feel fulfilled.
Claire Bretzke,
VP of Global Marketing
The Magnolia Parlor is a specialty hair salon.
GRID is an award-winning social-impact gaming studio.
Metis is a decentralized economy platform to start, run, and
grow any decentralized app, business, and community.
Maxbone is the one-stop shop for modern, easy & fun pet's
essentials.
Featured Person
FreshSource is the region’s first B2B agri-supply chain
platform in the MENA region.
Marketing on Purpose teaches small business owners how to
build their unique brand-worth-loving.
Metis
Metis.io
Elena Sinelnikova,
Co-Founder & CEO
fresh source
freshsourceglobal.com
Farah emara,
CEO
The Time
Freedom Lifestyle
lifestylefreedom.com
Genesis Hey Krick,
Founder/CEO
Marketing On Purpose
marketingonpurpose.ca
Hayley Bohan,
Owner
The Big Fake Wedding
thebigfakewedding.com
Jennifer Ammons,
Founder
Distribute Consulting
distributeconsulting.com
Laurel Farrer,
CEO
Gaming Revolution
for International
Development
gamingfordev.com
Mariam Nusrat,
Founder
The Magnolia Parlor
themagnoliaparlor.com
Meagan Gallman,
Salon Owner
Maxbone
maxbone.com
Parisa Fowles-Pazdro,
Founder & CEO

10. Genesis Hey Krick
Founder CEO
Dream, Ignite, Build Inc.

11. Transforming Your life through Mindset Shifts
and Productivity Processes
Genesis
Hey Krick
Partner with Genesis
today to unlock the strategies
and tools necessary to move
beyond old habits, mindsets
and methods to create the
life and career you’ve
always dreamed of.
The 10 Most Influential Women Entrepreneurs to Watch in 2022

12. The right
combination of
enthusiasm, mindset,
passion, and strategy
deliver the kind of
momentum that can
make you
UNSTOPPABLE.”

13. S
tress has become a pervasive part of the modern
work culture, surrounding business leaders with
ruthless competition and several responsibilities
which can cause long-term health issues. To rescue the
hard-working professional from overwhelming stress,
Genesis Hey Krick created strategies to increase
productivity and enhance the quality of life to achieve the
balance of their personal and professional lives.
As the Founder and CEO of Dream, Ignite, Build Inc.,
Genesis provides individuals the tools to build the business
of their dreams, living life on their terms. She is also a co-
host on Thriving Women Talk, which airs E360TV weekly
at 12:00 Eastern. It is a show that helps women feel
empowered, enlightened, and encouraged by providing
transformational content weekly consistently lifting women.
Genesis is excited to co-produce a new reality show for
busy parents and professionals that will be launched in
April through Thriving Women Network on E360TV. Apart
from being a Certified Life Coach, Genesis is highly
family-oriented. Being a mother of four kids dramatically
changed her way of living, prioritizing her kids and
husband as she intends not to miss quality time with them.
She believes that being conscious of time helps ensure that
focus areas align with priorities. Genesis lives out what she
trains her clients to do every day and uses her god-gifted
talents to help others reach their most significant potential
in life and business.
Every business field has gotten much more competitive,
making it essential for businesses to often pivot towards
coaches to value their gifting, which can unlock their
potential to its extent and beyond. Genesis understands that
trying to fit the mold of every single potential client is
entirely unrealistic, thus making it a beautiful aspect of the
executive coaching industry to choose how much one wants
to share their knowledge at any given time. She believes
that the most important thing is to leave your clients with a
lasting impression that truly made a difference in their life.
The Teeterboard Journey
After earning her Master's in Organizational Leadership,
Genesis moved to Los Angeles and started her coaching
business in 2009. She began her work in the heart of
Beverly Hills, but things weren't always easy. Ten years
ago, Genesis started her organization and shortly after
became a single parent, forced to navigate a difficult life,
never giving up on the desire to change lives on a large
scale. Through the challenges of having minimal support
and many setbacks from doors closing to pounding the
pavement, Genesis woke up one day and realized that she
had been doing it all wrong. Instead of achieving massive
unattainable goals every day, she decided to work toward
the small achievable goals and provide results.
Genesis broke through the glass ceiling and shattered the
limiting beliefs she once had, and pivoted from barely
getting by to working with many high-end clients. She
moved from living a poverty mindset to a wealth mindset
simply by making different choices about priorities, habits
and handling setbacks. Her life dramatically changed when
she discovered that she could live the life she wanted by
simplifying, thinking outside the box, and creating revenue
in areas, never considered before.
Genesis is currently married with four beautiful children.
She is a national speaker and provides group training,
workshops, speaking engagements, and one-on-one
coaching for her clients to help them reach the potential
they never knew they had. She especially loves to speak
about vision casting and dream mapping through strategic
planning and time management planning.
Genesis has authored three books; Unleash Your Potential,
Hey! Do you Need Exposure? and Shine On, a 60-day
devotional. Currently, she is working on her fourth, The
Time Freedom Lifestyle. She is also the founder of Crazy
Mom T.V., a YouTube Series for busy moms managing it
all.
Having garnered various life experiences, certificates, and
credentials, Genesis says, "Life experience far exceeds
education. I can relate to many entrepreneurs who are
challenged with managing it all the time! Creating the Time
Freedom Lifestyle Program has helped my family and me to
go from surviving the day to thriving each day. I have
guided 1000's of entrepreneurs to create customized plans
for success using color coding, star tracking, time blocking,
time batching, strategic planning, goal setting methods, and
so much more."
Flame On!
Dream, Ignite, Build has evolved over the last ten years;
achieving its mission is to serve its clients unlike any other
organization in that it desires to take them back to the
beginning, which means taking them back to a place where
the baggage is gone. They are starting with a fresh slate. It
removes all self-doubt, discouragement, and negative
experiences and then determines what they truly want in
life. They dream it, and the organization helps them ignite
the passion and build it together.

14. I look forward to facilitating an
unforgettable event for your
organization to build leadership within,
accelerate your vision for success
and create exponential growth.

