The 10 most recommended enterprise document automation solution providers 2018

Eclipse
www.insightssuccess.com
Most Recommended
Enterprise
10
The
Document
Management
Solution Providers 2018
Editor’s Desk
Chatbots: A Dynamic
Digital Gesture for
Creative Entrepreneurs
Steve Luke
CEO
Eclipse Corporation
Editor's Pick
Media Industry and its’
Digital Transformation
Delivering Enhanced Enterprise Class Document Solutions
EclipseEclipseCorporation:Corporation:
November 2018

Documenting
Future with
Automation
ocumentation and its assembly is quit a clichéd task, isn’t it? Who likes to type same data again
Dand again, or assemble the documents without a complete idea of what is its use? Paying
handsome amount of salaries for just assembling data is not a good idea too. Additionally, you
can’t consider a human effort without considering human error, can you?
When it comes to work efficiency and cost optimization machines are always ranked higher to the humans.
Machines are stereotypically something that reduces the human efforts. In the case of automation the
definition upgrades a little. Automation enables machines to analyze and catalyze the work, and allow
humans to seat back and eat their meal while working. Automation has truly revolutionized every possible
sector with its emergence. Now it has knocked the doors of documentation processes.
Industries like legal services, supply chain management and in insurance are merely nothing without a
document. If we consider human error in these industries missing or even having a small typo in a single
document can cause an unendurable loss. Automating document assembly and other consequent processes
concerning the document can unburden whole lot of pressure of the expediter and employees as well.
Realizing this opportunity, tech visionaries around the world has invented surreal systems that can
automate documentation, and the time consuming tasks like its assembly and restoration. These include
logic-based systems that use segments of pre-existing text and/or data to assemble a new document. These
systems can also be used to automate all conditional text, variable text, and data contained within a set of
documents.
Document automation software abstracts users from the underlying legal language of a document template
and instead presents them with a questionnaire that collects relevant data and guides them through the
document creation process. Based on the input provided by the users, the appropriate data and elements of

the master template are then automatically inserted into the final document, which is generated by the
system and then returned to them.
Uncovering the better ways document automation has specifically made an inimitable mark on the
legal framework. Law firms are finding it harder and harder to maintain profitability as they lower
fees and increase unrecoverable hours to remain competitive. Document automation reduces
unrecoverable hours and other costs associated with document drafting and can help firms win new
clients, retain key clients and not only restore, but also increase partner profits by making possible
the compelling combination of better service at a lower cost.
Similarly, Supply chain management has witnessed a huge inevitable impact of document
automation. As supply chains become more complex and global in scope, runaway costs are harder to
corral. Since every order is processed through intelligent automated system, quick and accurate
fulfillment is all-but-guaranteed — preventing manual expenses from chewing up profits. It is not
just about Legal Services or Supply Chain the document automation systems are capable of
transforming the proceedings of several other industries.
With an aspiration to exhibit the appreciable benefits of document automation and highlight its
capabilities Insights Success proudly presents an exclusive edition of “The 10 Most Recommended
Enterprise Document Automation Solution Providers, 2018”. The magazine features some
distinctive companies with remarkably scalable, flexible and adept document automation solutions
which are enabling associates to see beyond horizons.
Featuring as the Cover Story we have Eclipse Corporation, a provider of enterprise document
generation solutions for banking, education, healthcare, insurance, government, logistics,
manufacturing, telco and utilities applications.
In addition, to delight of its readers the magazine also includes some insightful articles from industry
leaders and our very own in-house editorial team.
Let’s cherish the joy of reading shall we?
Kedar Kulkarni

Cover Story
Delivering Enhanced
Enterprise Class
Document Solutions
Eclipse
Corporation
08
Contents
Managing Quality in the
Technological Age
Quality Vision
Human Capital
Management: AI Can't
Replace the Human Side
of Recruiting
Knowledge Keys
Helping Organizations
with Visual Workow
Automation
Maestros Insights
Articles
Chatbots: A Dynamic
Digital Gesture for
Editor's Desk
A CONTENTED EMPLOYEE IS
A KEY TO SUCCESSFUL
BUSINESS OPERATIONS
Employees' Diary
20
28
40 34
42
Media Industry and its'
Digital Transformation
Editor’s Pick
24

18
26
32
38
46
The Leading Enterprise
e-Form and Reporting
Solutions Provider
FORCS 18
A Unique Platform
Creating Forms to
Collect & Manage Data
Formplus 26
A Cloud-based Forms
Automation Solution
Provider
Forms On Fire 32
Helping Organizations
with Visual Workow
Automation
frevvo 38
Empowering Users
with Customized
Digital Forms
iPEGS 46

sales@insightssuccess.com
Corporate Ofces:
November, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Managers Robert, Tanaji
Research Analyst Patrick James
Steve, Joe, Alan, Vishal
Anish MillerManaging Editor
Art & Design Director Amol Kamble
Associate Designer Sanket Zirpe
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager John Matthew
Jenny FernandesAssistant Editors
Bhushan Kadam
Art & Picture Editors BelinPaul
Co-designer Shweta Ambilwade
KhannaJayant
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Mark, Manish
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Avdhut
Online Marketing Strategists
Alina Sege, Shubham, Anup
Digital Marketing Manager Marry D’Souza
Technical Specialists Amar, Aditya
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
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Executive Editor Bhavithiran Murugan
Contributing Editors
Kedar Kulkarni
Ishan Mittal
Editor-in-Chief Pooja M. Bansal

Eclipse
Corporation
Delivering Enhanced Enterprise Class
Document Solutions
‘‘
Cover Story
Tell us about your needs and
let us show you how we can
solve your document, form
or label challenges.
‘‘

Steve Luke
CEO
Eclipse Corporation

Enterprise content management systems and
document management are often referred to as
archiving, document workflow and automation
of scanning documents to eliminate human intervention
in processing paper documents. Established in 2005,
Eclipse Corporation supports various industries with
document generation and management software
solutions. Its focus is on customer communications
software which includes an enterprise-class solution to
design, present and deliver business critical dynamic
documents, labels and fillable forms.
The company’s flagship software solution, DocOrigin, is
delivered via a global partner network. This advanced
enterprise-class e-form software was created in 2012 and
is constantly being enhanced to provide the latest
technology available, while providing enterprise stability
and performance. Further, it was implemented by using
the knowledge and experience gained while creating
legacy form software solutions like JetForm - Adobe
Central, PDF Wizard, FormsPlus and R-Forms/400.
Currently DocOrigin is installed in more than 3,000
companies in over 60+ countries globally, including two
Fortune 10 clients.
Redefining Entrepreneurship
Steve Luke and Alex Riess are the founders of Eclipse
Corporation. These two have shaped the company while
having a serious influence on the enterprise document
industry. As CEO, Steve co-created the software and
hardware used in HP laser printers to produce forms in
1992. This included one of the first e-forms software
products with a GUI form designer for the IBM
Midrange computer systems. On the other hand, Alex is
the CTO of the company, the brain behind the creation
of PDF Wizard for Oracle’s EnterpriseOne ERP
software. The PDF Wizard software was introduced to
automatically convert the output of Oracle
EnterpriseOne forms into a dynamic PDF template in
seconds. PDF Wizard was a huge success, the software
was implemented in the production software of JetForm
- Adobe Central which was installed in 71% of the
Fortune 1000 companies by the year 2000.
Steve and Alex jointly brought the concept of Integration
(R)
Without Modification to a reality in the document
industry. IWM gives DocOrigin the power and features to
provide forms that meet the needs of every industry. This
led them to the top of the industry, delivering a single
solution for designing forms, documents and labels that
work with any business software. This concept offers
document management for the full life cycle of a
document or form. Under the leadership of their
founders, the Eclipse R&D team has been successful
with its DocOrigin software. This solution is now
utilized in all industries and provides scalable pricing to
meet the needs of companies of all sizes.
Tackling Challenges
The major challenge for Eclipse is that their customers
have to face hard facts. Thousands of these companies
still use software that may be 15 to 30 years old, and
most likely has been sunset for 3 to 15 years. For
publicly held companies, using the unsupported software
may create a compliance issue and potential share holder
concerns. Replacing enterprise forms solutions can take
months or years. Eclipse has created Rapid Migration
software to reduce the migration time by 20 to 80%.
They have form conversion software to auto convert
many of the leading legacy forms software like Adobe
Central, Adobe LiveCycle, and OpenText StreamServe.
Their automated conversion can convert simple, medium
and complex form templates in seconds, and the
conversion can range from 60 to 95% complete.
Considering that the design of a simple or complex form
can take hours or weeks, this can reduce a complex
conversion from years to months. With Eclipse’s ability
to switch out one form at a time, and leave a legacy
forms system in place while other forms are being
DocOrigin is efficiently
localized for international
character sets and
currency to support
global companies.
‘‘‘‘