15. Dream, Ignite, Build helps clients achieve things they
thought were impossible before by bringing them to a place
where they overcome negative thinking, personal setbacks,
distractions, and blocks. Genesis then maps out a specific
plan of action by intricately bringing together life and
business.
Dream, Ignite, Build is driven by profound and solidified
values where trust is the highest priority to give clients a
happiness guarantee to attain goals it has committed to.
Genesis notes, "Accountability plays an integral role in our
organization as we are accountable to our clients, and we
hold them accountable to their personal goals. We are
highly innovative in mapping out strategic plans and
always have a customizable approach to meet each client's
needs. We are also very results-driven; when something
isn't working, we work to make changes where necessary
and develop new ideas and plans to create more consistency
for long-term successes."
Making the Most
Genesis believes that there is always an impact to be made
and work to be done. She asserts, "I would love to build a
much higher level of trust and openness in my industry.
Unfortunately, many individuals have had negative
experiences with a coach, whether the coach took their
money and didn't deliver, let the client believe unrealistic
outcomes, or simply didn't provide the support necessary
for the client to gain the confidence and momentum to make
a difference."
Trust and Connectedness are the centers of Genesis
coaching as everyone wants every client to receive the same
support, encouragement, and hands-on approach to achieve
amazing results. She asks hard questions and is upfront with
individuals about expectations. She notes, "The clearer we
are, the more work we get accomplished."
Adapting to the remote work culture probed on by the
Pandemic, Genesis works with her clients online as
technological advances have accommodated her business in
every aspect. She is thrilled about the continued expansion
and ability to have a global presence with technology. She
provides 1-1 sessions, group training, focus groups, and
networking groups to engage, interact and facilitate
meetings to look forward to the continued progression to
make a difference worldwide.
The Shifting Tides
As more and more individuals walk away from their jobs
and careers that didn't serve them well, they are ready to
live life on their terms, using their gift in the world the way
they intend to. Genesis asserts, "What we see now more
than ever are individuals ready for a change in lifestyle and
desire more freedom. Recently we started offering more
services and products to help individuals scale their
personal and professional lives in a way that was never
done before."
Dream, Ignite, Build helps clients create new habits,
routines, and life management skills to take advantage of all
the efforts they put forth each day by adapting to a new
mindset, staying consistent, and working through a
customized strategic plan to fit their needs. It helps their
clients who work out of their home while raising their
children and ultimately gives the individuals who work
from home to thrive in their environment. Work-life balance
can seem impossible, so Genesis created opportunities for
these individuals to have it all. They serve their clients very
well through various processes and systems because they
get to live life on their terms.
Farsighted Goals
Genesis envisions her organization continues to grow every
day by reaching individuals through conferences, social
media, retreats, and online training. She plans to showcase
her work on the Hallmark Channel and create programs for
the youth to succeed in the next generation. She mentions,
"Times have changed, and it is important for those of us in
leadership roles to step out and help the younger
generation establish confidence and skills to navigate this
world as it continues to evolve. My mission in life is to help
individuals to find their calling, achieve their dreams and
leave a great legacy behind."
"I don't want anyone to look back and wish they would have
done something they didn't. That is why we need to take
risks and believe in what we have not yet seen. If I am not
coaching my clients, you will find me going for a run,
rocking out on the keyboard, writing my next book, or
playing outside with the kiddos," Genesis concludes.

16. Farah Emara | Co-Founder & CEO | FreshSource Global
FEBRUARY 2022 | 14 | www.insightssuccess.com

17. F
arah
F
arah
F
arah Emara
Emara
Emara
F
arah
F
arah
F
arah Emara
Emara
Emara
Shifting the Norms of Agriculture Industry
he entrepreneurial zeal combined with a
Ttransformative idea holds the potential to bring the
desired change in any industry. Ideas that bridge the
gap between traditional methods and modern technology
can empower people to make a dent in the universe. Akin to
such zeal and vision, Farah Emara co-founded
FreshSource to streamline the fresh produce supply chain.
As the CEO, Farah aims FreshSource to be the leading
fresh food distributor in the MENA region, leveraging data
and technology to optimize the fresh food value chain.
Farah is highly passionate about entrepreneurship and the
value chain to eliminate unnecessary inefficiencies. Her
remarkable efforts with strategic expertise are changing the
norm of the agriculture niche, making her one of the most
influential women entrepreneurs.
Let us unveil her journey.
The Fresh Start
Farah's entrepreneurial drive began when she worked at
Procter & Gamble while studying for her Master's in
Business Administration from the London School of
Economics. Simultaneously, Omar, her would-be business
partner, worked for Goldman Sachs in London after
acquiring his degree in Computer Science & Business
Degree from the University of Bath.
Farah and Omar had a keen interest in the agricultural
sector, seeking new developments and innovation globally.
After months of investigation and extensive research, they
discovered that roughly 30% of Egyptian crops are wasted
due to poor post-harvesting, storage, and transportation,
jeopardizing its food security. Farah noted that these
producers oversee most of Egypt's agricultural production.
However, the high number of intermediaries in the supply
chain lacked transparency, losing approximately 80% of
their potential income. Thus, FreshSource was born to
handle the complete fresh food value chain such as
transportation, storage, and packing in cold storage and
packing facilities, providing producers with better
consistent pricing and selling to the market at a reduced
rate.
Mission: FreshSource aims to leverage technology to
become the leading fresh food distributor in the MENA
region by changing the way fresh goods are sourced,
moved, and sold.
Vision: To create more sustainable fresh food systems
through data & technology to transform the lives of
producers, businesses, consumers and improve the planet.
Transforming Agricultural Value Chain
FreshSource is introducing innovative technology to the
traditional industry, holding the potential to position Egypt
as a global leader in agriculture technology. Farah asserts
that several international organizations have acknowledged
FreshSource as a regional success story. It is
revolutionizing the agriculture value chain by offering
unique solutions for integrating producers into the modern
process, ensuring fair prices, and reducing food loss.
Disrupting the
agri-value chain!
The 10 Most Influen al Women Entrepreneurs to watch in 2022
FEBRUARY 2022 | 15 | www.insightssuccess.com

18. FEBRUARY 2022 | 16 | www.insightssuccess.com

19. FreshSource works with producers to give a market-driven
approach to demand planning while improving their
revenue by 20%. In its pursuit of technological excellence,
FreshSource uses data to forecast market prices and supply
variations. It links these producers with businesses,
providing convenience through last-mile delivery,
transparent pricing, and data analytics and saving them 15%
on costs. It achieved a food loss rate of 5%, compared to the
national average of 45 percent, with its holistic cold chain
and data insights.
The Possible Change
Farah mentions that using technology and data to strengthen
the fresh food value chain will significantly impact the
country's economic development. She says, "By reducing
food loss, you are reducing the cost of fresh food and
enabling a segment of the population that could not
previously afford it to have a healthier lifestyle. Also,
regarding producers, this method increases their income
and thus improves their quality of life."
Farah believes that blockchain will have an immense
impact on the value chain of food. It has already started
happening and will only continue to transform the industry.
Agriculture accounts for 40% of the global workforce and
represents 6.4% of the entire world's economic production.
Getting food from farm to table is an extremely
complicated process with many intermediaries. Farah notes
that people are oblivious to what has been sprayed on their
food or how it has been handled. Using blockchain to
promote the traceability of food will have a transformative
impact.
Experienced Guidance
Farah advises budding women entrepreneurs aspiring to
start their businesses to be aggressive. She says, "While it
may be uncomfortable for some people to be assertive and
it might not come naturally, unfortunately, it is seen as a
sign of weakness by investors and other stakeholders. So if
you want to get far, you must be determined and assertive."
Farah expresses that an idea, no matter how unique or
significant, is just an idea. Determination, perseverance, and
transforming your setbacks into comebacks is what will
build a truly successful enterprise. "We work hard to
prepare our team and our company for exponential growth
and always make data-driven decisions for our strategies.
We are building a strong team with a solid foundation and
processes in place that will enable us to transform the
Egyptian agriculture industry," Farah concludes.
FEBRUARY 2022 | 17 | www.insightssuccess.com