We spot no business,
technical or logical
reason to force a
client to replace their
software. DocOrigin
should be the last forms
software you buy!
‘‘‘‘
completed, they also reduce the stress and complexity
levels for IT and the departments they serve.
Another big issue is that many of these customers think
the business software they purchased has a forms and
document software included, and some do. However,
these products are not as robust and feature rich as a
dedicated forms software like DocOrigin. This would be
the equivalent of going to the dentist when you need an
oral surgeon.
Unfortunately, these companies do not realize until they
are getting near go live that the forms software provided
by their ERP or other business software will not meet
their demands.
A Reformative Product
Headquartered at Cape Coral, Florida, USA; the
company is fortunate to have a team of experts with
many years of experience, who propel Eclipse towards
success. The company’s creation of the methodology,
®
Integration Without Modiﬁcation allows its customers
to adopt DocOrigin with minimal or no changes to their
business software. This lets customers design, present
and deliver forms, documents and labels to meet the
demands of the Fortune 10, but provides scalable pricing
to meet the needs of SMBs.
DocOrigin’s reliability, performance and features are
critical to the business processes at 3M, AT&T, GE
Healthcare, Konica Minolta, McKesson Medical-
Surgical, Mele Printing, PPG Aerospace, to name a few.
A dynamic Telco bill generated with DocOrigin

Eclipse’s OEM partners like GE Healthcare, Guidewire
Insurance, Exictos, Tyler Technologies and more embed
DocOrigin software in their systems.
DocOrigin is implemented in banking, education,
government, healthcare, insurance, logistics,
manufacturing and telco OEM systems. While talking
about the company’s competition, Steve emphasized,
“Our partners and our team have been crucial in
providing the knowledge and global experience which
played a major role in our ability to compete with the
competition.”
Additionally, Eclipse’s team of pioneers understands the
phrase “Jack of all trades, master of none!” It was this
mindset that caused the experts in 2010 to focus on the
enterprise forms software and improve its interface with
all the business software applications. Due to this, the
company’s DocOrigin software interfaces with any
business software to produce documents, archive
documents or manage content. Eclipse’s commitments to
industry standards, open source files and form template
files using XML instead of proprietary templates makes
its customers more comfortable and connectivity via web
services and APIs is easy.
Apart from this, the company provides APIs and Web
Services to automate the connectivity between its
document generation software and other document
systems such as enterprise content management, records
management systems and ERP- MRP- HRP -MERR
systems.
A Disruptive Strategy
Over the years, the company has been producing forms
software with the support of a specialized team of
experts, who have learned from successes and mistakes.
They have created an extremely reliable and powerful
product. One of the best things about DocOrigin is that it
just needs the customer’s data to present the advanced
presentations and efficient omni-channel delivery the
customer expects.
The Eclipse team thrives on improving the performance
and features of the software every day of the year.
Eclipse uses a unique installation procedure that
simplifies and eliminates the complex process of
upgrading to a newer version. Their regression testing
process allows their customers to upgrade the software in
minutes.
Eclipse publishes newsletters and blogs to educate users
on topics and features that are often overlooked so they
can stay up to date regarding attributes and regulations
which help them reduce cost. Features covered are
PDF/UA & 508 compliance for people with visual
disabilities, GDPR, adaptive fillable forms that display
efficiently and effectively on PCs, tablets, phones and
more.
Envisioning the Future
Eclipse’s mission is to develop a never-ending document
software solution for their clients. It is undertaking a
different approach, instead of forcing the customers to
repurchase forms software like other vendors. The
company wishes to create a long-term relationship with
its clientele, providing cradle to grave document
management, being there for the full life cycle of a
document or form.
In addition, Eclipse is continuing to improve its software
and offers new versions to all its clients with M&S or
SAAS licenses.
‘‘Don’t change your
business software,
change your
forms software.
‘‘

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CORPORATE OFFICE

Management BriefCompany Name
Avoka Technologies
avoka.com
Philip Copeland
CEO
Avoka Transact is a digital business platform used to accelerate
customer acquisition and increase business agility in financial
services, government, and other industries.
Eclipse Corporation
eclipsecorp.us
Steve Luke
CEO
Eclipse Corporation is a provider of enterprise document
generation solutions for banking, education, healthcare, and other
utilities applications.
FORCS
forcs.com
Park Mi Kyung
Co-founder
FORCS is the leading Enterprise e-Form and Reporting
solutions provider worldwide and served industries in achieving
increased Business Revenue, Productivity, and
Customer Satisfaction.
FormFast
formfast.com
FormFast is utilized across the heathcare organization to solve a
wide range of document automation challenges.
Forms On Fire is a leading provider of mobile data collection
capabilities with advanced experience in form design,
integration, workflow, and form analytics.
Frevvo is the leading company with 100% visual, point-and-click
software solution that helped its customers achieve operational
efficiency and digital transformation.
iPEGS is an innovative mobile application company that enables
users to build customized digital forms.
Legito is lawyer-friendly software for creating responsive
documents that know how you think and edit themselves.
Mobsted is a unified platform that provide everything needed
quick and easy to learn and use, and can be integrated with
backend systems.
Formplus
jade@formpl.us
Busayo Longe
CEO
Formplus is a cloud-based enterprise-focused form building
solution which helps SMEs efficiently collect, manage, and
store data using any cloud storage service.
Forms On Fire
formsonfire.com
Kendall Kunz
Founder & CEO
Frevvo
frevvo.com
Ashish Deshpande
CEO
iPEGS Ltd
adam@ipegs.co.uk
Adam Leese
Co-founder & CEO
Legito
legito.com
Ondrej Materna
CEO
Mobsted
mobsted.com
Alex Burlitsky
Founder & CEO
Rob Harding
Founder & CEO

The Leading Enterprise e-Form and
Reporting Solutions Provider
Nowadays businesses are
shifting towards the
direction of providing the
best customer experience by
enhancing existing service delivery
channels. In recent times, major
players have built an omni-channel
experience for their customers to
transact effectively in the banking
and insurance industries. FORCS is
among those players.
FORCS is one of the leading
Enterprise e-Form and Reporting
solutions provider in the market and
aims to infuse the culture of a
paperless working environment to all
the businesses. It is also focusing on
developing innovative enterprise
paperless solutions to help
enterprises achieve an increased
business revenue and productivity.
Headquartered at Korea and founded
in the year 1995, FORCS has
operated so far across Asia Pacific
regions with its regional offices in
Singapore and Japan and has served
over 4,000 customers worldwide in
order to transform their business
digitally. Currently it is working with
more than 50 business partners
around the globe in pushing
paperless transformation to all
industries.
A Remarkable Entrepreneur
As the Co- founder of FORCS,
Park Mi Kyung is responsible for
managing and developing the
FORCS enterprise solutions. In 2017,
she was elected as the chairman of
Korea Digital Content Association
and dedicated herself to improve the
business environment of e-Form and
digital content industry. She is also
the Senior Vice President of Korea
Venture Business Women’s
Association which aims to foster a
better business environment for
female entrepreneurs. As a result,
Park was awarded as the ‘SMB
Entrepreneur of the Year’ at a
Presidential commendation in 2016.
Additionally, Park Mi Kyung
emphasizes on work-life balance and
strives to make FORCS a women-
friendly or family-friendly company.
Due to her constant efforts and
contributions to the industry, FORCS
has been certified as a family-
friendly company by the Korean
government and also been listed on
KOSDAQ for trading.
A Unique Methodology
During the early stages, there was a
paradigm shift towards paperless
workflow where most of the
businesses faced challenges in
creating enterprise mobility suite and
electronic document enabled
innovative business model. To
overcome this inefficiency and
survive in the competitive business
world, an increasing number of
businesses started adopting smart
technologies to enhance their
business processes.
To cope up with this, FORCS came
up with an idea of replacing paper
form with e-Form by using its core
product OZ e-Form which allows
anyone to convert paper form into
electronic form within minutes
without the knowledge of
programming. Further, it is easily
integrable into any existing business
activities internally and externally.
| November 2018 |18

We aim to help our
customers achieve
their goals as we
see their success as
our success.
In addition to this, FORCS has
created a whole new paperless
working culture in the country and
encourages businesses to convert
paper document into electronic
version in the easiest way possible. It
is also enhancing the business
processes of its customers through
implementing its whole new
paperless solutions and changing
how services are being delivered. In
a way, these solutions are unique as
they were developed with a purpose
to revolutionize the working culture
and comprise a range of dynamic
features such as e-Signature, camera,
voice recorder, barcode scanner and
more. This is used to complement the
business systems such as SAP and
ERP to ensure a seamless working
experience. Furthermore, this has
topped the benchmark test (BMT)
and has been recognized as the
fastest solution that can be used for
achieving screen execution, touch
signature input response, and file
conversions speed.
Currently 60% of the Korean
paperless market is using FORCS
paperless solutions. FORCS has won
numerous awards from the Korean
government and has been recognized
as the market leader in providing
paperless system in the country.
Future Advancements
The vision of FORCS is to become a
global software company with
client’s success. To accomplish this
goal, it is steadily investing in R&D
and emphasizes on ‘smart paperless
solution for digital transformation’. It
also aims to broaden and develop its
businesses overseas. On top of that,
FORCS has been cultivating a
company culture by fostering
relationships and developing gender
equality policies so that it can be
recognized as one of the best
companies to work for. These
policies ensure that all employees get
a fair and equal opportunity in career
advancement, since Park Mi Kyung
believes in the statement, “happy
employees make happy customers”.
The Satisfied Clientele
“The greatest feature of OZ e-Form
is its powerful responsive digital
form. Financial consultants can
modify insurance application terms
immediately, and the modified
agreements are sent to our database
instantly. Our organization’s
efficiency and productivity increased
significantly after the implementation
of OZ e-Form. It’s truly impressive!”-
Project Manager of Smart Planner
from Hanwha Life Insurance.
“OZ e-Form’s automatic digital form
generation and scheduling functions
minimize daily administrative work.
All our Field Engineers carry out
field inspections conveniently with a
mobile device. Complicated
inspections are simplified with digital
form as there is greater input
accuracy as compared to paper
forms.”- Associate Director of
Information Management of the
Korea Elevator Safety Agency.
—Park Mi Kyung
Co- founder
19| November 2018 |

Managing Quality
in the
Technological Age
Chris Budd
Co-founder
Isolocity
Quality Vision
| November 2018 |20

Quality is a factor in any business, the importance
of a quality management system ranges
anywhere from “Essential” in industries like Air
Travel, and Automotive to “Important” in businesses
such as event planning, and consulting. Some industries
are required by the government to meet a certain
standard, and some are simply required by the big
players in their client base. One thing is consistent in all
industries, the long term success of a business is
dependent on the adoption of a quality management
system in some form. If errors are allowed to be
repeated, they will eventually erode a business.
Quality management software is the technological
solution for managing quality. It represents the latest
generation of quality management systems and poses a
significant opportunity to any type of business.
Quality and Resistance to Technology
Although the SaaS (Software as a Service) concept has
been around for some time now in many industries, it
seems to be a slower transition in the quality space.
Many companies established their quality management
systems years ago which are based in word, excel, and
sometimes even physical paper. Quality systems face a
strong resistance to change, the stakeholders remember
how hard it was to condition employees to follow new
compliance procedures and don’t want to do it all over
for the sake of going digital. Sometimes they think
switching to a quality management software is cost-
prohibitive, especially in the small to medium business
space. They settle in knowing their current system is
going to get them certified, but this mentality puts these
slow-movers at-risk.
The idea that overhauling a quality management system
will drain company resources is an archaic one. Yes, the
last time the business implemented a quality
management system, it was painful. It was done on the
backs of Microsoft documents, it depended on certain
people to remember all the “if this, then that” triggers. It
required the same information to be written out on form
after form. That is all very difficult and very
bureaucratic, it’s no wonder there is trauma from the
memory of that implementation, the neophobia is
completely justified.
It’s time to start challenging this fear of change because
a divide will form between those that adopt a quality
management software and those that don’t. Those that do
will see a significant drop in quality management hours
and therefore, a drop in overhead. These companies will
be able to offer their customers better prices and better
quality all at once.
The idea that switching to a quality management
software will be painful is a fallacy. When a quality
system is already in place, there are very few adaptations
required of the employees. They need to login to a new
interface, maybe some format changes from the old
forms, but otherwise, it’s asking them to do MUCH less.
About The Author Chris Budd is the Co-founder of Isolocity,
a quality management software designed to
drive customized quality management
systems for a wide variety of companies.
Isolocity supports the management of formal
systems such as ISO 9001 and other
standards in the ISO family, HACCP, GMP,
FDA, and most custom quality systems.
21| November 2018 |

Our clients have reported saving as
much as 25% of their quality
management time, or saving them
from making additional hires. Many
clients have reported an easy
transition, sometimes the switch is
flipped in a matter of a day.
Quality Management Software
Adapting to Needs
At Isolocity, we have adapted our
software to meet the needs of a
diverse range of clients. Our initial
build left us with a software that
drove the quality management
process automatically for those
needing: specification management
and inspection, real time SPC,
CAPA, document control, internal
auditing, inventory management, HR
management, equipment
management, and/or supply chain
management. Among the more
exciting technological adaptations
are:
• Mobility
Many users of our system are
inherently moving while on the job,
and use their mobile devices to
capture photo documentation, we
married these requirements with our
functionality.
• User based permissions
Not all information in a company
should necessarily be accessed by all
employees, we mirrored this need by
allowing our clients to maintain
everything within their system and
restrict information as needed.
• e-Signatures
When moving to online, how do you
maintain the accountability the way a
written signature does on paper?
Some standards (for instance Part 11
At Isolocity, we are mindful that a
quality management software should
communicate with other business
software. We are currently turning
our focus to integrating with
accounting and retail software but the
broader vision is to allow client-
made integrations through services
like Zapier or an open sourced API.
Of course this is treacherous, how do
we manage the quality of the service
once we’ve handed it’s development
out to the masses?
Ÿ Augmented Reality
Imagine you could take a photo of a
product prototype and its
specifications are automatically
uploaded to the quality management
software. Imagine if inspection was
done entirely by camera and the
inspection data was uploaded
automatically. Complete a 5S audit at
the click of a camera… Technology
is not far from this reality.
Join the Technological Journey of
Quality Management
We live and breath technology
because we love the idea of passive
production, we want to enable our
clients to produce top quality outputs
while minimizing the time they have
to spend on production. There is so
much the quality management
software industry has already
accomplished to that end, the earlier
your company jumps on this wave,
the more you will get out of it.
of FDA regulations) require
signatures in many processes, we
were able to build this right into the
software
Ÿ External Delegation &
Communication
We reduced our clients’ work efforts
by allowing their vendors to
participate directly in their system,
for instance, many CAPA documents
are completed by vendors, we made
it so they can do this directly in our
clients’ systems.
On The Horizon of Quality
Management Software
We have our sights set on a few
technological trends that we feel will
be relevant to quality in the future,
here are a few of the more exciting
ones:
Ÿ IOT and AI
With the advent of smart fridges,
smart slow cookers, and even smart
garbage cans it’s clear any “thing”
can be made smart. As more of a
business’ equipment and supplies
become smart, the quality
management software will be able to
capture more information and use
less human input. Imagine a smart
caliper sending product inspection
measurements directly to the system,
or a smart machine shutting down
automatically when SPC goes out of
tolerance. Or a smart spectrometer, a
smart hotel cleaning cart, the list
goes on. Imagine this layered with
AI, predicting problems before they
even happen.
Ÿ Open Source API’s and
Webhooks
Products like Zapier and IFTTT have
made webhooking popular and easy.
| November 2018 |22