20. FEBRUARY 2022 | 18 | www.insightssuccess.com

21. hat separates successful business leaders from
Wthe rest? It is their sheer ability to focus on
what matters and eliminate the unessential.
Successful business leaders have the knack for getting
things done differently. They think big to win big. They
have a broad-minded approach. They are concise and
eloquent. They speak what they mean, and they mean what
they speak. They are rational and crystal-clear in their
approach. They know that there are better practices to even
best practices, and thus, they deliver beyond expectations.
Successful business leaders align their vision with the
execution. They don’t give in to the negative temptations
and the allurements that will divert them from their most
precious goals. They believe that it is more important to
mind their resolutions than anything else.
The mark of great business leaders is that they have the
sharp abilities to focus on the good and remove the bad.
They replace everything bad with the potential good. They
transform challenges into opportunities. They utilize
resources most diligently. They make the best utilization of
what they have. They understand that it is equally important
to know what to do and what not to do. Their ability to
distinguish between truth and illusion helps them make
high-value decisions that will be profitable in the long run.
We are living in a world with a lot of temptations all
around, and it is very easy to get distracted. But great
leaders can focus on what they want to accomplish even
amidst a lot of temptations. They are never distracted from
their goals and visions. They understand that to be dis-
tracted means to be disempowered and, thus, always look at
the bigger picture. The leaders who can focus on the tasks
in their hands can achieve remarkable feats in the busi-
nesses they are leading. Focusing on one particular aspect
doesn’t mean they are short-sighted, but they keep track of
important things that will help them reach their goals.
Successful business leaders have different traits than
ordinary people. They slow down once in a while to relook
where they are going on, assess the situation well, and
change the strategy if needed. They are very flexible in their
approach. They are not hallucinatory, but they match their
actions and thoughts. They are not rigid in their approach
but take situational decisions that will eventually help them
attain their business targets. If they are met with temporary
failure, they don’t change their goals but change their
strategy to achieve those goals. They don’t give up on their
most important goals. Failure is not a word in the dictionary
of successful business leaders. They treat failure as a
stepping stone or as a learning experience on the journey of
success.
Nothing belittles the morale and the conscience of success-
ful business leaders. They remain committed to the process
of consistently working hard towards their most cherished
goals. Their commitment to the process makes them
glorious and sustainably successful. They remain resolute in
their purpose and eventually reach the landmark of success.
They address the needs that need to be addressed most
profoundly and make a significant impact in the business
they are leading.
In a world full of distractions, we can achieve our goals
only if we focus on achieving our goals instead of being
diverted or distracted by anything else.
Towards Vision
FEBRUARY 2022 | 19 | www.insightssuccess.com

22. Elevating YOUR Brand
to the Next Level
Hayley Bohan
Hayley
Hayley Bohan
Founder & Strategic Marketer
Marketing On Purpose

23. world where people pursue their dreams is a better
Aworld” is what Hayley Bohan believes as she paves
a path towards her dreams, helping entrepreneurs to
do the same with her venture Marketing On Purpose.
Hayley is impacting the marketing world by teaching small
business owners how to build their unique brand-worth-
loving marketing strategies that result in revenue growth.
Her dedication to small businesses proves to be paramount
in building brands that customers can fall in love with.
Insights Success caught up with Hayley to know how her
contributions turn the tides to lay the foundation of a
thriving business.
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at Marketing On
Purpose. What challenges you have to overcome to
reach where you are today?
I've been marketing my entire career. About nine years ago,
I was in what I thought would be my dream job, traveling
for commercial shoots, radio records, and focus groups. But
I was really conflicted. My children were young, and I was
missing them, so I quit after much discussion with my
husband. I was so happy to have more time with my
children but felt a part of my identity was gone. After a few
months, I started working from home for a friend who
owned a small technology company. This was one of the
first times I worked with a small business, and I really liked
the agility and flexible work schedule. After about four
years, I ventured into entrepreneurship for myself. I started
Marketing On Purpose at the end of 2017 to help small
business owners create brand and marketing strategies to
level up their businesses.
Tell us something more about Marketing On Purpose
Inc, its mission, and vision.
I've always wanted what I did to matter and to make a
positive impact in the world, so when I started Marketing
On Purpose, I built that positive impact into the fiber of the
business. My vision is for more businesses to step up and
create more positive change in their communities, in
society, or in the world. Entrepreneurs are the doers; they
are brave, they are inspiring, and I believe they can truly
change things for the better. So, I built a process for them to
build a brand strategy that includes a strong purpose beyond
their product or service- weaving positive change into their
businesses as well. My goal is to be the catalyst for waves
of positive change with every business we work with.
Enlighten us on how you have made an impact in the
marketing niche through your expertise in the market.
I was at a conference about a year ago, and the speaker asks
a room of entrepreneurs if they think marketing is "sleazy."
I looked around, and everyone, except me, raised their
hand. I was surprised and sad, considering I spent my whole
adult life as a marketer. But at that moment, I knew I
needed to change the way entrepreneurs looked at
marketing, and I needed to become a bigger advocate for
more integrity, transparency, accountability, and
authenticity in marketing. I've added education about how
to market with integrity, and I've built the brand-worth-
loving process to include making brands matter more and
being more real, Of course, if a business owner thinks
marketing is a bad thing, they won't do it, and sadly, no
marketing often means they don't reach their goals. And, if
they don't reach their goals, it will impact their ability to do
good in their communities and in society.
The 10 Most Influential Women Entrepreneurs to Watch in 2022
“
Imagine the
beauty we'd create
if companies
everywhere
strived
to matter
more.
FEBRUARY 2022 | 21 | www.insightssuccess.com