nce there was a time when the question was “Will
Othe media industry get digitally transformed?”, but
the scenario has changed now. The question today
is “How will the transformation take place?” and “How will
the media companies respond to this change?” Seeing these
opportunities presented by the digital video systems, new
players are joining the market, hence, capturing consumer’s
mind with new initiatives and grabbing their wallets. These
changes are bringing in aggressive modification in the
industry along with new business models, partnerships and
also acquisitions.
Whether one is a movie freak or a mad TV watcher, it is
quite known to them that the technology today is not what
they have seen few years back. The media and
entertainment industry has seen rapid changes and
modification in the recent years. The most observing
changes that the world of technology has witnessed are as
follows:
Multi-tasking and Multi-Channel Experiences
Time has changed now. Those days are gone when people
used to see the advertisement of a film on the road-side
billboard or on their newspaper and then go to a movie hall
to watch the movie. Today, people are multitasking and they
are more into multi-channel experiencing. People now are
not just into watching a movie or Television show with all
their concentration. They are watching a movie, uploading
status on their Facebook wall and tweeting about the movie,
all at the same time. They are sharing their views and
opinions about whatever they are watching on their social
media platforms. It clearly indicates that marketing is no
more a one-media thing; rather it’s an event of all channels.
An extensive research clearly proved that most people
watch clips and user-generated content on their phones and
simultaneously they prefer watching movies on a device
with larger screen like computer or television set. This is
something of which entertainment companies must take
advantage of by prompting the viewers to use hashtag (#)
and share using branded content to bring more traffic to
their content. Those days are no more when the writers and
marketers used to be focused about only the writing of the
content, rather they are now focusing a lot on how their
promotional content on social media platforms should look
like and how they can gain more attraction.
Curated Content is more in demand
The audience has changed a lot and so is their demand.
People are now demanding more curated content. And the
trend is already growing at a very successful pace. It has
been observed that media giants like Netflix and Amazon
have already been effectively using the curated content for
about four years. It is a procedure where the platform
suggests what the audience would like to watch or
subscribe. When these are used effectively, it can create
new audiences instantly for the provider’s new shows and
products. This is a better way to advertise products than
other means of advertisements.
Getting more creative with Artificial Intelligence
It sounds crazy to hear that the projected amount of
spending for AI (Artificial Intelligence) for 2025 is $30
billion which was earlier observed to be $300-350 million
in the year 2015. But the main reason behind such a huge
projection is that AI is changing the way completely in
which creativity was expressed earlier. There are already
various companies which are using the AI technology to
create interesting movie plot points based on the
performance of box office results.
Recent reports informed that McCann Erickson in Japan
owns an AI creative director which can actually analyze
briefings from clients before pitching a story. From image
recognition and language processing to speech recognition
and deep learning, AI is analyzing everything to create new
levels of impactful pitches through creative process in the
entertainment and media industry.
Editor’s Pick
| November 2018 |24

Wireless media is the new upcoming trend
Gone are those days when people had to pay for all 300 channels which their satellite or cable TV channel providers used to
give though the viewer actually watches only four to five channels. Now the definition of the entire media and entertainment
industry has changed. The companies like Netflix and Hulu has brought in the new generation of wireless entertainment. The
new users are going online. From YouTube, Netflix, Hulu to Amazon and even the cable companies are going to wireless and
replacing traditional offerings with special and customized packages to attract more consumers.
Smarter Advertisements is the future
The present day technological advancements have brought an analytical approach in machine learning and have opened
doors to combine AI and reality. This is which is making advertisements much smarter. The pundits say traditional product
placement will be soon replaced by the just a click on the dress of one’s favorite actor or actress, that too just when it appears.
Experts mentioned that marketing agencies with the help of big data, will be soon able to switch out specific product
placement to the one the viewer will most likely buy. The advertisement is soon going to be another mode of entertainment.
After the new digital transformations taking place, certain changes are observed in the media and entertainment industry.
Traditional revenue models are decreasing in their growth as the new models are emerging. Digital enterprises are gaining
much prominence as their ability to deliver multi-channel experience and individual business models are replaced by the
modern day complex ecosystem of the new comers including new startups and super-platforms. The concept of
generalization is fading away and the personalized content is taking stand.
25| November 2018 |

Founded in 2015, Formplus is a
cloud-based, enterprise-focused
form building solution which
helps SMEs, Educators, Nonprofits,
etc. efficiently collect, manage, and
store data using multiple endpoints,
including their cloud storage service.
Global businesses are always in the
search of the ways to streamline their
processes and be more productive.
Formplus helps to solve their concerns,
by providing Comms, one affordable
tool that can be used across various
departments in the organization. This
one tool is so simple, yet so versatile -
Comms uses forms to plan events. By
utilizing Comms, HR and Admin can
simplify onboarding; Marketing can
capture better leads while the Finance
team can handle complex processes
like tax filing and reimbursements.
Users are expected to simply sign up or
sign in to create online forms and
Formplus enables them to collect data
from anywhere in the world. These
forms can be used to register event
attendees, receive resumes for a job
application, collect customer feedback,
gather marketing leads, and manage
contract approvals.
Remarkable Achievements
Formplus has participated in a very
insightful event named Startup
Battlefield Africa last year, where it
launched its SMS forms feature and it
was well received by both current and
new users at the time. Formplus
releases new features every month and
are constantly iterating to ensure that
Formplus is meeting its users’ needs.
In addition to this, the second cohort
for the Google Launchpad Accelerator
Africa is currently on the floor, and
Formplus is one among the 11
participating startups. It’s a learning
process and the Formplus’s team hopes
that the resources earned from this
would help to boost its infrastructure.
Priority to Clients
Formplus strives to provide its clients
best services in minimal cost. It
constantly ask for feedback whenever
it makes feature additions and
improvements, at the same time, its
customers are also very receptive in
sharing their queries regarding data
collection and online forms in general,
The firm looks for ways to adapt
customer needs and strives to create
the tool which is capable of solving
their problem in real time.
Formplus has clients serving in all type
of sectors including Education, Real
Estate, Ecommerce, Accounting,
Construction, Security and many more.
Its clients always appreciates the
solutions provided by the company and
share their views about how using
Formplus helped to cut out a number
of redundant processes and made them
more productive. Over the years,
Formplus has helped hundreds of
companies working in respective
sectors to improve processes including
manual data entry, job applications,
online fundraising, event planning,
team reports, online petitions, etc.
An Enthusiastic Leader
Busayo Longe, CEO of Formplus, has
a proven record of building exceptional
SaaS products and online marketing.
He is a strong product management
professional with a master’s degree
specializing in Engineering,
Technology and Business Management
from the University of Leeds.
Busayo has a strong can-do spirit
which reflects in the work that
Formplus’s team put in. Rather than
thinking of what can’t be done, he
pushes each of Formplus to stretch the
boundaries of what can be done.
Busayo’s favorite quote is “We can
always can” and Formplus is the
epitome of that. When customers ask
for features that Formplus doesn’t
currently have, until the team
implements that feature, Busayo
always find a workaround for clients to
use in the meantime and he holds his
client’s hands at every step of the way.
Ahead of the Competition
According to Formplus, Competition is
the very key and an organization needs
A Unique Platform Creating Forms to Collect and Manage Data
| November 2018 |26

to be the best at what it does. Formplus
learns from its competition but most
importantly it focuses on its users and
delivers them a product they expect.
The reason for which users love the
Formplus is the simplicity it provides:
anybody can sign up and start using the
tool immediately without having any
prior knowledge or training. While
describing the efficiency Busayo states,
“That remains core to us, even when
adding features, we don’t lose sight of
that simplicity is what appeals to our
users.”
Progressive Insights
Formplus always tries and makes
things easier for businesses in terms of
data collection, analysis and
management. But still it believes that
there is still so much to be done at the
global level, and it needs to push
harder and faster.
Most of the team of Formplus works
from Nigerian office and the
organization also aims to let everyone
know that this amazing global software
can come out of Nigeria. The company
envisions expanding its business, and
desires to dominate the global market
with its unique solutions.
Notable Appreciation from Clients
“Formplus has made our testing and
scoring process smoother. Their
customer service team has been very
prompt in resolving any issues that we
have faced.” – Pritesh, Avanti Learning
Centres
“Our experience with Formplus has
been transparent and inextricably
important to the work that we achieve.
Our users find it secure and easy to
use, and we find it very easy to put
together! The customer service is
prompt and very thorough.” – Earlene,
Kitchen Connection
Formplus is a
service that helps
businesses gather
and process data
from their
online and
ofine customers.
‘‘
‘‘
Busayo Longe
CEO
27| November 2018 |