24. Enlighten us on how you are making an impact for
small businesses with your marketing expertise.
Many small business owners cannot afford to hire
senior-level marketing professionals to help define the
brand and marketing strategies for their businesses. They
often hire one-off services like "build me a website," or they
try it on their own. I am trying to educate small business
owners so they have a strong brand strategy and overall
marketing strategy that they can execute themselves or
outsource. I work with them on the strategic foundation of
their marketing so they can stop winging it. When business
owners start with the full picture and have a stronger
understanding of their customers and brand, their marketing
will be easier, and they will get better results.
If given a chance, what change would you like to bring
in the economic development?
Small businesses can really help fuel economic growth in
communities, but the stats are not in their favor. Many fail
in the first few years. I'd love to see more support for small
business owners. In New Brunswick, where I live, there are
many amazing opportunities for support and non-repayable
funding. It would be great to see more of that. The first
level of support small business owners need from a
marketing perspective is strategic. Let's teach the owners
about building their brands, really understanding their
customers, and help them create an overall marketing
strategy before we use the available resources and grants on
execution. The strategy must come first in order for the
execution to be effective. That's the change I'd like to see.
Where do you envision yourself to be in the long run
and what are your future goals for Marketing On
Purpose?
I'd love to get the Brand-Worth-Loving method out to more
and more business owners. Not only will it help them be
more effective in their marketing efforts because they will
be working from a place of clarity, but a Brand-Worth-
Loving requires an authentic connection to a greater good
that the business owner wants to work towards outside of
the product or service they offer, and a commitment to
follow-through. As more business owners adopt this type of
brand strategy for their businesses, the more positive impact
we will create in a world that could use it. I have a book
and a DIY course coming out this Spring so it will be more
economically feasible for more businesses to learn about
and adopt this unique style of brand strategy.
marketingonpurpose.ca
FEBRUARY 2022 | 22 | www.insightssuccess.com

26. FEBRUARY 2022 | 24 | www.insightssuccess.com

27. FEBRUARY 2022 | 25 | www.insightssuccess.com

28. A bridal show
alternative complete
with an emotional vow
renewal ceremony,
light bites, and
a dance-party
reception.
FEBRUARY 2022 | 26 | www.insightssuccess.com

29. Jennifer Ammons
Curating A Unique Bridal Show
The most intriguing aspect about acting on a unique
idea is that it brings together creative minds
together to initiate a change that can disrupt the
industry's landscape for the better. To connect the newly
engaged couples to several local boutique vendors to form a
connection before investing towards their special day under
one big roof was the core idea that birthed The Big Fake
Wedding.
Jennifer Ammons leads The Big Fake Wedding as the
CEO and Owner, steering her experience to expand
worldwide. Embarking on the mission of TBFW, Jennifer
promotes small businesses, inspires couples, and
encourages solid marriages, creating a platform where
brands can showcase their best, resulting in a network of
like-minded business owners with future clients at their
fingertips.
An Arbitrary Beginning
Having very little interest in becoming involved in the
wedding industry to becoming the CEO of an experiential
marketing company in the niche has been an exhilarating
ride for Jennifer. She didn't plan her elaborate wedding,
having a small dinner table of eight, before stepping into
becoming the owner of The Big Fake Wedding, realizing
that the industry is filled and served by small businesses
chasing their dreams, no marketing support. Thus, Jennifer
understood that the small business is the heart of the
wedding industry. She is honored to work with 800
supporting the business annually. Jennifer welcomes 2022
to bounce back from the unprecedented times with newly
rejuvenated nationwide awareness and support small
businesses.
Thinking Out-of-the-Box
Jennifer expresses that the TBFW business model works
because it cares about supporting business vendors, setting
them apart from an average "boxed event." Every Big Fake
Wedding vendor is individually connected to in-house
Production Managers, with their cheerleaders guiding them
to succeed at an event. She asserts, "We personally know
each and every business we work with, and we know what
they need. It also works because, unlike the majority of the
wedding industry media, we are not in it to propel the
unnecessary stress and competition of wedding planning
and instead exist to encourage solid, committed marriages
of all types." TBFW doesn't join on the hand wagons and
intentionally chooses to market uniquely and genuinely.
Jennifer states that engaged couples come to the TBFW
events entrusting that the brand only supports fair, quality,
and authentic local businesses. Couples visit the events to
carry out real conversations and view the relationships
between the clients and vendors without any pressure.
The 10 Most Influential Women Entrepreneurs to Watch in 2022
FEBRUARY 2022 | 27 | www.insightssuccess.com

30. FEBRUARY 2022 | 28 | www.insightssuccess.com

31. TBFW provides a reminiscing experience that couples can
witness personally rather than viewing from a zoom call.
The event includes a REAL vow renewal, 15 minutes where
the mingling stops to remind why marriages are so great in
the first place. "Without this, we'd be just another wedding
show," mentions Jennifer.
Heads Up Move Forward
In the relentless pursuit of being the best, in 2022, Jennifer
hopes to propel the industry's disruption by changing how
GenZ can book vendors and organize and serve clients
while also seamlessly growing its business. The
methodologies that engaged couples can utilize to find
quality vendors are antiquated and entirely driven by large
conglomerate companies that follow an advertise-based
business model. Although, The Big Fake Wedding has
impactful imprints, having a personal conversation with the
clients and vendors knowing the need for change.
Jennifer notes, "Clients want easier ways to book vendors
instantly, vendors want easier ways to track and follow up
with leads, and easier ways to create residual quality
bookings under the secureness of a brand they trust is
rooting for them. The Big Fake Wedding is striving to be
this solution in 2022." The experiential platform that TBFW
provides is expanding by strategically partnering with a
new company in the tech industry, Wedy. The company will
continue to serve the industry needs as engaged couples
look for better ways to spend their budget; Wedy and The
Big Fake Wedding will be the first trusted choice.
Thriving Connection
Jennifer welcomes the changes in the wedding and
marketing industry but hopes that people never lose sight of
human connection. "Owning a business BASED on the
human connection during a pandemic that forbids it was, to
say the least, hard. But we continued to be supported by the
network we had created because human connection is
desirable, and we had created not just a network but a
family," expresses Jennifer. She is hopeful to embrace the
innovative technology platforms to support the business
model to serve everyone better but also knows that the
human part of people will never cease to exist and wants
organizations to continue seeing value in that.
The Blooming Bud
Jennifer witnessed several businesses fail and flail, and new
opportunities and ideas came into existence, primarily
woman-owned. As women continue to seek meaningful
purpose outside their responsibilities in the home, more
small businesses will blossom. In her concluding thoughts,
Jennifer advises, "When the woes of business ownership hit,
which they undoubtedly will remember why you started.
Was it to create or fuel a passion that could serve your
family or lifestyle? Then honor that. Quit or scale back if
you have to, but never waiver and continue to create those
same benefits and safe spaces for other women to be
employed.”
Jennifer Ammons
CEO/Owner
The Big Fake Wedding
FEBRUARY 2022 | 29 | www.insightssuccess.com

32. Farrer
Paving a Solid Foundation of Remote Work Culture
Paving a Solid Foundation of Remote Work Culture
Laurel
Laurel Farrer
Founder, and CEO
Distribute
FEBRUARY 2022 | 30 | www.insightssuccess.com

33. Remote work isn’t
about pajamas and convenience,
it’s about
power and choice.
“
“
he quote goes, "The tree that bears fruits gets the
Tmost stones thrown at it," which precisely
resembles Laurel Farrer's 15 years of efforts
when she founded Distribute in 2018. Ahead of its time,
Distribute used the benefits of remote work to solve
business concerns that extended into every industry and
community. Laurel was publicly mocked by brands like
Google, Slack, and LinkedIn for her advocacy; however,
the tables turned, and today, working from home has been a
global norm since 2020. The mockers are now ironically
marketing their support for flexibility.
Laurel's foresight is often praised, but she came across
several challenges that pushed her forward, making her one
of the influential women worldwide. As the CEO, Laurel
leverages the power of workplace flexibility to impact
business operations and socioeconomics.
Dive into her uprising story!
The Pointed-Out Norm
Remote work wasn't always the viral, exciting topic it is
now. Laurel's decision to open a bootstrapped consultancy
exclusively in this niche was perceived as an irresponsible
risk. But now that there is global demand for her expertise,
it adds to her existing challenges.
Laurel shares, "My small business is thriving for its size but
is in direct competition with the largest consultancies in the
world — multi-billion organizations with enormous
workforces and unlimited funds. It's surreal to be in
proposal negotiations, and the client says, "We're trying to
decide between Distribute and Deloitte. Why should we
choose you?" I think we'll be fighting this David-and-
Goliath battle (and the imposter syndrome that comes along
with it) for a long, long time.”
Harnessing Virtual Workforce
Distribute is an internationally-renowned management
consulting firm and think tank pioneering the concept of
virtual organizational development. Its services empower
business and government leaders to start, strengthen, and
leverage virtual workforces to solve corporate and
socioeconomic painpoints, such as workforce
discrimination, job accessibility, business continuity, talent
retention, workforce diversity, economic development,
company profitability, and environmental sustainability. It
operates through change management consulting, content
development, and operations analysis.
Denting the Universe
Laurel states that resistance from mid-level management is
the number one barrier to success when adopting a
workplace flexibility model. It is because managers often
feel smashed in between the demands of their team
members below them (who want maximum levels of
flexibility) and senior leadership above them (who are
concerned about the financial impacts of workplace
transformation on the organization).
Both parties are looking to these managers to provide
solutions and guide the company through the change
management process, but there is no training on how to do
it. Thus, they naturally feel stuck and overwhelmed until
they finally revert to the familiar and comfortable —
working in an office.
At Distribute, the team believes that for sustainable
workplace flexibility, it's essential to equip all levels of
leadership with comprehensive training on various topics.
From observing working styles and non-verbal behaviors in
virtual team members, to measuring productivity based on
results instead of time, building trust without spending time
together, reducing meeting volume (to prevent the infamous
"Zoom fatigue"), and much more.
Astute Technological Clout
Laurel expresses that consulting is an infamously expensive
and challenging business model to scale. She adds, "As a
bootstrapped, lean small business, we knew that we would
have to break tradition to meet the overwhelming demand
for remote work expertise." Thus, Distribute challenges and
analyzes traditional consulting methods to find
opportunities for delivering content asynchronously through
various mediums that include: video messaging, automated
analysis tools, templating resources in cloud docs; all of
which enable less dependency on human capital and in-
person services delivery to fuel more efficient scaling.
Waving the Magic Wand
Laurel knows that remote work is a revolutionary
opportunity not only for businesses, but for communities
too. The rise of distributed businesses can turn traditional
The 10 Most Influential Women Entrepreneurs to Watch in 2022
FEBRUARY 2022 | 31 | www.insightssuccess.com

34. and change management resources to build a strong
foundation for the new normal of hybrid workplace models
and location-independent workforces. It would be Laurel's
dream and honor to expand her business into a
comprehensive international think tank — a source of
research, training, books, and software that teaches the
world about the power of virtual organizational
development.
Hey! Here's a Piece of Advice
To prevent some pain points of building a new business,
Laurel advises aspiring entrepreneurs to start with personal
experience. Since the global rise of working from home in
2020, she watched hordes of ambitious visionaries see the
"gold mine" value of remote work and try to eagerly
capitalize on it with flashy product pitches and business
proposals. However, their ideas were hollow and inflexible
because they had never experienced the pain and stress of
solving these problems themselves first-hand as the
manager of a distributed team. She says, "Ambition alone
means you can't sympathize with the client, so it
compromises the credibility of someone’s expertise and
their ability to deliver genuine customer service. So, work
in a field for at least a few years before trying to build
solutions for it as an expert or thought leader."
economic development on its head. Historically, economies
grow based on workers moving to places where jobs are
available. "But now, with workplace flexibility,” she says,
“we can reverse that and bring stable jobs to workers,
wherever they are. I've helped design incredible programs
with governments and universities around the world that
have rescued ghost towns and isolated communities from
economic collapse.”
Laurel continues, "I think that this is what makes me a true
pioneer — not only that I'm helping to carve the path for a
new industry, but that I am a first-hand example of what I
advocate. I am proof that the virtual business world can
offer unprecedented opportunities for diversity and
inclusion — it's where a young, rural mother can have an
international voice and make a global impact with nothing
more than a $100 laptop and free wifi at the library.”
Expecting Shifting Tides
Laurel mentions that workers have gathered together in a
single location since the Industrial Revolution to produce
results together. Everything humankind knows about
business and teamwork is built on the foundational
assumption that people will be together as they collaborate.
Even the concept of a manager is built on the objective to
supervise the production process physically. So, now, with
the rise of hybrid workplace models and distributed teams,
people have hundreds of years of unlearning to do in order
to operate in a way that isn't dependent on proximity. She
asserts, "Every professional in the world has the challenge
of understanding that work is something we do, not
somewhere we go. Here at Distribute, we're helping
business leaders adopt that new mindset and transform
their operations to be as flexible and location-independent
as their staff.”
Above and Beyond
Distribute is doing phenomenal work as a consulting firm.
However, the world needs more than management training