With so much attention focused on Artificial
Intelligence (AI), it’s worth remembering that
one size does not fit all. There are specific
business-related pain points in mind when a company
decides to deploy AI technology, so making the right
choices can be a tricky task.
For example, several months ago, an AI related
breakthrough was announced – a robot learned and
demonstrated the ability to perform a perfect backflip.
While it is well acknowledged that the invested research
and development for this mission was huge and the
commercial potential for some applications is enormous, it
is somewhat unclear how this specific innovation or the
core models and algorithms of it, can serve other industries
and verticals. Herein lies the problem.
Gauging AI success in one field in many cases can be
meaningless for another. To make things worse, even when
trying to go deeper into the technology and attempting to
evaluate, for example, which Machine Learning algorithms
are utilized by the product, or what are the number of
layers in the Deep Neural Network models mentioned by
specific vendors, in the end it will be possibly pointless as
it does not directly reflect the solution deployment
‘success’ implications.
Nevertheless, it seems that the market ignores this reality
and continues to evaluate AI-based products by buzzword
checklists using familiar and related AI terminology (e.g.,
AI:From
Artificial
to Authentic
About the Author
Mr. Jay Klein drives Voyager Lab’s technology
strategy and core intellectual property. He brings
more than 25 years of experience in data analytics,
networking and telecommunications to the Company.
Before joining Voyager Labs, he served as CTO at
Allot Communications where he steered Allot’s data
inspection and analytics core technology offerings,
and as VP Strategic Business Development at DSPG,
where he was responsible for strategic technology
acquisitions. He also co-founded and held the CTO
position at Ensemble Communications while founding
and creating WiMAX and IEEE 802.16. He also
served as the CTO and VP of R&D at CTP Systems,
acquired rst by DSP Communications and later by
Intel. Jay Klein holds a BSc in Electronics & Electrical
Engineering from Tel Aviv University as well as
numerous patents in various technology elds.
| November 2018 |28
Maestros Insights

Supervised, Unsupervised, Deep Learning etc.). While
checklists are an effective tool for comparative analysis it
still requires the ‘right’ items to be included.
Unfortunately, what typically is absent are the items which
are important to the customer, from a problem-solution
perspective.
Introducing Authentic AI
Given all of this, there is a need to change the narrative
around AI technology and solutions to something
meaningful and authentic that reflects the real-life
challenges and opportunities that businesses are facing.
This is the time to introduce Authentic AI.
The Merriam-Webster dictionary defines ‘Authentic’ as
both ‘worthy of acceptance or belief as conforming to or
based on fact’and ‘conforming to an original so as to
reproduce essential features’. This is not about ‘Fake’ to be
contrasted with ‘Real’. It’s about the essential features of
AI which need to be acknowledged, and hence, redefine
the ‘checklist’. Often, these essential ‘authentic’ features
are hidden and only surface when a CIO/CDO is faced
with a new problem to be solved. This is seen especially
when the AI aspects of a proposed product or solution are
fully explored by asking questions such as:
- Is the AI technology utilized by the product aimed
specifically for my problem, optimally (e.g.,
performance, cost, etc.)?
- Is it capable of addressing the complete problem or
only a part of it?
- Can it be assimilated into the existing ecosystem
without imposing new demands?
- Can it address the compelling environmental
conditions of the problem space?
These issues can be grouped into three different ‘classes’ -
‘Original’, ‘Holistic’ and ‘Pragmatic’:
Original – How innovative is the solution? This can be
quantified by assessing the following:
- the invention of new algorithms or even new models
and
- the use of complex orchestration techniques or
- through the capability to handle complex data formats
and structures.
While there is no need to re-invent the wheel repetitively
for any problem, there are distinctive characteristics which
require optimizing.
Holistic – How complete is the proposed AI technology? It
takes into account the capability of handling the end-to-end
aspects of the solution, the competence of harmonizing the
operation of the various AI components of the solution and
the ability to adapt to ever changing conditions of the AI
application.
Pragmatic – Can the technology solve real world
problems in their actual and natural space in a
commercially viable way? This means that for example the
data sources can be processed in their most native format
(both unstructured or structured) as well as provide
insights or results matching the pragmatic needs of the
specific market expectations. In addition, the ability to be
quickly deployed and rapid to act are assessed.
All of these elements should be used to systematically
assess and evaluate AI-based products and solutions to
assess their authenticity and therefore effectiveness in
specific use cases.
For example, many home-loan mortgage evaluation and
recommendation systems utilize a somewhat isolated
machine learning based applicant classification method,
one of many other processes included within the solution.
The AI in this solution cannot be considered Authentic AI
to a high degree as it ‘scores’ low on the ‘Original’ and
‘Holistic’ classes as it isn’t innovative ‘enough’ (from an
AI sense). In addition, the AI component itself does not
cover on its own the end-to-end aspects of the solution
(hence affecting the overall performance and precision). It
could be considered to be ‘Pragmatic’ to some level if it
can handle the required data sources of financial
institutions or the customer applications natively, and if the
solution ‘output’ are the explicit results required as a
specific recommendation (e.g., loan conditions). However,
the deployment timeline (time-to-market) and commercial
aspects need to be evaluated as well. This is just one
example of many others, covering all kinds of variations.
Perfect backflips may grant you a gold medal if you are a
gymnast but if you are a master chess player don’t expect a
winning move.
29| November 2018 |

A Cloud-based Forms Automation
Solution Provider
Kendall Kunz
Founder & CEO
Presently, every organization has
different requirements and
needs an application or
software that can customize thousands
of business documents, presentations
and emails which are produced daily.
Hence Forms On Fire, headquartered
at Bellevue, WA offers cloud-based
software that can be used on tablets
and smartphones to replace the paper
forms with digital forms which keeps
its customers and employees happy. It
also provides secure cloud dashboard
features such as simple drag-and-drop
mobile form design, workflow task
management, and broad integration
with an easy-to-use display.
Forms On Fire is a leading provider of
mobile data collection capabilities with
advanced experience in form design,
integration, workflow, and form
analytics for nearly every industry. The
company’s mobile app that’s built for
on-the-go data collection is convenient
for iOS, Android, and Windows users
to access the software offline for
collecting data in forms, which can
later be synchronized with the database
when internet access is available.
Additionally, Forms On Fire allows its
customers to go beyond forms and
reward their people with the most
advanced, rich mobile data collection
and mobile workflow system on the
planet.
| November 2018 |32

We Seek The Good, We Do
Great Work, We Are
Ridiculously Helpful And We
Keep Getting Better.
‘‘‘‘
A Dynamic and Charismatic Leader
Kendall Kunz is the Founder and CEO of Forms On Fire.
He holds a BS degree in management with distinction from
Purdue University. His early career was influenced heavily
during his time at Oracle Corporation where he learned
principles of software development and project
management. In the early 90s, Kendall joined the basement-
located startup company Aris Corporation. In the next five
years, Aris went public on the NASDAQ and Kendall
became the CEO of Aris Corporation, where he found his
passion for early-stage software companies. Further, as a
result of years of research into the fields of cloud
computing, mobile computing and social media, Kendall
founded Forms On Fire in 2012 as a spin-off from the
management consultancy, Bellevue Technology Partners.
Under his leadership, the industrial experts began their
research by apply the concepts of The Lean Start-up
Movement discovered by Eric Ries. In so doing, they have
uncovered more than 50 platforms for deploying mobile
forms on iOS, Android, and Windows Mobile. Further,
while talking to Kendall about the company, he states
“Today our flagship product encompasses the best of what
clients need and at the same time, eliminates the complexity
we found in so many solutions – giving you a mobile forms
product that works; Beautifully!”
Delivering Convenient Management Software
Since its inception, Forms On Fire focuses on customer
service as its priority and will always continue in the same
way. The industrial experts have learned as they grew from
serving just a few users to thousands of companies. Due to
their understanding of the field that every client has
different needs and use cases, they have shaped their
creative thinking on what would be the best way to
approach a project. Today as a leading SaaS company in the
market, Forms on Fire not only gives its customers the
ability to create dynamic mobile forms, but also allows
them to create endless integrations and workflows for
reporting and analytics. Hence, numerous companies of all
sizes rely on the company’s product and expertise to design
their own solutions and to customize their entire system.
Strive to be the Best
The future of the company depends on its ability to
efficiently deliver successful mobile applications that add
meaningful value in time, cost savings, and revenue
opportunities for its clients present at any industry. Forms
On Fire aims to keep its customers satisfied and happy by
providing them with continuous functionality and features
updates. In addition to this, Kendall asserts “We hope to
keep reaching out to clients of all industries to ensure they
are getting the most out of their businesses and processes.
We strive to be the best in the industry and provide the most
useful features and tools for our users.”
Words of Trust
“When my business needed a form built and I was tired of
waiting for programmers to build stuff for us that cost a lot
of money and our time trying to explain to them what we
needed, then wasn’t quite right because they still don’t
really understand our business, I decided to build one
myself. I then spent a lot of time looking at different
products, and most of the ones that had the core
functionality I needed (the ability to automatically create
PDFs) were either too annoyingly simple and couldn’t
make the calculations I needed or they were so complex I
would have to learn a lot of programming. Thank goodness
I found Forms on Fire! It’s the perfect middle ground that
lets me do amazing things with a little work and playing
around but takes care of the basics in the background.” –
Joanna W; Director of Marketing
33| November 2018 |