36. here is a saying, "become the best version of
Tourselves." Well, what does it take to become one?
It is the break from the ordinary, challenging
orthodox thinking, and coming out as the best version of
ourselves. It applies the same in leadership; today, it is the
break from orthodox leadership, which we need with
innovative ideas. What else follows in the journey of a
leader? Let's have a look through this article.
Long-lasting Leadership
The will to learn new things by collaborating with the
experts of that particular field expands the knowledge of the
business leaders. While we may agree that everyone's
journey in life is different, it follows you till the end once
you choose. But the end goal is to make an impact in the
life of others, be it in the form of business, sports, politics,
entertainment, or any other niche. And, when it comes to
business, there is a position where assisting, motivating,
and impacting the lives of others is the responsibility of the
business leader - CEO. The decisions taken by a CEO can
have a huge impact on the organization's life and the
people.
The CEO Ingredients
When we speak about the CEO, what are the must-have
qualities to watch out for? The primary aspect comes from
knowing to solve the problems of the employees and the
company. The team's support helps the CEO in critical
times and without a team player, one cannot succeed in
business or any other field. The rest of the qualities comes
from maintaining a culture that is worth inspiring and
following.
The CEO is the most appropriate and responsible person for
meeting the needs of the employees and the company. The
ideas, decisions, and culture set by the CEO make the
company shine in every situation. He/she is involved in
every management decision and is the person who
understands the clients and the employee's needs. He/she
also acts as a mediator who digs deep into every problem of
all the company levels, as the CEO is involved in several
meetings right from the employee to the company growth.
There is no single decision taken without a CEO; as a
matter of fact, he/she is the face of the management.
There is a lot of value for integrity in the life of a CEO
because you have to provide honest recommendations and
instruction in every part of the organization. Additionally,
being aware of the market updates and know-how comes
naturally, as you got to be the best in business for the team
and the company. Lastly, promoting inclusivity and
diversity in the organization makes the organization a place
to thrive.
Where are we Now and the Future
Today, we see more intelligent CEOs with a positive and
fresh approach entering the business arena, breaking the
trend of orthodox leadership. With their innovative
thinking, companies are resulting in more innovative
practices. The CEO is bringing the transformation and
successfully meeting all the expectations from the clients to
the employees. Ultimately, only living up to these values
can bring the overall transformation in the industry.
The journey of the CEO is no doubt challenging but looking
at the results, it is all worthy in the end. In a world full of
transformation, it is best to balance both technology and
compassion. It will lead us all to a better future, where we
as humans can nurture and progress even more, making the
world a better place to live for us all.
Lastly, with this, let's all hope that we live a life full of
compassion and kindness whatever time we have on earth.
After all, it should not always be about the business and
profit but also about creating a world of opportunities,
where all the people feel included. And, being a CEO, it
becomes his/her role to lead all such people with the best
skillset.
The Break from the
ORTHODOX
LEADERSHIP
FEBRUARY 2022 | 34 | www.insightssuccess.com

37. Changing Leaderships
FEBRUARY 2022 | 35 | www.insightssuccess.com

38. From games like snake, space impact to games like
angry birds and Player Unknown’s Battleground
(PUBG), we have witnessed a drastic transformation
in the gaming industry.
Studies reveal that the gaming industry that was valued at
USD 173.70 billion in 2020 is expected to reach a value of
USD 314.40 billion by 2026, registering a CAGR of 9.64%
over 2021-2026. What was earlier considered a waste of
time is now a billion-dollar industry. It is because many
ingenious minds have joined the gaming industry and
changed the way people think about video games. And the
good news is that women entrepreneurs have also made
significant contributions to shape the future of the industry.
Meet Mariam Nusrat, an innovator and the Founder of
GRID, a tech startup unleashing the power of video games
to educate, engage and empower people. Mariam and her
team are building Breshna, a no-code platform that
empowers users to create their own purposeful mini video
games at lightning speed. It’s the lightning speed that gives
ariam
Nusrat
Unleashing the Power of
No-code to Transform
Interactive Content Creation
CEO
All successful entrepreneurial
journeys boil down to passion,
purpose & perseverance!
FEBRUARY 2022 | 36 | www.insightssuccess.com

39. Breshna its name (the word Breshna means lightning in the
Pashto language, Mariam’s mother tongue).
We at Insights Success caught up with Mariam to learn
more about her entrepreneurial journey and contribution to
enhancing the gaming industry.
Below are the highlights of the interview:
Brief our audience about your journey as an
entrepreneur until your current position at the
company. What challenges have you overcome to reach
where you are today?
Having grown up playing games such as Sim City, I knew
games leave an impression on our brains that transcends the
boundaries of the virtual world. I wondered to myself, if
games on building cities can teach urban planning, can
games focusing on environmental awareness promote
climate action, those about women’s rights promote
equality, or those building humane education improve
animal welfare? Games have the power to leave an
impression on our brains that far transcends the boundaries
of the virtual world, and I am committed to leveraging this
power to inspire social change.
I have more than a decade of experience in the education
and purposeful games industries.
For this work, I have been recognized on the Forbes Next
1000 entrepreneur list and received the Clinton Global
Initiative Honor Roll Award. But I have not done this work
alone.
When they say it takes a village, it really does! I would not
be where I am today had it not been for my family, friends,
collaborators, investors & the GRID team, and especially
my COO (and brother) Rizwan Nusrat!
For the past year, I have focused my entrepreneurial efforts
on building Breshna under a new venture-backed C-corp.
We have only been incorporated for 7 months, but we’ve
made mad progress. We launched Breshna’s MVP with a
game jam and had 6k users create 1k video games in 96
hours. We have 9 B2B partnerships aimed at getting
Breshna in the hands of users. We are also oversubscribed
at our $1m seed round.
Tell us something more about the company and its
mission and vision.
We are building for the complete democratization of the
purposeful games industry; A day when everyone,
irrespective of their knowledge of coding or design, is
empowered to create their own videos to inspire positive
impact. With Breshna, everyone can be a game developer
So think about a teacher who wants to make math learning
fun; she can transform a math quiz into a super mario like
game, where kids have to catch the right answer and dodge
the wrong ones.
Enlighten us on how you have made an impact in the
gaming industry through your expertise in the market.
At GRID, we are changing how video games are created &
used.
Video games are powerful communication tools. The
impact they leave on our brains far transcends the virtual
boundaries in which we play them! There is an opportunity
to leverage this power for a purpose beyond entertainment.
Purposeful Video games, i.e. video games that have a
purpose beyond entertainment, have immense potential to
influence industries like education, marketing, and training;
but we do not see them being mainstreamed in these
industries. This is because making video games is costly,
complicated, and clunky!
With Breshna, we are breaking the skills, cost and time
barriers of making video games. Breshna empowers users
to create their own purposeful video games with no-code, at
low cost & at lightning speed.
Describe in detail the values and the work culture that
drives your organization.
I am building Breshna with a team of passionate game-
changers. We are diverse, capital-efficient, and highly
motivated individuals. Our core values are impatient
optimism, community first, undiluted creativity, graceful
growth, and humble confidence.
If given a chance, what change would you like to bring
in the gaming industry?
I absolutely believe we need more women in the gaming
space. Women belong in all walks of life & it breaks my
heart to see women self-selecting themselves out of the
industry.
We have to address our imposter syndrome upfront; that
constant self-doubt leading to questions like “Am I good
enough?” or “Do I belong in this industry?” Thoughts like
these are the reason we see women shying away from
unleashing their full potential in their professional careers.
For all of them, I have two words “You belong!”
The 10 Most Influential Women Entrepreneurs to Watch in 2022
FEBRUARY 2022 | 37 | www.insightssuccess.com

40. What, according to you, could be the next big change in
the gaming industry? How is your company preparing
to be a part of that change?
We are operating at two exploding tech trends; The serious
games market is expected to be $29B by 2025, while the
global low-code development platform market is expected
to produce $187B in revenue by 2030. Furthermore, we are
not only democratizing the video games industry but also
the NFT space, where everyone can embed their NFTs into
their own video games!
What would be your advice to budding women
entrepreneurs who aspire to venture into the gaming
industry?
Shoot your shot!
Ideas are plenty; execution is what sets apart the doers from
the thinkers!
If you have an idea to solve a pain point that you see in the
world, the only scenario where you “fail” is the one where
you do nothing about it. Do not let your gender, your
educational background, your income status, or the color of
your skin hold you back from becoming the best version of
yourself!
FEBRUARY 2022 | 38 | www.insightssuccess.com

42. Meagan Gallman
Salon Owner, Master Colorist,
Artistic Educator, Guest Writer
The Magnolia Parlor
Our stylists are not only well
educated in their craft, but they also
provide only the best services to the
guest of all ages and hair types.
FEBRUARY 2022 | 40 | www.insightssuccess.com

43. Dive a few years into the past, and you’ll notice
when social media mainly existed for
entertainment purposes and was not as business-
driven as it is today. However, the waves of transformative
shifts in the business world when building a robust client
base required paper ads, passing business cards, and word
of mouth began to change and took a more digital route.
Surrounding were evolving, and not many people adapted
quickly, but when they did, they defeated all the odds to
perceive the success they yearned for. Akin to the words
above is Meagan Gallman, who realized her potential and
finally overcame the naive mindset that held her back for
years to find her venture, The Magnolia Parlor.
Meagan decided to booth rent after pursuing her career
started as a commission stylist in a salon. She faced several
challenges along her journey but struggled with one for
years when people didn’t take her seriously as an artist. She
had to fight tooth and nail to prove her value and be
respected while facing her biggest pet peeve, “So, you’re
just a hairstylist.” Overcoming similar comments, Meagan
learned from experience, allowing herself to grow and
making things happen for her amid the disbelief of others.
Over the years, Meagan has built herself a reputation by
working in various aspects of the industry, aspiring every
artist to view that success can be achieved even from a
small town in the South with dedicated efforts. She impacts
the industry as an educator for Joico, Olivia Garden, and is
also part of the education team for Beauty Launchpad. With
years of experience, Meagan made strides with her words as
a guest writer for multiple beauty publications. She asserts.
“There is room for everyone with a passion for the beauty
industry. That drives me to impact my industry in the most
positive way possible.”
The Passionate Culture
Meagan strongly believes in sharing the knowledge that she
received with other stylists. After spending half her career
as a Master Colorist, she was blessed to work with a few
prestigious names in the industry and considers herself
lucky to call them friends. Meagan loves mentoring young
stylists and is eager to teach them about the know and how
of the industry, guiding them to avoid her mistakes to excel
from the start.
Meagan mentions that she never knew that she wanted to
launch her venture, The Magnolia Parlor. It has become a
safe and creative space for stylists to grow their talents and
succeed in various ways. She understands the stagnant
feeling one might feel due to lack of support system,
limited access to education, demographic mindset, and lack
of mentorship and encouragement. Meagan gives it her all
with the thoughtful approach that allows her to remedy the
negative thoughts of the students that can take over and
deliberate their confidence.
Meagan invests in her stylist, setting a goal where she
wants them to be better than herself. She wants her students
and stylists to grow continuously because she understands
that getting comfortable in the beauty industry is dangerous.
She notes, “You become comfortable, you become lazy. You
become lazy; you become irrelevant. You become
irrelevant; you become forgotten. You become forgotten;
your career is dead. Never become comfortable. Become an
unforgettable life force of the beauty industry.”
From training stylists from basics to business, Meagan has
cultivated a vibrant culture by entrusting her team with the
core of The Magnolia Parlor: tackling and achieving
anything. She describes being an entrepreneur as like
running a household, and she is the head of her salon
household. She ensures that her mindset is on point and that
she is ready for anything. She asserts, “If the core is
weakened, the household will crumble. No entrepreneur
wants their empire to fail, especially because they have lost
sight of what is important.”
The 10 Most Influen al Women Entrepreneurs to Watch in 2022
Meagan Gallman
Making the Stylist Inside You Future Ready
FEBRUARY 2022 | 41 | www.insightssuccess.com

44. Adapt, Embrace, Bequeath
When the world was dealing with the chaos of pandemics,
Meagan and her team learned to adapt to the situation to
ensure the continuation of the success of her Fempire. In
her opinion, technology has its definite downfalls but also
has been the saving grace. During the pandemic, Meagan
taught countless classes digitally while keeping up with the
team. The different technology implementations allowed
her to pre-record lessons and guide stylists with platforms
like zoom, which boosted her as an entrepreneur.
Meagan expresses that she would like to see more states
allow an “apprenticeship” program added to Cosmetology
Curriculums. She wishes that there should be designated
salons that should pass an accreditation application to be
involved. So, students could acquire a certain amount of
their practical hours within an accredited salon. It will allow
future professionals in the beauty industry to adapt to an
actual salon environment. In Meagan’s opinion, with the
addition of the accreditation salon program, students will be
able to shadow and assist while in school and essentially get
acquainted with real-life salon situations and how to
address them.
Moving ahead, Meagan envisions a beautiful education-
based salon blossoming in ways that a younger, naïve,
unrealistic “business owner” would have never thought
possible. She sees herself working diligently to help change
the small mindset of those who have stereo typed the beauty
industry as just a play job or a backup plan if Plan A doesn’t
work out.
Meagan advises budding women entrepreneurs never to
stop learning and studying about every side of the industry.
Finding compatible mentors is essential to produce the type
of work that intrigues oneself. “Never settle. Perform like a
professional, and you will be respected as a professional.
Perform like someone that plays with hair as a hobby, and
you will not be taken seriously,” concludes Meagan.