CHATBOTS
A Dynamic Digital Gesture for
| November 2018 |34
Editor’s Desk

The arrival of Chatbots is considered to be an
incredible breakthrough in the realm of business or
any kind of entrepreneurships. It is one of the
smartest innovations by Artificial Intelligence (AI) and
Natural Language Processing (NLP) that businesses can
count on. The Chatbot is a software that can be
programmed to carry out a certain set of actions all by
itself, like a wind-up toy, in text or spoken formats. The
capability of the bots to learn from the past interactions and
grow in itself, makes it more attractive and interesting.
Chatbots work in two different ways. Firstly, predefined
responses are given from an existing database, based on the
keywords searched by customers. The smart machine based
bots attract their knowledge from Artificial Intelligence and
Cognitive Computing and adapt their behavior based on the
customer interactions.
Applicability of Chatbots in Business:
The applicability of these chatting bots is quite relevant in
this era of digital glory. As the new tech-savvy generation
of customers is always connected to the social platforms,
they definitely expect a seamless and less time consuming
customer experience with the brands they love.
Econsultancy found in a research that 57% of customers
prefer live chat to email or a phone call. There’s no surprise
that consumers today are appreciating chatting or texting
more than any other forms of communication. To address
this priority of the customers and outgrow in this
competitive business world, many business giants are
adopting these virtual agents.
It’s a Smart Trend for Entrepreneurial Venture:
With the widespread adoption of the artificial intelligence,
the human interaction and connectivity has taken a
fascinating turn. This extremely sophisticated and versatile
tool can be helpful in crafting any small or big business
plan. Apart from being awesome in resolving customer care
queries, Chatbots can be a part of an entrepreneurial
strategy in many ways. That’s where the appeal of Chatbots
lies. There are many different approaches to navigate this
connectivity tool throughout the business venture. Let’s
have a look at some of these approaches:
• As every organization has a unique set of customers, the
Chatbots must be programmed in accordance with
customer journey. Knowing the finer details of the
customer journey from A-Z, might be proved as the
foundation for success. As AI is enacting a larger role in
business reforms, having accurate foresight and
experience is the most needed prerequisite to program
the bot.
• After programming the bot, it should be designed in a
way that would enhance customer success by advancing
them down the sales funnel. A microscopic view of the
customer service and sales data always helps in this
regard. One should have a good grasp on:
• Which patterns and questions are asked the most?
• How the responses can be programmed to answer all of
them?
• And most importantly, in what way all the necessary
information can be provided to bring people from
awareness stage to a decision?
• In order to guide the customer seamlessly through the
sales funnel with the help of the intelligent bot, an
entrepreneur needs to put himself/herself in the shoes of
the average customer and develop the bot around their
path to success.
• To build strong relationships with customers, another
smarter way is to “humanize” the Chatbot. People
generally want to buy something from other people, not
from a robot. Therefore, programming responses needs
to be done in a way that reflects the character and
personality of the brand. The Chatbot need to be
designed with a tinge of human empathy with the
authentic brand voice.
• Lastly, with the changing digital landscape, customer
mindsets are also always in the verge of change. To stay
on the top of the game, one must have to consistently
analyze the data and evolve the bot accordingly.
Future of Chatbots:
Chatbots are currently being utilized as easy and fun ways
on websites, social platforms and smartphones to assist
customers in their interactions with a brand. Even if the
Chatbots are still in rudimentary stage, we can expect a lot
more progressions in this trend. With the gradual evolution
of Artificial Intelligence and Deep Learning, the Chatbots
will become more empowered to edify the conversational
interface of businesses. Chatbots are going to get a lot
35| November 2018 |

smarter, more intelligent and indistinguishable from a human being with the advancement of AI. However, it will
deﬁnitely take some trials and errors before the chatting robots master and adopt the delicacies of polite conversation.
Also, it’s quite predictable that the cost of Chatbots will eventually get cheaper as the adoption of it increases across
multiple domains. An example is Facebook’s decision to let third-party applications build Chatbots in their platform has
drastically lowered the price.
Conclusion:
It really amazes us how far technology has come up in the last several years in the digital marketing arena. However,
some things will always remain the same. Even if everything gets automated in the future, nothing will minimize the
appeal of optimal user experience. The bots can be used to automate a huge chunk of the marketing process, but without
making the process dull and impersonal. Only then these marvels of technology will be able to make wonders.
| November 2018 |36

Trust us – your pricey developers
would much rather be doing
something more interesting and
productive than debugging CSS
and JavaScript for web forms.
Helping Organizations with Visual
Workow Automation
Digital transformation is the biggest opportunity of
the next three years and process automation is at
its heart. However, it’s not easy and accurate every
time. Real business processes are complex and I.T talent is
quite hard to find. Thus, enters frevvo, through which
anyone can build and manage secure automated workflows,
drag-and-drop fields and use its visual rule builder to create
dynamic forms, automatically deploy on mobile devices
and take advantage of e-signatures, PDF generation and a
host of business-friendly capabilities. 800+ customers are
benefiting as their organization runs more efficiently,
business users do more, and programmers code less.
Helping Clients to Transform Digitally
frevvo’s customers often start their digital transformation
journey in specific departments like Finance or HR by
automating processes such as Purchase Orders or Employee
On-Boarding. But, true digital transformation transcends
departments and integrates information across silos in the
organization so it functions more efficiently. So the
company offers pre-built templates, training and other
resources across domains like Finance and HR with specific
solutions for common processes like Purchase Orders,
Travel Authorization, Leave Approval etc. that helps its
customers broaden their use of frevvo’s solutions across
departments and functional areas in the organization.
When Employees Come First
From the beginning, frevvo has always put employees first.
It’s a key aspect of what has made frevvo what it is today –
a vibrant organization with loyal, dedicated employees who
genuinely enjoy working here and truly care about customer
success. frevvo’s employees have stepped up during tough
times and customers sense their commitment and
willingness to go the extra mile to ensure satisfaction.
frevvo was founded by serial entrepreneurs with extensive
experience in Business Process Automation in the insurance
industry. They received first-hand experience with the
tedium of building large, complex forms by hand and saw
how important the user interface is to get people to actually
use business applications. That experience has been
channeled into every aspect of frevvo’s products – the result
is that customers’ online forms and business processes look
great,are easy to use and don’t cut corners on the user
experience.
Personifying Leadership
With a combined experience of more than 20 years in the
forms and business process management space, Ashish
Deshpande, CEO of frevvo Inc. and his co-founders have
extensive expertise in all aspects of the business process
management space. To date, he has written numerous
articles, spoken at events and, most important of all, worked
with dozens of clients from giant Fortune-500 organizations
to small businesses with barely 20 employees.
Ashish has always prioritized the well-being of the
organization’s employees even at the cost of revenue.
frevvo doesn’t aim to be the biggest; but it wants to be the
best. This dedication towards employees flows from the top
and has been a hallmark of the company since day one. It
has paid off in spades with happy, dedicated employees who
stay with the company for a long-term.
frevvo:
“ “
| November 2018 |38