46. Parisa Fowles-Pazdro
CEO & Creative Director
maxbone
FEBRUARY 2022 | 44 | www.insightssuccess.com

47. Parisa
Fowles-Pazdro
Shifting Ways to Humanize Pet Experience
he path to success is always windy, and anyone
Twho asserts otherwise is lying. Akin to a hurdled
start and a steady rise, Parisa Fowles-Pazdro's
path to success has been interesting, challenging, and filled
with obstacles that have shaped her into becoming Founder
& CEO of maxbone.
Parisa launched maxbone on the principle that "our pets
deserve the best as our family members" – an entirely new
concept to the pet industry. She believes that Pet products
should be no different than what people would eat, use, or
wear; thus, she created the company to humanize the entire
experience within the pet industry.
Let us unveil Parisa's transformative efforts of the pet
wellness solution they deserve.
Learning & Growing
Growing up in a family of academic parents who sacrificed
a lot to ensure a better future for their children inspired
Parisa to always aim for the highest. As a young
entrepreneur, she made money by getting on the real estate
ladder and then experimented with different business ideas
before launching maxbone in 2017.
It takes guts to execute an idea, and Parisa has always
jumped right in, following her intuition having a good sense
of what's missing in the market. She often says, "Hardship
often prepares ordinary people for an extraordinary
destiny." As fortune favors the brave, being the founder of a
rapidly growing startup requires much proactive work, but
maxbone accomplished many things reasonably quickly
with a clear mission.
The 10 Most Influen al Women Entrepreneurs to watch in 2022
FEBRUARY 2022 | 45 | www.insightssuccess.com

48. Parisa's journey has been incredible, and she is deeply
grateful to her talented team. She expresses, "It doesn't get
easier as you grow since you face different challenges along
the way. Resilience brings experience, which enables you to
deal with problems differently. With that being said, you
have additional resources as you grow, so you can build
better teams and obtain new support across all
departments.”
Empowering Pets and Pet Owners
maxbone's mission is to provide modern pet parents with a
one-stop-shop where they can shop for all their pet needs all
in one place. As the first branded pet label on the market, it
has a full-service digital platform for all the dog needs,
including freeze-dried food made with superfoods and cozy
beds, jackets, and carrier bags.
Even before the COVID-19 pandemic showed everyone the
importance of health, home, and the family that inhabits it,
maxbone already held these values close when developing
exceptional products for discerning pet owners.
maxbone has cemented itself as the go-to destination for
thoughtful, beautiful pet accessories, supplies, food, and
wellness products. Reimagining the pet industry one piece
at a time always brings the best to the new generation of pet
owners. Epitomized by the launch of MB Eats, maxbone's
meal and supplement line, the level of research, thought,
and design Parisa and team put into their products remains
unmatched within the nearly $100 billion industry. As the
first direct-to-consumer business of its kind with this
innovative approach to the way it takes care of pets,
maxbone's dedication to quality remains the brand's guiding
principle.
Distinctive Approach
Despite being a digital-native company, maxbone also
recognizes offline experiences' importance. Its pop-up store
strategy engages consumers, creates meaningful
connections, and exposes the brand to new and strategic
markets. maxbone understands the needs of consumers, and
especially in the pet industry, the shopping experience is
still very outdated.
maxbone created its retail strategy to appeal to a new
generation of shoppers who seek high-quality products and
unique experiences. Whether through a pop-up store, brand
partnership, or activation, its goal is to keep the customer
engaged and excited for the next big thing.
The Technological Assistance
maxbone effectively leverages technology to boost

49. customer satisfaction by automating its customer service
department to improve its system. It intends to provide
customers with a streamlined and purposeful experience.
Parisa notes, "For us, technology is a key component of
building deep relationships with existing customers and
also attracting new ones. More importantly, we are a data-
driven company that uses analytics to understand what our
customers are looking for and design products that suit
their needs.”
Compassionate Desire
Parisa wishes that brands would understand that today's pet
owners are taking their love of pets to a whole new level.
Pets are family members and not property. As millennials
are more likely to prefer having pets than children, creating
products that don't appeal to this new generation is no
longer cutting edge. As pet owners browse for food and
supplies, they bring the same checklist that they would for
their products. Therefore, brands must adapt to this new
demand.
Potential Shifts
Parisa states that even though the health and wellness sector
is booming, accessory brands are just now recognizing that
new pet owners want unique pet supplies. She shares, "Due
to the very different shopping patterns of millennials and
generation z, brands realized it is necessary to update their
offerings to cater to the new masses. maxbone was a
pioneer in providing branded pet products with modern
designs and a superior shopping experience. Seeing a gap
in the industry, we developed our products for the modern
pet owner who wasn't represented in the market." As a
result, maxbone is now considered a trusted resource for
consumers looking for quality, design, and practicality.
Over the Horizon
Parisa intends maxbone to become the #1 destination in the
pet industry by building a platform to serve pet owners
looking for convenience, practicality, and unique designs.
She notes, "Even the industry's major players are just now
recognizing the new demand and turning to maxbone for
design-driven products and high-quality food and
supplements.”
maxbone's initial years were dedicated to creating a brand
that would garner trust and loyalty to increase customer
retention. "The brand-building approach was unheard of
when we first started, but now it has proven to be
successful, with pet owners relying on our business for all
their needs," asserts Parisa. By focusing on brand
partnership strategies, broadening maxbone's health and
wellness offerings, and providing an unmatched shopping
experience, it hopes to reach as many pets and pet owners
as possible with the care they deserve.
Finger to the Bone
Parisa advises budding entrepreneurs aspiring to venture
into the business sector to pick the markets that are scalable
enough for the long haul. "Businesses that succeed have a
simple math formula - demand plus customer acquisition.
As soon as you've found the right product-market fit, just go
for it. Overthinking could result in you losing market share
to other competitors," Parisa concludes.
“A modern
destination for
the modern pet
lover.”
FEBRUARY 2022 | 47 | www.insightssuccess.com