A Distinctive Organization and its Future Roadmap
frevvo believes the market is indeed crowded but, currently,
that’s quite natural for any domain. Thanks to frevvo’s
founders’ prior experience with process automation at
Fortune 500 companies, the organization’s products are
unique and easy to use, yet meet real-world business
requirements both for customers and partners. For instance,
frevvo is the only company whose products can be branded
and integrated with a partner’s software offering. As a
result, it has numerous ECM vendors who do exactly that.
frevvo is the only solution that offers incredibly simple,
100% visual form and workflow design yet allows
customers to create sophisticated forms with dynamic
behavior, calculations, integrations, signatures, PDF
generation and a host of other features.
That being said, frevvo has no intention of standing still.
The organization comprehends that the market is always
evolving and frevvo will continue to improve its products
with new capabilities based on customer feedback and
market analysis. Recently the organization has celebrated
th
its 10 anniversary. Through its long-running partnerships
with major industry vendors, frevvo’s continued success
with customers as well as its dedication to employees, it
plans to continue growing robustly.
Obviously, frevvo plans to keep advancing its products in
order to keep pace with technological and business changes
with a laser focus on user experience – the company’s
mission is to make process automation so easy and
affordable that there will be no reason to ever use paper- or
email-based processes in the organization.
A Satisfied Clientele
“We created an account for them on the Live Forms server
and showed them the tutorials. They’re creating their own
forms and exporting submissions to Excel. It took less than
5 minutes of an ITS developer’s time.” James Bort,
Technical Lead, Online Platforms, Syracuse University
“We needed an affordable solution that worked with our
existing PeopleSoft and HR Portal. Live Forms has the best
combination of usability, price, support and business
capabilities on the market today.” Roger Rudenstein, ERP
Manager, OSRAM
“If you’re serious about eliminating your paper documents,
no matter the size of your company or organization, then
frevvo is the answer.” William Cooper, Director of
Technology, OESJ School District
Ashish Deshpande
CEO
39| November 2018 |

Human Capital Management:
AI Can’t Replace the Human Side of Recruiting
What happened to coal miners is not going to
happen to recruiters.
Automated and autonomous technologies have forever
changed mining globally, and no amount of tariffs or
corporate handouts will alter the reality that coal
extraction requires fewer and fewer people. Donald
Trump’s 2016 campaign blamed the sharp decline in coal
mining jobs on Democrats and coastal liberals, yet
overlooked technology’s role in eliminating them for
good.
Recruiting is another industry in which the introduction
and adoption of new technologies has become
commonplace. An important difference is that recruiters
are not—despite working in an industry hungry for
efficiency gains—facing the same fate as miners or those
who used in work in offices such as bookkeepers,
accountants, secretaries and admin staff. The demise of
those positions was due to software and hardware
innovation; QuickBooks eliminated hundreds of
thousands of bookkeeping jobs, while word processing
and other desktop software apps made secretaries almost
extinct.
Recruiting is Different
The principal reason why recruiting will avoid the same
fate as the West Virginia coal miner or Southern
California bookkeeper is because it’s fundamentally
different. Recruiting isn’t just a sequence of tasks; it’s a
sequence of tasks with a necessarily heavy human
component. Recruiting comprises engagement and
communication with other HR team members, hiring
managers, executives, other employees on hiring teams,
along with external contacts such as job sources and
agencies. To that list we can also add the most important
cohorts, prospective employees, applicants and
candidates.
The Rise of the Machines that Learn
In referring to technology, I’m not referring to software
programs like Applicant Tracking Systems that have
existed for over 20 years. I’m referring instead to
advances in Artificial intelligence (AI) and Machine
Learning algorithms that are both promising to some and
frightening to others. For reference, Machine Learning is
the idea that we can feed large amounts of data into a
computer that will identify patterns and uristics almost
by itself. Once identified, it will apply the “conclusions”
to new sets of data. AI is the broader concept of
machines being able to carry out tasks in a manner that
we consider to be “smart.”
Much of the promise of AI/Machine Learning lies with
introducing more objectivity into recruiting, handling
more data and automating as many processes as possible.
AI and Machine Learning are great for all of those. What
they’re not great at, and will not become so in the
foreseeable future, is replacing face-to-face human
interaction.
| November 2018 |40
Knowledge Keys

Let’s face it, most candidates want personal interaction
when seeking a new opportunity. New employees are not
just ﬁlling an anonymous opening on an org chart;
they’re seeking opportunity, challenge and a work
environment where it’s not all about work. There’s a
selection process on both sides before it leads to buy-in,
and there’s only so much application of technology you
can make when candidate courting becomes
conversations across tables in boardrooms and
restaurants.
Improving a Recruiter’s Favorite Metric - Time-to-
Hire
I think it’s important to understand that adoption of AI in
recruiting is not an either/or reality; It’s still early days
but recruiters are already beneﬁting. By observing how
managers and recruiters make screening decisions, AI-
based systems can predict the match between a job, a
candidate, and a team:
Ÿ Submitting an application will become much easier
for candidates.
Omer Tadjer is the CEO and
Co-founder of Comeet. He has
been involved in high-tech
companies for more than 15
years, a decade of which was
devoted to software
development and managing
development teams. A
technologist and philosopher
by training, he is a business
entrepreneur at heart. He is
passionate about applying his
practical IT and management
experience to creating
valuable products and
transforming the way the HR
industry operates.
About the Author
Omer Tadjer
CEO & Co-founder
Comeet
41| November 2018 |

Ÿ Recruiters can evaluate resumes and candidates
faster.
Ÿ Ensuring position fit is more precise.
Ÿ Identifying the best candidates in a candidate pool
takes less time.
The cumulative effect of AI in these areas is that time-to-
hire is significantly reduced. Recruiting teams can make
internal decisions, close job requisitions faster and
reduce the potentiality of poor hiring decisions, all of
which happens in a manner that fully respects
candidates.
Enhancing the Candidate Experience
The other side of AI-enabled recruiting is the candidate
experience. From seeing what our customers are doing,
we know that a great candidate experience equals an
80% greater chance that the candidate will accept an
offer. What’s the secret of delivering this kind of
experience? Respect the candidate, be transparent and
don’t keep them in the dark. For example, don’t ask
candidates the same questions multiple times in
interviews. Keep recruiting stages short, precise and
respectful. Our customer data show that these
characteristics increase job acceptance.
Driving Improvement Using AI and Machine
Learning
Whether you have a lot of AI and Machine Learning
experience or your education is starting with this article,
here are a few specific source-to-hire applications where
smart systems deliver empirical value:
Ÿ Helping you optimize your marketing budget and
how you allocate the money and collect resumes.
Analyzing your and other companies’ data will allow
smart systems to understand where and when the
budget should be invested, significantly reducing the
cost-per-hire and increasing candidate quality in your
pipeline.
Ÿ Ensuring that candidates who are not a fit are treated
respectfully and receive professional and courteous
notifications about their candidate status.
Ÿ Matching an application to a job description, a
candidate to the company culture, or a hiring manager
preference to an existing profile in your candidate
database can deliver huge value.
Ÿ Making these promising matches, pushing the right
candidate to the top of the list, and automatically
handling interview scheduling deliver important top-
of-funnel returns.
Ÿ Enabling interviewers to become more professional
by surfacing the right type of questions according to
the position and job. Process-driven interviewing like
this will enable companies to avoid expensive hiring
mistakes.
Ÿ Following the process and suggesting follow-up
actions to the hiring team.
These applications and others will make AI
tremendously useful to recruiters in the next several
years. From collecting applications, evaluating resumes
and making decisions, its impact will be massive. By
applying automation and semi-automation to so many
different recruiting tasks, recruiters will gain many more
hours for the kind of human-to-human interaction that
reveals the type of information and learnings that
software and data can’t discover. And, depending on the
region where they’re working, recruiters may be able to
help ex-coal miners find new career paths with more
long-term upside.
| November 2018 |42

A CONTENTED
EMPLOYEEEMPLOYEEEMPLOYEEEMPLOYEE
IS A KEY TO
SUCCESSFUL
BUSINESSBUSINESSBUSINESS
OPERATIONS
Employees’ Diary
| November 2018 |44

The growth in a successful
business enterprise is due to its
working personnel. Currently,
the employees are being the pillar of
the development of the business
practices. Besides, they are concerned
about the challenges they have to face
with the emerging layoffs and
restructuring. The employees need a
workplace where they get the
satisfaction of their work in addition to
the provided opportunities for their
self-growth and bliss. At present, the
companies are ramping up to take
necessary measures to keep its staff
enthusiastic and with fewer
discontents. For a business to flourish,
the integration of employees with the
surge of giant steps towards staff
pleasure is needed.
Dress Codes are the Past Entities
Nowadays, companies are liberal about
the dress codes that once were a
compulsion in the traditional business
practices. Allowing individuality in the
dress codes can back hold the
extremity of professionalism. This
compatible environment at the
workplace keeps a worker happy,
reflection of which is/ can be seen on
the operations carried out by them with
an approach positively affecting the
company in high grounds. Basically,
companies need to focus on the work
performance of an individual rather
than judging them on the basis of their
appearance. This measure will attract
the employees to work hard which will
lead to the growth and development of
business.
Motivation is Much Needed
It’s the duty of an employer to
motivate their employees on regular
basis to attain stability at the
workplace. The employees are
sometimes under stress and pressure
due to the excess workload which can
be soothed by activation of workshops
related to managing the burden and
stimulating the improvement in an
individual performance. The
companies need to make the limited
number of rules and regulations for an
employee that will build a sense of
trust in them prominently uplifting
their dedication in their respective
work. Proper counseling and
motivation can result in drastic
changes in the abilities and flexibility
of a worker, playing a vital role in the
development of a business enterprise.
The companies should also focus on
motivating the employees to always
keep on learning the new things,
benefits of which will be received by
the business organizations itself.
Small Appreciations Make Big
Differences
The employees are the backbone of a
business organization as they dedicate
all their hard work and perseverance to
it. For these acute commitments, the
company must take the measures to
acknowledge all employee profiles for
their work and offerings on regular
intervals. Verbal thanks to an employee
can make a colossal transformation in
his/her personality and thereby support
the work ethics. Besides, a kind memo
can help the company workers to be
pleased, explicitly surge the
development of the business
organization. Appreciations in the form
of an email can inculcate more
positivity among the workers that
would highlight the company’s
development and lead to smooth
employer-employee operations. The
staff will be happy with this small act
of gratitude making the pillars of the
business enterprise more strong.
Flexible and Pleasant Workspace
The employees can only contribute to
the development of a business if the
environment around them makes them
happy. The people around them and the
people with whom they work play a
vibrant part to concentrate and
maintain their focus. The flexible
operations occurring in a company can
uplift the self-development of a worker
thereby being the catalyst for
company’s success. A company should
carry out necessary operations to keep
its business environment majorly
satisfying and free from manipulation.
Pleasant workspace helps the
employees to properly focus on its
targets. The workspace should be
designed in such a way that its
personnel would admire it always,
work with full enthusiasm in the pink
of their health.
Patience is the Need of the Hour
A company can never be successful
overnight. It has to strive hard for
certain achievements. The company
needs be patient with its employees, in
situations dealing with profit and loss.
The employers should believe in their
employees and make them realize that
they matter to the company. The
business organizations needs to tolerate
the staff in terms of serious damage to
the productivity of the company and be
open and available to them in all sorts
of discussions and activities. Stability
among the workers can be achieved if
the companies remain calm with them.
This will lead to constant and secure
operations between the employees and
the respective organizations. Dealing
with the workers patiently will make a
bigger difference in the bond of the
trust and build a greater sense of
satisfaction amongst them.
The employment sector has to face
critical layoffs in the private as well as
the government sector. But the
technology is emerging with big
solutions and opportunities for the
employees helping them to become a
leader in the near future. Besides, new
generation employment masses are
truly getting influenced by the use of
the smartphones that will surely
demonstrate them with new skills and
knowledge. The upcoming scenario of
employment sector will be an
integration of the business
organizations and the technology.
45| November 2018 |

Empowering Users with
Customized Digital Forms
n this day and age there are a variety of
Iorganizations that have developed applications
across multiple sectors to help reduce paper
usage and increase efficiency via digital data
collection. Among these companies is iPEGS - an
innovative mobile application and web form
company that enables its customers to build
customized digital forms.
With their headquartered based in Chester, UK,
iPEGS aims to help businesses and organisations to
Go Paperless. Customers and employees can easily
access, complete and submit forms via the iPEGS
Mobile Form Apps or as Web Forms. They can also
create and send forms remotely or complete forms
face-to-face. The iPEGS Form Apps also work
offline so an internet connection is not always
essential. The iPEGS products help its customers
reduce paper, improve efficiency and save time
across a wide variety of industries including
education, construction and recruitment.
Expertise Personified
Adam Leese, Co-founder and CEO of iPEGS
describes doing good business is a key part of the
company’s ethics along with world class customer
:
We help businesses
and organisations to
Go Paperless.
Adam Leese
Co-founder & CEO
| November 2018 |46

service. In the late 90s, Adam completed his graduation
from Glyndwr University and holds a HND degree in sound
engineering and a Bachelor of Science in Multimedia
computing. Soon after his graduation Adam won the Shell
Livewire Young Entrepreneur of the Year Award 1999.
Adam then went on and started his corporate career at
Unilever PLC and has since worked for a variety of
successful companies in roles such as e-Consultant, Web &
Marketing Manager, Operations Director and Managing
Director. Adam’s future plans include growing the business
with a focus on emerging technologies including video,
voice and blockchain. Adam also plans to use his
experience and knowledge of paperless technologies to help
educate others via a new YouTube channel which will be
launching in the coming months.
Delivering Innovation
iPEGS was originally created to solve the issues associated
with government funded paperwork relating to work based
learning such as apprenticeships delivered by UK Colleges
and Training providers. The iPEGS team believes in sharing
best practice with all of their customers and partners. All
new product features and improved processes are shared
with all. The iPEGS team also believes that working in
partnership with other solutions providers is a good
business strategy because they recognize that there is no
such thing as a single solution and that utilizing specialist
providers in partnership is the most effect option.
In the early stages of the company, iPEGS faced challenges
while trying to implement the iPEGS paperless solutions
into companies which were resistant to change and had
unrealistic expectations. To solve this issue iPEGS the team
helped customers to focus on the quick wins that would
lead to immediate cost savings and benefits to the
organization. By successfully doing this, the resistance to
change was overcome and the customers could then focus
on implementing the solution to other parts of the business
thus increasing the benefits and savings.
Currently the company is utilizing the latest technologies to
solve the numerous issues associated with paper based
forms within the education, construction, recruitment,
beauty and cosmetic sectors to name a few and is constantly
looking to break into new industries. The company states
“that no matter what the size or type of the organisation,
we all experience the same issues when it comes to paper.”
Additionally, iPEGS is constantly developing and evolving
its products based on customer needs and requirements.
More importantly, all of the new features that are developed
are made available which results in a direct benefit to all of
its users, enhancing the offering for new sectors and of
course new customers.
Future Endeavors
iPEGS goal is to help as many businesses and organisations
as possible to go paperless so that they can benefit from the
massive savings in time, paper, expenses and costs all of
which can help them to succeed in the future. iPEGS aims
to become a world leader in providing paperless solutions
and continues to expand its products with the support of the
latest technologies.
Words of Trust
“If you want outstanding support, professional
communications and flexibility then iPEGS is the right
choice. It is always going the extra mile to provide
exceptional customer service and a seamless product. The
team has been very proactive and innovative in helping us
to develop a new way of working within our apprenticeship
division.” - Eileen Ball, People Plus Group Ltd.
“The feedback from learners and employers has been
excellent. They view the use of the iPads in gathering data
both more professional and more efficient than the
traditional pen and paper approach, and the quality and
consistency of the data we gather has also improved too due
to features within the product. The training and ongoing
support from the team at iPEGS has been really impressive.
The system is so easy to use and we were very quickly able
to create new forms ourselves as we needed them, as well
as editing the existing suite of forms we have created. The
team at iPEGS is always available if we need to speak to
them and to share ideas and suggestions for future
development, and we see the relationship very much as a
partnership.” - Phil Stittle, West Suffolk College
47| November 2018 |

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